(622)
4.6 out of 5
Visit Website
Sponsored
Optimizely Content Marketing Platform Features
What are the features of Optimizely Content Marketing Platform?
Asset Management
- File Types
Administration
- Workflow Management
- User, Role, and Access Management
Communication
- Discussions
Content & Documents
- File Sharing
- Notes
- Search
- Versioning
Controls
- Custom Views
Project Management
- Task Management
- Planning
- Visibility
Remote Collaboration
- Alignment
- Accountability
Planning
- Collaborative Editorial Calendars / Scheduling Content
Top Rated Optimizely Content Marketing Platform Alternatives
(622)
4.6 out of 5
Visit Website
Sponsored
Technology Glossary Features
View definitions of the features and discover new technology terms.
Optimizely Content Marketing Platform Categories on G2
Filter for Features
Interface and Performance
Import/Export | Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Import and export large media files or folders into or from the database quickly and efficiently. | 78% (Based on 17 reviews) | |
Organizational Interface | Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display. | 81% (Based on 17 reviews) | |
Search | Based on 18 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Able to search and filter assets by keywords and metadata. | 77% (Based on 18 reviews) | |
File Preview | Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Able to easily preview large image files and video storyboards. | 79% (Based on 17 reviews) | |
Analytics | As reported in 16 Optimizely Content Marketing Platform reviews. Provides insights into the performance of digital content across its entire lifecycle. | 74% (Based on 16 reviews) |
Asset Management
File Types | Based on 19 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Software supports a wide range of file types. | 86% (Based on 19 reviews) | |
Metadata | Based on 14 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary. | 82% (Based on 14 reviews) | |
File Transformation | Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Automatically or manually convert files into different sizes or file types within the DAM system. | 77% (Based on 17 reviews) | |
Versioning | Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Keep track of incrementally changing versions of the same asset. | 85% (Based on 17 reviews) | |
Expiration | Based on 14 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle. | 85% (Based on 14 reviews) | |
Brand Guidelines | Houses an organization's brand guidelines in a centralized location within the digital asset management platform This feature was mentioned in 18 Optimizely Content Marketing Platform reviews. | 82% (Based on 18 reviews) |
Media Types
Video | Based on 15 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit video media files. | 78% (Based on 15 reviews) | |
Audio | Based on 13 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit audio media files. | 79% (Based on 13 reviews) | |
Images | Based on 17 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit image media files. | 85% (Based on 17 reviews) |
Administration
Workflow Management | Based on 19 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval. | 88% (Based on 19 reviews) | |
User, Role, and Access Management | Based on 19 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 84% (Based on 19 reviews) | |
Brand Portal | As reported in 16 Optimizely Content Marketing Platform reviews. Publish media or media collections to your website or share externally via temporary hyperlink. | 81% (Based on 16 reviews) | |
Integration with Creative Software | Based on 16 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software. | 74% (Based on 16 reviews) | |
Integration with Marketing Software | Based on 16 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software. | 80% (Based on 16 reviews) | |
Permissions | As reported in 17 Optimizely Content Marketing Platform reviews. Define and manage roles and access rights for the entire system. | 82% (Based on 17 reviews) | |
Procedures | Maintain procedures for data access and governance. 15 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 83% (Based on 15 reviews) | |
Remote Work | As reported in 17 Optimizely Content Marketing Platform reviews. Allow users to use the system online and on mobile devices. | 86% (Based on 17 reviews) |
Tools
Audience Insights | Helps users understand audience demographics and evaluate visitor behavior 12 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 76% (Based on 12 reviews) | |
Social Sharing | Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions. This feature was mentioned in 11 Optimizely Content Marketing Platform reviews. | 74% (Based on 11 reviews) |
Metrics
Entry and Exit Pages | Accurately determine your websites most common entry and exit points, while displaying data elegantly. | Not enough data | |
Sessions | Based on 10 Optimizely Content Marketing Platform reviews. Accurately measure total web traffic and display data logically. | 82% (Based on 10 reviews) | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | Not enough data | |
Return | Track user return rates and related metrics. | Not enough data | |
Conversions | Track what proportion of users convert to customers via specific actions. | Not enough data | |
Search Rank | As reported in 11 Optimizely Content Marketing Platform reviews. Gives users accurate reflection of how their search ratings compare with competitors. | 64% (Based on 11 reviews) |
Platform Basics
Drag & Drop Scheduling | Based on 12 Optimizely Content Marketing Platform reviews. Ability to drag and drop projects and tasks within a marketing calendar. | 81% (Based on 12 reviews) | |
Project and Task Lists Organization | Ability to organize recurring projects and tasks into standardized workflows. This feature was mentioned in 12 Optimizely Content Marketing Platform reviews. | 83% (Based on 12 reviews) | |
Project Templates | Provides marketing project templates, which can include editorial calendars, marketing project plans, creative requests, campaign management, event calendar, etc. This feature was mentioned in 13 Optimizely Content Marketing Platform reviews. | 83% (Based on 13 reviews) | |
Budgeting and Cost Estimation | Based on 12 Optimizely Content Marketing Platform reviews. Provides tracking for marketing campaign costs and the ability to allocate expenses to budgets. | 81% (Based on 12 reviews) | |
Team Member Roles | Based on 13 Optimizely Content Marketing Platform reviews. Ability to assign team members specific roles on specific projects. | 83% (Based on 13 reviews) | |
Automated Alerts and Notficiations | Ability to send automated alerts and notifications when projects have been updated and/or compelted. This feature was mentioned in 13 Optimizely Content Marketing Platform reviews. | 83% (Based on 13 reviews) |
Content Planning
Content Organization | Ability to organize content and manage approvals during the content creation process. This feature was mentioned in 13 Optimizely Content Marketing Platform reviews. | 86% (Based on 13 reviews) | |
Task Assignment | As reported in 13 Optimizely Content Marketing Platform reviews. Ability to assign content tasks to writers, designers, and editors. | 90% (Based on 13 reviews) | |
Content Scheduling | Based on 13 Optimizely Content Marketing Platform reviews. Ability to schedule content distribution across multiple channels (i.e. social media, email, digital ads, etc.) | 85% (Based on 13 reviews) |
Other Features
Integrations | Based on 11 Optimizely Content Marketing Platform reviews. Ability to integrate with other tools, including project management tools, productivity tools, marketing technology, publishing tools, etc. | 73% (Based on 11 reviews) | |
Reporting | As reported in 11 Optimizely Content Marketing Platform reviews. Ability to export all marketing activities to a PDF report to easily share results with relevant stakeholders. | 80% (Based on 11 reviews) |
Automation
Workflows | Provide standard workflows that can be used accross the company. This feature was mentioned in 17 Optimizely Content Marketing Platform reviews. | 85% (Based on 17 reviews) | |
Customization | Based on 17 Optimizely Content Marketing Platform reviews. Allow administrators to configure workflows and processes. | 85% (Based on 17 reviews) | |
Data repository | As reported in 14 Optimizely Content Marketing Platform reviews. Deliver a single data repository for all project information. | 81% (Based on 14 reviews) |
Project management
Task Prioritization | As reported in 18 Optimizely Content Marketing Platform reviews. Set priority levels on tasks so individuals can organize their work. | 85% (Based on 18 reviews) | |
Dependecies | Define dependencies between tasks and the rules to manage them. 17 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 79% (Based on 17 reviews) | |
Planning | Plan and create work breakdown structure (WBS) based on the scope of the project. 17 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 81% (Based on 17 reviews) | |
Views | Create customized project views for internal and external purposes (eg: for customers). This feature was mentioned in 15 Optimizely Content Marketing Platform reviews. | 82% (Based on 15 reviews) | |
Scheduling | Based on 15 Optimizely Content Marketing Platform reviews. Allocate resources by matching capacity and demand, by project, team, or department. | 79% (Based on 15 reviews) | |
Critical Path | Automatically calculate the critical path for projects and update it when projects change. 12 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 79% (Based on 12 reviews) | |
Dashboards | Deliver dashboards that display project data and KPIs in real time. 14 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 73% (Based on 14 reviews) |
Workload
Resource Allocation | Monitor resource allocation to identify shortages and adjust accordingly. 14 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 77% (Based on 14 reviews) | |
Workspace | Define customizable workspace for teams, departments, and external users. This feature was mentioned in 15 Optimizely Content Marketing Platform reviews. | 80% (Based on 15 reviews) | |
Configuration | Provide drag and drop options to configure workspaces. 13 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 78% (Based on 13 reviews) | |
Insights | Monitor work accross the company and analyze performance. This feature was mentioned in 13 Optimizely Content Marketing Platform reviews. | 77% (Based on 13 reviews) |
Communication & Collaboration
Communication Channels | Support multiple channels for internal and external communications. This feature was mentioned in 15 Optimizely Content Marketing Platform reviews. | 87% (Based on 15 reviews) | |
Document Management | See feature definition | Allow users to share and collaborate on documents and files. 17 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 85% (Based on 17 reviews) |
Collaboration | As reported in 17 Optimizely Content Marketing Platform reviews. Help users meet, share workspaces, and collaborate on tasks. | 83% (Based on 17 reviews) |
Cost Management
Project Budgeting | Associate a budget with a project and allocate it accordingly by task or resource. This feature was mentioned in 14 Optimizely Content Marketing Platform reviews. | 68% (Based on 14 reviews) | |
Time & Expense | As reported in 13 Optimizely Content Marketing Platform reviews. Track time and expenses associated with projects or tasks. | 68% (Based on 13 reviews) | |
Profitability | As reported in 12 Optimizely Content Marketing Platform reviews. Monitor project proftability by team or department. | 74% (Based on 12 reviews) |
Integration
Front Office | Based on 11 Optimizely Content Marketing Platform reviews. Integrate with CRM, marketing, or customer service software. | 70% (Based on 11 reviews) | |
Back Office | Provide integration with accounting software and ERP systems. 11 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 71% (Based on 11 reviews) | |
External data | Connect to external data sources such as databases or BI software. This feature was mentioned in 12 Optimizely Content Marketing Platform reviews. | 64% (Based on 12 reviews) |
Communication
Discussions | Ability to involve multiple users in public or private discussions This feature was mentioned in 22 Optimizely Content Marketing Platform reviews. | 83% (Based on 22 reviews) | |
External | Based on 18 Optimizely Content Marketing Platform reviews. Allow external users to use chat and discussions | 76% (Based on 18 reviews) | |
Announcements | Based on 16 Optimizely Content Marketing Platform reviews. Manage news and announcements by company or department | 73% (Based on 16 reviews) |
Content & Documents
File Sharing | See feature definition | Based on 23 Optimizely Content Marketing Platform reviews. Documents can be shared between users and teams | 86% (Based on 23 reviews) |
Notes | Based on 19 Optimizely Content Marketing Platform reviews. User can share notes with colleagues or external users | 89% (Based on 19 reviews) | |
Search | Help users find documents and other types of content This feature was mentioned in 21 Optimizely Content Marketing Platform reviews. | 74% (Based on 21 reviews) | |
Versioning | As reported in 21 Optimizely Content Marketing Platform reviews. Keep track of document versions and related changes | 79% (Based on 21 reviews) |
Controls
Custom Views | As reported in 19 Optimizely Content Marketing Platform reviews. Create personalized project views for collaboration | 86% (Based on 19 reviews) | |
Followers | As reported in 16 Optimizely Content Marketing Platform reviews. Allow users to follow tasks which are not assigned to them | 86% (Based on 16 reviews) | |
User Management | As reported in 18 Optimizely Content Marketing Platform reviews. Define and manage users access to documents and collaboration features | 86% (Based on 18 reviews) | |
Calendars | Manage private and shared calendars and associated events This feature was mentioned in 18 Optimizely Content Marketing Platform reviews. | 77% (Based on 18 reviews) | |
Public Sharing | Make project views available for the public. This feature was mentioned in 16 Optimizely Content Marketing Platform reviews. | 81% (Based on 16 reviews) |
Project Management
Task Management | Include features to create, assign, and manage tasks. 22 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 90% (Based on 22 reviews) | |
Planning | As reported in 21 Optimizely Content Marketing Platform reviews. Deliver project plans that can be customized by users. | 87% (Based on 21 reviews) | |
Visibility | Provide visibility into collaborative processes accross the company 20 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 87% (Based on 20 reviews) | |
Integration | Provide integration with task management and project management software. This feature was mentioned in 17 Optimizely Content Marketing Platform reviews. | 73% (Based on 17 reviews) |
Remote Collaboration
Alignment | Align remote employees with their colleagues and external users This feature was mentioned in 20 Optimizely Content Marketing Platform reviews. | 88% (Based on 20 reviews) | |
Accountability | Based on 19 Optimizely Content Marketing Platform reviews. Define and track responsabilities for remote users | 89% (Based on 19 reviews) | |
Connectivity | As reported in 17 Optimizely Content Marketing Platform reviews. Allow users to connect to tools that they use remotely | 88% (Based on 17 reviews) |
Planning
Collaborative Editorial Calendars / Scheduling Content | Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date. This feature was mentioned in 34 Optimizely Content Marketing Platform reviews. | 86% (Based on 34 reviews) | |
Scheduling Integration | Create content plans or calendars for multiple users and schedule content in advance. 17 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 83% (Based on 17 reviews) |
Marketing Campaign Performance
Performance and ROI Tracking | As reported in 13 Optimizely Content Marketing Platform reviews. Ability to track marketing campaign performance and return on investment (ROI). | 77% (Based on 13 reviews) | |
Activity Tracking | Ability to compare marketing plans to historical activity. 13 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 81% (Based on 13 reviews) |
Publishing
Execute Content Publication | Based on 17 Optimizely Content Marketing Platform reviews. Ability to publish content either from the source it was created or through a third party. | 79% (Based on 17 reviews) |
Social Media
Social Media Integration | Based on 17 Optimizely Content Marketing Platform reviews. Create and publication of content for social media platforms. | 76% (Based on 17 reviews) |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. 16 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 75% (Based on 16 reviews) | |
AI Text Generation | Allows users to generate text based on a text prompt. This feature was mentioned in 16 Optimizely Content Marketing Platform reviews. | 75% (Based on 16 reviews) | |
AI Text Summarization | Condenses long documents or text into a brief summary. This feature was mentioned in 16 Optimizely Content Marketing Platform reviews. | 74% (Based on 16 reviews) | |
AI Text-to-Image | Provides the ability to generate images from a text prompt. 16 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 71% (Based on 16 reviews) |
Agentic AI - Digital Asset Management
Cross-system Integration | Works across multiple software systems or databases | Not enough data |
Agentic AI - Work Management
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data |
Agentic AI - Project Collaboration
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data |
Agentic AI - Content Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Content Creation
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Marketing Calendar
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Marketing Resource Management
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data |
Agentic AI - Content Distribution
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
