How granular are call attribution analytics?

Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the individual visitor, all the way to the phone call. Invoca can track and capture data to the keyword level for search ads, and ad level for Facebook and display. Invoca natively integrates with many popular marketing technology platforms including DMPs and search platforms, to social, video, and display advertising. This means you get actionable data where you need it most, with integrations that are proven to work. Potential pitfalls to look out for when evaluating call tracking vendors: Many call tracking solutions only support attribution at the campaign level and are unable to collect/report out data types like search keywords. Some solutions don’t support 1:1 consumer-level attribution, either. You’ll be limited in your ability to optimize your campaigns or build meaningful audience segments if you end up with a solution that can only support high-level attribution.