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Compare Adobe Marketo Engage and Click 
At a Glance
Market Segments
Mid-Market (54.1% of reviews)
Mid-Market (48.4% of reviews)
Entry-Level Pricing
Contact Us Per Month
$635.00
Adobe Marketo Engage
Star Rating
(2,964)4.1 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansClick
Star Rating
(299)4.0 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Entry-Level Pricing
$635.00
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in email marketing, particularly in sending outbound emails with a score of 8.7, while Click scores slightly lower at 8.5. Reviewers mention that Marketo's robust features for managing email deliverability contribute to its effectiveness in this area.
- Reviewers mention that Click shines in social media management, particularly in social publishing and campaign optimization, scoring 8.8 and 8.5 respectively. Users on G2 appreciate the ease of use and integration with various social platforms, making it a preferred choice for social campaigns.
- G2 users highlight that Adobe Marketo Engage offers superior lead intelligence capabilities, with a score of 8.4 for lead analysis, compared to Click's score of 7.3. Reviewers say that the detailed insights provided by Marketo help in better understanding customer behavior and improving targeting strategies.
- Users report that Click provides a more user-friendly experience in ease of setup, scoring 7.6 compared to Marketo's 6.6. Reviewers mention that Click's intuitive interface and straightforward onboarding process make it easier for new users to get started quickly.
- Reviewers mention that Adobe Marketo Engage has a more comprehensive content management system, particularly in content calendar and content library, scoring 8.8 and 8.6 respectively. Users appreciate the ability to manage and schedule content effectively, which enhances their marketing campaigns.
- Users on G2 report that Click excels in CRM integration, scoring 8.6, which is higher than Marketo's score of 8.2. Reviewers say that Click's seamless integration with various CRM systems allows for better data synchronization and lead management, making it a strong contender for businesses focused on sales alignment.
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Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Click
Base
$635.00
- Unlimited Users
- Unlimited Contacts
- Email Volume - starting at 50,000 per year included
Free Trial
Adobe Marketo Engage
Free Trial is available
Click
Free Trial is available
Ratings
Meets Requirements
8.3
2,527
8.0
234
Ease of Use
7.3
2,580
7.6
237
Ease of Setup
6.7
1,237
7.6
141
Ease of Admin
7.6
1,149
7.8
128
Quality of Support
7.5
2,384
7.9
232
Has the product been a good partner in doing business?
7.7
1,141
8.1
129
Product Direction (% positive)
7.9
2,499
7.9
226
Features by Category
Email Marketing
8.3
1686
|
Verified
8.2
154
|
Verified
8.7
1674
|
Verified
8.5
153
|
Verified
8.1
1651
|
Verified
8.2
149
|
Verified
8.5
1584
|
Verified
7.9
134
|
Verified
Online Marketing
7.8
1634
|
Verified
7.3
131
|
Verified
7.8
1454
|
Verified
7.2
123
|
Verified
7.9
1507
|
Verified
7.5
118
|
Verified
7.4
1508
|
Verified
7.3
121
|
Verified
7.4
1275
|
Verified
7.3
109
|
Verified
Lead Management
8.5
1288
|
Verified
7.7
119
|
Verified
7.9
1186
|
Verified
7.4
114
|
Verified
8.2
1561
|
Verified
7.8
123
|
Verified
8.2
1523
|
Verified
7.3
114
|
Verified
8.4
1579
|
Verified
8.0
110
|
Verified
8.0
1472
|
Verified
7.2
110
|
Verified
8.3
1486
|
Verified
7.5
104
|
Verified
8.2
1527
|
Verified
8.3
123
|
Verified
Campaign Management
8.3
1539
|
Verified
7.5
103
|
Verified
8.3
1435
|
Verified
7.6
111
|
Verified
7.2
1133
|
Verified
7.0
77
|
Verified
7.0
885
6.7
63
Social
7.3
687
|
Verified
6.9
66
|
Verified
7.5
739
|
Verified
7.0
75
|
Verified
7.5
726
|
Verified
6.8
65
|
Verified
7.4
695
|
Verified
7.1
69
|
Verified
7.5
657
|
Verified
6.7
61
|
Verified
Reporting & Analytics
7.7
1578
|
Verified
7.8
137
|
Verified
7.2
1354
|
Verified
7.5
113
|
Verified
7.2
1172
|
Verified
6.9
87
|
Verified
7.2
1100
|
Verified
6.7
84
|
Verified
6.9
951
|
Verified
6.7
82
Platform
7.7
857
|
Verified
7.8
99
|
Verified
7.9
846
|
Verified
8.0
96
|
Verified
8.4
874
|
Verified
8.3
103
|
Verified
7.7
596
|
Verified
7.6
71
|
Verified
7.2
599
|
Verified
7.6
87
|
Verified
7.7
858
|
Verified
7.7
104
|
Verified
7.6
556
7.5
74
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.0
873
|
Verified
7.6
96
|
Verified
7.9
824
|
Verified
7.8
83
|
Verified
8.1
752
|
Verified
7.2
74
|
Verified
Administration
Not enough data
7.8
37
Not enough data
7.0
35
Not enough data
7.0
34
Not enough data
7.6
34
Not enough data
7.5
28
Not enough data
7.3
27
Integrations
Not enough data
7.3
23
Not enough data
7.1
24
Not enough data
7.4
21
Not enough data
7.6
28
Platform
Not enough data
7.5
26
Not enough data
7.6
26
Not enough data
7.2
23
Not enough data
7.5
28
Not enough data
7.4
24
Not enough data
8.0
35
Not enough data
7.6
30
Not enough data
8.3
32
Lead Intelligence
8.2
313
Not enough data
8.2
317
Not enough data
8.4
331
Not enough data
Lead Management
8.4
354
Not enough data
8.0
320
Not enough data
8.2
329
Not enough data
Marketing Campaigns
8.4
307
Not enough data
8.1
292
Not enough data
8.1
291
Not enough data
8.1
307
|
Verified
Not enough data
8.3
334
Not enough data
Campaign Execution
8.2
314
Not enough data
8.1
303
Not enough data
8.1
293
Not enough data
9.0
154
|
Verified
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
8.0
15
Not enough data
8.3
15
Not enough data
6.0
10
Not enough data
7.7
10
Not enough data
7.1
15
Not enough data
8.0
9
Not enough data
8.7
9
Not enough data
Repeatability and Reportability
7.4
13
Not enough data
7.4
14
Not enough data
7.4
14
Not enough data
7.0
11
Not enough data
8.8
8
Not enough data
AI and Automation
8.3
8
Not enough data
8.5
9
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.1
8
Not enough data
Generative AI
7.9
7
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
Not enough data
8.8(won by default)
23
Not enough data
8.6(won by default)
24
Not enough data
8.8(won by default)
20
Not enough data
8.3(won by default)
22
Not enough data
8.6(won by default)
24
Not enough data
8.7(won by default)
24
Social Management
Not enough data
8.3(won by default)
23
Not enough data
8.8(won by default)
26
Not enough data
8.5(won by default)
24
Not enough data
8.2(won by default)
23
Not enough data
8.3(won by default)
18
Not enough data
8.6(won by default)
23
Not enough data
8.6(won by default)
7
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.3
39
Not enough data
8.0
38
Not enough data
7.8
39
Not enough data
8.2
38
Survey Customization
Not enough data
7.8
34
Not enough data
7.6
36
Not enough data
7.5
35
Not enough data
6.9
31
Survey Insights
Not enough data
8.2
36
Not enough data
8.0
32
Not enough data
8.2
38
Not enough data
7.8
37
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.1
57
Not enough data
7.9
57
Not enough data
7.5
21
Not enough data
Customizations
7.6
56
Not enough data
8.4
53
Not enough data
7.6
20
Not enough data
6.8
21
Not enough data
7.8
57
Not enough data
Generative AI
5.9
16
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
6.0
13
Not enough data
6.4
13
Not enough data
6.1
12
Not enough data
6.5
14
Not enough data
Contacts
7.8
15
Not enough data
6.8
14
Not enough data
6.9
12
Not enough data
Insights
6.3
12
Not enough data
6.3
13
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
5.5
13
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
6.5
8
Not enough data
6.9
8
Not enough data
8.1
8
Not enough data
7.1
8
Not enough data
7.1
8
Not enough data
Analytics
7.9
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
6.5
8
Not enough data
Presentation
5.4
8
Not enough data
6.0
8
Not enough data
5.6
8
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
290
Not enough data
8.2
283
Not enough data
8.3
303
Not enough data
Lead Management
8.6
301
Not enough data
8.1
287
Not enough data
8.3
286
Not enough data
Marketing Campaigns
8.3
269
Not enough data
8.1
251
Not enough data
8.2
259
Not enough data
8.2
267
Not enough data
8.3
289
Not enough data
Data Availability - Marketing Account Intelligence
8.0
27
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
27
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
249
Not enough data
8.0
253
Not enough data
8.1
265
Not enough data
Lead Management
8.4
275
Not enough data
8.0
248
Not enough data
8.1
255
Not enough data
Marketing Campaigns
8.2
228
Not enough data
8.0
202
Not enough data
8.0
222
Not enough data
8.0
222
Not enough data
8.1
254
Not enough data
8.3
115
Not enough data
Analysis
8.4
101
|
Verified
Not enough data
8.6
111
Not enough data
8.2
78
|
Verified
Not enough data
8.3
87
|
Verified
Not enough data
Campaigns
8.3
97
Not enough data
8.2
97
|
Verified
Not enough data
8.3
95
Not enough data
8.1
93
|
Verified
Not enough data
8.6
92
|
Verified
Not enough data
8.5
92
|
Verified
Not enough data
Engagement
8.1
88
|
Verified
Not enough data
Platform
8.4
107
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.2
100
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
41
Not enough data
8.1
55
Not enough data
8.3
44
Not enough data
8.4
46
Not enough data
7.6
39
Not enough data
7.6
37
Campaign Activity
Not enough data
8.3
52
Not enough data
8.4
54
Not enough data
7.6
45
Not enough data
7.9
46
Not enough data
7.7
45
Not enough data
7.8
43
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Click are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, Sales Engagement, and Sales Enablement
Click is categorized as Marketing Analytics, Visitor Identification, Social Media Management, Survey, and Transactional Email
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Click
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.5%
Information Technology and Services
12.6%
Marketing and Advertising
12.1%
Internet
5.9%
Financial Services
4.1%
Other
38.8%
Information Technology and Services
15.3%
Computer Software
12.5%
Marketing and Advertising
6.8%
Non-Profit Organization Management
3.9%
Financial Services
3.9%
Other
57.7%
Most Helpful Reviews
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Click
Most Helpful Favorable Review
Mark S.
Verified User in Transportation/Trucking/Railroad
ClickDimensions natively integrates to Microsoft Dynamics 365/CRM so we can work within one application. We can also get analytics and business intelligence from email campaigns directly in Dynamics. Our online forms are integrated to ClickDimensions so...
Most Helpful Critical Review
Alexandra P.
Verified User in Marketing and Advertising
It is not user friendly. Reporting is a nightmare, a lot of information is not able to export on a Mac Computer making tasks impossible. Lead scoring is unreliable and it there is not a clear view that tracks a lead's activities.
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Mark S.
Verified User in Transportation/Trucking/Railroad
ClickDimensions natively integrates to Microsoft Dynamics 365/CRM so we can work within one application. We can also get analytics and business intelligence from email campaigns directly in Dynamics. Our online forms are integrated to ClickDimensions so...
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Alexandra P.
Verified User in Marketing and Advertising
It is not user friendly. Reporting is a nightmare, a lot of information is not able to export on a Mac Computer making tasks impossible. Lead scoring is unreliable and it there is not a clear view that tracks a lead's activities.
Alternatives
Discussions
How do I gain experience with Marketo?
3 comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
What is ClickDimensions used for?
2 comments
AR
ClickDimensions email statistics deliver a robust overview of key metrics such as unsubscribes and open rates, enabling you to effectively evaluate the...Read more
Click has no more discussions with answers
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