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4.5 out of 5

Optimizely Feature Experimentation Reviews & Product Details - Page 3

Optimizely Feature Experimentation Overview

What is Optimizely Feature Experimentation?

Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging and experimentation with built-in collaboration tools, so teams can move fast without breaking things. Ship with confidence. Experiment with precision. Reduce risk by testing every feature before a full rollout, proving impact with real user data, and optimizing every digital touchpoint—across web, mobile, and server-side applications. From idea to deployment, Optimizely empowers you to make every release smarter, safer, and more successful.

Optimizely Feature Experimentation Details
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Product Description

Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so you can release, experiment, and optimize with confidence, all in one powerful platform.

How do you position yourself against your competitors?

Optimizely created the Experimentation category and continues to lead with the fastest, most reliable Stats Engine. Our expanding feature set drives industry-leading experiment velocity, streamlines feature management, and empowers cross-team collaboration—all with powerful, intuitive reporting.


Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

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Optimizely Feature Experimentation Integrations

(3)
Integration information sourced from real user reviews.

Recent Optimizely Feature Experimentation Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"A great enterprise grade A/B testing solution!"
Optimizely Feature Experimentation is a great A/B testing platform! It is designed for data-driven teams as well as developers, product managers, a...
Mayank P.
MP
Mayank P.Enterprise (> 1000 emp.)
4.5 out of 5
"Optimizely Feature Flag Review"
Optimizely feature flag provides a best solution for experimentation in your project(app/web/backend) Through Optimizely you control the rollout o...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"A Powerful tool for Feature flag management and Experimentation"
Optimizely is relevatively easy once set up to be able to rollout features, as well as perform experiments in a number of ways including multi-vari...

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

17 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Feature Experimentation Media

Optimizely Feature Experimentation Demo - Feature Flag Setup: Run flexible A/B and multi-armed bandit tests.
- Set up a single feature flag to test multiple variations and experiment types - Enable targeted deliveries and rollouts for more precise experimentation - Roll back changes quickly when needed to ensure experiment accuracy and reduce risks - Increase testing flexibility with seamless control...
Optimizely Feature Experimentation Demo - Audience Setup: Target specific user segments for personalized experiments.
- Easily create and customize audiences based on user attributes - Refine audience segments to ensure the right users are included in your tests - Enhance experiment relevance by setting specific conditions for user groups
Optimizely Feature Experimentation Demo - Experiment Results: Analyze and optimize your experimentation outcomes.
- View detailed experiment results, including key metrics like conversion rates and statistical significance - Compare variations side-by-side to identify winning treatments - Use advanced filters to segment and drill down into specific audience or test data
Optimizely Feature Experimentation Demo - Program Overview: Gain insights into your experimentation program’s performance.
- Get a comprehensive view of your entire experimentation program’s status and progress - Monitor key performance metrics like test velocity, success rates, and overall impact - Evaluate the impact of experiments with easy-to-read visualizations and reporting tools - Track the performance of y...
Optimizely Feature Experimentation Demo - AI Variable Suggestions: Enhance your experimentation with AI-driven insights.
- Generate multiple content variations with AI to speed up experiment design - Improve test quality by exploring high-performing content suggestions - Increase experimentation velocity and achieve better outcomes with AI-powered optimization
Optimizely Feature Experimentation Demo - Schedule Changes: Streamline your experimentation with scheduled adjustments.
- Set specific times to toggle flags or rules on/off, ensuring precise control - Schedule traffic allocation percentages for smooth experiment rollouts - Increase test velocity and confidence by automating progressive changes
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116 Optimizely Feature Experimentation Reviews

4.3 out of 5
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Optimizely Feature Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
CB
Experimentation manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Being able to test and activate fully the feature in live via backends and apps Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Need of implementation in all backend API meaning its x times number of API we have in a flow Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Being able to test on all touchpoints connected to the backend in use Review collected by and hosted on G2.com.

Hitarth D.
HD
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

I like the Optimiely REST API most since it allows for so much more customization to the base product, which by itself is awesome. Apart from this, I also like the modern-looking and easy-to-navigate dashboard which does a great job of organizing all the things it has to offer to the user. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I would say there are some missing features with the REST API like the contributors API which is operational for the legacy products but not Feature Experimentation. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

It allows the developers to easily toggle on and off code that they don't want to run in production, for example for cases where the existing piece of code is incomplete. Allows developers to break down large tasks into multiple small contributions.

It also allows us to be more confident with releasing fixes that cannot easily be tested in non-prod environments. Review collected by and hosted on G2.com.

Himanshu Ranjan R.
HR
Assistant Application Developer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

I think optimizely can be best way in making a better digital experience.

We can personalize accordingly whatever we want to see or follow instead of unwanted things.

Another thing i liked is the web development testing feature - This can be so useful for web developers

We can easily choose our target audience Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

As of now i didn't found any negative thing.

But optimizely can improve the theme they are using in UI. Some colorful and pictorial representations may be more effective.

Specially dark theme can be changed as light

It will lookmore better. ( i mean black bg)

This is just my opinion not any negative Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

We can easily get some optimized or efficient product which is needed as per our requirement and our target costomer.

The problem mostly people face is our content or product is targeting right audience or not.

The other problem is regarding web development testing, we can see through A/B testing things which can boost our development site. Review collected by and hosted on G2.com.

Sameer C.
SC
Development Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

The best thing I like about the Optimizely's Feature Experimentation service is that they offer best in class tools for optimizing the digital experience in a way that can help in significantly improving the customer experince!! Tools for A/B testing and personalisation and feature flagging really imporves the bussiness and organization flow...Overall Love it! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Nothing much to dislike..However more work could be carried out on third party integration and giving seemless experience...although the it already outperforms the available tools in the market but still slight improvemnt could make it best! Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

We have a website running for managing the educational content workflow in our campus and the Optimizly Feature Experimentation had really helped us in A/B testing specially to have a check on the perfomance metrics and how website performs on certain on conditioned parameters. The optimizing functionality really helped us in ensuring that wether the overall user interface apealls the target audience or not and it's optimization based on the analytics. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Optimizely is very good at allowing us to try new features, experiment with features and set up custom audiences. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The part that we have more issues with is to setup multiple experiments for different platforms that use the same feature flag simultaneously. This is something that we can't do with optimizely today and it hurts is. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

It allows us to dynamic enable / disable features, to test new variations of features, to segment our audience into multiple buckets, to check the better metrics for each tests, etc. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Optimizely's intuitive interface and real-time insights are a game-changer for me. It seamlessly integrates into our workflow, making feature testing a breeze. It's personalized analytics elevate decision-making, providing unique insights into our users behavior. I think that it's a must-have for efficient and data-driven experimentation. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I think that optimizely is fantastic, but the learning curve for new users and the pricing structure could be more user-friendly. Simplifying onboarding and exploring flexible pricing options would make it even better. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

As I mentioned before optimizely is a real game-changer for me. It tackles our challenge of implementing changes without disrupting the user experience. The real-time insights empower me and my team to make informed decisions, enhancing our ability to cater to user preferences. For me it's not just a tool but a solution that directly benefits our projects and user satisfaction. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

I like that it is easily configuration and you can manage various audiences within the same experiment. Setting up a test is very easy and doesnt take much time at all. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I am not a big fan of the reporting the Optimizely has. I am not able to gather all the insights I need to determine next steps for an experiment. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Optimizely allows us to quickly gain insights on product features and usability. It also allows us to do testing to manage which users see certain features so we can measure impact. Review collected by and hosted on G2.com.

DW
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

It makes it easy to test various aspects of a page. The possibilities are almost endless as to what you can test! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The UX is a little hard to learn and can be clunky at times. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Easily maintaining and running multiple tests at once Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Optimizely feature experimentation is best for applying the customers views and making it easy to work with. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Even though it is one of the best experimentatuon, it needs some improvement in the visualization of the dashboard Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

The optimizely feature experimentation is helpful for the people with even little knowledge can work comfortably and this is beneficial for many people. Review collected by and hosted on G2.com.

Harshal J.
HJ
Site Reliability Engineer (E0)
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

I appreciate how Optimizely Feature Experimentation empowers me to iterate and optimize my features effortlessly. The ability to run experiments, analyze user behaviors, and make data-driven decisions not only enhances the user experience but also contributes to the overall success of our product. It's a game-changer in fine-tuning features and ensuring we deliver the best possible value to our users. The ease of use and insightful analytics make it an invaluable tool for driving innovation and achieving continuous improvement. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Not much like an dislike i really appreciate it Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Well, i haven't face that much of an problems with the optimization experience solving and it is really beneficial to solve new features Review collected by and hosted on G2.com.