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- Optimizely Content Marketing Platform-vs-Upland Kapost
Compare Optimizely Content Marketing Platform and Upland Kapost 
At a Glance
Market Segments
Enterprise (48.7% of reviews)
Mid-Market (66.7% of reviews)
Entry-Level Pricing
Custom Pricing
$3,500 per month
Optimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformUpland Kapost
Star Rating
(42)4.0 out of 5
Market Segments
Mid-Market (66.7% of reviews)
Entry-Level Pricing
$3,500 per month
Learn more about Upland KapostSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that the Content Creation Tools in Optimizely Content Marketing Platform score significantly higher (8.6) compared to Upland Kapost (7.1), indicating a more robust suite of features for creating engaging content.
- Reviewers mention that Optimizely excels in Content Management with a score of 8.8, while Upland Kapost falls short at 7.3, suggesting that users find Optimizely's management capabilities more intuitive and effective.
- G2 users highlight the superior SEO capabilities of Optimizely (8.0) over Upland Kapost (7.1), indicating that users feel more confident in optimizing their content for search engines with Optimizely.
- Users on G2 report that the Collaborative Editorial Calendars feature in Optimizely (8.7) is more user-friendly and efficient compared to Upland Kapost (8.5), making it easier for teams to plan and schedule content collaboratively.
- Reviewers mention that Optimizely's Analytics features (7.9) provide deeper insights compared to Upland Kapost (7.3), allowing users to better track and measure the performance of their content marketing efforts.
- Users say that the Integration with Marketing Software is rated higher in Optimizely (8.3) than in Upland Kapost (7.3), suggesting that Optimizely offers a more seamless experience when connecting with other marketing tools.
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Pricing
Entry-Level Pricing
Optimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Upland Kapost
Kapost Marketing Operating System
$3,500
per month
- Kapost Workflow
- Kapost Calendar
- Kapost Initiatives
Free Trial
Optimizely Content Marketing Platform
Free Trial is available
Upland Kapost
No trial information availableRatings
Meets Requirements
8.8
60
7.8
38
Ease of Use
8.5
61
7.5
38
Ease of Setup
8.0
38
7.4
16
Ease of Admin
8.9
27
8.1
16
Quality of Support
8.9
50
8.5
33
Has the product been a good partner in doing business?
9.1
27
8.8
17
Product Direction (% positive)
9.6
61
7.9
38
Features by Category
Interface and Performance
7.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
7.7
18
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
7.4
16
Not enough data
Asset Management
8.6
19
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
7.7
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
18
Not enough data
Media Types
7.8
15
|
Verified
Not enough data
7.9
13
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
Administration
8.8
19
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.1
16
Not enough data
7.4
16
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Team
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mapping
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Revenue Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
12
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.1
12
Not enough data
8.3
13
Not enough data
8.3
13
Not enough data
Content Planning
8.6
13
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
Marketing Campaign Performance
7.7
13
Not enough data
8.1
13
Not enough data
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
7.3
11
Not enough data
8.0
11
Not enough data
Automation
8.5
17
Not enough data
8.5
17
Not enough data
8.1
14
Not enough data
Administration
8.2
17
Not enough data
8.3
15
Not enough data
8.6
17
Not enough data
Project management
8.5
18
Not enough data
7.9
17
Not enough data
8.1
17
Not enough data
8.2
15
Not enough data
7.9
15
Not enough data
7.9
12
Not enough data
7.3
14
Not enough data
Workload
7.7
14
Not enough data
8.0
15
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
Communication & Collaboration
8.7
15
Not enough data
8.5
17
Not enough data
8.3
17
Not enough data
Cost Management
6.8
14
Not enough data
6.8
13
Not enough data
7.4
12
Not enough data
Integration
7.0
11
Not enough data
7.1
11
Not enough data
6.4
12
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Work Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Feature Not Available
Not enough data
8.3
22
Not enough data
7.6
18
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
Content & Documents
8.6
23
Not enough data
8.9
19
Not enough data
7.4
21
Not enough data
7.9
21
Not enough data
Controls
8.6
19
Not enough data
8.6
16
Not enough data
8.6
18
Not enough data
7.7
18
Not enough data
8.1
16
Not enough data
Project Management
9.0
22
Not enough data
8.7
21
Not enough data
8.7
20
Not enough data
7.3
17
Not enough data
Remote Collaboration
8.8
20
Not enough data
8.9
19
Not enough data
8.8
17
Not enough data
Feature Not Available
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Project Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.3
17
Not enough data
Publishing
7.9
17
Not enough data
Social Media
7.6
17
Not enough data
Planning
8.6
34
8.5
12
Generative AI
7.5
16
Not enough data
7.5
16
Not enough data
7.4
16
Not enough data
7.1
16
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.6
34
8.5
12
Tools
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Not enough data
Metrics
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Content Marketing Platform and Upland Kapost are categorized as Content Creation
Unique Categories
Optimizely Content Marketing Platform is categorized as Work Management, Marketing Calendar, Content Analytics, Digital Asset Management, Marketing Resource Management, Content Distribution, and Project Collaboration
Upland Kapost is categorized as Customer Revenue Optimization
Reviews
Reviewers' Company Size
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upland Kapost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Marketing and Advertising
12.8%
Financial Services
12.8%
Telecommunications
5.1%
Insurance
5.1%
Other
50.0%
Information Technology and Services
35.7%
Computer Software
26.2%
Marketing and Advertising
11.9%
Printing
4.8%
Venture Capital & Private Equity
2.4%
Other
19.0%
Most Helpful Reviews
Optimizely Content Marketing Platform
Most Helpful Favorable Review
Yariv R.
Verified User in Information Technology and Services
The platform is very intuitive and thoughtful. We use it to publish our blog and promote our content on social. We use syndicated content as well as original content via Newscred writers. What I appreciate most is how closely our reps work with us to make...
Most Helpful Critical Review
Verified User in Information Technology and Services
Platform is incredibly buggy and is constantly giving us problems (failing to publish, posts disappearing, etc). The support team takes a LOOOOONG time to determine the issue, putting our content calendar behind schedule.
Upland Kapost
Most Helpful Favorable Review
Jake F.
Verified User in Printing
Kapost is an all-inclusive content manager that makes organizing product launches much easier and focused. Keeps the whole team on the same page. Very good for record keeping and accountability.
Most Helpful Critical Review
Carson M.
Verified User in Computer Software
Kapost can be a little overwhelming from the user interface standpoint. There is a lot of information in the platform and I don't think it is as organized as it could be. Also without a dedicated user of kapost, the tasks can add up and get forgotten
Yariv R.
Verified User in Information Technology and Services
The platform is very intuitive and thoughtful. We use it to publish our blog and promote our content on social. We use syndicated content as well as original content via Newscred writers. What I appreciate most is how closely our reps work with us to make...
Jake F.
Verified User in Printing
Kapost is an all-inclusive content manager that makes organizing product launches much easier and focused. Keeps the whole team on the same page. Very good for record keeping and accountability.
Verified User in Information Technology and Services
Platform is incredibly buggy and is constantly giving us problems (failing to publish, posts disappearing, etc). The support team takes a LOOOOONG time to determine the issue, putting our content calendar behind schedule.
Carson M.
Verified User in Computer Software
Kapost can be a little overwhelming from the user interface standpoint. There is a lot of information in the platform and I don't think it is as organized as it could be. Also without a dedicated user of kapost, the tasks can add up and get forgotten
Discussions
Optimizely Content Marketing Platform has no discussions with answers
Upland Kapost has no discussions with answers
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