Website Traffic Software

Currently can only look back for last 30days records, it would be good to look bit more far in the history as sometimes have to refer for old sessions and we end up in a situation where old session are cleared. Have observed some of the sessions where though user has seen expected experience in Glassbox it shows it as having some white overlay which makes it hard to understand what exact user has seen, if that can be looked at would be much appreciative of. Review collected by and hosted on G2.com.

Reducing the number of fraud attacks, and serving our our customers a better experience Review collected by and hosted on G2.com.

The learning curve is real. It’s not the most intuitive tool if you’re just starting out, and the interface can feel overwhelming at first. I also wish the dashboards were a little more customisable without needing to go down a rabbit hole of settings or third-party tools. Review collected by and hosted on G2.com.

Google Analytics helps me actually understand how people are using my site, not just guessing. It tells me where users are coming from, what pages they’re spending time on, and where they drop off. That kind of insight helps me improve the overall experience and focus on what’s working. Whether it’s tweaking content or figuring out why something isn’t converting, GA gives me the data to back up those decisions. It’s basically my go-to tool for not flying blind. Review collected by and hosted on G2.com.

I do feel like everytime I go to a different toolkit I get brought up to having to pay more for different features. I wish the bundles covered more of the add ons, if that was the case I would probably pick the guru to know what my set costs are and I can use most of the services. Review collected by and hosted on G2.com.

The keyword magic tool is really magic. Easy to research opportunities, put them in folders and then use their workflows to come up content ideas. Review collected by and hosted on G2.com.

Though it is very well designed, the breadth of features means it takes some time to get familiar with and find your way through the platform.

I would have complained about the amount of links in the sidebar, but I noticed in a recent UI refresh it is possible to set your own custom shortcuts sidebar so you only see what you need once you get the hang of it. Review collected by and hosted on G2.com.

Posthog helps us understand how features are used and being adopted in our product. It helps inform our team of what product and marketing improvements we can test. Review collected by and hosted on G2.com.

Looker has a steep learning curve, especially for non-technical users or analysts new to LookML. The dependency on engineers or analytics engineers to maintain the modeling layer means it can be time-consuming to implement changes. Also, advanced visualizations are more limited compared to other BI tools like Tableau — so heavy data storytelling sometimes needs an external tool. Review collected by and hosted on G2.com.

Looker has helped us standardize our reporting and metrics, reduce duplicate queries, and empower different teams to build their own reports with confidence in the data definitions. It has also enabled better governance across our data pipelines, and the integration with BigQuery works smoothly for real-time analytics. Review collected by and hosted on G2.com.

We have had struggles with the session replay functionality, although this is likely due to our implementation as a component within another products main interface. It also would be nice if there was a way to allow low code implementation so that non-developers on our marketing team could initiate event tracking. Review collected by and hosted on G2.com.

LogRocket is giving our team insights into how our customers are interacting with our products, allowing us to evaluate return on investment. The session replay functionality also gives us access to error logging and bug tracing, which is saving our support efforts. Review collected by and hosted on G2.com.

The UI is a little clunky for new/novice users, but they are working on changes that will make using the tool easier. Review collected by and hosted on G2.com.

It helps us identify and quantify instances of fraud on our site, which benefits us in cost savings and the ability to prosecute nefarious users. It allows us to quantify to our vendors the value of their ad placement, which leads to better ad sale revenue. It also helps us to faster problem solve issues that users have on our site, as well as quantify them for prioritization of resolution, which saves us time and money, as well as improves customer satisfaction with our digital properties. Review collected by and hosted on G2.com.

I haven't found any disadvantages of this software yet. Customer service was quick, so I assume that if I have any questions or suggestions later, they will be considered promptly. Review collected by and hosted on G2.com.

Detrics is solving my difficulty in tracking information from different data sources, and by being able to import data in real-time, automating the workflows of customized spreadsheets, it greatly facilitates the tracking of my marketing campaigns, and also the generation of reports to make strategic decisions in my business. Review collected by and hosted on G2.com.

I can honestly say I don't DISLIKE anything about ConvertCart. We love working with them, and our account manager is a genuinely likable person who we look forward to catching up with each week. Review collected by and hosted on G2.com.

ConvertCart is helping us identify barriers to conversion/purchase on our website, and overcome those with better communication, visuals, features, etc. that help answer consumers objections or concerns. Review collected by and hosted on G2.com.

There is nothing I dislike about the software so far. Review collected by and hosted on G2.com.

We needed a better way to understand why users weren’t converting—not just how many weren’t. Traditional analytics showed the drop-off points, but Lucky Orange helped us actually see what users were doing through session recordings and heatmaps. We’ve spotted confusing layouts, broken form fields, and drop-off points we never would’ve caught otherwise. As a result, we’ve been able to make smarter UX decisions, improve conversion rates, and provide clearer paths for our visitors—all backed by real behavior data. Review collected by and hosted on G2.com.

Recently its performance has downgraded. Not sure if it's my "fault" of having just too much data or it was up to adding more and more features. Review collected by and hosted on G2.com.

The main problem it solves is that it remove fog of war re: what my users really do in the app. Based on that I can much better slice my userbase, understand impact of the features we roll out or identify most and least engaged users. Review collected by and hosted on G2.com.

Although the overall performance is good, there are some aspects that could be improved. Some connectors experience delays or temporary synchronization issues, especially when handling multiple accounts at the same time. Additionally, certain metrics or dimensions (for example, custom conversions from Meta) may require manual adjustments or additional mappings in Looker Studio to be displayed correctly. It's not a serious issue, but it does require some technical attention during setup. Review collected by and hosted on G2.com.

Dataslayer.ai allows me to centralize and automate the collection of advertising data from multiple platforms like Meta Ads, Google Ads, and Google My Business into a single dashboard in Looker Studio. This saves me time on operational tasks such as manually assembling reports, improves the accuracy of the reports, and allows us to make faster decisions to optimize campaigns and analyze results for my clients. Additionally, by having stable connectivity with multiple accounts, I can scale the reporting for several clients in parallel, which is essential for my agency. Review collected by and hosted on G2.com.

I don't have anything at the moment. They keep adding grat features. Review collected by and hosted on G2.com.

I've found Delve.ai an invaluable part of my tech stack for business strategy and growth. I speak to and train business owners all over the world, and I often refer to Delve.ai as a tool all business owners should be using in a digital-first world. For my organization and my clients and community members, it helps us understand our historical data and turns that data into visual pictures we can then act on. Another exciting feature is, since we are a B2B business, it let's know who the leads are that are visiting our site and classifies those leads as potential business clients, partners/competitors, government and educational organizations and more. This has helped us innovate and create new services that are more relevant based on the visitors to our site. We love Delve.ai. I recommend it highly. Review collected by and hosted on G2.com.

The platform currently lacks robust in-app filtering and sorting options. This makes it harder to drill down into specific user segments or behaviors directly within the interface, adding friction to analysis workflows.

There’s no native feature to identify users who have opted out of NPS surveys. This limits visibility into survey engagement gaps and makes it difficult to understand the full response context.

Pendo does not automatically exclude or manage decommissioned accounts, which can lead to inflated or misleading user data unless handled manually. Review collected by and hosted on G2.com.

1. Clear visibility into product usage: Helping feature prioritization based on actual customer behavior

2. In-App NPS Survey: Helps gather sentiment without engineering support.

3. Guides and updates on What's New: Helping the Documentation team educate users faster without Engineering team support again. Review collected by and hosted on G2.com.

The learning curve can be steep for new users due to its complex interface, and it may require dedicated training or resources to fully utilize its advanced capabilities. Its pricing can also be challenging for smaller teams. Review collected by and hosted on G2.com.

Adobe Analytics allows us to clearly understand customer behavior across both web and mobile platforms. It eliminates guesswork by providing actionable insights, making it much easier to optimize user experience and measure campaign effectiveness. This has saved time, reduced manual effort, and enabled smarter, data-driven decisions. Review collected by and hosted on G2.com.

Although great value for large institutions, Silktide’s pricing might be a consideration for smaller teams or departments with limited budgets. Review collected by and hosted on G2.com.

Silktide helps us make our university website more accessible, user-friendly, and easier to find online.

It quickly identifies issues like broken links, accessibility problems, and SEO errors.

This saves us time, improves quality, and helps us meet accessibility standards. Overall, it allows us to manage and improve our digital presence more effectively. Review collected by and hosted on G2.com.

There appears to be a gap in e-commerce tracking capabilities within microanalytics. It gives fundamental traffic analytics but lacks elaborate conversion metrics and contrast measurements for user behavior inside the cart. Review collected by and hosted on G2.com.

Microanalytics have been useful for obtaining simple web traffic data without disturbing users’ privacy at all. It is simple to deploy and use and the GDPR compliance means I am not on the wrong side of the law. Review collected by and hosted on G2.com.

Nothing really. Some channels have taken a while to onboard but that's to be expected. Review collected by and hosted on G2.com.

Fospha gives us true attribution across all of our paid channels - Meta, Snap, TikTok, Affiliates, CRM, SMS etc. Review collected by and hosted on G2.com.

Setting up and customizing my needs is still a work in progress. They don't have a library of tutorials for various use cases and the stuff they do have is way more technical than I'd like to deal with. Perhaps having more user friendly, easy to understand setup and customizing videos would be great, something that Google Analytics already has with its army of users. Review collected by and hosted on G2.com.

First party information (cookies), easy to understand information Review collected by and hosted on G2.com.

I wish the the visitor graph chart would allow insights from 2+ years on. Currently, you can view 365 days at a time. Review collected by and hosted on G2.com.

I can track multiple websites within one dashboard, with a wide array of tracking options, all at a reasonable price. Review collected by and hosted on G2.com.