(16)
4.9 out of 5
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Moat Analytics Features
What are the features of Moat Analytics?
Marketing Operations
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
Campaign Activity
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
Technology Glossary Features
View definitions of the features and discover new technology terms.
Moat Analytics Categories on G2
Filter for Features
Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. | Not enough data | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | Not enough data | |
Entry and Exit Pages | Accurately determine where most people enter your site and where they leave and present data elegantly. | Not enough data | |
Standard Event Tracking | Software automatically tracks standard user actions. | Not enough data | |
Custom Event Tracking | Able to set up custom variables to track any user activity on the site. | Not enough data | |
Retention | Accurately measure bounce rate. | Not enough data | |
Return | Track user return rates and related metrics. | Not enough data | |
Conversions | Track what proportion of users convert via a certain action. | Not enough data | |
Funnels | See how many users proceed down a certain path to conversion. | Not enough data |
Reporting
Real-Time Reporting | Obtain live data for who is currently accessing your site. | Not enough data | |
Trending | Report on how any user activity has changed over time. | Not enough data | |
Retroactive Reporting | Report on user activity in the past and set up predictive models for the future. | Not enough data | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. | Not enough data | |
Mobile Reporting | See feature definition | Analytic tools are also available for mobile and tablet versions of websites. | Not enough data |
Unification Across Devices | Able to unify user data across devices, recognizing returning users. | Not enough data | |
Custom Reports and Dashboards | Allows users to easily build customized reports and dashboards. | Not enough data |
Other
User Data | Able to access user-specific data such as location, language, gender, and activity while on the site. | Not enough data | |
Site Search Reporting | Report on keywords used in internal searches. | Not enough data | |
Load Time Monitoring | Track load times on different devices and systems. | Not enough data | |
Campaign Tracking | Analyze inbound marketing traffic to identify which campaigns are working best. | Not enough data | |
E-Commerce | Track revenue and transactions. | Not enough data | |
Promotional Messages | See feature definition | Able to deploy promotional or other pop-up messages based on user actions. | Not enough data |
Administration Alerts | System can self-monitor critical metrics and alert administrators when they reach concerning levels. | Not enough data |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | Not enough data | |
QA Testing | Able to test that event and variable setup are reporting data accurately. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data |
Marketing Operations
ROI Tracking | Based on 23 Moat Analytics reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 93% (Based on 23 reviews) | |
Data Collection | Based on 26 Moat Analytics reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 97% (Based on 26 reviews) | |
Customer Insights | Based on 22 Moat Analytics reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 95% (Based on 22 reviews) | |
Multi-User Access | Based on 23 Moat Analytics reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 97% (Based on 23 reviews) |
Campaign Activity
Campaign Insights | Based on 25 Moat Analytics reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 97% (Based on 25 reviews) | |
Reports and Dashboards | Based on 26 Moat Analytics reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 98% (Based on 26 reviews) | |
Campaign Stickiness | Based on 22 Moat Analytics reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities | 94% (Based on 22 reviews) | |
Multichannel Tracking | Based on 24 Moat Analytics reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 93% (Based on 24 reviews) | |
Brand Optimization | Based on 26 Moat Analytics reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 94% (Based on 26 reviews) | |
Predictive Analytics | Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | Not enough data |
Agentic AI - Marketing Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Digital Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
