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- Adobe Marketo Engage-vs-Dynamics 365 Marketing
Compare Adobe Marketo Engage and Dynamics 365 Marketing 
At a Glance
Market Segments
Mid-Market (54.1% of reviews)
Mid-Market (43.6% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(2,964)4.1 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansDynamics 365 Marketing
Star Rating
(143)4.3 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 MarketingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in "Automated Email Responses" with a score of 8.5, while Dynamics 365 Marketing is slightly behind at 8.3. Reviewers mention that Marketo's automation features allow for more personalized customer interactions, enhancing engagement.
- Reviewers mention that Dynamics 365 Marketing shines in "Ease of Setup" with a score of 8.3 compared to Marketo's 6.6. Users on G2 appreciate the straightforward onboarding process of Dynamics 365, which allows teams to get started quickly without extensive training.
- G2 users highlight that Adobe Marketo Engage has a strong "Lead Nurturing" capability with a score of 8.4, while Dynamics 365 Marketing scores lower at 7.6. Reviewers say that Marketo's nurturing workflows are more robust, enabling better tracking of customer journeys.
- Users say that Dynamics 365 Marketing offers superior "Quality of Support" with a score of 8.2, compared to Marketo's 7.4. Reviewers mention that the support team is responsive and helpful, which is crucial for resolving issues quickly.
- Reviewers mention that Adobe Marketo Engage provides better "Dynamic Content" capabilities, scoring 7.8, while Dynamics 365 Marketing scores higher at 8.6. Users report that the ability to create personalized content in Dynamics 365 is a significant advantage for targeted marketing campaigns.
- Users on G2 report that both platforms have strong "CRM Lead Integration" capabilities, scoring equally at 8.2. However, reviewers say that Marketo's integration with various CRM systems is more seamless, allowing for better data synchronization and lead management.
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Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Dynamics 365 Marketing
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
Dynamics 365 Marketing
No trial information availableRatings
Meets Requirements
8.3
2,529
8.2
105
Ease of Use
7.3
2,582
8.0
105
Ease of Setup
6.7
1,239
8.1
44
Ease of Admin
7.6
1,149
8.6
38
Quality of Support
7.5
2,386
8.1
101
Has the product been a good partner in doing business?
7.7
1,141
8.9
34
Product Direction (% positive)
7.9
2,501
8.4
93
Features by Category
Email Marketing
8.3
1688
|
Verified
8.3
50
8.7
1676
|
Verified
8.1
50
8.1
1653
|
Verified
8.0
49
8.5
1586
|
Verified
8.1
48
Online Marketing
7.8
1636
|
Verified
8.2
48
7.8
1456
|
Verified
8.4
46
7.9
1509
|
Verified
7.7
47
7.4
1510
|
Verified
7.6
45
7.4
1277
|
Verified
8.0
47
Lead Management
8.5
1290
|
Verified
7.8
48
7.9
1188
|
Verified
8.0
48
8.2
1563
|
Verified
8.0
50
8.2
1525
|
Verified
7.7
49
8.4
1581
|
Verified
7.4
47
8.0
1474
|
Verified
7.5
46
8.3
1488
|
Verified
7.6
48
8.2
1529
|
Verified
8.1
48
Campaign Management
8.3
1541
|
Verified
7.6
47
8.3
1437
|
Verified
7.6
47
7.2
1135
|
Verified
8.2
47
7.0
887
7.7
45
Social
7.3
689
|
Verified
7.2
46
7.5
741
|
Verified
7.4
45
7.5
728
|
Verified
7.6
47
7.5
697
|
Verified
7.4
47
7.5
659
|
Verified
7.4
46
Reporting & Analytics
7.7
1580
|
Verified
8.1
46
7.2
1356
|
Verified
7.6
45
7.2
1174
|
Verified
7.7
46
7.2
1102
|
Verified
7.4
46
6.9
953
|
Verified
7.0
44
Platform
7.7
859
|
Verified
8.0
35
7.9
848
|
Verified
8.1
33
8.4
876
|
Verified
8.1
34
7.7
598
|
Verified
8.2
33
7.2
601
|
Verified
8.2
34
7.7
860
|
Verified
8.0
34
7.6
558
7.6
34
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.0
875
|
Verified
7.8
37
7.9
826
|
Verified
7.5
36
8.1
754
|
Verified
7.5
36
Lead Intelligence
8.2
313
Not enough data
8.2
317
Not enough data
8.4
331
Not enough data
Lead Management
8.4
354
Not enough data
8.0
320
Not enough data
8.2
329
Not enough data
Marketing Campaigns
8.4
307
Not enough data
8.1
292
Not enough data
8.1
291
Not enough data
8.1
307
|
Verified
Not enough data
8.3
334
Not enough data
Campaign Execution
8.2
314
Not enough data
8.1
303
Not enough data
8.1
293
Not enough data
9.0
154
|
Verified
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
8.0
15
Not enough data
8.3
15
Not enough data
6.0
10
Not enough data
7.7
10
Not enough data
7.1
15
Not enough data
8.0
9
Not enough data
8.7
9
Not enough data
Repeatability and Reportability
7.4
13
Not enough data
7.4
14
Not enough data
7.4
14
Not enough data
7.0
11
Not enough data
8.8
8
Not enough data
AI and Automation
8.3
8
Not enough data
8.5
9
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.1
8
Not enough data
Generative AI
7.9
7
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.1
57
Not enough data
7.9
57
Not enough data
7.5
21
Not enough data
Customizations
7.6
56
Not enough data
8.4
53
Not enough data
7.6
20
Not enough data
6.8
21
Not enough data
7.8
57
Not enough data
Generative AI
5.9
16
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
6.0
13
Not enough data
6.4
13
Not enough data
6.1
12
Not enough data
6.5
14
Not enough data
Not enough data
Not enough data
Contacts
7.8
15
Not enough data
6.8
14
Not enough data
6.9
12
Not enough data
Insights
6.3
12
Not enough data
6.3
13
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
5.5
13
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
6.5
8
Not enough data
6.9
8
Not enough data
8.1
8
Not enough data
7.1
8
Not enough data
7.1
8
Not enough data
Analytics
7.9
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
6.5
8
Not enough data
Presentation
5.4
8
Not enough data
6.0
8
Not enough data
5.6
8
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
290
Not enough data
8.2
283
Not enough data
8.3
303
Not enough data
Lead Management
8.6
301
Not enough data
8.1
287
Not enough data
8.3
286
Not enough data
Marketing Campaigns
8.3
269
Not enough data
8.1
251
Not enough data
8.2
259
Not enough data
8.2
267
Not enough data
8.3
289
Not enough data
Data Availability - Marketing Account Intelligence
8.0
27
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
27
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
249
Not enough data
8.0
253
Not enough data
8.1
265
Not enough data
Lead Management
8.4
275
Not enough data
8.0
248
Not enough data
8.1
255
Not enough data
Marketing Campaigns
8.2
228
Not enough data
8.0
202
Not enough data
8.0
222
Not enough data
8.0
222
Not enough data
8.1
254
Not enough data
8.3
115
Not enough data
Analysis
8.4
101
|
Verified
Not enough data
8.6
111
Not enough data
8.2
78
|
Verified
Not enough data
8.3
87
|
Verified
Not enough data
Campaigns
8.3
97
Not enough data
8.2
97
|
Verified
Not enough data
8.3
95
Not enough data
8.1
93
|
Verified
Not enough data
8.6
92
|
Verified
Not enough data
8.5
92
|
Verified
Not enough data
Engagement
8.1
88
|
Verified
Not enough data
Platform
8.4
107
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.2
100
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.0
56
Not enough data
8.5
57
Not enough data
8.1
58
Not enough data
8.3
59
Not enough data
7.8
57
Not enough data
7.8
54
Campaign Activity
Not enough data
8.3
59
Not enough data
8.3
58
Not enough data
8.0
58
Not enough data
7.9
58
Not enough data
8.0
58
Not enough data
8.2
56
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Dynamics 365 Marketing are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, Sales Engagement, and Sales Enablement
Dynamics 365 Marketing is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.5%
Information Technology and Services
12.6%
Marketing and Advertising
12.1%
Internet
5.9%
Financial Services
4.1%
Other
38.8%
Information Technology and Services
22.4%
Marketing and Advertising
10.4%
Computer Software
8.2%
Electrical/Electronic Manufacturing
3.7%
Real Estate
3.0%
Other
52.2%
Most Helpful Reviews
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Dynamics 365 Marketing
Most Helpful Favorable Review
Julius B.
Verified User in Airlines/Aviation
There are many upsides to using Dynamics 365 Marketing, including the ability to nurture leads, segment customers, and automate marketing processes. Additionally, Dynamics 365 Marketing provides users with insights into customer behavior, helping...
Most Helpful Critical Review
Louis C.
Verified User in Legal Services
There are so many bugs, the UI is horribly dated, some very basic features are missing and i could go on...
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Julius B.
Verified User in Airlines/Aviation
There are many upsides to using Dynamics 365 Marketing, including the ability to nurture leads, segment customers, and automate marketing processes. Additionally, Dynamics 365 Marketing provides users with insights into customer behavior, helping...
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Louis C.
Verified User in Legal Services
There are so many bugs, the UI is horribly dated, some very basic features are missing and i could go on...
Alternatives
Discussions
How do I gain experience with Marketo?
3 comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Does Microsoft Dynamics have marketing automation?
3 comments
KK
Certainly! Please provide the text in the Unknown Language that you would like translated into English.Read more
What are the features of Microsoft Dynamics 365?
1 comment
MH
Simple layout, seamless, flexibility and deep customer insightRead more
Which three capabilities are included in Dynamics 365 marketing?
1 comment
MS
Multi-channel campaigns;
Lead Nurturing and event management
Insights and reporting Read more
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