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Compare Contentsquare and Fullstory 
At a Glance
Market Segments
Enterprise (51.3% of reviews)
Mid-Market (50.7% of reviews)
Entry-Level Pricing
Free
Contact Us
Contentsquare
Star Rating
(462)4.7 out of 5
Market Segments
Enterprise (51.3% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansFullstory
Star Rating
(798)4.5 out of 5
Market Segments
Mid-Market (50.7% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Fullstory excels in session replay capabilities, with a rating of 9.3, allowing teams to gain deep insights into user behavior. In contrast, Contentsquare's session replay feature received a lower rating of 8.6, indicating that while it is functional, it may not provide the same level of detail.
- Reviewers mention that Contentsquare shines in user segmentation, achieving a score of 9.0 compared to Fullstory's 8.5. This feature allows businesses to tailor their marketing strategies more effectively, making it a preferred choice for enterprises focused on targeted campaigns.
- G2 users highlight Fullstory's click tracking feature, which received a high rating of 9.0, as a strong point for understanding user interactions. However, Contentsquare outperforms in eye tracking with a score of 8.3, suggesting it may offer better insights into user attention and engagement.
- Users on G2 report that Contentsquare's quality of support is exceptional, with a score of 9.4, compared to Fullstory's 8.9. This indicates that users may find more responsive and helpful customer service with Contentsquare, which can be crucial for businesses needing timely assistance.
- Reviewers mention that Fullstory's real-time insights feature is rated at 8.9, providing immediate feedback on user interactions. In contrast, Contentsquare's real-time insights scored lower at 8.3, which may affect teams that rely on instant data to make quick decisions.
- Users say that Contentsquare's mobile reporting capabilities are superior, with a score of 9.0, making it a better option for businesses that prioritize mobile analytics. Fullstory's mobile reporting, rated at 7.8, may not meet the needs of users focused on mobile performance.
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Pricing
Entry-Level Pricing
Contentsquare
Free plan
Free
A simple way to get started
- Up to 20k monthly sessions
- Session Replay and unlimited heatmaps
- 1 month of data access
Fullstory
Data Direct
Contact Us
For data science and analytics teams to build predictive models or use data for GenAI and LLMs.
- Clean, structured, AI-ready behavioral data synced directly to your warehouse.
Free Trial
Contentsquare
Free Trial is available
Fullstory
Free Trial is available
Ratings
Meets Requirements
9.0
308
8.7
699
Ease of Use
8.5
306
8.1
710
Ease of Setup
7.7
95
8.2
400
Ease of Admin
8.4
91
8.6
210
Quality of Support
9.4
303
8.9
526
Has the product been a good partner in doing business?
9.3
91
8.8
202
Product Direction (% positive)
9.2
263
8.7
682
Features by Category
Metrics
9.0
144
8.5
251
9.3
146
8.5
246
9.1
147
8.3
235
8.6
131
8.7
255
8.8
124
8.4
256
8.9
105
7.8
231
8.7
102
7.8
231
9.0
145
8.2
242
9.1
134
8.5
242
Reporting
8.7
128
8.7
261
8.8
109
8.2
247
8.3
122
7.9
248
8.9
150
8.7
251
9.0
123
7.8
221
8.7
99
7.8
227
8.6
138
8.4
247
Other
8.7
106
8.3
250
8.1
91
7.9
218
8.8
100
8.0
239
8.4
99
7.7
211
9.0
119
7.4
211
8.3
56
6.8
208
8.7
81
7.6
200
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
98
7.5
236
8.4
87
7.8
242
8.8
129
8.6
253
9.0
119
8.3
257
User Identification
8.5
9
8.0
70
9.0
20
8.5
73
8.3
7
8.8
73
Tracking & Reporting
9.0
13
8.5
72
8.3
16
8.9
71
8.0
5
8.2
69
8.3
20
8.8
73
9.3
20
8.8
72
8.8
15
8.9
72
Metrics
9.2
24
8.7
74
9.3
21
8.5
68
8.8
18
8.3
67
8.8
14
8.0
67
9.0
23
8.7
72
User Behavior
9.4
106
|
Verified
9.0
352
|
Verified
8.8
97
|
Verified
8.6
339
|
Verified
9.0
93
|
Verified
8.4
343
|
Verified
A/B Testing
8.6
74
|
Verified
8.5
326
|
Verified
8.6
46
Feature Not Available
9.2
103
8.3
330
|
Verified
7.9
54
|
Verified
8.3
312
|
Verified
Visitor Information
8.1
66
|
Verified
8.5
349
|
Verified
8.2
67
8.3
342
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
8.6
22
7.7
181
8.8
28
8.6
194
9.1
35
8.5
191
9.4
34
8.4
205
8.7
26
7.3
188
8.6
22
7.6
165
8.3
20
7.3
181
8.6
22
7.6
169
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.8
67
Not enough data
8.1
73
Not enough data
8.2
70
Not enough data
7.5
70
Not enough data
7.1
70
Not enough data
Feature Not Available
Administration
Not enough data
7.7
71
Not enough data
6.7
71
Not enough data
7.2
70
Generative AI
Not enough data
5.8
71
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
24
Not enough data
9.3
35
Not enough data
9.5
33
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
9.2
22
Not enough data
9.0
23
Not enough data
7.9
17
Not enough data
Performance
8.9
16
Not enough data
9.3
25
Not enough data
8.9
23
Not enough data
8.8
15
Not enough data
Data Sourcing
Not enough data
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Intelligence
Not enough data
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Platform Basics
8.4
42
Not enough data
8.3
50
Not enough data
8.7
54
Not enough data
8.3
34
Not enough data
9.1
24
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.9
66
Not enough data
9.1
98
Not enough data
Platform Data
8.9
101
Not enough data
8.7
68
Not enough data
8.9
104
Not enough data
8.7
68
Not enough data
Platform Additional Functionality
9.1
110
Not enough data
8.5
65
Not enough data
8.5
58
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.0
111
8.3
168
9.0
116
8.3
163
9.1
105
8.2
151
8.9
110
8.0
161
9.2
115
8.7
160
Reporting
9.4
125
8.9
173
8.7
118
9.3
179
8.8
107
8.6
170
8.9
110
8.4
161
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
24
8.7
74
9.3
21
8.5
68
8.8
18
8.3
67
8.8
14
8.0
67
9.0
23
8.7
72
Variation Testing
8.8
7
7.8
46
Not enough data
7.4
44
9.3
14
8.4
45
9.4
11
8.8
47
8.6
6
8.1
45
9.0
5
7.5
43
Reporting
8.9
14
9.3
50
9.0
15
9.1
50
Personalization
8.3
10
8.5
48
9.3
9
8.1
44
9.1
11
9.3
48
Administration
8.3
9
8.5
43
8.7
9
8.4
44
9.5
16
9.3
50
9.3
14
9.0
50
Categories
Categories
Shared Categories
Contentsquare and Fullstory are categorized as Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, Mobile App Optimization, and Digital Analytics
Unique Categories
Contentsquare is categorized as Customer Journey Mapping, Digital Experience Monitoring (DEM), and Customer Journey Analytics
Fullstory is categorized as SAP Store, E-Commerce Analytics, Customer Data Platform (CDP), and Generative AI Infrastructure
Reviews
Reviewers' Company Size
Contentsquare
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
18.5%
Apparel & Fashion
12.5%
Telecommunications
6.0%
Computer Software
5.1%
Insurance
4.6%
Other
53.2%
Computer Software
23.0%
Information Technology and Services
10.4%
Financial Services
8.6%
Retail
4.7%
Marketing and Advertising
4.2%
Other
49.0%
Most Helpful Reviews
Contentsquare
Most Helpful Favorable Review
Verified User in Internet
What I found most helpful is the ability to see exactly how every individual customer filled their cart and their complete journey to purchase. I like that I could choose to record triggered events and thus focus on certain aspects of the customer journey...
Most Helpful Critical Review
Verified User in Consumer Goods
It was very difficult (and took months) to get alignment from content square on our onboarding plan and case study. Due to this delay, we missed the opportunity to update our website prior to the peak season. Each team member of the content square team...
Fullstory
Most Helpful Favorable Review
Verified User in Internet
Segmentation is straightforward, as well as the ability to share session playbacks in the tool with other users. You can also write notes to describe what they do in their session, which is handy if you're trying to explain why you shared it. A dedicated...
Most Helpful Critical Review
Bharath A.
Verified User in Computer Software
Little too expensive for its features. Features are pretty much limited to recording user sessions and ability to see rage clicks, error clicks etc. Other dashboards such as users by browsers, average session duration can be found through Google Analytics...
Verified User in Internet
What I found most helpful is the ability to see exactly how every individual customer filled their cart and their complete journey to purchase. I like that I could choose to record triggered events and thus focus on certain aspects of the customer journey...
Verified User in Internet
Segmentation is straightforward, as well as the ability to share session playbacks in the tool with other users. You can also write notes to describe what they do in their session, which is handy if you're trying to explain why you shared it. A dedicated...
Verified User in Consumer Goods
It was very difficult (and took months) to get alignment from content square on our onboarding plan and case study. Due to this delay, we missed the opportunity to update our website prior to the peak season. Each team member of the content square team...
Bharath A.
Verified User in Computer Software
Little too expensive for its features. Features are pretty much limited to recording user sessions and ability to see rage clicks, error clicks etc. Other dashboards such as users by browsers, average session duration can be found through Google Analytics...
Discussions
Contentsquare has no discussions with answers
Is there anything FullStory doesn't support?
2 comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
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