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Compare Moat Analytics and Moat Pro 
At a Glance
Market Segments
Mid-Market (41.9% of reviews)
Mid-Market (45.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Moat Analytics
Star Rating
(32)4.6 out of 5
Market Segments
Mid-Market (41.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Moat AnalyticsMoat Pro
Star Rating
(11)3.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Moat ProSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Moat Analytics excels in ROI Tracking with a score of 9.3, while Moat Pro falls behind at 7.1, indicating that Moat Analytics provides more effective tools for measuring return on investment.
- Reviewers mention that the Data Collection capabilities of Moat Analytics are superior, scoring 9.7 compared to Moat Pro's 8.9, highlighting its advanced features for gathering and analyzing data.
- G2 users note that Moat Analytics offers better Customer Insights with a score of 9.5, whereas Moat Pro's score of 8.3 suggests it may not provide as deep or actionable insights into customer behavior.
- Users on G2 emphasize the importance of Campaign Insights, where Moat Analytics scores 9.7, slightly ahead of Moat Pro at 9.3, indicating that both products are strong but Moat Analytics has a slight edge in providing detailed campaign performance metrics.
- Reviewers say that Moat Analytics shines in Reports and Dashboards with a high score of 9.8, while Moat Pro's score of 8.1 suggests that its reporting features may not be as comprehensive or user-friendly.
- Users report that Moat Analytics offers superior Multichannel Tracking with a score of 9.3, compared to Moat Pro's 6.9, indicating that Moat Analytics is better equipped to track user engagement across various platforms.
Featured Products
Sponsored
Reaktion
(5)
Digital Analytics
Visit Website
Sponsored
Lebesgue
(8)
Digital Analytics
Visit Website
Sponsored
CorralData
(16)
Digital Analytics
Visit Website
Pricing
Entry-Level Pricing
Moat Analytics
No pricing availableMoat Pro
No pricing availableFree Trial
Moat Analytics
No trial information availableMoat Pro
No trial information availableRatings
Meets Requirements
9.1
30
8.0
11
Ease of Use
9.3
30
7.9
11
Ease of Setup
Not enough data
Not enough data
Ease of Admin
Not enough data
Not enough data
Quality of Support
9.3
27
7.5
8
Has the product been a good partner in doing business?
Not enough data
Not enough data
Product Direction (% positive)
9.2
30
5.8
11
Features by Category
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segment Trending
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
9.3
23
|
Verified
7.1
8
|
Verified
9.7
26
|
Verified
8.9
9
|
Verified
9.5
22
|
Verified
8.3
9
|
Verified
9.7
23
|
Verified
7.6
7
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
9.7
25
|
Verified
9.3
9
|
Verified
9.8
26
|
Verified
8.1
8
|
Verified
9.4
22
|
Verified
7.6
7
|
Verified
9.3
24
|
Verified
6.9
7
|
Verified
9.4
26
|
Verified
8.1
6
|
Verified
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Moat Analytics and Moat Pro are categorized as Marketing Analytics
Unique Categories
Moat Analytics is categorized as Digital Analytics
Moat Pro is categorized as Market Intelligence
Reviews
Reviewers' Company Size
Moat Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moat Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
58.1%
Supermarkets
16.1%
Retail
9.7%
Wholesale
3.2%
Online Media
3.2%
Other
9.7%
Marketing and Advertising
36.4%
Online Media
18.2%
Restaurants
9.1%
Market Research
9.1%
Internet
9.1%
Other
18.2%
Most Helpful Reviews
Moat Analytics
Most Helpful Favorable Review
Brook B.
Verified User in Supermarkets
One of my favorite tings about Moat is the alert system setup, it keeps me very informed about the brands of my preference in real time, as well as the customization of the home screen reporting, because when I log in I can have it within my reach, the...
Most Helpful Critical Review
Haylie R.
Verified User in Marketing and Advertising
Sometimes MOAT will not have a comprehensive number of advertisers on their website. For example, I have search many that just won't show up.
Moat Pro
Most Helpful Favorable Review
Verified User in Market Research
Views of competitor ads - both creative and popular websites they serve on
Most Helpful Critical Review
Verified User in Online Media
That the heat maps are not avalibale until almost two weeks after a campaign ends - sometimes not even at all.
Brook B.
Verified User in Supermarkets
One of my favorite tings about Moat is the alert system setup, it keeps me very informed about the brands of my preference in real time, as well as the customization of the home screen reporting, because when I log in I can have it within my reach, the...
Verified User in Market Research
Views of competitor ads - both creative and popular websites they serve on
Haylie R.
Verified User in Marketing and Advertising
Sometimes MOAT will not have a comprehensive number of advertisers on their website. For example, I have search many that just won't show up.
Verified User in Online Media
That the heat maps are not avalibale until almost two weeks after a campaign ends - sometimes not even at all.
Alternatives
Discussions
Moat Analytics has no discussions with answers
Moat Pro has no discussions with answers
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