Introducing G2.ai, the future of software buying.Try now
Compare Amplitude Analytics and Pendo 
At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Mid-Market (62.8% of reviews)
Entry-Level Pricing
Free
Free
Amplitude Analytics
Star Rating
(2,382)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansPendo
Star Rating
(1,499)4.4 out of 5
Market Segments
Mid-Market (62.8% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Pendo excels in Click Tracking with a score of 9.7, indicating a robust ability to monitor user interactions effectively. In contrast, Amplitude Analytics has a lower score in this area, which may limit its effectiveness in understanding user engagement.
- Reviewers mention that Amplitude Analytics shines in Conversions, scoring 9.0 compared to Pendo's 8.2. This suggests that Amplitude may provide better insights and tools for optimizing conversion rates, which is crucial for businesses focused on growth.
- G2 users highlight Pendo's strong performance in Custom Event Tracking with a score of 8.4, while Amplitude Analytics leads slightly with 8.9. This indicates that while both platforms offer customization, Amplitude may provide a more flexible approach for tracking specific user actions.
- Users on G2 report that Pendo's Real-Time Reporting feature is highly effective, scoring 8.4, which allows for immediate insights into user behavior. Amplitude Analytics, however, scores slightly higher at 8.5, suggesting a marginally better capability in delivering timely data.
- Reviewers mention that Pendo's Retention score is 8.2, which aligns with Amplitude's score of 8.4. This indicates that both platforms are fairly comparable in helping businesses understand user retention, but Amplitude may have a slight edge in this area.
- Users say that Pendo's Quality of Support is rated at 8.5, matching Amplitude's score, which suggests that both platforms provide reliable customer support. However, the overall user experience may vary based on specific needs and interactions with support teams.
Featured Products
Sponsored
Canny
(101)
Digital Analytics
Visit Website
Sponsored
Product Fruits
(145)
Digital Analytics
Visit Website
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Pendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
Amplitude Analytics
Free Trial is available
Pendo
Free Trial is available
Ratings
Meets Requirements
8.5
1,776
8.5
1,146
Ease of Use
8.4
1,791
8.2
1,160
Ease of Setup
7.9
684
7.9
526
Ease of Admin
8.4
555
8.5
535
Quality of Support
8.4
1,370
8.5
1,002
Has the product been a good partner in doing business?
8.7
530
8.9
511
Product Direction (% positive)
8.5
1,613
8.5
1,062
Features by Category
Metrics
8.4
618
8.7
439
8.5
610
8.7
457
7.8
566
8.4
405
8.8
639
8.8
450
8.8
643
8.4
407
8.2
591
8.2
380
8.0
556
8.2
344
8.9
620
8.2
320
8.9
638
8.3
380
Reporting
8.5
596
8.4
448
8.3
543
8.5
412
8.1
513
8.7
422
8.6
610
8.7
452
8.2
496
7.8
248
8.2
502
8.1
271
8.6
617
8.2
434
Other
8.6
590
8.7
423
7.7
428
8.0
292
7.6
386
7.5
249
7.8
469
7.9
259
7.8
369
7.3
185
7.3
330
8.5
325
7.6
341
8.2
285
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.1
537
8.1
361
8.0
482
8.0
284
8.5
638
8.8
408
8.6
660
8.5
440
User Identification
7.8
541
7.8
103
8.8
699
8.5
130
8.3
595
7.9
97
Tracking & Reporting
8.9
728
8.4
119
8.6
666
8.4
125
7.8
582
8.2
102
8.6
719
8.4
134
8.1
701
8.5
126
8.8
692
8.6
131
Metrics
8.6
589
8.7
77
7.6
474
8.3
58
8.4
571
8.3
66
8.3
511
8.2
63
9.1
594
8.3
60
User Behavior
Not enough data
9.6
17
Not enough data
8.4
17
Not enough data
8.8
17
A/B Testing
Not enough data
7.9
15
Not enough data
7.4
15
Not enough data
9.3
16
Not enough data
7.3
15
Visitor Information
Not enough data
7.9
16
Not enough data
8.3
15
Agentic AI - Session Replay
Not enough data
Not enough data
User Analysis
Not enough data
8.6
331
Not enough data
8.5
376
User Support
Not enough data
8.5
375
Not enough data
7.7
195
Not enough data
8.0
282
Walkthrough Type
Not enough data
8.2
284
Not enough data
8.7
351
Platform Basics - Digital Adoption Platform
Not enough data
9.0
5
Not enough data
9.0
5
Analytics - Digital Adoption Platform
Not enough data
9.3
5
Functions - Digital Adoption Platform
Not enough data
9.3
5
Not enough data
9.3
5
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Product Analytics
8.3
851
8.7
549
8.7
1012
8.7
579
8.5
976
8.6
560
8.8
1031
8.2
472
7.1
639
8.0
383
8.1
769
8.2
413
7.1
548
8.0
374
7.8
731
7.9
415
Agentic AI - Product Analytics
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
5.7
5
Not enough data
Communication
Not enough data
8.1
310
Not enough data
7.9
291
Not enough data
8.0
292
Planning
Not enough data
7.2
219
Not enough data
7.2
211
Not enough data
6.7
187
Not enough data
7.7
223
Not enough data
7.2
198
Workflow Management
Not enough data
7.4
231
Not enough data
7.6
239
Not enough data
6.8
186
Not enough data
7.1
198
Metrics
8.6
589
8.7
77
7.6
474
8.3
58
8.4
571
8.3
66
8.3
511
8.2
63
9.1
594
8.3
60
Variation Testing
Not enough data
8.2
49
Not enough data
7.6
50
Not enough data
8.0
54
Not enough data
8.3
61
Not enough data
8.0
58
Not enough data
7.7
51
Reporting
Not enough data
8.5
79
Not enough data
8.6
82
Personalization
Not enough data
8.6
69
Not enough data
8.6
68
Not enough data
8.8
61
Administration
Not enough data
7.9
70
Not enough data
8.0
61
Not enough data
8.4
80
Not enough data
8.5
86
Categories
Categories
Shared Categories
Amplitude Analytics and Pendo are categorized as Digital Analytics, Product Analytics, and Mobile App Analytics
Unique Categories
Amplitude Analytics has no unique categories
Pendo is categorized as Digital Adoption Platform, Product Management, Mobile App Optimization, and Session Replay
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.2%
Information Technology and Services
13.7%
Financial Services
10.1%
Internet
4.8%
Health, Wellness and Fitness
4.0%
Other
49.1%
Computer Software
33.6%
Information Technology and Services
15.2%
Marketing and Advertising
7.4%
Financial Services
4.1%
Hospital & Health Care
3.0%
Other
36.7%
Most Helpful Reviews
Amplitude Analytics
Most Helpful Favorable Review
Verified User in Hospital & Health Care
It really is able to segment user data so well! Way better and easier to create dashboards than Google Analytics
Most Helpful Critical Review
Ashish Gupta S.
Verified User in Financial Services
There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event. Also, I feel amplitude can be a little pro-active. They should have warned us initially that we...
Pendo
Most Helpful Favorable Review
Rene R.
Verified User in Information Services
We didn't use to have any decent product analytics and since implementing Pendo, we now know exactly who our users and customers are and what they're doing in our applications. That, in combination with product NPS, is critical information from a product...
Most Helpful Critical Review
Verified User in Information Technology and Services
I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...
Verified User in Hospital & Health Care
It really is able to segment user data so well! Way better and easier to create dashboards than Google Analytics
Rene R.
Verified User in Information Services
We didn't use to have any decent product analytics and since implementing Pendo, we now know exactly who our users and customers are and what they're doing in our applications. That, in combination with product NPS, is critical information from a product...
Ashish Gupta S.
Verified User in Financial Services
There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event. Also, I feel amplitude can be a little pro-active. They should have warned us initially that we...
Verified User in Information Technology and Services
I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...
Discussions
What does amplitude software do?
2 comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Which integrations does Pendo support?
2 comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How do I change the badge for the resource center
1 comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
How can I participate remotely in a PUG?
1 comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
