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- Customer.io-vs-HubSpot Marketing Hub
Compare Customer.io and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (61.9% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
$0.00
Customer.io
Star Rating
(537)4.4 out of 5
Market Segments
Small-Business (61.9% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(12,714)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in building and personalizing emails, scoring 8.8, while Customer.io follows closely with a score of 8.9. Reviewers mention that HubSpot's drag-and-drop email editor is particularly user-friendly, making it easy to create visually appealing campaigns.
- Reviewers mention that HubSpot Marketing Hub offers superior landing pages and forms, scoring 8.5 compared to Customer.io's 6.2. Users appreciate HubSpot's extensive templates and customization options, which help in capturing leads effectively.
- Users on G2 highlight that HubSpot's ease of use is rated at 8.6, slightly higher than Customer.io's 8.3. Reviewers say that HubSpot's intuitive interface allows for a smoother onboarding experience, making it easier for teams to adopt the software quickly.
- Reviewers mention that Customer.io shines in automated alerts and tasks, scoring 7.4, while HubSpot also performs well with a score of 8.4. Users report that Customer.io's automation capabilities are robust, allowing for highly targeted messaging based on user behavior.
- Users say that HubSpot Marketing Hub has a better performance and reliability score of 8.6 compared to Customer.io's 8.9. Reviewers mention that HubSpot's uptime and speed are consistently praised, ensuring that marketing campaigns run smoothly without interruptions.
- G2 users report that HubSpot's CRM lead integration is rated at 8.4, while Customer.io scores lower at 7.3. Reviewers mention that HubSpot's seamless integration with its CRM allows for better tracking of leads and customer interactions, enhancing overall marketing effectiveness.
Featured Products
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Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Customer.io
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.7
498
8.5
9,004
Ease of Use
8.3
501
8.6
9,836
Ease of Setup
8.0
315
8.1
5,685
Ease of Admin
8.7
225
8.5
4,696
Quality of Support
8.7
441
8.7
8,524
Has the product been a good partner in doing business?
9.1
225
8.8
4,613
Product Direction (% positive)
9.3
486
8.8
8,654
Features by Category
Email Marketing
8.9
330
|
Verified
8.8
5104
|
Verified
8.9
316
|
Verified
8.9
4972
|
Verified
8.5
311
|
Verified
8.6
4973
|
Verified
8.4
293
|
Verified
8.8
4684
|
Verified
Online Marketing
6.2
256
8.5
4831
|
Verified
8.0
283
|
Verified
8.2
4174
|
Verified
8.4
305
|
Verified
8.1
3894
|
Verified
7.9
285
|
Verified
8.2
4424
|
Verified
Feature Not Available
8.1
4081
|
Verified
Lead Management
7.4
258
|
Verified
8.6
4618
|
Verified
7.7
261
8.1
4365
|
Verified
8.7
300
|
Verified
8.4
4470
|
Verified
6.9
243
8.0
3983
|
Verified
7.7
262
|
Verified
8.5
4408
|
Verified
7.3
257
|
Verified
8.2
4145
|
Verified
7.3
247
8.4
4127
|
Verified
7.3
254
|
Verified
8.4
4132
|
Verified
Campaign Management
7.7
268
8.2
3726
|
Verified
6.9
252
8.0
3327
|
Verified
Feature Not Available
7.9
3285
|
Verified
Feature Not Available
7.2
2440
|
Verified
Social
Feature Not Available
7.7
3396
|
Verified
6.5
239
8.2
3796
|
Verified
Feature Not Available
8.2
3763
|
Verified
Feature Not Available
8.0
3643
|
Verified
Feature Not Available
7.7
2869
|
Verified
Reporting & Analytics
7.7
301
|
Verified
8.3
4786
|
Verified
6.8
266
|
Verified
8.0
4461
|
Verified
6.5
256
7.6
3622
|
Verified
6.3
245
7.6
3309
|
Verified
Feature Not Available
7.7
3735
|
Verified
Platform
8.3
291
|
Verified
8.0
3137
|
Verified
8.6
288
|
Verified
8.5
3169
|
Verified
8.6
287
|
Verified
8.7
3137
|
Verified
7.8
261
|
Verified
8.0
2134
|
Verified
7.8
279
|
Verified
7.4
2030
|
Verified
8.9
286
|
Verified
8.6
2970
|
Verified
7.2
247
|
Verified
8.0
2206
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
6.0
5
Integration
8.4
299
|
Verified
8.4
3150
|
Verified
8.4
293
|
Verified
8.1
2842
|
Verified
7.7
266
|
Verified
8.1
2633
|
Verified
Administration
8.0
223
Not enough data
7.4
193
Not enough data
8.1
208
Not enough data
9.0
222
Not enough data
7.9
196
Not enough data
8.0
200
Not enough data
Integrations
8.8
195
Not enough data
8.6
199
Not enough data
8.5
164
Not enough data
7.2
137
Not enough data
Platform
8.3
169
Not enough data
8.3
163
Not enough data
7.9
160
Not enough data
8.3
197
|
Verified
Not enough data
7.9
177
Not enough data
8.2
199
Not enough data
8.0
175
Not enough data
8.9
196
Not enough data
Lead Intelligence
Not enough data
7.8
1061
|
Verified
Not enough data
8.0
1095
Not enough data
8.1
1142
Lead Management
Not enough data
8.3
1231
Not enough data
7.5
1060
Not enough data
8.1
1119
Marketing Campaigns
Not enough data
7.9
1080
Not enough data
7.4
971
Not enough data
7.6
1024
Not enough data
7.9
1013
|
Verified
Not enough data
8.1
1172
Campaign Execution
Not enough data
7.8
1063
Not enough data
7.9
997
Not enough data
7.7
942
Not enough data
8.7
1310
Agentic AI - Account Data Management
Not enough data
6.1
9
Not enough data
6.5
9
Not enough data
7.4
9
Not enough data
7.6
9
Not enough data
7.0
9
Messenger
Not enough data
8.0
1142
|
Verified
Not enough data
7.5
970
|
Verified
Not enough data
7.9
1184
|
Verified
Not enough data
7.8
1110
|
Verified
Channels
Not enough data
8.0
1371
|
Verified
Not enough data
8.2
1351
|
Verified
Not enough data
7.1
772
|
Verified
Not enough data
6.9
671
|
Verified
Not enough data
7.5
731
|
Verified
Customers
Not enough data
8.2
1419
|
Verified
Not enough data
8.3
1405
|
Verified
Not enough data
8.3
1551
|
Verified
Not enough data
8.4
1498
|
Verified
Not enough data
8.2
1405
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
6.0
8
Not enough data
6.9
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
6.7
8
Campaigns
8.6
99
Not enough data
8.7
96
Not enough data
8.3
92
Not enough data
8.8
104
Not enough data
8.8
100
Not enough data
Analytics
8.5
99
Not enough data
7.6
90
Not enough data
Optimization
8.5
97
Not enough data
8.9
99
Not enough data
8.0
95
Not enough data
8.5
97
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.5
66
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
Feature Not Available
Not enough data
6.4
57
Not enough data
6.3
59
Not enough data
8.8
70
Not enough data
8.2
61
Not enough data
SMS Platform
7.5
64
Not enough data
8.4
68
Not enough data
7.0
56
Not enough data
6.0
54
Not enough data
6.6
56
Not enough data
8.3
67
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.4
84
Not enough data
7.7
86
Not enough data
7.3
87
Not enough data
8.2
86
Not enough data
Intelligence
7.3
82
Not enough data
5.8
79
Not enough data
5.8
78
Not enough data
Design and Customization
Not enough data
6.6
53
Not enough data
7.4
50
Not enough data
7.6
51
Not enough data
7.6
51
Campaigns
Not enough data
7.2
48
Not enough data
7.4
48
Not enough data
7.6
47
Not enough data
7.5
47
Integrations
Not enough data
7.9
49
Not enough data
7.0
46
Not enough data
6.7
44
Not enough data
7.2
47
Generative AI
Not enough data
6.1
49
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
8.1
236
Not enough data
7.8
230
Not enough data
7.4
215
Not enough data
7.4
208
Not enough data
7.0
205
Not enough data
7.6
219
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.8
208
Not enough data
7.3
193
Not enough data
8.3
234
Not enough data
8.4
239
Reporting
Not enough data
8.4
261
Not enough data
8.3
248
Not enough data
8.1
253
Platform Basics
Not enough data
8.5
212
Not enough data
8.5
215
Not enough data
8.4
215
Platform Data
Not enough data
8.3
211
Not enough data
7.9
206
Platform Additional Functionality
Not enough data
8.4
231
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
512
Not enough data
8.6
595
Platform Reporting
Not enough data
8.5
610
Not enough data
8.6
653
Content & Collaboration
Not enough data
8.3(won by default)
1191
Not enough data
8.3(won by default)
1246
Not enough data
8.1(won by default)
939
Not enough data
8.3(won by default)
1014
Not enough data
8.7(won by default)
1320
Not enough data
8.3(won by default)
882
Social Management
Not enough data
8.2(won by default)
2096
Not enough data
8.6(won by default)
2272
Not enough data
8.4(won by default)
2013
Not enough data
8.4(won by default)
2159
Not enough data
8.1(won by default)
1581
Not enough data
8.2(won by default)
860
Not enough data
7.2(won by default)
232
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
345
Not enough data
8.1
358
Platform Data
Not enough data
8.0
352
Not enough data
8.0
352
Not enough data
8.5
398
Not enough data
8.2
357
Platform Additional Functionality
Not enough data
8.0
342
Not enough data
8.2
361
Not enough data
8.3
356
Agentic AI - Customer Journey Analytics
Not enough data
6.5
9
Not enough data
6.3
9
Not enough data
7.0
9
Not enough data
6.9
9
Platform Interoperability
Not enough data
8.0
526
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.2
1227
Campaign Management
Not enough data
8.3
1243
Not enough data
8.2
1183
Not enough data
8.2
1110
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1003
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1037
Not enough data
8.0
987
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1114
Not enough data
8.2
1031
Not enough data
8.0
928
Not enough data
8.0
906
Platform
Not enough data
8.3
1083
Not enough data
8.2
1230
Not enough data
8.8
1256
Not enough data
8.8
1281
Not enough data
8.6
1105
Not enough data
8.3
1226
Not enough data
8.7
1269
Not enough data
8.4
979
Not enough data
8.4
1172
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
8.4
1269
|
Verified
Not enough data
7.9
1308
|
Verified
Not enough data
7.9
1196
|
Verified
Not enough data
8.1
1237
|
Verified
Page Optimization
Not enough data
8.2
1099
|
Verified
Not enough data
8.1
1211
|
Verified
Not enough data
8.2
1251
|
Verified
Not enough data
7.8
1137
|
Verified
Integrations
Not enough data
7.4
681
|
Verified
Not enough data
8.7
1167
|
Verified
Not enough data
8.5
1165
|
Verified
Generative AI
Not enough data
7.1
271
Agentic AI - Landing Page Builders
Not enough data
5.7
9
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.0
703
Not enough data
8.3
736
Not enough data
8.3
753
Lead Management
Not enough data
8.4
819
Not enough data
7.7
696
Not enough data
8.2
766
Marketing Campaigns
Not enough data
8.0
723
Not enough data
7.6
635
Not enough data
7.9
694
Not enough data
8.0
692
Not enough data
8.2
799
Not enough data
8.1
745
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
64
Not enough data
6.1
52
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
52
Not enough data
7.9
57
Not enough data
7.3
56
Not enough data
Feature Not Available
Not enough data
9.3
64
Not enough data
9.2
65
Not enough data
Engagement
6.6
49
Not enough data
Platform
7.9
57
Not enough data
Feature Not Available
Not enough data
7.5
55
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
2062
|
Verified
Not enough data
8.3
2499
|
Verified
Not enough data
8.0
2270
|
Verified
Not enough data
8.5
2300
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2698
|
Verified
Not enough data
8.4
2937
|
Verified
Not enough data
7.8
2201
|
Verified
Not enough data
8.1
2389
|
Verified
Not enough data
8.1
2227
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
5.4
17
Not enough data
4.8
15
Not enough data
5.4
16
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Customer.io and HubSpot Marketing Hub are categorized as Marketing Automation
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, and Customer Data Platform (CDP)
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.3%
Financial Services
13.9%
Information Technology and Services
8.6%
Marketing and Advertising
7.6%
Health, Wellness and Fitness
4.4%
Other
51.2%
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Most Helpful Reviews
Customer.io
Most Helpful Favorable Review
Verified User in Computer Software
The ability to send emails in the timezone of the user is super important when you have customers globally like us. The UI is modern, fast, and intuitive (compared to other tools), I find it similar to Intercom in terms of user experience, but with more...
Most Helpful Critical Review
Robert C.
Verified User in Translation and Localization
Lack of support from the so-called customer success reps. The fact they insist on being an email-only communication platform.
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Computer Software
The ability to send emails in the timezone of the user is super important when you have customers globally like us. The UI is modern, fast, and intuitive (compared to other tools), I find it similar to Intercom in terms of user experience, but with more...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Robert C.
Verified User in Translation and Localization
Lack of support from the so-called customer success reps. The fact they insist on being an email-only communication platform.
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
What is the best way to make automations a smoother process?
1 comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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