Introducing G2.ai, the future of software buying.Try now
- Home
- ...
- Content Creation Software
- Contently
- Optimizely Content Marketing Platform
- Contently-vs-Optimizely Content Marketing Platform
Compare Contently and Optimizely Content Marketing Platform 
At a Glance
Market Segments
Enterprise (46.3% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
No pricing available
Custom Pricing
Contently
Star Rating
(96)4.6 out of 5
Market Segments
Enterprise (46.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about ContentlyOptimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that the "Content Creation Tools" in Optimizely Content Marketing Platform are robust, scoring 8.6, but reviewers mention that Contently slightly edges ahead with a score of 8.7, highlighting its superior user interface for creating engaging content.
- Reviewers mention that the "Quality of Support" for Contently is rated higher at 9.2 compared to Optimizely's 8.8, indicating that users find Contently's customer service more responsive and helpful when issues arise.
- G2 users report that the "Ease of Use" is significantly better in Contently, with a score of 9.1 versus Optimizely's 8.5, suggesting that new users may find Contently more intuitive and easier to navigate.
- Users on G2 highlight that Contently excels in "SEO" features with a score of 8.2, while Optimizely's score of 8.0 indicates that Contently may provide more effective tools for optimizing content for search engines.
- Reviewers mention that the "Collaborative Editorial Calendars / Scheduling Content" feature is well-implemented in both platforms, but users report that Contently's score of 8.5 offers a more seamless experience compared to Optimizely's 8.7, which may have some limitations in collaboration features.
- Users say that the "Automated Alerts and Notifications" feature in Optimizely, scoring 8.2, is useful, but reviewers mention that Contently's overall workflow management, with a score of 8.5, provides a more comprehensive solution for keeping teams informed and on track.
Featured Products
Sponsored
involve.me
(96)
Marketing Resource Management
Visit Website
Sponsored
emlen
(23)
Marketing Resource Management
Visit Website
Sponsored
Ravetree
(27)
Marketing Resource Management
Visit Website
Pricing
Entry-Level Pricing
Contently
No pricing availableOptimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Free Trial
Contently
No trial information availableOptimizely Content Marketing Platform
Free Trial is available
Ratings
Meets Requirements
9.1
75
8.8
60
Ease of Use
9.1
74
8.5
61
Ease of Setup
9.0
33
8.0
38
Ease of Admin
9.0
34
8.9
27
Quality of Support
9.2
71
8.9
50
Has the product been a good partner in doing business?
9.4
33
9.1
27
Product Direction (% positive)
8.4
67
9.6
61
Features by Category
Interface and Performance
Not enough data
7.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
7.7
18
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
7.4
16
Asset Management
Not enough data
8.6
19
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
7.7
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
18
Media Types
Not enough data
7.8
15
|
Verified
Not enough data
7.9
13
|
Verified
Not enough data
8.5
17
|
Verified
Administration
Not enough data
8.8
19
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.1
16
Not enough data
7.4
16
|
Verified
Not enough data
8.0
16
|
Verified
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.1
12
Not enough data
8.3
13
Not enough data
8.3
13
Content Planning
Not enough data
8.6
13
Not enough data
9.0
13
Not enough data
8.5
13
Marketing Campaign Performance
Not enough data
7.7
13
Not enough data
8.1
13
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
7.3
11
Not enough data
8.0
11
Automation
Not enough data
8.5
17
Not enough data
8.5
17
Not enough data
8.1
14
Administration
Not enough data
8.2
17
Not enough data
8.3
15
Not enough data
8.6
17
Project management
Not enough data
8.5
18
Not enough data
7.9
17
Not enough data
8.1
17
Not enough data
8.2
15
Not enough data
7.9
15
Not enough data
7.9
12
Not enough data
7.3
14
Workload
Not enough data
7.7
14
Not enough data
8.0
15
Not enough data
7.8
13
Not enough data
7.7
13
Communication & Collaboration
Not enough data
8.7
15
Not enough data
8.5
17
Not enough data
8.3
17
Cost Management
Not enough data
6.8
14
Not enough data
6.8
13
Not enough data
7.4
12
Integration
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
6.4
12
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Work Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Feature Not Available
Not enough data
8.3
22
Not enough data
7.6
18
Not enough data
Feature Not Available
Not enough data
7.3
16
Content & Documents
Not enough data
8.6
23
Not enough data
8.9
19
Not enough data
7.4
21
Not enough data
7.9
21
Controls
Not enough data
8.6
19
Not enough data
8.6
16
Not enough data
8.6
18
Not enough data
7.7
18
Not enough data
8.1
16
Project Management
Not enough data
9.0
22
Not enough data
8.7
21
Not enough data
8.7
20
Not enough data
7.3
17
Remote Collaboration
Not enough data
8.8
20
Not enough data
8.9
19
Not enough data
8.8
17
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Project Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Planning
7.2
6
8.3
17
Publishing
9.0
5
7.9
17
Social Media
7.5
6
7.6
17
Planning
8.5
38
8.6
34
Generative AI
9.0
5
7.5
16
9.0
5
7.5
16
8.0
5
7.4
16
6.7
5
7.1
16
6.0
5
Feature Not Available
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.5
38
8.6
34
Tools
8.3
9
Feature Not Available
8.0
15
7.6
12
8.6
11
7.4
11
Metrics
7.9
15
7.9
8
7.8
15
8.2
10
8.8
16
8.0
9
7.8
13
7.4
9
6.9
8
7.2
9
7.6
11
6.4
11
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Hiring
6.9
7
Not enough data
7.6
12
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
Project Management
8.7
14
Not enough data
8.5
16
Not enough data
8.6
14
Not enough data
8.5
13
Not enough data
Payment
8.7
14
Not enough data
8.3
13
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
Categories
Categories
Shared Categories
Contently and Optimizely Content Marketing Platform are categorized as Content Creation and Content Analytics
Unique Categories
Contently is categorized as Freelance Platforms
Optimizely Content Marketing Platform is categorized as Work Management, Marketing Calendar, Digital Asset Management, Marketing Resource Management, Content Distribution, and Project Collaboration
Reviews
Reviewers' Company Size
Contently
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
13.7%
Marketing and Advertising
12.6%
Computer Software
8.4%
Hospital & Health Care
7.4%
Financial Services
7.4%
Other
50.5%
Information Technology and Services
14.1%
Marketing and Advertising
12.8%
Financial Services
12.8%
Telecommunications
5.1%
Insurance
5.1%
Other
50.0%
Most Helpful Reviews
Contently
Most Helpful Favorable Review
Jake A.
Verified User in Marketing and Advertising
Docalytics has helped us understand how prospects are interacting with our content and then make improvements that keep them engaged. We've also noticed that their embedded web forms have been more successful than traditional lead capture forms.
Most Helpful Critical Review
Verified User in Computer Software
The content editor. If you are actually writing in the tool, it had a number of bugs when I was using it. The autosave feature was not reliable, editing and commenting simultaneously was nearly impossible, so it hinder collaboration. If someone commented...
Optimizely Content Marketing Platform
Most Helpful Favorable Review
Yariv R.
Verified User in Information Technology and Services
The platform is very intuitive and thoughtful. We use it to publish our blog and promote our content on social. We use syndicated content as well as original content via Newscred writers. What I appreciate most is how closely our reps work with us to make...
Most Helpful Critical Review
Verified User in Veterinary
Its trying to do to much - each bank of features while varied isnt necessarily the best in field for whhat its trying to do. The product doesnt necessarily fix any particular problem
Jake A.
Verified User in Marketing and Advertising
Docalytics has helped us understand how prospects are interacting with our content and then make improvements that keep them engaged. We've also noticed that their embedded web forms have been more successful than traditional lead capture forms.
Yariv R.
Verified User in Information Technology and Services
The platform is very intuitive and thoughtful. We use it to publish our blog and promote our content on social. We use syndicated content as well as original content via Newscred writers. What I appreciate most is how closely our reps work with us to make...
Verified User in Computer Software
The content editor. If you are actually writing in the tool, it had a number of bugs when I was using it. The autosave feature was not reliable, editing and commenting simultaneously was nearly impossible, so it hinder collaboration. If someone commented...
Verified User in Veterinary
Its trying to do to much - each bank of features while varied isnt necessarily the best in field for whhat its trying to do. The product doesnt necessarily fix any particular problem
Discussions
Contently is a legitimate company that provides content marketing solutions and connects freelance writers with businesses. It is well-regarded in the industry for its platform and services.
1 comment
PC
Contently is legit and a purpose-driven organization and marketing technology business. Read more
Is contently a CMS?
1 comment
PC
Contently is a content marketing platform and is not a CMS/content management system.Read more
Contently has no more discussions with answers
Optimizely Content Marketing Platform has no discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
