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Compare Hotjar and Microsoft Clarity 
At a Glance
Market Segments
Small-Business (52.9% of reviews)
Small-Business (63.4% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
No pricing available
Hotjar
Star Rating
(311)4.3 out of 5
Market Segments
Small-Business (52.9% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansMicrosoft Clarity
Star Rating
(42)4.5 out of 5
Market Segments
Small-Business (63.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Microsoft ClaritySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hotjar's "Heat Maps" feature is highly effective for visualizing user interactions, with a score of 9.3, while Microsoft Clarity's similar feature scores slightly lower at 9.0, indicating that Hotjar may provide a more intuitive experience for analyzing user behavior.
- Reviewers mention that Hotjar excels in "Session Replay" with a score of 9.3, allowing users to watch recordings of visitor sessions, whereas Microsoft Clarity's score of 9.2 suggests it also offers this feature but may not be as robust in user experience.
- G2 users highlight that Hotjar's "Survey Builder" is user-friendly, scoring 9.3, which allows for easy customization of surveys. In contrast, Microsoft Clarity's survey capabilities, while functional, score lower at 8.0, indicating potential limitations in customization options.
- Users on G2 report that Hotjar's "User Behavior" tracking, particularly "Click Tracking" at 9.0, is superior to Microsoft Clarity's score of 8.8, suggesting that Hotjar may provide more detailed insights into user interactions.
- Reviewers say that Hotjar's "Quality of Support" is rated at 8.5, which is higher than Microsoft Clarity's 7.9, indicating that users may find Hotjar's customer service more responsive and helpful when issues arise.
- Users report that Microsoft Clarity shines in "Ease of Setup" with a score of 9.2, compared to Hotjar's 8.9, suggesting that Clarity may be easier for new users to implement and start using effectively.
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Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Microsoft Clarity
No pricing availableFree Trial
Hotjar
Free Trial is available
Microsoft Clarity
No trial information availableRatings
Meets Requirements
8.7
243
8.8
33
Ease of Use
8.9
245
9.0
34
Ease of Setup
8.9
107
9.4
18
Ease of Admin
8.9
105
9.3
12
Quality of Support
8.5
167
8.1
22
Has the product been a good partner in doing business?
8.6
92
9.4
11
Product Direction (% positive)
8.2
238
10.0
28
Features by Category
Metrics
8.6
19
Not enough data
9.1
21
Not enough data
9.0
18
Not enough data
9.0
18
Not enough data
8.7
15
Not enough data
8.8
14
Not enough data
9.0
12
Not enough data
9.1
15
Not enough data
9.0
20
Not enough data
Reporting
Feature Not Available
Not enough data
9.3
14
Not enough data
Feature Not Available
Not enough data
8.0
15
Not enough data
8.7
14
Not enough data
8.6
12
Not enough data
9.1
16
Not enough data
Other
8.0
19
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
13
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
66
Not enough data
Feature Not Available
Not enough data
8.9
135
Not enough data
8.9
135
Not enough data
User Response Methods
8.8
44
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
8.8
13
Not enough data
8.8
23
Not enough data
8.2
28
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
34
|
Verified
Not enough data
9.1
13
Not enough data
Insights
8.8
49
|
Verified
Not enough data
8.6
36
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
User Behavior
9.0
63
|
Verified
9.0
15
8.9
64
|
Verified
8.0
15
8.4
43
|
Verified
7.3
13
A/B Testing
9.1
30
|
Verified
6.9
15
8.8
31
Feature Not Available
8.8
41
|
Verified
8.0
15
8.9
29
|
Verified
7.3
14
Visitor Information
7.4
39
|
Verified
7.6
15
8.6
34
6.7
12
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.1
7
Not enough data
8.8
7
Not enough data
9.5
7
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Feature Not Available
Not enough data
Administration
8.3
5
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feedback Management
Feature Not Available
Not enough data
8.8
8
Not enough data
8.7
9
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
110
8.4
15
8.2
90
7.7
14
8.6
104
8.2
15
8.0
97
7.6
14
8.9
120
8.2
15
Reporting
9.3
147
9.0
15
9.0
140
9.2
14
8.7
121
8.4
15
7.8
102
7.9
15
Categories
Categories
Shared Categories
Hotjar and Microsoft Clarity are categorized as Session Replay and Heatmap Tools
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, User Research, Software Testing, Survey, Digital Analytics, and E-Commerce Analytics
Microsoft Clarity has no unique categories
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Clarity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Computer Software
15.5%
Information Technology and Services
11.1%
Internet
10.1%
Retail
5.1%
Other
42.1%
Information Technology and Services
23.8%
Computer Software
16.7%
Marketing and Advertising
14.3%
Non-Profit Organization Management
4.8%
Wholesale
2.4%
Other
38.1%
Most Helpful Reviews
Hotjar
Most Helpful Favorable Review
Polly H.
Verified User in Marketing and Advertising
Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...
Most Helpful Critical Review
Verified User in Information Technology and Services
I’m not really sure we need hotjar on top of google analytics. The visual lines are great but it’s a lot to sort through. Google Analytics is a much more full tool to use that offers more functionality. I’d preferred to not have to use more than one too.
Microsoft Clarity
Most Helpful Favorable Review
Andrés S.
Verified User in Accounting
It allows us to use super valuable information to make decisions, we can know which section of a website users consult the most, where they click, and with that, make those decisions.
Most Helpful Critical Review
Verified User in Hospital & Health Care
I find the dashboard confusing and contains too many variables to be useful. It would be easier if Clarity started with the "industry best practice" KPI's and let us customize from there. Similarly, drilling down into each area, there are way too many...
Polly H.
Verified User in Marketing and Advertising
Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...
Andrés S.
Verified User in Accounting
It allows us to use super valuable information to make decisions, we can know which section of a website users consult the most, where they click, and with that, make those decisions.
Verified User in Information Technology and Services
I’m not really sure we need hotjar on top of google analytics. The visual lines are great but it’s a lot to sort through. Google Analytics is a much more full tool to use that offers more functionality. I’d preferred to not have to use more than one too.
Verified User in Hospital & Health Care
I find the dashboard confusing and contains too many variables to be useful. It would be easier if Clarity started with the "industry best practice" KPI's and let us customize from there. Similarly, drilling down into each area, there are way too many...
Discussions
Is there a python/Node.js API Client for hotjar?
1 comment
AG
Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself...Read more
How is Hotjar different from Google Analytics?
1 comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
How can I customize the dashboard to what I would like at a very simplified high level overview?
1 comment
MC
Hi Andrea!
Thanks for the inquiry, we currently don't support this feature. We will take this feedback into consideration for our future roadmap. Read more
What is Microsoft Clarity used for?
1 comment
RM
To monitor the user behaviour of the website and tracking the heatmap of the entire website.Read more
Microsoft Clarity has no more discussions with answers
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