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Compare CallTrackingMetrics and Invoca 
At a Glance
Market Segments
Small-Business (68.3% of reviews)
Small-Business (39.7% of reviews)
Entry-Level Pricing
$79.00 Per Month
No pricing available
CallTrackingMetrics
Star Rating
(700)4.5 out of 5
Market Segments
Small-Business (68.3% of reviews)
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansInvoca
Star Rating
(928)4.5 out of 5
Market Segments
Small-Business (39.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about InvocaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Invoca excels in Call Recording with a score of 9.0, while CallTrackingMetrics shines even brighter with a score of 9.8, indicating superior quality and reliability in capturing call data.
- Reviewers mention that CallTrackingMetrics offers better Lead Qualification features, scoring 9.1 compared to Invoca's 8.2, suggesting that users find it more effective in identifying high-quality leads.
- G2 users highlight that Invoca's Single-Touch Attribution is particularly strong, scoring 9.4, whereas CallTrackingMetrics falls behind with a score of 8.6, indicating a preference for Invoca in this area.
- Users on G2 report that CallTrackingMetrics provides superior Multi-Channel Call Attribution capabilities, scoring 9.0 compared to Invoca's 8.7, which may enhance users' ability to track calls across various marketing channels.
- Reviewers mention that both products have similar scores for Data Collection at 9.1, but users appreciate Invoca's user-friendly interface, making it easier to gather and analyze data.
- Users say that CallTrackingMetrics offers better Customer Scoring features with a score of 9.1, while Invoca scores 8.5, indicating that CallTrackingMetrics may provide more effective tools for evaluating customer interactions.
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Pricing
Entry-Level Pricing
CallTrackingMetrics
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
Invoca
No pricing availableFree Trial
CallTrackingMetrics
Free Trial is available
Invoca
Free Trial is available
Ratings
Meets Requirements
9.1
591
8.8
784
Ease of Use
8.6
597
8.4
784
Ease of Setup
8.4
495
8.0
521
Ease of Admin
8.6
499
8.3
522
Quality of Support
9.0
546
9.1
773
Has the product been a good partner in doing business?
9.1
493
9.2
526
Product Direction (% positive)
9.1
591
8.8
770
Features by Category
Call Analytics
9.7
47
|
Verified
9.0
82
8.5
27
|
Verified
8.5
67
8.9
38
|
Verified
8.5
78
9.0
37
|
Verified
8.2
64
Agent Performance Management
8.9
33
|
Verified
8.5
58
8.5
32
|
Verified
8.0
67
8.6
33
8.3
59
Generative AI
6.7
5
9.0
10
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Quality Assurance
Not enough data
9.0
35
Not enough data
8.8
34
Not enough data
8.8
42
Engagement
Not enough data
8.9
37
Not enough data
8.7
41
Not enough data
8.8
38
Performance
Not enough data
8.8
37
Not enough data
9.1
36
Generative AI
Not enough data
8.6
14
Not enough data
8.6
14
Attribution Modeling
8.5
31
9.2
22
7.7
25
9.0
21
Feature Not Available
9.0
20
8.3
21
8.7
20
8.8
27
9.1
24
Feature Not Available
8.7
23
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.4
19
9.1
17
8.9
21
9.5
18
9.3
31
9.2
25
8.9
37
8.9
27
Reporting
8.7
34
8.9
28
8.4
32
8.4
25
8.6
30
8.3
27
Generative AI
Not enough data
8.6
6
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Contacts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feedback
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
9.7
11
|
Verified
Not enough data
9.5
10
|
Verified
Not enough data
9.8
7
|
Verified
Not enough data
Features
9.5
11
Not enough data
9.5
7
Not enough data
9.6
9
|
Verified
Not enough data
9.6
9
|
Verified
Not enough data
Feature Not Available
Not enough data
10.0
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.2
262
8.8
275
9.1
217
9.2
304
8.8
149
8.5
176
Tracking
8.9
235
8.6
284
9.1
196
8.9
293
8.9
197
8.7
254
Analytics
9.0
264
9.0
317
9.3
266
9.1
292
8.6
236
8.6
293
8.4
72
8.6
134
Call Routing
8.9
139
8.8
232
8.9
122
8.9
173
8.6
109
8.5
142
Administration
8.5
57
8.5
119
9.1
103
9.1
143
9.1
119
9.1
169
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
27
8.8
34
9.0
38
9.2
42
8.8
31
8.9
36
9.2
40
9.1
43
8.8
30
8.5
33
8.7
27
8.6
30
Campaign Activity
8.9
35
8.8
44
8.8
44
8.7
48
7.9
30
8.5
38
9.0
38
9.0
41
8.5
27
8.9
35
7.6
21
8.6
35
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
CallTrackingMetrics and Invoca are categorized as Conversation Intelligence, Inbound Call Tracking, Marketing Analytics, Attribution, and Speech Analytics
Reviews
Reviewers' Company Size
CallTrackingMetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Invoca
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
39.5%
Internet
6.6%
Consumer Services
3.9%
Health, Wellness and Fitness
3.8%
Hospital & Health Care
3.5%
Other
42.8%
Marketing and Advertising
27.8%
Hospital & Health Care
9.0%
Financial Services
5.9%
Internet
5.4%
Telecommunications
4.9%
Other
47.1%
Most Helpful Reviews
CallTrackingMetrics
Most Helpful Favorable Review
Núria G.
Verified User in Entertainment
The simplicity of the interface and the logs. The facility to buy numbers, manage them, and edit call registers and campaigns.
Most Helpful Critical Review
Verified User in Real Estate
Used this service for one month, and they already started playing games with the billing. It is beyond me why they are tripping over dollars to pick up pennies, especially when it is a turn key service that only requires them to stick to their word and...
Invoca
Most Helpful Favorable Review
Liza S.
Verified User in Marketing and Advertising
Coming from someone who is not very technical, the ease of which I can set up and manage pay per call campaigns using Invoca is a god-send. The platform is extremely user friendly, and has everything I need to optimize my offers. If ever I find myself with...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Your customer support is abysmal. I work for a company that is probably one of your larger clients. My rep emails me unhelpful tech support, doesn't warm transfer me to your support department and asks me to email them directly myself. Your support WILL NOT...
Núria G.
Verified User in Entertainment
The simplicity of the interface and the logs. The facility to buy numbers, manage them, and edit call registers and campaigns.
Liza S.
Verified User in Marketing and Advertising
Coming from someone who is not very technical, the ease of which I can set up and manage pay per call campaigns using Invoca is a god-send. The platform is extremely user friendly, and has everything I need to optimize my offers. If ever I find myself with...
Verified User in Real Estate
Used this service for one month, and they already started playing games with the billing. It is beyond me why they are tripping over dollars to pick up pennies, especially when it is a turn key service that only requires them to stick to their word and...
Verified User in Marketing and Advertising
Your customer support is abysmal. I work for a company that is probably one of your larger clients. My rep emails me unhelpful tech support, doesn't warm transfer me to your support department and asks me to email them directly myself. Your support WILL NOT...
Discussions
What do you think is the best thing about Call Tracking Metrics
2 comments
LB
I also think that it is very convenient, especially for parents. When I started letting my son go to school on his own, I realized the importance of such...Read more
Where can I forward my calls to?
1 comment
AF
You can forward your calls within the CTM numbers you currently have or forward to an external answering service.Read more
Can I change plans after I sign up?
1 comment
AF
Yes you can, there are several plans you can upgrade to.Read more
How do you insure your customers data safety from your employees at invoca ?
2 comments
MD
Invoca does not capture or store any credit card or billing information. Additionally, we have had no problems with security in over 2 years of extensive...Read more
How granular are call attribution analytics?
2 comments
Official Response from Invoca
Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the...Read more
Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?
2 comments
Official Response from Invoca
Yes, Invoca takes data security and customer privacy very seriously. For healthcare Invoca is HIPAA compliant and will sign a BAA. In addition, Invoca is...Read more
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