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Best Enterprise Paid Search Intelligence Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Paid Search Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Paid Search Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Paid Search Intelligence category.

In addition to qualifying for inclusion in the Paid Search Intelligence Software category, to qualify for inclusion in the Enterprise Business Paid Search Intelligence Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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4 Listings in Enterprise Paid Search Intelligence Software Available

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    G2 Score
Similarweb
(982)4.5 out of 5
3rd Easiest To Use in Paid Search Intelligence software
View top Consulting Services for Similarweb
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

    Users
    • Account Executive
    • Associate
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 43% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Similarweb is a data analytics platform that provides insights on digital traffic by source, channel, and geography, and offers features for competitive intelligence, benchmarking, and digital marketing strategies.
    • Users like the granular data Similarweb provides, its user-friendly interface, the reliable data, and the valuable insights it offers for marketing research, competitive analysis, and strategic decision-making.
    • Users reported limitations such as data lag for smaller domains, less prevalent data access to subdomains, limited report customization, and challenges with data availability for APAC companies and low-traffic websites.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Similarweb Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    90
    Insights
    74
    Competitor Analysis
    71
    Traffic Analysis
    68
    Competitor Insights
    57
    Cons
    Data Inaccuracy
    40
    Limited Data Access
    33
    Inaccurate Data
    32
    Limited Data
    30
    Limited Features
    27
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Similarweb features and usability ratings that predict user satisfaction
    7.4
    Alerts
    Average: 8.0
    8.7
    Has the product been a good partner in doing business?
    Average: 9.4
    7.9
    Data Access
    Average: 8.5
    7.6
    Subdomains
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Similarweb
    Company Website
    Year Founded
    2007
    HQ Location
    New York
    Twitter
    @SimilarWeb
    50,293 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,337 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

Users
  • Account Executive
  • Associate
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 43% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Similarweb is a data analytics platform that provides insights on digital traffic by source, channel, and geography, and offers features for competitive intelligence, benchmarking, and digital marketing strategies.
  • Users like the granular data Similarweb provides, its user-friendly interface, the reliable data, and the valuable insights it offers for marketing research, competitive analysis, and strategic decision-making.
  • Users reported limitations such as data lag for smaller domains, less prevalent data access to subdomains, limited report customization, and challenges with data availability for APAC companies and low-traffic websites.
Similarweb Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
90
Insights
74
Competitor Analysis
71
Traffic Analysis
68
Competitor Insights
57
Cons
Data Inaccuracy
40
Limited Data Access
33
Inaccurate Data
32
Limited Data
30
Limited Features
27
Similarweb features and usability ratings that predict user satisfaction
7.4
Alerts
Average: 8.0
8.7
Has the product been a good partner in doing business?
Average: 9.4
7.9
Data Access
Average: 8.5
7.6
Subdomains
Average: 8.0
Seller Details
Seller
Similarweb
Company Website
Year Founded
2007
HQ Location
New York
Twitter
@SimilarWeb
50,293 Twitter followers
LinkedIn® Page
www.linkedin.com
1,337 employees on LinkedIn®
Semrush
(2,680)4.5 out of 5
1st Easiest To Use in Paid Search Intelligence software
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 66% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a digital marketing toolkit designed to assist with SEO, content marketing, and competitive analysis, providing features such as keyword research, site audits, and traffic analytics.
    • Reviewers frequently mention the comprehensive nature of the tool, its ease of use, the detailed insights it provides, and the quality of customer support.
    • Reviewers experienced challenges with the steep learning curve, the complexity of the interface, and the high cost, especially for small businesses and solo users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    542
    Ease of Use
    505
    Keyword Research
    464
    Helpful
    426
    SEO Optimization
    390
    Cons
    Expensive
    323
    High Pricing
    254
    High Costs
    232
    Pricing Issues
    186
    Learning Curve
    184
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semrush features and usability ratings that predict user satisfaction
    8.2
    Alerts
    Average: 8.0
    8.8
    Has the product been a good partner in doing business?
    Average: 9.4
    8.5
    Data Access
    Average: 8.5
    8.3
    Subdomains
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    296,807 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,245 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 66% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a digital marketing toolkit designed to assist with SEO, content marketing, and competitive analysis, providing features such as keyword research, site audits, and traffic analytics.
  • Reviewers frequently mention the comprehensive nature of the tool, its ease of use, the detailed insights it provides, and the quality of customer support.
  • Reviewers experienced challenges with the steep learning curve, the complexity of the interface, and the high cost, especially for small businesses and solo users.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
542
Ease of Use
505
Keyword Research
464
Helpful
426
SEO Optimization
390
Cons
Expensive
323
High Pricing
254
High Costs
232
Pricing Issues
186
Learning Curve
184
Semrush features and usability ratings that predict user satisfaction
8.2
Alerts
Average: 8.0
8.8
Has the product been a good partner in doing business?
Average: 9.4
8.5
Data Access
Average: 8.5
8.3
Subdomains
Average: 8.0
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
296,807 Twitter followers
LinkedIn® Page
www.linkedin.com
2,245 employees on LinkedIn®

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Adthena
(44)4.4 out of 5
9th Easiest To Use in Paid Search Intelligence software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adthena is an AI-driven search intelligence platform that provides competitive analysis, actionable insights, and a team of experts to help brands, marketers, and agencies optimize their search market

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 34% Mid-Market
    • 32% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adthena features and usability ratings that predict user satisfaction
    8.1
    Alerts
    Average: 8.0
    8.3
    Has the product been a good partner in doing business?
    Average: 9.4
    8.3
    Data Access
    Average: 8.5
    7.1
    Subdomains
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adthena
    Year Founded
    2012
    HQ Location
    London, UK
    Twitter
    @adthena
    1,122 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    127 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adthena is an AI-driven search intelligence platform that provides competitive analysis, actionable insights, and a team of experts to help brands, marketers, and agencies optimize their search market

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 34% Mid-Market
  • 32% Enterprise
Adthena features and usability ratings that predict user satisfaction
8.1
Alerts
Average: 8.0
8.3
Has the product been a good partner in doing business?
Average: 9.4
8.3
Data Access
Average: 8.5
7.1
Subdomains
Average: 8.0
Seller Details
Seller
Adthena
Year Founded
2012
HQ Location
London, UK
Twitter
@adthena
1,122 Twitter followers
LinkedIn® Page
www.linkedin.com
127 employees on LinkedIn®
Read Adthena Reviews
SpyFu
(513)4.6 out of 5
5th Easiest To Use in Paid Search Intelligence software
View top Consulting Services for SpyFu
Save to My Lists
Entry Level Price:$39 / month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SpyFu is a competitive intelligence tool for SEO and PPC. You can search a domain to see all of the keywords it ranks for, their individual pages that rank, the ads it buys on Google, and its stronges

    Users
    • Owner
    • Founder
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 73% Small-Business
    • 20% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SpyFu Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Keyword Research
    7
    Competitor Analysis
    5
    Competitor Research
    5
    Customer Support
    5
    Ease of Use
    5
    Cons
    Data Inaccuracy
    4
    Inaccuracy
    3
    Difficult Navigation
    2
    Accuracy Issues
    1
    Credit Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SpyFu features and usability ratings that predict user satisfaction
    6.5
    Alerts
    Average: 8.0
    9.3
    Has the product been a good partner in doing business?
    Average: 9.4
    8.5
    Data Access
    Average: 8.5
    7.6
    Subdomains
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SpyFu
    Year Founded
    2005
    HQ Location
    Scottsdale, AZ
    Twitter
    @spyfu
    6,691 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    21 employees on LinkedIn®
    Phone
    (888) 201-0422
Product Description
How are these determined?Information
This description is provided by the seller.

SpyFu is a competitive intelligence tool for SEO and PPC. You can search a domain to see all of the keywords it ranks for, their individual pages that rank, the ads it buys on Google, and its stronges

Users
  • Owner
  • Founder
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 73% Small-Business
  • 20% Mid-Market
SpyFu Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Keyword Research
7
Competitor Analysis
5
Competitor Research
5
Customer Support
5
Ease of Use
5
Cons
Data Inaccuracy
4
Inaccuracy
3
Difficult Navigation
2
Accuracy Issues
1
Credit Issues
1
SpyFu features and usability ratings that predict user satisfaction
6.5
Alerts
Average: 8.0
9.3
Has the product been a good partner in doing business?
Average: 9.4
8.5
Data Access
Average: 8.5
7.6
Subdomains
Average: 8.0
Seller Details
Seller
SpyFu
Year Founded
2005
HQ Location
Scottsdale, AZ
Twitter
@spyfu
6,691 Twitter followers
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®
Phone
(888) 201-0422
Read SpyFu Reviews
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Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Sort by
Clear All

4 Listings in Enterprise Paid Search Intelligence Software Available

  • Sort By:
    G2 Score

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