Compare Adobe Audience Manager and Oracle Data Cloud 
- Users report that Adobe Audience Manager excels in 1st-Party Data Integration with a score of 8.8, while Oracle Data Cloud shines in 3rd-Party Data Integration, achieving a higher score of 9.3. Reviewers mention that the seamless integration capabilities of Oracle allow for more comprehensive data utilization.
- Reviewers say that Oracle Data Cloud offers superior Audience Segmentation features, scoring 9.5 compared to Adobe's 8.6. Users on G2 highlight the advanced segmentation tools in Oracle that enable more precise targeting for marketing campaigns.
- Users report that Adobe Audience Manager has a robust ROI Tracking feature with a score of 9.0, which is particularly beneficial for enterprises looking to measure campaign effectiveness. In contrast, Oracle Data Cloud's ROI Tracking is not rated, indicating a potential gap in this area.
- Reviewers mention that the Quality of Support for Oracle Data Cloud is rated higher at 8.4 compared to Adobe's 7.4. Users on G2 appreciate the responsive customer service and extensive resources available for Oracle users.
- G2 users highlight that Adobe Audience Manager's Custom Reports feature scores 8.0, which is slightly lower than Oracle's 8.5. Users report that Oracle's reporting capabilities provide more flexibility and customization options, making it easier to derive insights.
- Users say that both platforms have strong Data Export Tools, each scoring 8.7, but Oracle Data Cloud's performance and reliability score of 9.2 outshines Adobe's 8.8, indicating a more stable experience for users during high-demand periods.
I like the fact you can collect 1st, 2nd, 3rd party data which is useful if you have access to advertisers data. Having generated custom segments we have been able to re-evaluate and create new marketing segments. I think the ability to segment across...
UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data
Not only does Datalogix have the most expansive set of predetermined purchase based targeting segments in the market, they are willing to create custom segments to fit your clients' needs. Their support staff is attentive and they are willing to negotiate...
I think some of the data they are collecting is irrelevant and not useful.
I like the fact you can collect 1st, 2nd, 3rd party data which is useful if you have access to advertisers data. Having generated custom segments we have been able to re-evaluate and create new marketing segments. I think the ability to segment across...
Not only does Datalogix have the most expansive set of predetermined purchase based targeting segments in the market, they are willing to create custom segments to fit your clients' needs. Their support staff is attentive and they are willing to negotiate...
UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data
I think some of the data they are collecting is irrelevant and not useful.
