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Optimizely Feature Experimentation
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Optimizely Feature Experimentation
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4.3 out of 5 stars
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Optimizely Feature Experimentation Reviews & Product Details - Page 4

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Optimizely Feature Experimentation Overview

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What is Optimizely Feature Experimentation?

Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging and experimentation with built-in collaboration tools, so teams can move fast without breaking things. Ship with confidence. Experiment with precision. Reduce risk by testing every feature before a full rollout, proving impact with real user data, and optimizing every digital touchpoint—across web, mobile, and server-side applications. From idea to deployment, Optimizely empowers you to make every release smarter, safer, and more successful.

Optimizely Feature Experimentation Details
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Product Description

Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so you can release, experiment, and optimize with confidence, all in one powerful platform.

How do you position yourself against your competitors?

Optimizely created the Experimentation category and continues to lead with the fastest, most reliable Stats Engine. Our expanding feature set drives industry-leading experiment velocity, streamlines feature management, and empowers cross-team collaboration—all with powerful, intuitive reporting.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Feature Experimentation Integrations

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Recent Optimizely Feature Experimentation Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"A great enterprise grade A/B testing solution!"
Optimizely Feature Experimentation is a great A/B testing platform! It is designed for data-driven teams as well as developers, product managers, a...
Read more
Mayank P.
MP
Mayank P.Enterprise (> 1000 emp.)
4.5 out of 5
"Optimizely Feature Flag Review"
Optimizely feature flag provides a best solution for experimentation in your project(app/web/backend) Through Optimizely you control the rollout o...
Read more
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"A Powerful tool for Feature flag management and Experimentation"
Optimizely is relevatively easy once set up to be able to rollout features, as well as perform experiments in a number of ways including multi-vari...
Read more

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

17 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Feature Experimentation Media

Optimizely Feature Experimentation Demo - Feature Flag Setup: Run flexible A/B and multi-armed bandit tests.
- Set up a single feature flag to test multiple variations and experiment types - Enable targeted deliveries and rollouts for more precise experimentation - Roll back changes quickly when needed to ensure experiment accuracy and reduce risks - Increase testing flexibility with seamless control...
Optimizely Feature Experimentation Demo - Audience Setup: Target specific user segments for personalized experiments.
- Easily create and customize audiences based on user attributes - Refine audience segments to ensure the right users are included in your tests - Enhance experiment relevance by setting specific conditions for user groups
Optimizely Feature Experimentation Demo - Experiment Results: Analyze and optimize your experimentation outcomes.
- View detailed experiment results, including key metrics like conversion rates and statistical significance - Compare variations side-by-side to identify winning treatments - Use advanced filters to segment and drill down into specific audience or test data
Optimizely Feature Experimentation Demo - Program Overview: Gain insights into your experimentation program’s performance.
- Get a comprehensive view of your entire experimentation program’s status and progress - Monitor key performance metrics like test velocity, success rates, and overall impact - Evaluate the impact of experiments with easy-to-read visualizations and reporting tools - Track the performance of y...
Optimizely Feature Experimentation Demo - AI Variable Suggestions: Enhance your experimentation with AI-driven insights.
- Generate multiple content variations with AI to speed up experiment design - Improve test quality by exploring high-performing content suggestions - Increase experimentation velocity and achieve better outcomes with AI-powered optimization
Optimizely Feature Experimentation Demo - Schedule Changes: Streamline your experimentation with scheduled adjustments.
- Set specific times to toggle flags or rules on/off, ensuring precise control - Schedule traffic allocation percentages for smooth experiment rollouts - Increase test velocity and confidence by automating progressive changes
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116 Optimizely Feature Experimentation Reviews

4.3 out of 5
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116 Optimizely Feature Experimentation Reviews
4.3 out of 5
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4.3 out of 5
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Optimizely Feature Experimentation Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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YUVARAJAN M.
YM
Associate Software Engineer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Optimizely Feature Experimentation stands out for its structured approach to testing features, providing actionable insights for data-driven decisions, and enabling continuous improvement. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

While Optimizely Feature Experimentation provides powerful features, its pricing model may be challenging for smaller businesses, and its learning curve could be steep for some users. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Optimizely Feature Experimentation helps solve key challenges such as uncertainty in feature development, lack of data-driven decision-making, and the risk of deploying untested features. By enabling controlled experimentation and providing actionable insights, it empowers us to make informed decisions, optimize user experiences, and drive business growth. This benefits us by reducing guesswork, improving product performance, and ultimately enhancing customer satisfaction and retention. Review collected by and hosted on G2.com.

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Verified User in Information Services
TI
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Easy to use and very intuitive. No prior knowledge needed. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

So far so good. I am very happy about this product. I am now trailing it and will be buying it soon. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

A/B testing and feature management of Web page made easy. Review collected by and hosted on G2.com.

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Verified User in Internet
UI
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

It has a clean UI, but there's not much else to like tbh Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

- very limited analytics capabilities

- cannot use any event or user attributes for analysis

- very expensive for what it is

- we end up exporting all the data to analyze it outside of Optimizely Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

we use it mainly (almost exclusively) for feature flagging and user assignation/splitting Review collected by and hosted on G2.com.

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Verified User in Education Management
UE
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

I love the ability to get very detailed in targeting my audiences, with bespoke solutions Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Allows me to experiment across a whole suite of products and target my audience in detail. Review collected by and hosted on G2.com.

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Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Ease of access control is a very good thing for us Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Documentation heavy and would be good to have some tutorials Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Targetted audience release and experimentation Review collected by and hosted on G2.com.

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Keshav V.
KV
Technical Artist
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

It was quick and safer to test and the feature validations were super fast my dashboard was super personalised as well. Great Customer Support. it was also easy to integrate into my project. This ease of Implementation makes me use it more frequently for different products. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Could have a better analytic dashboard for a better understanding of data. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Making my Testing process easier and Smoother while all the feature rollout testing has become smoother as well. Review collected by and hosted on G2.com.

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Ankur S.
AS
Video Editor
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

The best feature I found is the detailed insights it provides into user behavior and performance metrics also stand out, helping businesses make informed decisions for a better online experience. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Like there has been a slight drawback when it comes to complex experiments or specific customizations, which might be a drawback for users with highly specialized testing requirements. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

It can be improved in handling more complex executions for sure hence providing more depth in flied of experimentation. Review collected by and hosted on G2.com.

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Luca d.
LD
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

It's quick! Once the devs set up the events in GA I can easily retrieve the data and run ad-hoc analsysis on top the OPtimizely reporting. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Not clear how it computes significance when there are more than 2 groups. But also would appreciate more clarity around the exact test used to compute significance. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Understanding which features maximise our engagement with our users. Review collected by and hosted on G2.com.

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NILMANI J.
NJ
JUNIOR JAVA BACKEND DEVELOPER
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Feature Flag.

AB Testing.

Rollouts.

Ease of Use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Risk Dependency.

Performance Impact.

GDPR failure. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Improveing Social media engagement . My client app associated with many social media platform he wants to enagage more audiance for her new feed features. We solve this issue within 2 hour by the help of A/B Testing feature. Review collected by and hosted on G2.com.

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Vipin K.
VK
PPC Manager- GoogleAds, FacebookAds & Bing Ads Expert PPC Lead Generation Specialist
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

This breadth of coverage allows teams to test and optimize different parts of the user journey, leading to potentially larger impact. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

API calls for feature variations can introduce slight latency in some applications Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

While I can't experience problems or receive benefits in the same way humans do, I can understand and analyze the problems Optimizely Feature Experimentation solves and the potential benefits it provides to its users. Review collected by and hosted on G2.com.

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