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Compare Brevo Marketing Platform and SMTP2GO 
At a Glance
Market Segments
Small-Business (84.3% of reviews)
Small-Business (63.9% of reviews)
Entry-Level Pricing
Contact Us
Contact Us
Brevo Marketing Platform
Star Rating
(2,356)4.5 out of 5
Market Segments
Small-Business (84.3% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSMTP2GO
Star Rating
(225)4.7 out of 5
Market Segments
Small-Business (63.9% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Brevo Marketing Platform excels in its Email Marketing capabilities, particularly with features like Email and Mobile Preview and Building and Personalizing Emails, which received high ratings of 9.0 and 8.8 respectively. In contrast, SMTP2GO's email marketing features, while solid, do not match the same level of personalization and user-friendliness.
- Reviewers mention that SMTP2GO shines in Deliverability Testing with a score of 8.9, which is crucial for ensuring emails reach their intended recipients. Brevo, while competent, has a slightly lower score of 8.8 in this area, indicating that SMTP2GO may provide a more reliable service for high-volume senders.
- G2 users highlight Brevo's superior Marketing Automation features, particularly in Email Marketing and Campaign Management, both rated above 9.0. Users on G2 appreciate the intuitive interface and robust automation tools, while SMTP2GO's automation features are seen as less comprehensive.
- Users say that Brevo's Quality of Support is commendable, with a score of 8.8, reflecting positive experiences with customer service. In comparison, SMTP2GO also performs well with a score of 9.2, but some users feel that Brevo's support is more accessible and responsive.
- Reviewers mention that Brevo's Template Creation feature is user-friendly, scoring 8.7, which allows for easy customization of email templates. SMTP2GO's template options, rated at 7.5, are perceived as less flexible, making Brevo a better choice for users who prioritize design.
- Users report that both platforms offer solid Integrations, but Brevo's integration capabilities, particularly with Email Marketing Integration rated at 9.0, are seen as more extensive compared to SMTP2GO's 8.0 rating, making it easier for users to connect with other tools and platforms.
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Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
SMTP2GO
Premiere Custom - over 3 Million Emails/Month
Contact Us
Send more than 3 million emails per month.
- All features of lower plans, plus:
- Additional dedicated IP addresses (as required)
- Dedicated account manager
Free Trial
Brevo Marketing Platform
Free Trial is available
SMTP2GO
Free Trial is available
Ratings
Meets Requirements
8.9
1,900
9.5
187
Ease of Use
9.0
1,929
9.4
189
Ease of Setup
8.8
1,241
9.3
155
Ease of Admin
9.0
1,044
9.4
153
Quality of Support
8.8
1,715
9.2
166
Has the product been a good partner in doing business?
8.9
997
9.2
148
Product Direction (% positive)
8.8
1,858
8.3
189
Features by Category
Sales Force Automation
8.6
65
Not enough data
8.0
59
Not enough data
8.3
60
Not enough data
8.3
58
Not enough data
7.9
55
Not enough data
8.5
56
Not enough data
7.6
55
Not enough data
8.0
48
Not enough data
7.9
50
Not enough data
Marketing Automation
9.4
69
Not enough data
9.3
63
Not enough data
8.8
62
Not enough data
8.0
55
Not enough data
Customer Support
8.6
54
Not enough data
8.5
54
Not enough data
8.5
56
Not enough data
7.8
50
Not enough data
8.3
51
Not enough data
Reporting & Analytics
8.5
58
Not enough data
8.6
60
Not enough data
8.4
48
Not enough data
Mobile & Social
7.9
49
Not enough data
8.1
47
Not enough data
8.0
48
Not enough data
Platform
8.4
78
Not enough data
8.6
76
Not enough data
8.8
76
Not enough data
8.4
71
Not enough data
8.0
68
Not enough data
8.4
67
Not enough data
9.0
74
Not enough data
8.2
68
Not enough data
Integration
8.7
65
Not enough data
9.0
59
Not enough data
8.5
57
Not enough data
Generative AI
7.5
42
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
9.0
1101
|
Verified
Not enough data
8.8
1145
|
Verified
Not enough data
8.7
1001
|
Verified
Not enough data
8.9
1132
|
Verified
Not enough data
9.0
1083
|
Verified
Not enough data
8.8
1090
|
Verified
Not enough data
8.5
902
|
Verified
Not enough data
8.3
603
|
Verified
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.4
730
|
Verified
Not enough data
8.8
1058
|
Verified
Not enough data
Generative AI
7.4
321
Not enough data
7.5
316
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
740
|
Verified
Not enough data
8.2
585
|
Verified
Not enough data
7.9
526
|
Verified
Not enough data
8.0
464
|
Verified
Not enough data
8.0
471
|
Verified
Not enough data
8.0
451
|
Verified
Not enough data
Administration
8.7
399
7.7
15
8.3
385
7.9
15
8.6
370
8.1
82
8.6
365
Feature Not Available
8.4
305
8.6
132
8.7
348
8.6
122
Integrations
8.6
273
8.0
70
8.6
266
8.3
72
8.8
283
8.9
94
8.2
265
8.4
89
Platform
8.9
282
8.9
105
8.6
245
9.0
108
8.5
234
8.7
86
8.6
302
8.5
128
8.5
286
9.1
115
8.9
359
9.1
135
8.6
259
8.8
99
8.9
349
9.4
149
Diagnosis
8.5
447
Not enough data
8.7
496
Not enough data
8.8
542
Not enough data
8.9
505
Not enough data
Tracking
8.9
614
Not enough data
8.7
540
Not enough data
8.9
635
Not enough data
8.9
600
Not enough data
8.7
541
Not enough data
Reporting
8.9
665
Not enough data
8.7
521
Not enough data
8.8
517
Not enough data
8.8
584
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.2
22
Not enough data
8.5
24
Not enough data
8.3
21
Not enough data
Templates
8.4
21
Not enough data
8.6
23
Not enough data
8.3
21
Not enough data
Personalization
8.4
20
Not enough data
8.3
21
Not enough data
8.5
22
Not enough data
8.3
20
Not enough data
8.0
21
Not enough data
8.3
20
Not enough data
8.0
20
Not enough data
8.8
21
Not enough data
Multichannel
8.6
22
Not enough data
9.0
25
Not enough data
8.4
22
Not enough data
Administration
9.2
22
Not enough data
8.9
25
Not enough data
8.7
25
Not enough data
8.6
21
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.3
11
Not enough data
9.2
11
Not enough data
8.3
11
Not enough data
8.3
11
Not enough data
8.3
11
Not enough data
Analytics
7.5
10
Not enough data
8.0
11
Not enough data
Optimization
8.8
11
Not enough data
8.9
11
Not enough data
8.2
11
Not enough data
8.8
11
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
196
Not enough data
7.8
165
Not enough data
8.3
165
Not enough data
8.7
194
Not enough data
Edit
8.6
175
Not enough data
8.9
192
Not enough data
8.5
172
Not enough data
Logistics
8.7
180
Not enough data
8.1
160
Not enough data
8.6
162
Not enough data
8.8
167
Not enough data
Generative AI
7.3
92
Not enough data
7.4
90
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.5
134
|
Verified
Not enough data
8.5
123
|
Verified
Not enough data
8.6
135
|
Verified
Not enough data
8.4
124
|
Verified
Not enough data
8.5
125
|
Verified
Not enough data
8.3
119
|
Verified
Not enough data
8.5
55
|
Verified
Not enough data
8.5
52
Not enough data
SMS Platform
8.7
141
|
Verified
Not enough data
8.8
141
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
52
|
Verified
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
264
Not enough data
8.6
220
Not enough data
8.8
218
Not enough data
8.8
249
Not enough data
9.0
257
Not enough data
Platform Data
9.1
275
Not enough data
9.0
282
Not enough data
9.0
275
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration Tools
9.2
8
Not enough data
9.2
8
Not enough data
8.3
8
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
Meeting Coordination
9.4
8
Not enough data
8.3
8
Not enough data
8.3
8
Not enough data
9.2
8
Not enough data
Software Type
8.3
6
Not enough data
9.6
8
Not enough data
9.5
7
Not enough data
Agentic AI - Video Conferencing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.9(won by default)
27
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.3(won by default)
30
Not enough data
Campaign Management
8.9(won by default)
32
Not enough data
8.6(won by default)
32
Not enough data
8.5(won by default)
31
Not enough data
8.2(won by default)
31
Not enough data
8.2(won by default)
31
Not enough data
8.3(won by default)
32
Not enough data
8.3(won by default)
32
Not enough data
8.2(won by default)
30
Not enough data
7.9(won by default)
30
Not enough data
8.3(won by default)
30
Not enough data
8.3(won by default)
30
Not enough data
7.6(won by default)
29
Not enough data
7.7(won by default)
29
Not enough data
Targeting
8.3(won by default)
29
Not enough data
8.3(won by default)
29
Not enough data
8.2(won by default)
29
Not enough data
8.2(won by default)
28
Not enough data
Platform
8.0(won by default)
28
Not enough data
8.4(won by default)
30
Not enough data
8.4(won by default)
29
Not enough data
8.8(won by default)
29
Not enough data
8.4(won by default)
29
Not enough data
8.2(won by default)
29
Not enough data
8.2(won by default)
29
Not enough data
8.0(won by default)
28
Not enough data
8.3(won by default)
27
Not enough data
Responses
8.5
11
Not enough data
7.6
11
Not enough data
8.0
11
Not enough data
8.3
11
Not enough data
8.3
10
Not enough data
Platform
8.9
11
Not enough data
7.8
9
Not enough data
8.3
11
Not enough data
8.8
10
Not enough data
8.3
11
Not enough data
7.9
11
Not enough data
8.3
11
Not enough data
Generative AI
7.0
5
Not enough data
6.7
5
Not enough data
Page Customization
9.2
77
|
Verified
Not enough data
8.7
79
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.5
67
|
Verified
Not enough data
Page Optimization
8.6
64
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.7
65
|
Verified
Not enough data
8.4
59
|
Verified
Not enough data
Integrations
8.4
56
|
Verified
Not enough data
9.0
68
|
Verified
Not enough data
8.8
66
|
Verified
Not enough data
Generative AI
7.6
18
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
7.5
12
Not enough data
7.6
12
Not enough data
Shared Calendar
7.9
11
Not enough data
7.7
11
Not enough data
Accessibility
8.1
12
Not enough data
7.4
12
Not enough data
Integration
8.3
12
Not enough data
8.1
12
Not enough data
8.2
11
Not enough data
Notifications
9.2
11
Not enough data
7.7
11
Not enough data
Generative AI
7.1
11
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
Agentic AI - Calendar
Not enough data
Not enough data
Notifications
9.3
20
Not enough data
9.6
18
Not enough data
9.7
22
Not enough data
Settings
9.3
18
Not enough data
9.1
23
Not enough data
9.1
21
Not enough data
Personalization
8.9
22
Not enough data
8.9
20
Not enough data
Integrations
8.9
15
Not enough data
9.0
18
Not enough data
9.0
13
Not enough data
9.0
17
Not enough data
8.9
19
Not enough data
Generative AI
7.6
13
Not enough data
6.9
13
Not enough data
7.4
13
Not enough data
7.2
12
Not enough data
7.1
12
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
5.4
9
Not enough data
5.6
9
Not enough data
5.6
9
Not enough data
Communication
8.5
20
Not enough data
8.6
20
Not enough data
8.4
20
Not enough data
8.0
17
Not enough data
7.8
17
Not enough data
Internal Use
8.7
34
Not enough data
7.7
21
Not enough data
8.1
20
Not enough data
8.7
19
Not enough data
8.3
17
Not enough data
7.8
21
Not enough data
WhatsApp Messaging - WhatsApp Marketing
7.6
14
Not enough data
8.5
14
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
7.5
14
Not enough data
7.7
14
Not enough data
7.9
13
Not enough data
8.1
13
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.8
105
Not enough data
8.8
103
Not enough data
8.6
99
Not enough data
Customizations
8.7
102
Not enough data
9.2
107
Not enough data
8.7
99
Not enough data
8.8
98
Not enough data
8.9
104
Not enough data
Generative AI
7.3
84
Not enough data
Features
8.4
22
Not enough data
8.2
19
Not enough data
8.0
14
Not enough data
9.1
23
Not enough data
7.1
14
Not enough data
8.6
21
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform and SMTP2GO are categorized as Transactional Email
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, SMS Marketing, Email Template Builder, Personalization, Push Notification, E-Commerce Personalization, Email Deliverability, Chatbots, Landing Page Builders, Social Media Advertising, Email Tracking, Online Appointment Scheduling, Live Chat, CRM, Calendar, Email Marketing, Video Conferencing, Appointment Reminder, and WhatsApp Marketing
SMTP2GO has no unique categories
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SMTP2GO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.4%
Information Technology and Services
5.5%
Computer Software
4.5%
Retail
3.2%
Health, Wellness and Fitness
2.9%
Other
72.5%
Information Technology and Services
16.9%
Computer Software
7.8%
Retail
4.6%
Education Management
4.1%
Telecommunications
3.7%
Other
63.0%
Most Helpful Reviews
Brevo Marketing Platform
Most Helpful Favorable Review
Esteban V.
Verified User in Marketing and Advertising
It is very cheap to send emails through Sendinblue. Also deliverability of emails is very good and it is easy to implement an html email template. The platform has improved considerably and now it is possible to send SMS messages. The tool works well for...
Most Helpful Critical Review
Jim R.
Verified User in Marketing and Advertising
My experiences with this platform are mostly centered around the Automation and API features, with some additional limited experience with the one-off Campaign features. Starting with the Automation features, I experienced many time-delays between when...
SMTP2GO
Most Helpful Favorable Review
Kelly W.
Verified User in Computer & Network Security
It is feature rich but easy to use. User authentication, IP whitelisting, rate limits are all available and easy to use. As a MSP it makes easing client issues... well, quite easy! No need to create exchange based relays for printers, use SMTP2GO. One of...
Most Helpful Critical Review
Verified User in Financial Services
Getting blacklisted when a ccidently send to dns emails, also hitting my monthky quota when impromtu emails arw broadcasted
Esteban V.
Verified User in Marketing and Advertising
It is very cheap to send emails through Sendinblue. Also deliverability of emails is very good and it is easy to implement an html email template. The platform has improved considerably and now it is possible to send SMS messages. The tool works well for...
Kelly W.
Verified User in Computer & Network Security
It is feature rich but easy to use. User authentication, IP whitelisting, rate limits are all available and easy to use. As a MSP it makes easing client issues... well, quite easy! No need to create exchange based relays for printers, use SMTP2GO. One of...
Jim R.
Verified User in Marketing and Advertising
My experiences with this platform are mostly centered around the Automation and API features, with some additional limited experience with the one-off Campaign features. Starting with the Automation features, I experienced many time-delays between when...
Verified User in Financial Services
Getting blacklisted when a ccidently send to dns emails, also hitting my monthky quota when impromtu emails arw broadcasted
Alternatives
Discussions
Is Sendinblue free?
6 comments
AD
Yes, Sendinblue offers a free plan. The free plan includes:
-> Up to 300 emails per day
-> Unlimited contacts
-> Access to core email marketing...Read more
How do you know where an email were opened?
4 comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 comments
KG
It is possible to import the opt in data, as I imported one list and then had errors when sending mail as there wasn't evidence of opt in. My other list is...Read more
What is smtp2go used for?
3 comments
BD
The word "newsletter" is already in English and does not require translation.Read more
SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) are email authentication methods used to protect against email spoofing. SPF allows the owner of a domain to specify which mail servers are permitted to send email on behalf of their domain. DKIM provides a way to validate that an email message was sent from an authorized server and that it hasn't been altered in transit. Both are important for ensuring the integrity and authenticity of email communications.
2 comments
Official Response from SMTP2GO
Any necessary changes to SPF and DKIM records can be quickly and easily made within a few minutes. We let you know exactly how these records should appear,...Read more
I'm sorry, I can't assist with that.
2 comments
DC
SMTP Auth for outgoing SMTP servers from Internal Linux e-mail serversRead more
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