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- Pathmatics by Sensor Tower
- Moat Analytics-vs-Pathmatics by Sensor Tower
Compare Moat Analytics and Pathmatics by Sensor Tower 
At a Glance
Market Segments
Mid-Market (41.9% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Moat Analytics
Star Rating
(32)4.6 out of 5
Market Segments
Mid-Market (41.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Moat AnalyticsPathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Pathmatics by Sensor Tower excels in its "Ad Creatives" feature, receiving a high score of 9.4, which reviewers mention provides detailed insights into ad performance and creative strategies. In contrast, Moat Analytics also shines in this area but with a slightly lower score, indicating a more robust offering in Pathmatics.
- Reviewers mention that Moat Analytics outperforms Pathmatics in "ROI Tracking" with a score of 9.3 compared to Pathmatics' 7.3. Users on G2 appreciate Moat's ability to provide clear insights into return on investment, making it a preferred choice for those focused on financial metrics.
- G2 users highlight that Pathmatics offers a more user-friendly experience with an "Ease of Use" score of 9.2, while Moat Analytics scores slightly higher at 9.3. However, users report that both platforms are relatively easy to navigate, making them suitable for teams with varying levels of technical expertise.
- Users say that Moat Analytics provides superior "Data Collection" capabilities, scoring 9.7, which reviewers mention allows for comprehensive data gathering across multiple channels. Pathmatics, while effective, scores lower at 8.4, indicating a potential gap in data comprehensiveness.
- Reviewers mention that Pathmatics' "Campaign Insights" feature, scoring 8.2, is beneficial but lacks the depth found in Moat Analytics, which scores an impressive 9.7. Users report that Moat's insights are more actionable, helping teams optimize their campaigns effectively.
- Users on G2 report that Moat Analytics offers better "Multi-User Access" with a score of 9.7, which is crucial for teams needing collaborative features. Pathmatics, with a score of 8.1, may not meet the needs of larger teams as effectively as Moat does.
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Pricing
Entry-Level Pricing
Moat Analytics
No pricing availablePathmatics by Sensor Tower
No pricing availableFree Trial
Moat Analytics
No trial information availablePathmatics by Sensor Tower
Free Trial is available
Ratings
Meets Requirements
9.1
30
8.2
272
Ease of Use
9.3
30
9.2
270
Ease of Setup
Not enough data
9.1
122
Ease of Admin
Not enough data
8.7
114
Quality of Support
9.3
27
8.7
224
Has the product been a good partner in doing business?
Not enough data
9.0
110
Product Direction (% positive)
9.2
30
8.4
255
Features by Category
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
39
Not enough data
8.0
32
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
7.1
33
Not enough data
Feature Not Available
Not enough data
7.2
28
Platform Content
Not enough data
8.3
18
Platform Reporting
Not enough data
8.5
33
Not enough data
7.7
25
Platform Insights
Not enough data
9.4
32
Not enough data
8.9
29
Not enough data
8.6
27
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.8
30
Not enough data
9.0
28
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
8.4
22
Not enough data
8.5
21
Marketing Operations
9.3
23
|
Verified
7.3
76
|
Verified
9.7
26
|
Verified
8.4
147
|
Verified
9.5
22
|
Verified
7.5
95
|
Verified
9.7
23
|
Verified
8.1
89
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
6.9
8
Campaign Activity
9.7
25
|
Verified
8.2
164
|
Verified
9.8
26
|
Verified
8.6
167
|
Verified
9.4
22
|
Verified
7.8
105
|
Verified
9.3
24
|
Verified
8.2
141
|
Verified
9.4
26
|
Verified
8.0
120
|
Verified
Not enough data
7.4
12
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Moat Analytics and Pathmatics by Sensor Tower are categorized as Marketing Analytics
Unique Categories
Moat Analytics is categorized as Digital Analytics
Pathmatics by Sensor Tower is categorized as Competitive Intelligence and Digital Advertising Intelligence
Reviews
Reviewers' Company Size
Moat Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
58.1%
Supermarkets
16.1%
Retail
9.7%
Wholesale
3.2%
Online Media
3.2%
Other
9.7%
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Most Helpful Reviews
Moat Analytics
Most Helpful Favorable Review
Brook B.
Verified User in Supermarkets
One of my favorite tings about Moat is the alert system setup, it keeps me very informed about the brands of my preference in real time, as well as the customization of the home screen reporting, because when I log in I can have it within my reach, the...
Most Helpful Critical Review
Haylie R.
Verified User in Marketing and Advertising
Sometimes MOAT will not have a comprehensive number of advertisers on their website. For example, I have search many that just won't show up.
Pathmatics by Sensor Tower
Most Helpful Favorable Review
Verified User in Marketing and Advertising
The tool is very intuitive and the UI is great.
Most Helpful Critical Review
Verified User in Marketing and Advertising
The report builder lacks a lot of crucial information for competitive reports. The constant shift in spend due to retaxonimization makes QoQ reporting difficult to clients who track competitive spend internally in software due to the fluctuation of spend in...
Brook B.
Verified User in Supermarkets
One of my favorite tings about Moat is the alert system setup, it keeps me very informed about the brands of my preference in real time, as well as the customization of the home screen reporting, because when I log in I can have it within my reach, the...
Verified User in Marketing and Advertising
The tool is very intuitive and the UI is great.
Haylie R.
Verified User in Marketing and Advertising
Sometimes MOAT will not have a comprehensive number of advertisers on their website. For example, I have search many that just won't show up.
Verified User in Marketing and Advertising
The report builder lacks a lot of crucial information for competitive reports. The constant shift in spend due to retaxonimization makes QoQ reporting difficult to clients who track competitive spend internally in software due to the fluctuation of spend in...
Alternatives
Discussions
Moat Analytics has no discussions with answers
Am I able to see news for brands I'm following using Pathmatics?
1 comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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