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Compare Fullstory and Mouseflow 
At a Glance
Market Segments
Mid-Market (50.7% of reviews)
Small-Business (68.2% of reviews)
Entry-Level Pricing
Contact Us
Free 500 Sessions per month
Fullstory
Star Rating
(798)4.5 out of 5
Market Segments
Mid-Market (50.7% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 5 pricing plansMouseflow
Star Rating
(680)4.6 out of 5
Market Segments
Small-Business (68.2% of reviews)
Entry-Level Pricing
Free 500 Sessions per month
Free Trial is available
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Fullstory excels in "Session Replays" with a score of 9.2, allowing for detailed analysis of user interactions, while Mouseflow's score of 8.9 indicates it also offers this feature but with slightly less effectiveness.
- Reviewers mention that Fullstory's "Click Tracking" feature is rated at 9.0, providing comprehensive insights into user behavior, whereas Mouseflow's score of 8.7 suggests it is effective but not as robust in this area.
- G2 users highlight that Mouseflow shines in "Heat Maps," achieving a score of 9.0, which helps visualize user engagement on pages, while Fullstory's score of 8.9 indicates it also provides this feature but with less emphasis on visual representation.
- Users on G2 note that Fullstory's "Custom Event Tracking" is rated at 8.5, allowing for tailored analytics, while Mouseflow's score of 8.3 shows it offers similar capabilities but may lack some customization options.
- Reviewers mention that Fullstory's "User-Level Analytics" is rated at 8.7, providing in-depth insights into individual user behavior, while Mouseflow's score of 7.8 indicates it offers this feature but with less granularity.
- Users say that Mouseflow's "Survey Management" features, including "Feedback Collection" rated at 8.0, are particularly strong, while Fullstory's offerings in this area are less emphasized, reflecting a different focus in user feedback mechanisms.
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Pricing
Entry-Level Pricing
Fullstory
Data Direct
Contact Us
For data science and analytics teams to build predictive models or use data for GenAI and LLMs.
- Clean, structured, AI-ready behavioral data synced directly to your warehouse.
Mouseflow
FREE FOREVER
Free
500 Sessions per month
1 website
- Unlimited page views
- Unlimited heat maps
- 500 sessions per month
Free Trial
Fullstory
Free Trial is available
Mouseflow
Free Trial is available
Ratings
Meets Requirements
8.7
699
8.8
508
Ease of Use
8.1
710
8.8
517
Ease of Setup
8.2
400
9.0
333
Ease of Admin
8.6
210
9.0
278
Quality of Support
8.9
526
9.0
401
Has the product been a good partner in doing business?
8.8
202
8.9
249
Product Direction (% positive)
8.7
682
8.6
461
Features by Category
Metrics
8.5
251
8.5
167
8.5
246
8.4
167
8.3
235
8.4
176
8.7
255
8.3
169
8.4
256
7.9
155
7.8
231
7.8
142
7.8
231
7.7
142
8.2
242
8.1
157
8.5
242
7.9
157
Reporting
8.7
261
Feature Not Available
8.2
247
7.7
145
7.9
248
Feature Not Available
8.7
251
7.5
144
7.8
221
7.7
152
7.8
227
7.7
139
8.4
247
7.9
155
Other
8.3
250
Feature Not Available
7.9
218
Feature Not Available
8.0
239
Feature Not Available
7.7
211
7.7
134
7.4
211
Feature Not Available
6.8
208
7.0
121
7.6
200
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.5
236
7.5
114
7.8
242
7.6
116
8.6
253
8.1
143
8.3
257
8.3
135
User Identification
8.0
70
Not enough data
8.5
73
Not enough data
8.8
73
Not enough data
Tracking & Reporting
8.5
72
Not enough data
8.9
71
Not enough data
8.2
69
Not enough data
8.8
73
Not enough data
8.8
72
Not enough data
8.9
72
Not enough data
Metrics
8.7
74
Not enough data
8.5
68
Not enough data
8.3
67
Not enough data
8.0
67
Not enough data
8.7
72
Not enough data
User Behavior
9.0
352
|
Verified
8.7
227
|
Verified
8.6
339
|
Verified
8.6
225
|
Verified
8.4
343
|
Verified
8.0
211
|
Verified
A/B Testing
8.5
326
|
Verified
7.7
170
|
Verified
Feature Not Available
6.8
133
|
Verified
8.3
330
|
Verified
8.0
177
|
Verified
8.3
312
|
Verified
7.5
136
|
Verified
Visitor Information
8.5
349
|
Verified
7.9
187
|
Verified
8.3
342
|
Verified
7.9
169
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
7.7
181
7.2
58
8.6
194
7.8
63
8.5
191
7.4
62
8.4
205
8.0
65
7.3
188
7.8
51
7.6
165
7.2
52
7.3
181
7.6
50
7.6
169
7.2
53
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
67
8.3
85
8.1
73
8.4
97
8.2
70
8.3
86
7.5
70
7.8
78
7.1
70
7.8
78
Feature Not Available
Feature Not Available
Administration
7.7
71
7.8
72
6.7
71
7.2
73
7.2
70
7.7
76
Generative AI
5.8
71
6.5
41
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Platform Basics
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Generative AI
Not enough data
6.3
10
Not enough data
6.7
10
Survey Management
Not enough data
7.6
21
Not enough data
7.6
22
Not enough data
8.0
23
Not enough data
8.1
23
Process Management
Not enough data
7.9
22
Not enough data
7.9
21
Not enough data
8.7
22
Not enough data
Feature Not Available
System Management
Not enough data
8.7
20
Not enough data
Feature Not Available
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.3
168
8.2
220
8.3
163
8.0
195
8.2
151
8.2
215
8.0
161
8.1
204
8.7
160
8.4
225
Reporting
8.9
173
9.1
254
9.3
179
8.9
254
8.6
170
8.7
233
8.4
161
8.1
202
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
6.8
68
Not enough data
7.9
76
Not enough data
7.9
77
Not enough data
8.1
72
Not enough data
6.9
64
Not enough data
Feature Not Available
Campaign Activity
Not enough data
7.7
79
Not enough data
8.2
87
Not enough data
7.3
71
Not enough data
7.5
70
Not enough data
7.4
69
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.7
74
Not enough data
8.5
68
Not enough data
8.3
67
Not enough data
8.0
67
Not enough data
8.7
72
Not enough data
Variation Testing
7.8
46
Not enough data
7.4
44
Not enough data
8.4
45
Not enough data
8.8
47
Not enough data
8.1
45
Not enough data
7.5
43
Not enough data
Reporting
9.3
50
Not enough data
9.1
50
Not enough data
Personalization
8.5
48
Not enough data
8.1
44
Not enough data
9.3
48
Not enough data
Administration
8.5
43
Not enough data
8.4
44
Not enough data
9.3
50
Not enough data
9.0
50
Not enough data
Categories
Categories
Shared Categories
Fullstory and Mouseflow are categorized as E-Commerce Analytics, Product Analytics, Session Replay, Heatmap Tools, and Digital Analytics
Unique Categories
Fullstory is categorized as SAP Store, Customer Data Platform (CDP), Mobile App Analytics, Mobile App Optimization, and Generative AI Infrastructure
Mouseflow is categorized as Marketing Analytics, Enterprise Feedback Management, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mouseflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
23.0%
Information Technology and Services
10.4%
Financial Services
8.6%
Retail
4.7%
Marketing and Advertising
4.2%
Other
49.0%
Marketing and Advertising
10.3%
Computer Software
7.4%
Retail
5.2%
Information Technology and Services
4.7%
Health, Wellness and Fitness
4.0%
Other
68.4%
Most Helpful Reviews
Fullstory
Most Helpful Favorable Review
Thue Lægdsgaard M.
Verified User in Internet
Being able to see how the individual user actually interacts with your site in incredibly valuable and FullStory does this really well. I really like their rage-click feature, which shows users who click many times in the same place, suggesting that...
Most Helpful Critical Review
Verified User in Food Production
A one trick pony that one seems to be useful for one specific function.
Mouseflow
Most Helpful Favorable Review
Verified User in Leisure, Travel & Tourism
Mouseflow has a great resource in being able to watch our users interact with our website. We are especially looking forward to the new Journeys feature which provides a deeper analysis on the user journey. It's easy to use & navigate, and you can...
Most Helpful Critical Review
Verified User in Staffing and Recruiting
The credit system is confusing and annoying
Thue Lægdsgaard M.
Verified User in Internet
Being able to see how the individual user actually interacts with your site in incredibly valuable and FullStory does this really well. I really like their rage-click feature, which shows users who click many times in the same place, suggesting that...
Verified User in Leisure, Travel & Tourism
Mouseflow has a great resource in being able to watch our users interact with our website. We are especially looking forward to the new Journeys feature which provides a deeper analysis on the user journey. It's easy to use & navigate, and you can...
Verified User in Food Production
A one trick pony that one seems to be useful for one specific function.
Verified User in Staffing and Recruiting
The credit system is confusing and annoying
Discussions
Is there anything FullStory doesn't support?
2 comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
What is Mouseflow used for?
2 comments
JM
Mouse flow is a behavioural analytic solution to help identify and work out friction on your web pages. Read more
Why can't record all sessions
1 comment
EC
Hello!
Mouseflow is designed to record all of your visitors' sessions, so there seems to be something going on preventing you to do so.
We’d like an...Read more
Why the amount of recordings is the same as heatmaps? And why the credits are too low?
1 comment
Official Response from Mouseflow
Hi Rocio, there seems to be some confusion. For $49/mo Crazy Egg offers 500 recordings and 75,000 page views. On a cheaper plan (29$/mo) Mouseflow offers...Read more
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