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- Marketing Automation Software
- Constant Contact
- HubSpot Marketing Hub
- Constant Contact-vs-HubSpot Marketing Hub
Compare Constant Contact and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (81.1% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
$0.00
Constant Contact
Star Rating
(933)4.4 out of 5
Market Segments
Small-Business (81.1% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(12,711)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub offers a robust set of features for small businesses, with a strong emphasis on email marketing and CRM integration, scoring 8.8 in Building and Personalizing Emails. In contrast, Constant Contact Advanced Automation excels in Sending Outbound Emails, scoring 9.0, which reviewers mention leads to higher engagement rates.
- Reviewers mention that Constant Contact Advanced Automation has superior Quality of Support, scoring 9.0 compared to HubSpot's 8.7. Users appreciate the quick response times and helpful resources available, making it easier to resolve issues promptly.
- Users on G2 highlight that HubSpot Marketing Hub shines in its Ease of Use, scoring 8.6, which is slightly higher than Constant Contact's 8.5. Reviewers appreciate the intuitive interface and comprehensive tutorials that help new users get started quickly.
- Reviewers mention that Constant Contact Advanced Automation has a more extensive feature set for Dynamic Segmentation, scoring 9.2, which allows for more targeted marketing campaigns. Users say this feature significantly enhances their ability to reach specific customer segments effectively.
- G2 users report that HubSpot Marketing Hub's automated features, such as Automated Email Responses, score 8.8, which is slightly lower than Constant Contact's 8.9. Users appreciate the flexibility and customization options available in Constant Contact for setting up automated workflows.
- Users report that while both platforms offer solid integrations, Constant Contact Advanced Automation scores higher in Integrations at 9.0, with reviewers mentioning seamless connections to various third-party applications, enhancing their marketing capabilities.
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Pricing
Entry-Level Pricing
Constant Contact
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Constant Contact
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.7
789
8.5
9,002
Ease of Use
8.5
804
8.6
9,834
Ease of Setup
8.3
572
8.1
5,683
Ease of Admin
8.8
538
8.5
4,695
Quality of Support
9.0
749
8.7
8,522
Has the product been a good partner in doing business?
9.2
537
8.8
4,612
Product Direction (% positive)
8.8
779
8.8
8,652
Features by Category
Sales Force Automation
8.9
108
Not enough data
Feature Not Available
Not enough data
8.4
110
Not enough data
8.4
105
Not enough data
Feature Not Available
Not enough data
8.5
101
Not enough data
7.9
74
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Marketing Automation
9.1
118
Not enough data
8.9
117
Not enough data
8.7
119
Not enough data
8.4
107
Not enough data
Customer Support
8.4
93
Not enough data
8.6
97
Not enough data
8.6
100
Not enough data
8.0
80
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.7
111
Not enough data
8.6
116
Not enough data
8.0
93
Not enough data
Mobile & Social
Feature Not Available
Not enough data
8.0
94
Not enough data
7.5
74
Not enough data
Platform
8.3
80
Not enough data
8.6
82
Not enough data
8.6
91
Not enough data
7.7
57
Not enough data
Feature Not Available
Not enough data
8.2
76
Not enough data
8.8
93
Not enough data
Feature Not Available
Not enough data
Integration
8.6
88
Not enough data
8.0
76
Not enough data
7.8
70
Not enough data
Generative AI
6.5
19
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.6
539
|
Verified
8.8
5104
|
Verified
9.0
535
|
Verified
8.9
4972
|
Verified
8.6
534
|
Verified
8.6
4973
|
Verified
8.9
527
|
Verified
8.8
4684
|
Verified
Online Marketing
8.0
491
|
Verified
8.5
4831
|
Verified
8.4
439
|
Verified
8.2
4174
|
Verified
8.2
382
|
Verified
8.1
3894
|
Verified
8.3
454
|
Verified
8.2
4424
|
Verified
8.3
410
8.1
4081
|
Verified
Lead Management
8.8
521
|
Verified
8.6
4618
|
Verified
8.5
496
8.1
4365
|
Verified
8.7
496
|
Verified
8.4
4470
|
Verified
8.9
504
|
Verified
8.0
3983
|
Verified
8.8
498
|
Verified
8.5
4408
|
Verified
8.7
495
|
Verified
8.2
4145
|
Verified
8.8
486
|
Verified
8.4
4127
|
Verified
8.6
440
|
Verified
8.4
4132
|
Verified
Campaign Management
8.5
148
|
Verified
8.2
3726
|
Verified
8.4
284
8.0
3327
|
Verified
8.4
265
|
Verified
7.9
3285
|
Verified
7.7
105
7.2
2440
|
Verified
Social
7.9
254
|
Verified
7.7
3396
|
Verified
8.0
270
|
Verified
8.2
3796
|
Verified
7.9
285
8.2
3763
|
Verified
7.9
234
8.0
3643
|
Verified
7.9
88
7.7
2869
|
Verified
Reporting & Analytics
8.6
512
|
Verified
8.3
4786
|
Verified
8.2
484
|
Verified
8.0
4461
|
Verified
8.2
409
|
Verified
7.6
3622
|
Verified
8.2
376
|
Verified
7.6
3309
|
Verified
7.6
316
7.7
3735
|
Verified
Platform
8.1
386
|
Verified
8.0
3137
|
Verified
8.5
382
|
Verified
8.5
3169
|
Verified
8.7
401
|
Verified
8.7
3137
|
Verified
8.3
193
|
Verified
8.0
2134
|
Verified
8.0
236
7.4
2030
|
Verified
8.6
394
|
Verified
8.6
2970
|
Verified
8.2
278
8.0
2206
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
6.0
5
Integration
8.6
383
|
Verified
8.4
3150
|
Verified
8.1
301
|
Verified
8.1
2842
|
Verified
7.9
290
|
Verified
8.1
2633
|
Verified
Lead Intelligence
Not enough data
7.8
1060
|
Verified
Not enough data
8.0
1094
Not enough data
8.1
1141
Lead Management
Not enough data
8.3
1230
Not enough data
7.5
1059
Not enough data
8.1
1118
Marketing Campaigns
Not enough data
7.9
1079
Not enough data
7.4
970
Not enough data
7.6
1023
Not enough data
7.9
1012
|
Verified
Not enough data
8.1
1171
Campaign Execution
Not enough data
7.8
1062
Not enough data
7.9
996
Not enough data
7.7
941
Not enough data
8.7
1309
Agentic AI - Account Data Management
Not enough data
6.3
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
6.7
8
Messenger
Not enough data
8.0
1141
|
Verified
Not enough data
7.5
969
|
Verified
Not enough data
7.9
1183
|
Verified
Not enough data
7.8
1109
|
Verified
Channels
Not enough data
8.0
1370
|
Verified
Not enough data
8.2
1350
|
Verified
Not enough data
7.1
771
|
Verified
Not enough data
6.9
670
|
Verified
Not enough data
7.5
730
|
Verified
Customers
Not enough data
8.2
1418
|
Verified
Not enough data
8.3
1404
|
Verified
Not enough data
8.3
1550
|
Verified
Not enough data
8.4
1497
|
Verified
Not enough data
8.2
1404
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
5.7
7
Not enough data
6.7
7
Not enough data
6.2
7
Not enough data
6.0
7
Not enough data
6.2
7
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.0
197
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
168
Not enough data
8.2
146
Not enough data
Edit
8.0
191
|
Verified
Not enough data
8.5
203
|
Verified
Not enough data
8.0
191
|
Verified
Not enough data
Logistics
8.7
199
|
Verified
Not enough data
7.4
194
|
Verified
Not enough data
7.8
179
|
Verified
Not enough data
8.5
145
Not enough data
Generative AI
7.0
78
Not enough data
7.1
75
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
6.5
52
Not enough data
7.4
49
Not enough data
7.6
50
Not enough data
7.5
50
Campaigns
Not enough data
7.2
47
Not enough data
7.4
47
Not enough data
7.5
46
Not enough data
7.4
46
Integrations
Not enough data
7.9
48
Not enough data
6.9
45
Not enough data
6.6
43
Not enough data
7.1
46
Generative AI
Not enough data
6.0
48
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.8
27
|
Verified
8.1
236
9.0
29
|
Verified
7.8
230
7.8
13
7.4
215
8.7
25
|
Verified
7.4
208
8.7
21
|
Verified
7.0
205
Feature Not Available
7.6
219
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.9
33
|
Verified
7.8
208
8.7
30
|
Verified
7.3
193
9.1
40
|
Verified
8.3
234
9.0
35
|
Verified
8.4
239
Reporting
8.8
44
|
Verified
8.4
261
8.5
47
|
Verified
8.3
248
8.7
43
|
Verified
8.1
253
Platform Basics
Not enough data
8.5
212
Not enough data
8.5
215
Not enough data
8.4
215
Platform Data
Not enough data
8.3
211
Not enough data
7.9
206
Platform Additional Functionality
Not enough data
8.4
231
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
512
Not enough data
8.6
595
Platform Reporting
Not enough data
8.5
610
Not enough data
8.6
653
Content & Collaboration
8.6(won by 0.3)
71
8.3
1191
8.8(won by 0.5)
73
8.3
1246
Feature Not Available
8.1(won by default)
939
Feature Not Available
8.3(won by default)
1014
8.9(won by 0.2)
73
8.7
1320
8.6(won by 0.3)
45
8.3
882
Social Management
Feature Not Available
8.2(won by default)
2096
8.7(won by 0.1)
74
8.6
2272
Feature Not Available
8.4(won by default)
2013
Feature Not Available
8.4(won by default)
2159
8.4(won by 0.3)
64
8.1
1581
8.5(won by 0.3)
43
8.2
860
7.7(won by 0.5)
17
7.2
232
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.2
51
|
Verified
8.1
345
8.9
53
|
Verified
8.1
358
Platform Data
8.8
55
|
Verified
8.0
352
8.7
49
|
Verified
8.0
352
8.8
59
|
Verified
8.5
398
8.7
55
|
Verified
8.2
357
Platform Additional Functionality
8.1
42
8.0
342
8.5
54
8.2
361
8.9
62
|
Verified
8.3
356
Agentic AI - Customer Journey Analytics
Not enough data
6.5
9
Not enough data
6.3
9
Not enough data
7.0
9
Not enough data
6.9
9
Platform Interoperability
Not enough data
8.0
526
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.2
1227
Campaign Management
Not enough data
8.3
1243
Not enough data
8.2
1183
Not enough data
8.2
1110
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1003
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1037
Not enough data
8.0
987
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1114
Not enough data
8.2
1031
Not enough data
8.0
928
Not enough data
8.0
906
Platform
Not enough data
8.3
1083
Not enough data
8.2
1230
Not enough data
8.8
1256
Not enough data
8.8
1281
Not enough data
8.6
1105
Not enough data
8.3
1226
Not enough data
8.7
1269
Not enough data
8.4
979
Not enough data
8.4
1172
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.3
71
|
Verified
8.4
1269
|
Verified
8.4
74
|
Verified
7.9
1308
|
Verified
8.4
68
|
Verified
7.9
1196
|
Verified
8.5
70
|
Verified
8.1
1237
|
Verified
Page Optimization
Feature Not Available
8.2
1099
|
Verified
8.5
66
|
Verified
8.1
1211
|
Verified
8.9
68
|
Verified
8.2
1251
|
Verified
8.5
54
|
Verified
7.8
1137
|
Verified
Integrations
8.4
49
|
Verified
7.4
681
|
Verified
8.9
62
|
Verified
8.7
1167
|
Verified
8.8
65
|
Verified
8.5
1165
|
Verified
Generative AI
8.0
16
7.1
271
Agentic AI - Landing Page Builders
Not enough data
5.7
9
Customization
8.2
28
Not enough data
7.8
27
Not enough data
7.8
27
Not enough data
8.1
27
Not enough data
Additional Functionality
8.0
28
Not enough data
6.3
21
Not enough data
8.0
27
Not enough data
7.8
22
Not enough data
8.1
25
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.0
37
Not enough data
9.1
40
Not enough data
8.9
30
Not enough data
9.1
40
Not enough data
9.1
42
Not enough data
Predictive Analytics
9.3
47
Not enough data
9.3
47
Not enough data
8.8
31
Not enough data
Feature Not Available
Not enough data
Sales Management
9.1
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.4
48
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.0
703
Not enough data
8.3
736
Not enough data
8.3
753
Lead Management
Not enough data
8.4
819
Not enough data
7.7
696
Not enough data
8.2
766
Marketing Campaigns
Not enough data
8.0
723
Not enough data
7.6
635
Not enough data
7.9
694
Not enough data
8.0
692
Not enough data
8.2
799
Not enough data
8.1
745
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
87
|
Verified
7.8
2061
|
Verified
8.4
88
|
Verified
8.3
2498
|
Verified
8.3
83
|
Verified
8.0
2269
|
Verified
8.6
95
|
Verified
8.5
2299
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.5
92
|
Verified
8.3
2697
|
Verified
8.6
95
|
Verified
8.4
2936
|
Verified
8.2
82
|
Verified
7.8
2200
|
Verified
8.3
90
|
Verified
8.1
2388
|
Verified
8.6
81
|
Verified
8.1
2226
|
Verified
7.8
71
|
Verified
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
5.1
16
Not enough data
4.8
15
Not enough data
5.3
15
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Constant Contact and HubSpot Marketing Hub are categorized as Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Attribution, Social Media Management, and Marketing Automation
Unique Categories
Constant Contact is categorized as Email Template Builder, Online Form Builder, Sales Analytics, Visitor Identification, and CRM
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Account-Based Analytics, Account Data Management, Social Media Advertising, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Constant Contact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
47.3%
Information Technology and Services
4.6%
Computer Software
4.0%
Financial Services
3.2%
Internet
2.1%
Other
38.7%
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Most Helpful Reviews
Constant Contact
Most Helpful Favorable Review
Justin J.
Verified User in Marketing and Advertising
Easy to use and train team on. Fast interface.
Most Helpful Critical Review
Ryan F.
Verified User in Marketing and Advertising
Support is the worst. When calling in I regularly get hung up on. When I do get through to a support specialist, they are rarely able to resolve my problems so I usually end the conversation frustrated and with no follow up. Most recently their system was...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Justin J.
Verified User in Marketing and Advertising
Easy to use and train team on. Fast interface.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Ryan F.
Verified User in Marketing and Advertising
Support is the worst. When calling in I regularly get hung up on. When I do get through to a support specialist, they are rarely able to resolve my problems so I usually end the conversation frustrated and with no follow up. Most recently their system was...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
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JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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