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Compare CleverTap and Insider 
At a Glance
Market Segments
Mid-Market (52.5% of reviews)
Mid-Market (45.2% of reviews)
Entry-Level Pricing
$75.00 Per Month
No pricing available
CleverTap
Star Rating
(619)4.6 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansInsider
Star Rating
(1,161)4.8 out of 5
Market Segments
Mid-Market (45.2% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CleverTap excels in user segmentation with a score of 9.2, allowing for detailed targeting of campaigns, while Insider also performs well with a score of 9.6, but reviewers mention that Insider's dynamic segmentation features are particularly robust, making it easier to adapt to changing user behaviors.
- Reviewers mention that CleverTap's email marketing capabilities, such as automated email responses, score 8.8, which is solid, but Insider shines with a score of 9.7 in the same category, indicating a more seamless experience in managing email deliverability and personalization.
- G2 users highlight that CleverTap's ease of setup is rated at 8.4, which some find a bit challenging, whereas Insider's ease of setup score of 9.1 suggests a more user-friendly onboarding process, making it easier for new users to get started quickly.
- Users on G2 report that CleverTap's quality of support is rated at 9.0, which is commendable, but Insider outperforms with a score of 9.6, with reviewers mentioning that Insider's support team is particularly responsive and helpful in resolving issues.
- Reviewers say that CleverTap's campaign customization features score 9.1, which is effective, but Insider's higher score of 9.6 indicates a more flexible and intuitive interface for creating and managing campaigns, making it easier for marketers to tailor their strategies.
- Users report that CleverTap's analytics capabilities, particularly in campaign performance, score 9.0, but Insider's score of 9.5 suggests a more comprehensive suite of reporting tools, with reviewers mentioning that Insider provides deeper insights into user behavior and campaign effectiveness.
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Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Insider
No pricing availableFree Trial
CleverTap
Free Trial is available
Insider
Free Trial is available
Ratings
Meets Requirements
8.8
519
9.4
1,047
Ease of Use
8.9
521
9.4
1,053
Ease of Setup
8.5
303
9.1
510
Ease of Admin
9.0
237
9.1
272
Quality of Support
9.0
511
9.6
1,047
Has the product been a good partner in doing business?
9.3
236
9.5
272
Product Direction (% positive)
9.6
503
9.8
997
Features by Category
Email Marketing
9.0
160
9.6
475
8.9
153
9.6
453
8.9
152
9.6
455
8.8
140
9.7
397
Online Marketing
8.2
120
Feature Not Available
8.8
147
9.6
492
9.1
154
9.6
506
9.1
146
9.6
496
8.3
123
Feature Not Available
Lead Management
8.9
131
9.5
471
8.7
130
9.5
469
9.2
161
9.6
505
8.4
114
Feature Not Available
8.6
128
9.5
445
8.6
139
9.6
410
8.7
131
9.5
454
8.8
128
9.6
440
Campaign Management
8.8
140
Feature Not Available
8.1
129
Feature Not Available
8.1
123
Feature Not Available
7.8
116
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.9
122
9.4
412
7.9
127
9.4
421
7.7
120
Feature Not Available
8.1
127
Feature Not Available
Reporting & Analytics
9.0
155
9.5
497
8.4
143
9.4
497
8.4
140
9.4
489
8.5
134
9.4
487
7.4
115
9.2
391
Platform
8.7
146
9.6
489
8.7
128
Feature Not Available
9.2
144
9.6
473
8.3
114
9.5
409
8.6
120
9.4
417
8.8
134
9.6
454
8.6
113
9.5
394
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
149
9.4
460
8.6
141
9.4
458
8.3
128
9.5
425
User Identification
8.6
194
Not enough data
9.2
209
Not enough data
8.7
181
Not enough data
Tracking & Reporting
9.2
201
Not enough data
9.0
197
Not enough data
8.7
177
Not enough data
8.8
206
Not enough data
8.8
183
Not enough data
9.1
188
Not enough data
Metrics
9.2
161
Not enough data
9.1
91
Not enough data
9.0
153
Not enough data
9.1
138
Not enough data
9.2
158
Not enough data
Visitor Behavior
Not enough data
9.5
556
Not enough data
9.6
574
Not enough data
9.5
525
Templates
Not enough data
9.5
536
Not enough data
9.6
579
Not enough data
9.6
573
Personalization
Not enough data
9.6
560
Not enough data
9.6
551
Not enough data
9.6
563
Not enough data
9.5
499
Not enough data
9.6
546
Not enough data
9.6
546
Not enough data
9.6
574
Not enough data
9.6
562
Multichannel
Not enough data
9.7
564
Not enough data
9.5
501
Not enough data
9.6
564
Administration
Not enough data
9.6
565
Not enough data
9.4
580
Not enough data
9.5
558
Not enough data
9.4
557
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.0
237
Not enough data
9.4
250
Not enough data
9.0
238
Not enough data
9.2
254
Not enough data
9.3
238
Not enough data
Analytics
8.9
247
Not enough data
8.9
234
Not enough data
Optimization
9.0
235
Not enough data
9.1
243
Not enough data
9.0
232
Not enough data
8.8
214
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.5
70
9.7
585
9.6
67
9.6
563
Targeting
9.6
67
9.7
578
9.5
66
9.6
552
Triggered Content
9.4
59
9.5
491
9.5
65
9.6
486
9.5
66
9.7
540
Personalized Content
9.3
59
9.7
529
8.7
59
9.7
508
9.2
57
9.6
564
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.7
67
Not enough data
9.6
66
Not enough data
9.6
66
Not enough data
9.6
66
Not enough data
9.5
69
Not enough data
9.5
68
Not enough data
9.7
66
Not enough data
9.5
67
SMS Platform
Not enough data
9.5
66
Not enough data
9.6
66
Not enough data
9.6
64
Not enough data
Feature Not Available
Not enough data
9.5
69
Not enough data
9.5
68
Agentic AI - SMS Marketing
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Data Sourcing
Not enough data
9.5
569
|
Verified
Not enough data
9.5
558
|
Verified
Not enough data
9.6
362
Not enough data
9.6
585
|
Verified
Intelligence
Not enough data
9.5
591
|
Verified
Not enough data
9.5
565
|
Verified
Not enough data
9.6
557
|
Verified
Platform Basics
8.7
159
Not enough data
8.6
153
Not enough data
9.0
148
Not enough data
8.8
136
Not enough data
8.8
133
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
9.5
623
|
Verified
Not enough data
9.5
623
|
Verified
Platform Data
Not enough data
9.5
608
|
Verified
Not enough data
9.4
590
|
Verified
Not enough data
9.4
624
|
Verified
Not enough data
9.3
594
Platform Additional Functionality
Not enough data
9.5
597
|
Verified
Not enough data
9.5
595
|
Verified
Not enough data
9.5
582
Agentic AI - Customer Journey Analytics
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
8
Not enough data
7.9
8
Search Setup
Not enough data
9.7
48
Not enough data
9.8
49
Not enough data
9.7
48
Not enough data
9.9
46
Product Discovery
Not enough data
9.8
51
Not enough data
9.8
50
Not enough data
9.7
49
Not enough data
9.8
44
Not enough data
9.9
47
Integration
Not enough data
9.7
50
Not enough data
9.9
45
Not enough data
9.8
47
WhatsApp Messaging - WhatsApp Marketing
8.6
23
9.5
35
8.7
25
9.6
36
8.3
24
9.6
34
8.8
25
9.7
34
8.3
25
9.8
34
8.6
25
9.4
34
WhatsApp Business Platform - WhatsApp Marketing
8.4
23
9.8
33
8.7
24
9.6
33
8.5
22
9.6
32
8.7
24
9.5
32
Conversational AI - Conversational Commerce Platforms
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Platform integration - Conversational Commerce Platforms
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
8.7
5
Not enough data
9.0
5
Agentic AI - Personalization
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
8
Not enough data
7.7
8
Analysis
8.6
186
9.3
584
8.9
222
|
Verified
9.5
647
8.8
171
9.3
518
|
Verified
8.9
170
9.4
558
|
Verified
Campaigns
8.5
183
|
Verified
9.4
541
|
Verified
9.3
230
|
Verified
9.7
651
|
Verified
8.8
181
9.5
446
8.3
145
9.3
449
9.2
171
9.6
524
|
Verified
9.3
185
9.6
609
|
Verified
Engagement
8.7
159
9.6
586
Platform
8.8
194
9.6
628
8.9
190
|
Verified
9.5
583
|
Verified
8.7
167
9.5
502
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.5
210
|
Verified
Not enough data
8.8
239
|
Verified
Not enough data
8.8
245
|
Verified
Not enough data
9.1
230
|
Verified
Not enough data
8.2
93
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
252
|
Verified
Not enough data
8.7
255
|
Verified
Not enough data
8.7
231
|
Verified
Not enough data
8.8
224
|
Verified
Not enough data
8.6
215
|
Verified
Not enough data
8.6
168
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
161
Not enough data
9.1
91
Not enough data
9.0
153
Not enough data
9.1
138
Not enough data
9.2
158
Not enough data
Variation Testing
9.2
123
Not enough data
8.5
101
Not enough data
9.0
103
Not enough data
9.0
117
Not enough data
9.0
33
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.1
123
Not enough data
9.2
121
Not enough data
9.3
105
Not enough data
Administration
8.8
131
Not enough data
8.8
46
Not enough data
8.9
137
Not enough data
9.2
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Insider are categorized as Mobile Marketing, Marketing Automation, Personalization Engines, and WhatsApp Marketing
Unique Categories
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile App Optimization, and Customer Journey Mapping
Insider is categorized as E-Commerce Search, Personalization, E-Commerce Personalization, Customer Journey Analytics, Customer Data Platform (CDP), SMS Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.6%
Information Technology and Services
6.2%
Internet
5.5%
Entertainment
5.5%
Marketing and Advertising
5.4%
Other
60.7%
Retail
26.6%
Apparel & Fashion
10.2%
Marketing and Advertising
3.9%
Cosmetics
3.8%
Consumer Electronics
3.6%
Other
52.1%
Most Helpful Reviews
CleverTap
Most Helpful Favorable Review
Sai Ganesh R.
Verified User in Marketing and Advertising
Clevertap offers detailed analytics about our user's journey on the app, its AI helps us boost our recommendation engine by recommending related content based on user's past interactions or choices. We majorly use Clevertap for sending out push...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Nothing As Such but Delivery Rates of Push Notifications is Daubtfull
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Cosmetics
Often error and not very easy to use. Too many flow when there is an error. The reporting is not really clear on where the incremental value is coming from, CR uplift etc.
Sai Ganesh R.
Verified User in Marketing and Advertising
Clevertap offers detailed analytics about our user's journey on the app, its AI helps us boost our recommendation engine by recommending related content based on user's past interactions or choices. We majorly use Clevertap for sending out push...
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Verified User in Marketing and Advertising
Nothing As Such but Delivery Rates of Push Notifications is Daubtfull
Verified User in Cosmetics
Often error and not very easy to use. Too many flow when there is an error. The reporting is not really clear on where the incremental value is coming from, CR uplift etc.
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1 comment
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