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- Optimizely Content Marketing Platform-vs-Skyword
Compare Optimizely Content Marketing Platform and Skyword360 
At a Glance
Market Segments
Enterprise (48.7% of reviews)
Small-Business (42.9% of reviews)
Entry-Level Pricing
Custom Pricing
No pricing available
Optimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformSkyword360
Star Rating
(197)4.3 out of 5
Market Segments
Small-Business (42.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Skyword360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that the "Quality of Support" is notably higher for Skyword360, with a score of 9.1 compared to Optimizely's 8.8, indicating that Skyword360 may provide more responsive and helpful customer service.
- Reviewers mention that Skyword360 excels in "Content Creation Tools" with a score of 8.3, while Optimizely leads slightly with 8.6, suggesting that both platforms offer robust tools, but users may find Skyword360's tools more user-friendly.
- G2 users highlight that "SEO" capabilities are stronger in Skyword360, scoring 8.8 versus Optimizely's 8.0, which may be crucial for businesses focused on optimizing their content for search engines.
- Users on G2 report that "Integration with Marketing Software" is rated higher in Skyword360 (8.3) compared to Optimizely (7.3), suggesting that Skyword360 may offer better compatibility with existing marketing tools.
- Reviewers say that "Automated Alerts and Notifications" are more effective in Optimizely, scoring 8.2, which could enhance user engagement and content management efficiency compared to Skyword360.
- Users report that "Collaborative Editorial Calendars / Scheduling Content" are nearly equal, with Optimizely at 8.7 and Skyword360 at 8.6, indicating that both platforms provide solid scheduling features for content teams.
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Pricing
Entry-Level Pricing
Optimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Skyword360
No pricing availableFree Trial
Optimizely Content Marketing Platform
Free Trial is available
Skyword360
No trial information availableRatings
Meets Requirements
8.8
60
8.7
175
Ease of Use
8.5
61
8.5
175
Ease of Setup
8.0
38
8.1
58
Ease of Admin
8.9
27
8.6
56
Quality of Support
8.9
50
9.1
169
Has the product been a good partner in doing business?
9.1
27
9.1
59
Product Direction (% positive)
9.6
61
8.6
172
Features by Category
Interface and Performance
7.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
7.7
18
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
7.4
16
Not enough data
Asset Management
8.6
19
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
7.7
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
18
Not enough data
Media Types
7.8
15
|
Verified
Not enough data
7.9
13
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
Administration
8.8
19
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.1
16
Not enough data
7.4
16
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
12
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.1
12
Not enough data
8.3
13
Not enough data
8.3
13
Not enough data
Content Planning
8.6
13
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
Marketing Campaign Performance
7.7
13
Not enough data
8.1
13
Not enough data
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
7.3
11
Not enough data
8.0
11
Not enough data
Automation
8.5
17
Not enough data
8.5
17
Not enough data
8.1
14
Not enough data
Administration
8.2
17
Not enough data
8.3
15
Not enough data
8.6
17
Not enough data
Project management
8.5
18
Not enough data
7.9
17
Not enough data
8.1
17
Not enough data
8.2
15
Not enough data
7.9
15
Not enough data
7.9
12
Not enough data
7.3
14
Not enough data
Workload
7.7
14
Not enough data
8.0
15
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
Communication & Collaboration
8.7
15
Not enough data
8.5
17
Not enough data
8.3
17
Not enough data
Cost Management
6.8
14
Not enough data
6.8
13
Not enough data
7.4
12
Not enough data
Integration
7.0
11
Not enough data
7.1
11
Not enough data
6.4
12
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Work Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Feature Not Available
Not enough data
8.3
22
Not enough data
7.6
18
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
Content & Documents
8.6
23
Not enough data
8.9
19
Not enough data
7.4
21
Not enough data
7.9
21
Not enough data
Controls
8.6
19
Not enough data
8.6
16
Not enough data
8.6
18
Not enough data
7.7
18
Not enough data
8.1
16
Not enough data
Project Management
9.0
22
Not enough data
8.7
21
Not enough data
8.7
20
Not enough data
7.3
17
Not enough data
Remote Collaboration
8.8
20
Not enough data
8.9
19
Not enough data
8.8
17
Not enough data
Feature Not Available
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Project Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Planning
8.3
17
Not enough data
Publishing
7.9
17
Not enough data
Social Media
7.6
17
Not enough data
Planning
8.6
34
8.6
22
Generative AI
7.5
16
Not enough data
7.5
16
Not enough data
7.4
16
Not enough data
7.1
16
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.6
34
8.6
22
Tools
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Not enough data
Metrics
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Hiring
Not enough data
8.8
8
Not enough data
Not enough data
Not enough data
9.0
8
Not enough data
8.5
13
Project Management
Not enough data
8.2
14
Not enough data
8.3
22
Not enough data
9.0
13
Not enough data
8.7
13
Payment
Not enough data
9.3
23
Not enough data
9.5
22
Not enough data
9.6
8
Not enough data
9.2
6
Categories
Categories
Shared Categories
Optimizely Content Marketing Platform and Skyword360 are categorized as Content Creation and Content Distribution
Unique Categories
Optimizely Content Marketing Platform is categorized as Work Management, Marketing Calendar, Content Analytics, Digital Asset Management, Marketing Resource Management, and Project Collaboration
Skyword360 is categorized as Freelance Platforms and Content Experience Platforms
Reviews
Reviewers' Company Size
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Skyword360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Marketing and Advertising
12.8%
Financial Services
12.8%
Telecommunications
5.1%
Insurance
5.1%
Other
50.0%
Writing and Editing
14.8%
Marketing and Advertising
11.2%
Information Technology and Services
8.2%
Higher Education
6.1%
Computer Software
6.1%
Other
53.6%
Most Helpful Reviews
Optimizely Content Marketing Platform
Most Helpful Favorable Review
Yariv R.
Verified User in Information Technology and Services
The platform is very intuitive and thoughtful. We use it to publish our blog and promote our content on social. We use syndicated content as well as original content via Newscred writers. What I appreciate most is how closely our reps work with us to make...
Most Helpful Critical Review
Verified User in Information Technology and Services
Platform is incredibly buggy and is constantly giving us problems (failing to publish, posts disappearing, etc). The support team takes a LOOOOONG time to determine the issue, putting our content calendar behind schedule.
Skyword360
Most Helpful Favorable Review
Cathy M.
Verified User in Marketing and Advertising
I like the intelligence and the various ways reports can be run, and how data can be analyzed and filtered. I like how much of the data is data we can act upon immediately to make our own content better. Aside from the actual platform, the people we have...
Most Helpful Critical Review
Cristina E.
Verified User in Publishing
I dislike the connection with Skyword to our CMS
Yariv R.
Verified User in Information Technology and Services
The platform is very intuitive and thoughtful. We use it to publish our blog and promote our content on social. We use syndicated content as well as original content via Newscred writers. What I appreciate most is how closely our reps work with us to make...
Cathy M.
Verified User in Marketing and Advertising
I like the intelligence and the various ways reports can be run, and how data can be analyzed and filtered. I like how much of the data is data we can act upon immediately to make our own content better. Aside from the actual platform, the people we have...
Verified User in Information Technology and Services
Platform is incredibly buggy and is constantly giving us problems (failing to publish, posts disappearing, etc). The support team takes a LOOOOONG time to determine the issue, putting our content calendar behind schedule.
Cristina E.
Verified User in Publishing
I dislike the connection with Skyword to our CMS
Discussions
Optimizely Content Marketing Platform has no discussions with answers
How can I see a demo of the Skyword Platform?
1 comment
AV
You can watch our 3-minute video here: http://www.skyword.com/content-marketing-software/
You can learn more by filling out this form:...Read more
What makes Skyword unique?
1 comment
AV
In our partnership with Robert McKee, best-selling author and the authority on storytelling, we lead Storynomics seminars in cities like Los Angeles,...Read more
What are the main features of Skyword?
1 comment
AV
Recruit and manage your writers, photographers, videographers, designers, etc.
Content strategy planning with Skyword editorial calendar
Research your...Read more
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