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Compare ActiveCampaign and Zoho CRM Plus 
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (60.6% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$57.00 Per Month
ActiveCampaign
Star Rating
(14,157)4.5 out of 5
Market Segments
Small-Business (92.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansZoho CRM Plus
Star Rating
(68)4.3 out of 5
Market Segments
Small-Business (60.6% of reviews)
Entry-Level Pricing
$57.00 Per Month
Learn more about Zoho CRM PlusSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Marketing, particularly in features like Automated Email Responses and Building and Personalizing Emails, with scores of 8.9 and 8.8 respectively. In contrast, Zoho CRM Plus has lower ratings in these areas, with users mentioning that its email marketing capabilities are not as robust.
- Reviewers mention that ActiveCampaign's Marketing Automation features, especially Email Marketing and Campaign Management, are highly rated at 9.0 and 8.9. Users on G2 feel that Zoho CRM Plus falls short in this category, scoring only 8.2 for both features, indicating a less comprehensive automation experience.
- G2 users highlight that ActiveCampaign's Lead Management capabilities, particularly in Lead Nurturing and Segmentation, are rated at 8.6, showcasing its strength in managing leads effectively. Conversely, Zoho CRM Plus has received mixed reviews in this area, with users reporting that its lead management features are not as intuitive.
- Users say that ActiveCampaign's Customer Support is a strong point, with a quality rating of 8.6, and they appreciate the Knowledge Base and Case Management features. In comparison, Zoho CRM Plus has a slightly lower support rating of 8.0, with reviewers mentioning that response times could be improved.
- Reviewers mention that ActiveCampaign's Customization options, particularly in No-Code Customization and Custom Fields, are rated highly at 8.0, allowing users to tailor the platform to their needs. On the other hand, Zoho CRM Plus, while offering customization, has received feedback that it can be less user-friendly in this regard.
- Users on G2 report that ActiveCampaign's Performance and Reliability is commendable, scoring 8.3, with many praising its uptime and speed. In contrast, Zoho CRM Plus has a slightly higher score of 8.6, but users mention occasional lag during peak usage times, which can affect workflow efficiency.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Zoho CRM Plus
Zoho CRM Plus
$57.00
Per Month
Zoho CRM Plus unifies your sales, marketing, and support teams and helps you deliver a consistent, relevant experience, across every stage of the customer journey.
- CRM - Sales Force Automation
- Campaigns - Email Marketing Campaigns
- Desk - Customer Service Management
Free Trial
ActiveCampaign
Free Trial is available
Zoho CRM Plus
Free Trial is available
Ratings
Meets Requirements
8.8
10,705
8.6
55
Ease of Use
8.2
10,810
8.4
57
Ease of Setup
8.0
6,746
8.2
37
Ease of Admin
8.4
6,139
8.6
23
Quality of Support
8.6
9,917
8.4
50
Has the product been a good partner in doing business?
8.8
6,001
8.6
22
Product Direction (% positive)
8.3
10,108
8.7
52
Features by Category
Sales Force Automation
8.2
1986
|
Verified
8.6
36
|
Verified
7.0
919
7.7
34
|
Verified
7.9
1654
|
Verified
8.3
35
|
Verified
7.7
1574
|
Verified
8.3
35
|
Verified
7.0
1127
|
Verified
8.3
31
|
Verified
7.6
1332
|
Verified
8.3
31
|
Verified
7.0
1113
|
Verified
8.4
31
|
Verified
6.9
1049
|
Verified
7.9
32
|
Verified
7.3
1187
|
Verified
8.3
32
|
Verified
Marketing Automation
9.0
2191
|
Verified
8.2
33
|
Verified
8.8
2087
|
Verified
8.3
33
|
Verified
8.5
2040
|
Verified
8.6
35
|
Verified
7.9
1376
|
Verified
8.1
31
|
Verified
Customer Support
7.6
1368
|
Verified
8.1
32
|
Verified
7.7
1527
|
Verified
8.0
36
|
Verified
8.0
1660
|
Verified
7.5
36
|
Verified
7.0
1229
|
Verified
7.7
32
|
Verified
7.5
1350
|
Verified
8.3
35
|
Verified
Reporting & Analytics
7.7
1845
|
Verified
8.6
36
|
Verified
8.0
2043
|
Verified
8.1
36
|
Verified
7.1
1196
|
Verified
8.1
32
|
Verified
Mobile & Social
7.3
1137
|
Verified
8.1
32
|
Verified
7.3
1240
|
Verified
8.3
32
|
Verified
7.2
1285
|
Verified
8.7
31
|
Verified
Platform
7.9
1838
|
Verified
8.8
26
|
Verified
8.1
1786
|
Verified
8.5
26
|
Verified
8.1
1893
|
Verified
8.5
27
|
Verified
7.3
1325
|
Verified
7.9
26
|
Verified
7.0
1224
|
Verified
7.9
27
|
Verified
Feature Not Available
7.9
27
|
Verified
8.3
1957
|
Verified
8.6
28
|
Verified
7.5
1351
|
Verified
8.3
26
|
Verified
Integration
8.1
1806
|
Verified
8.3
27
|
Verified
8.1
1816
|
Verified
8.1
26
|
Verified
7.8
1519
|
Verified
8.1
25
|
Verified
Generative AI
6.0
567
7.7
13
Agentic AI - CRM
6.8
17
Not enough data
6.6
17
Not enough data
7.0
16
Not enough data
6.5
17
Not enough data
6.6
17
Not enough data
6.8
17
Not enough data
6.9
17
Not enough data
Email Marketing
8.7
6190
|
Verified
Not enough data
8.9
6013
|
Verified
Not enough data
8.6
5872
|
Verified
Not enough data
8.9
5475
|
Verified
Not enough data
Online Marketing
7.4
4129
|
Verified
Not enough data
7.9
3834
|
Verified
Not enough data
7.9
3290
|
Verified
Not enough data
8.1
4627
|
Verified
Not enough data
7.8
3237
|
Verified
Not enough data
Lead Management
8.3
4112
|
Verified
Not enough data
8.0
3720
|
Verified
Not enough data
8.5
4830
|
Verified
Not enough data
8.0
3250
|
Verified
Not enough data
8.5
4099
|
Verified
Not enough data
8.1
3749
|
Verified
Not enough data
8.2
3558
|
Verified
Not enough data
8.1
3330
|
Verified
Not enough data
Campaign Management
8.0
3256
|
Verified
Not enough data
7.8
2876
|
Verified
Not enough data
7.3
2420
Not enough data
6.9
2120
|
Verified
Not enough data
Social
6.9
2109
|
Verified
Not enough data
7.4
2464
|
Verified
Not enough data
7.3
2335
|
Verified
Not enough data
7.2
2228
|
Verified
Not enough data
7.0
2187
|
Verified
Not enough data
Reporting & Analytics
8.1
4943
|
Verified
Not enough data
7.6
3369
|
Verified
Not enough data
7.2
2703
|
Verified
Not enough data
7.2
2508
|
Verified
Not enough data
6.9
2230
|
Verified
Not enough data
Platform
8.0
3471
|
Verified
Not enough data
8.2
3254
|
Verified
Not enough data
8.3
3467
|
Verified
Not enough data
7.5
2177
|
Verified
Not enough data
7.0
1908
|
Verified
Not enough data
8.4
3471
|
Verified
Not enough data
7.6
2201
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.6
25
Not enough data
6.8
25
Not enough data
6.8
26
Not enough data
6.5
25
Not enough data
6.6
25
Not enough data
6.7
26
Not enough data
Integration
8.2
3507
|
Verified
Not enough data
8.2
3407
|
Verified
Not enough data
7.8
2888
|
Verified
Not enough data
Messenger
7.4
1098
Not enough data
5.9
948
Not enough data
6.5
976
Not enough data
6.9
1018
Not enough data
Channels
6.5
960
Not enough data
7.3
1144
Not enough data
6.0
886
Not enough data
5.5
803
Not enough data
6.0
811
Not enough data
Customers
7.6
1205
Not enough data
7.4
1128
Not enough data
7.6
1266
Not enough data
7.6
1204
Not enough data
7.2
1154
Not enough data
Agentic AI - Conversational Marketing
7.7
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
565
Not enough data
8.6
744
Not enough data
6.2
465
Not enough data
6.7
491
Not enough data
7.5
596
Not enough data
6.8
510
Not enough data
6.8
482
Not enough data
Repeatability and Reportability
7.4
586
Not enough data
7.4
583
Not enough data
7.4
549
Not enough data
6.7
483
Not enough data
5.9
439
Not enough data
AI and Automation
7.1
525
Not enough data
7.1
527
Not enough data
7.1
530
Not enough data
6.6
466
Not enough data
6.4
444
Not enough data
Generative AI
6.1
383
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.6
397
Not enough data
7.9
386
Not enough data
7.2
343
Not enough data
Templates
7.3
399
Not enough data
8.0
426
Not enough data
7.8
399
Not enough data
Personalization
7.6
388
Not enough data
7.6
392
Not enough data
7.2
348
Not enough data
7.1
335
Not enough data
7.2
325
Not enough data
7.1
313
Not enough data
7.4
334
Not enough data
8.0
384
Not enough data
Multichannel
7.4
369
Not enough data
8.5
452
Not enough data
7.6
409
Not enough data
Administration
8.5
472
Not enough data
7.9
460
Not enough data
7.9
430
Not enough data
8.0
452
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
1906
Not enough data
6.3
1406
Not enough data
7.0
1508
Not enough data
7.6
1572
Not enough data
Edit
7.4
1637
Not enough data
8.0
1853
Not enough data
7.4
1549
Not enough data
Logistics
7.8
1703
Not enough data
7.0
1472
Not enough data
7.8
1662
Not enough data
7.8
1438
Not enough data
Generative AI
5.9
741
Not enough data
6.1
580
Not enough data
Agentic AI - Email Template Builder
6.5
14
Not enough data
6.1
14
Not enough data
Text Messaging
7.4
140
Not enough data
6.6
120
Not enough data
7.5
134
Not enough data
7.6
124
Not enough data
7.1
112
Not enough data
Feature Not Available
Not enough data
8.1
150
Not enough data
6.9
125
Not enough data
SMS Platform
7.6
135
Not enough data
8.8
152
Not enough data
7.5
110
Not enough data
6.6
103
Not enough data
6.8
105
Not enough data
8.0
125
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
189
Not enough data
7.6
184
Not enough data
8.0
166
Not enough data
8.0
176
Not enough data
Campaigns
7.9
154
Not enough data
8.3
165
Not enough data
7.8
133
Not enough data
7.7
167
Not enough data
Integrations
8.1
158
Not enough data
6.7
101
Not enough data
7.9
116
Not enough data
7.2
130
Not enough data
Generative AI
6.0
50
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
7.1
199
Not enough data
7.1
190
Not enough data
6.7
182
Not enough data
6.8
180
Not enough data
6.3
167
Not enough data
7.0
182
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.1
190
Not enough data
7.1
186
Not enough data
7.3
203
Not enough data
7.9
240
Not enough data
Reporting
7.5
274
Not enough data
7.3
255
Not enough data
7.0
241
Not enough data
Platform Interoperability
7.7(won by default)
188
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.9(won by default)
284
Not enough data
Campaign Management
8.2(won by default)
332
Not enough data
8.3(won by default)
305
Not enough data
8.0(won by default)
290
Not enough data
7.8(won by default)
269
Not enough data
7.9(won by default)
258
Not enough data
8.3(won by default)
249
Not enough data
8.2(won by default)
241
Not enough data
7.8(won by default)
223
Not enough data
7.6(won by default)
216
Not enough data
7.9(won by default)
249
Not enough data
7.8(won by default)
223
Not enough data
7.6(won by default)
204
Not enough data
7.7(won by default)
207
Not enough data
Targeting
8.3(won by default)
279
Not enough data
8.3(won by default)
266
Not enough data
7.8(won by default)
240
Not enough data
8.0(won by default)
234
Not enough data
Platform
8.1(won by default)
293
Not enough data
7.9(won by default)
272
Not enough data
8.5(won by default)
285
Not enough data
8.5(won by default)
321
Not enough data
8.3(won by default)
255
Not enough data
8.3(won by default)
287
Not enough data
8.6(won by default)
282
Not enough data
8.1(won by default)
226
Not enough data
8.1(won by default)
272
Not enough data
Page Customization
8.2
563
Not enough data
7.9
589
Not enough data
7.8
507
Not enough data
7.6
530
Not enough data
Page Optimization
7.7
403
Not enough data
7.8
507
Not enough data
7.5
450
Not enough data
7.2
392
Not enough data
Integrations
7.5
385
Not enough data
8.5
522
Not enough data
8.2
493
Not enough data
Generative AI
6.2
147
Not enough data
Agentic AI - Landing Page Builders
8.0
5
Not enough data
Customization
8.0
601
Not enough data
7.6
497
Not enough data
6.8
408
Not enough data
7.4
594
Not enough data
Additional Functionality
7.9
611
Not enough data
5.7
369
Not enough data
7.4
475
Not enough data
6.1
380
Not enough data
7.0
454
Not enough data
Generative AI
6.2
15
Not enough data
6.2
15
Not enough data
5.2
15
Not enough data
Communication
8.5
110
Not enough data
8.2
98
Not enough data
8.6
103
Not enough data
7.8
79
Not enough data
7.9
64
Not enough data
Internal Use
8.1
136
Not enough data
7.9
84
Not enough data
8.5
89
Not enough data
8.3
84
Not enough data
7.9
74
Not enough data
8.4
87
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
409
Not enough data
8.2
384
Not enough data
8.0
366
Not enough data
Discovery
8.2
419
Not enough data
8.2
424
Not enough data
8.1
374
Not enough data
Management
8.0
360
Not enough data
8.3
402
Not enough data
Platform
8.1
380
Not enough data
8.1
409
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
264
Not enough data
7.9
292
Not enough data
7.8
249
Not enough data
7.9
287
Not enough data
8.1
310
Not enough data
Predictive Analytics
8.0
274
Not enough data
7.8
257
Not enough data
7.3
221
Not enough data
7.4
247
Not enough data
Sales Management
8.1
295
Not enough data
7.6
159
Not enough data
8.0
283
Not enough data
8.3
327
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Zoho CRM Plus are categorized as CRM
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Zoho CRM Plus has no unique categories
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho CRM Plus
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.3%
Other
56.9%
Information Technology and Services
22.7%
Computer Software
13.6%
Financial Services
9.1%
Accounting
6.1%
Real Estate
4.5%
Other
43.9%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Zoho CRM Plus
Most Helpful Favorable Review
Ryan C.
Verified User in Information Technology and Services
Integration with e-mail, the possibility of personalizing and tracking my leads' information make me like using zoho
Most Helpful Critical Review
Verified User in Telecommunications
I found that the other main competitors have more of a fluid pipeline management process and a broader range of integrations. As touched on before, the GUI is not the most visually appealing, and when you couple that with the different steps it takes to add...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Ryan C.
Verified User in Information Technology and Services
Integration with e-mail, the possibility of personalizing and tracking my leads' information make me like using zoho
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Verified User in Telecommunications
I found that the other main competitors have more of a fluid pipeline management process and a broader range of integrations. As touched on before, the GUI is not the most visually appealing, and when you couple that with the different steps it takes to add...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What are key features of a CRM system?
1 comment
AR
Certain key features are customization, lead management, workflow automation, etc. A little advanced features are like sales forecasting and analytics.Read more
What apps come with Zoho CRM Plus?
1 comment
SD
Zoho Desk, Zoho Projects, Zoho Sales IQ, Zoho CliqRead more
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