Constant Contact Advanced Automation Features
What are the features of Constant Contact Advanced Automation?
Reporting & Analytics
- Basic Reporting
- Web Analytics
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
- Mobile Optimized
Lead Management
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
- Automated Alerts and Tasks
Technology Glossary Features
View definitions of the features and discover new technology terms.
Constant Contact Advanced Automation Categories on G2
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Platform
Customization | Based on 80 Constant Contact Advanced Automation reviews. Allows administrators to customize to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views. | 83% (Based on 80 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 82 Constant Contact Advanced Automation reviews. | 86% (Based on 82 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 91 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 86% (Based on 91 reviews) | |
Internationalization | Based on 57 Constant Contact Advanced Automation reviews. Enables users to view and transact business with the same content in multiple languages and currencies. | 77% (Based on 57 reviews) | |
Document & Content Mgmt. | Allows consuming, publishing and editing content from a central interface. Content management for CRM systems might include presentations, documents, images and other related electronic files. This feature was mentioned in 76 Constant Contact Advanced Automation reviews. | 82% (Based on 76 reviews) | |
Performance and Reliability | Based on 93 Constant Contact Advanced Automation reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 88% (Based on 93 reviews) | |
Customization | Based on 386 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 81% (Based on 386 reviews) | |
Workflow Capability | Based on 382 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 85% (Based on 382 reviews) | |
User, Role, and Access Management | Based on 401 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 87% (Based on 401 reviews) | |
Internationalization | Based on 193 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies. | 83% (Based on 193 reviews) | |
Sandbox / Test Environments | Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. 236 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 80% (Based on 236 reviews) | |
Performance and Reliability | Based on 394 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 86% (Based on 394 reviews) | |
Output Document Generation | Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. 278 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 82% (Based on 278 reviews) |
Sales Force Automation
Contact & Account Management | Based on 108 Constant Contact Advanced Automation reviews. Store and retrieve information associated to customer contacts and accounts. Track company-wide communication and information about contacts and accounts. | 89% (Based on 108 reviews) | |
Opportunity & Pipeline Mgmt. | Based on 110 Constant Contact Advanced Automation reviews. Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide. | 84% (Based on 110 reviews) | |
Task / Activity Management | Manage and track tasks and activities. Assign due dates and integrate to calendars to manage daily schedules and priorities. 105 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 84% (Based on 105 reviews) | |
Desktop Integration | Allows users to sync their Email, Calendar and Contact tools with their CRM system. Includes Microsoft Outlook and Google integration. This feature was mentioned in 101 Constant Contact Advanced Automation reviews. | 85% (Based on 101 reviews) | |
Product & Price List Management | Enter product/part numbers and manage the prices associated with them. Typically functionality allows users to add products and prices to opportunities and quotes if these modules are provided within the same system. 74 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 79% (Based on 74 reviews) |
Marketing Automation
Email Marketing | Allows users to send email to contacts in bulk. Common features include: Built in Email templates, social media integration, Subscriber list management, sign up forms, success rate reports, AB testing and auto-responders. This feature was mentioned in 118 Constant Contact Advanced Automation reviews. | 91% (Based on 118 reviews) | |
Campaign Management | As reported in 117 Constant Contact Advanced Automation reviews. Optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time. | 89% (Based on 117 reviews) | |
Lead Management | As reported in 119 Constant Contact Advanced Automation reviews. Allows users to manage and track leads though a process. The lead process typically involves steps such as: 1. Lead Generation, 2. Customer Inquiry, Inquiry Capture, Lead Filtering, Lead Grading, Lead Distribution and Lead Qualification. | 87% (Based on 119 reviews) | |
Marketing ROI Analytics | Enables analysis of effectiveness of an organizations various marketing activities This feature was mentioned in 107 Constant Contact Advanced Automation reviews. | 84% (Based on 107 reviews) |
Customer Support
Case Management | See feature definition | As reported in 93 Constant Contact Advanced Automation reviews. Tracks issues/help requests reported by customers through the resolution process. | 84% (Based on 93 reviews) |
Customer Support Portal | Provides a convenient way for customers to get answers to inquiries, post service issues, place orders, view order histories, and gain access to other information contained in the knowledge base. This feature was mentioned in 97 Constant Contact Advanced Automation reviews. | 86% (Based on 97 reviews) | |
Knowledge Base | Information repository that provides a means for information to be collected, organized, shared, searched and utilized. Allows customers to get answers to common questions. 100 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 86% (Based on 100 reviews) | |
Call Center Features | Allows customer support professionals access to all information required to support the customer including customer information, case history and related customer social activity. Common features include: call recording, analytics, workforce management, call script management, and compliance management. This feature was mentioned in 80 Constant Contact Advanced Automation reviews. | 80% (Based on 80 reviews) |
Integration
Data Import & Export Tools | As reported in 88 Constant Contact Advanced Automation reviews. Ability to input, modify and extract data from the application in bulk through a structured file. | 86% (Based on 88 reviews) | |
Integration APIs | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 76 Constant Contact Advanced Automation reviews. | 80% (Based on 76 reviews) | |
Breadth of Partner Applications | As reported in 70 Constant Contact Advanced Automation reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 78% (Based on 70 reviews) | |
Data Import & Export Tools | Based on 383 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 86% (Based on 383 reviews) | |
Integration APIs | Based on 301 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 81% (Based on 301 reviews) | |
Breadth of Partner Applications | Based on 290 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 79% (Based on 290 reviews) |
Mobile & Social
Social Network Integration | As reported in 94 Constant Contact Advanced Automation reviews. Use public social networks to listen and engage with customers. Allows users to filter what’s important and respond quickly. Often this functionality allows questions and requests from customers on social networks to case management. | 80% (Based on 94 reviews) | |
Mobile User Support | Allows software to be easily used on multiple mobile devices include phone and tablet devices. This feature was mentioned in 74 Constant Contact Advanced Automation reviews. | 75% (Based on 74 reviews) |
Reporting & Analytics
Reporting | Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports. 111 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 87% (Based on 111 reviews) | |
Dashboards | An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of an organization’s Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance 116 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 86% (Based on 116 reviews) | |
Forecasting | Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates. 93 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 80% (Based on 93 reviews) | |
Basic Reporting | Based on 512 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 86% (Based on 512 reviews) | |
Web Analytics | Based on 484 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 82% (Based on 484 reviews) | |
ROI Analytics | Based on 409 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 82% (Based on 409 reviews) | |
Revenue Analytics | Based on 376 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 82% (Based on 376 reviews) | |
SEO / Keyword Analytics | As reported in 316 Constant Contact Advanced Automation reviews. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. | 76% (Based on 316 reviews) |
Email Marketing
Building and Personalizing Emails | Based on 539 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 86% (Based on 539 reviews) | |
Sending Outbound Emails | Based on 535 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 90% (Based on 535 reviews) | |
Manage Email Deliverability | Based on 534 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 86% (Based on 534 reviews) | |
Automated Email Responses | Based on 527 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 89% (Based on 527 reviews) |
Online Marketing
Landing Pages and Forms | Based on 491 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 80% (Based on 491 reviews) | |
Dynamic Content | Based on 439 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 84% (Based on 439 reviews) | |
A/B Testing | Based on 382 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 82% (Based on 382 reviews) | |
Mobile Optimized | Based on 454 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 83% (Based on 454 reviews) | |
Search Tracking and Optimization | Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. This feature was mentioned in 410 Constant Contact Advanced Automation reviews. | 83% (Based on 410 reviews) |
Lead Management
Marketing Lead Database | Based on 521 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 88% (Based on 521 reviews) | |
Data Quality Management | Data quality consists of deduplication, cleansing, and appending your marketing database. This feature was mentioned in 496 Constant Contact Advanced Automation reviews. | 85% (Based on 496 reviews) | |
Segmentation | Based on 496 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 87% (Based on 496 reviews) | |
Lead Scoring and Grading | Based on 504 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 89% (Based on 504 reviews) | |
Lead Nurturing | Based on 498 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 88% (Based on 498 reviews) | |
Online Behavior Tracking | Based on 495 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 87% (Based on 495 reviews) | |
Automated Alerts and Tasks | Based on 486 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 88% (Based on 486 reviews) | |
CRM Lead Integration | Based on 440 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 86% (Based on 440 reviews) |
Campaign Management
Program Management | See feature definition | Based on 148 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 85% (Based on 148 reviews) |
Event / Webinar Marketing | Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. 284 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 84% (Based on 284 reviews) | |
Calendaring | Based on 265 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 84% (Based on 265 reviews) | |
Budgeting | Based on 105 Constant Contact Advanced Automation reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. | 77% (Based on 105 reviews) |
Social
Social Listening | Based on 254 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. | 79% (Based on 254 reviews) | |
Social Sharing | Based on 270 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 80% (Based on 270 reviews) | |
Social Campaigns | As reported in 285 Constant Contact Advanced Automation reviews. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 79% (Based on 285 reviews) | |
Social Media Engagement | Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. 234 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 79% (Based on 234 reviews) | |
Social Media Advertising | Based on 88 Constant Contact Advanced Automation reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 79% (Based on 88 reviews) |
Social Management
Social Publishing | Allows the creation, management, and scheduling of content to be shared across social media channels. 74 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 87% (Based on 74 reviews) | |
Social Ads | Based on 64 Constant Contact Advanced Automation reviews. Provides features for managing and optimizing paid advertisements across social channels. | 84% (Based on 64 reviews) | |
Campaign Planning | Based on 43 Constant Contact Advanced Automation reviews. Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. | 85% (Based on 43 reviews) | |
Hashtag Capabilites | Based on 17 Constant Contact Advanced Automation reviews. Monitor hashtags, their trends, and analytics across all social media platforms | 77% (Based on 17 reviews) |
Data Sourcing
Data Sourcing | Compiles data from a breadth of either internal or external sources. 37 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 90% (Based on 37 reviews) | |
Exporting & Sharing Data | Based on 40 Constant Contact Advanced Automation reviews. Enables user to communicate data by securely exporting and sharing it. | 91% (Based on 40 reviews) | |
Multi-Device Data Visualization | Allows users to view data visualizations on several devices. This feature was mentioned in 30 Constant Contact Advanced Automation reviews. | 89% (Based on 30 reviews) | |
Interactive Dashboards | As reported in 40 Constant Contact Advanced Automation reviews. Dashboards which are customizable and interactive so that the user can view sales information in a way that fits his or her needs. | 91% (Based on 40 reviews) | |
Data Segmentation | Enables user to segment customer or prospect data in meaningful ways such as by industry or region. 42 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 91% (Based on 42 reviews) |
Predictive Analytics
Lead Scoring | Provides scores or rankings of each prospect based on the data provided. This feature was mentioned in 47 Constant Contact Advanced Automation reviews. | 93% (Based on 47 reviews) | |
Opportunity Scoring | As reported in 47 Constant Contact Advanced Automation reviews. Provides insights to determine which deals already in the pipeline have the best chance of closing. | 93% (Based on 47 reviews) | |
Risk Analysis | Warns sales teams of accounts that may be at risk of being lost. 31 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 88% (Based on 31 reviews) |
Sales Management
Live Pipeline Management | As reported in 45 Constant Contact Advanced Automation reviews. Updates every time a change is made enabling users to trace a deal through the pipeline. | 91% (Based on 45 reviews) | |
Activity Tracking | As reported in 48 Constant Contact Advanced Automation reviews. Enables sales managers to stay on top of their team activities by providing visibility into customer communication. | 94% (Based on 48 reviews) |
Marketing Operations
ROI Tracking | Based on 87 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 84% (Based on 87 reviews) | |
Data Collection | Based on 88 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 84% (Based on 88 reviews) | |
Customer Insights | Based on 83 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 83% (Based on 83 reviews) | |
Multi-User Access | Based on 95 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 86% (Based on 95 reviews) |
Campaign Activity
Campaign Insights | Based on 92 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 85% (Based on 92 reviews) | |
Reports and Dashboards | Based on 95 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 86% (Based on 95 reviews) | |
Campaign Stickiness | Based on 82 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities | 82% (Based on 82 reviews) | |
Multichannel Tracking | Based on 90 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 83% (Based on 90 reviews) | |
Brand Optimization | Based on 81 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 86% (Based on 81 reviews) | |
Predictive Analytics | Based on 71 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | 78% (Based on 71 reviews) |
Templates
Text and Themes | Based on 197 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Allow users to edit text and themes on email templates | 80% (Based on 197 reviews) | |
Proofing | Offer email proofing capabilities 168 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 80% (Based on 168 reviews) | |
Mobile Responsive | Provide mobile responsive email templates This feature was mentioned in 146 Constant Contact Advanced Automation reviews. | 82% (Based on 146 reviews) |
Edit
Pre-Made | Based on 191 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Offer pre-made email templates | 80% (Based on 191 reviews) | |
Build | Based on 203 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Allow users to create their own email templates | 85% (Based on 203 reviews) | |
HTML | Based on 191 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Use drag-and-drop HTML editing to create email templates | 80% (Based on 191 reviews) |
Logistics
Analytics | Based on 199 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Provide analytics reporting so that users can see how their campaigns perform | 87% (Based on 199 reviews) | |
Issues | Based on 194 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Allow for users to identify potential issues that would stop their emails from sending | 74% (Based on 194 reviews) | |
Integrations | Based on 179 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Integrate with email software or email marketing and marketing automation platforms | 78% (Based on 179 reviews) | |
Shareable Link | Ability to share email templates via a link to collect feedback on the created emails easily 145 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 85% (Based on 145 reviews) |
Attribution Modeling
Single-Touch Attribution | Based on 27 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. | 88% (Based on 27 reviews) | |
Multi-Touch Attribution | Based on 29 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. | 90% (Based on 29 reviews) | |
Algorithmic Attribution | Uses machine learning to create an attribution model. 13 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 78% (Based on 13 reviews) | |
Cross-Device Attribution | Based on 25 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Tracks customer interactions across mobile and desktop. | 87% (Based on 25 reviews) | |
Offline Attribution | Based on 21 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Allows users to track touchpoints through offline channels, such as events. | 87% (Based on 21 reviews) |
Marketing
B2B Attribution | Based on 33 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Provides features for B2B marketers. | 89% (Based on 33 reviews) | |
B2C Attribution | Based on 30 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Provides features for B2C marketers. | 87% (Based on 30 reviews) | |
Marketing Channels | Based on 40 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Enables marketers to track multiple marketing channels. | 91% (Based on 40 reviews) | |
Integrations | Based on 35 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Integrates with other sales, marketing, and advertising software. | 90% (Based on 35 reviews) |
Reporting
Dashboards | Based on 44 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Provides customizable dashboards that allow users to view and manage data. | 88% (Based on 44 reviews) | |
Data Visualizations | Based on 47 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Displays attribution data through easy-to-interpret charts and graphs. | 85% (Based on 47 reviews) | |
Custom Reporting | Based on 43 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Allows users to build custom reports. | 87% (Based on 43 reviews) |
Content & Collaboration
Content Calendar | Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. This feature was mentioned in 71 Constant Contact Advanced Automation reviews. | 86% (Based on 71 reviews) | |
Content Library | See feature definition | Allows users to upload and publish brand content from a shared library. 73 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 88% (Based on 73 reviews) |
Users and Permissions | As reported in 73 Constant Contact Advanced Automation reviews. Allows administrators to assign permissions for different users or teams to access certain platform features. | 89% (Based on 73 reviews) | |
Content Creation | As reported in 45 Constant Contact Advanced Automation reviews. Provides features for creating or editing social media assets. | 86% (Based on 45 reviews) |
Platform Basics
Dynamic Segmentation | Based on 51 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). | 92% (Based on 51 reviews) | |
Journey Optimization | Based on 53 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Automates the testing and optimization of customer-facing messaging and campaigns. | 89% (Based on 53 reviews) |
Platform Data
Journey Reporting | Based on 55 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | 88% (Based on 55 reviews) | |
Trends Reporting | Based on 49 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Ability to measure product usage by feature, campaign performance by source, and other trending metrics. | 87% (Based on 49 reviews) | |
Dashboards | Based on 59 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Provides dashboards to combine and visualize quantitative and qualitive customer journey data. | 88% (Based on 59 reviews) | |
Advanced Data Filtering | Based on 55 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. | 87% (Based on 55 reviews) |
Platform Additional Functionality
Journey Mapping | Based on 42 Constant Contact Advanced Automation reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. | 81% (Based on 42 reviews) | |
Integrations | As reported in 54 Constant Contact Advanced Automation reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | 85% (Based on 54 reviews) | |
Automated Alerts | Based on 62 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. | 89% (Based on 62 reviews) |
Page Customization
Drag and Drop | Based on 71 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Allows users to drag and drop items and content to customize their site's look. | 83% (Based on 71 reviews) | |
Templates | Based on 74 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Provides ready-made templates for simplified landing page creation. | 84% (Based on 74 reviews) | |
Advanced Customization | Based on 68 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Allows users to edit a page's HTML or CSS code, or add custom code. | 84% (Based on 68 reviews) | |
Content Library | Based on 70 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Allows users to upload and manage content such as photos, videos, and audio. | 85% (Based on 70 reviews) |
Page Optimization
Mobile Responsive | Based on 66 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Creates mobile responsive pages for optimized viewing on mobile devices. | 85% (Based on 66 reviews) | |
Web Analytics | Based on 68 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Gives users insight into unique pageviews, conversions, visitor location and device type, etc. | 89% (Based on 68 reviews) | |
SEO | Based on 54 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Optimizes content to increase search engine result rankings. | 85% (Based on 54 reviews) |
Integrations
E-Commerce Integration | Based on 49 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Integrates with e-commerce platforms. | 84% (Based on 49 reviews) | |
Email Marketing Integration | Based on 62 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Integrates with email marketing providers to share captured lead data. | 89% (Based on 62 reviews) | |
Domain Integration | Based on 65 Constant Contact Advanced Automation reviews and verified by the G2 Product R&D team. Allows companies to connect landing pages to their existing domain. | 88% (Based on 65 reviews) |
Customization
Custom Fields | Allows users to add custom fields to forms that aren't already on the templates This feature was mentioned in 28 Constant Contact Advanced Automation reviews. | 82% (Based on 28 reviews) | |
Conditional Logic | Enables forms to hide or show certain fields based on respondents' answers 27 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 78% (Based on 27 reviews) | |
Multi-page Forms | Allows users to create forms with more than one page 27 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 78% (Based on 27 reviews) | |
Design | As reported in 27 Constant Contact Advanced Automation reviews. Gives users the ability to customize the design of forms (e.g. logo, brand colors, fonts, etc.) | 81% (Based on 27 reviews) |
Additional Functionality
Embedded Forms | As reported in 28 Constant Contact Advanced Automation reviews. Enables forms to be embedded onto a website without having to create code from scratch | 80% (Based on 28 reviews) | |
Offline Capability | Based on 21 Constant Contact Advanced Automation reviews. Can used without an internet connection | 63% (Based on 21 reviews) | |
Notifications | Based on 27 Constant Contact Advanced Automation reviews. Sends notifications when a completed form is recieved | 80% (Based on 27 reviews) | |
Payments | Based on 22 Constant Contact Advanced Automation reviews. Contains integrations with payment processors, enabling users to accept payments through forms | 78% (Based on 22 reviews) | |
Mobile Forms | Based on 25 Constant Contact Advanced Automation reviews. Allows users to build, distribute and access forms from a mobile device | 81% (Based on 25 reviews) |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. This feature was mentioned in 19 Constant Contact Advanced Automation reviews. | 65% (Based on 19 reviews) | |
AI Text Generation | Allows users to generate text based on a text prompt. 78 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 70% (Based on 78 reviews) | |
AI Text Summarization | Condenses long documents or text into a brief summary. 75 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 71% (Based on 75 reviews) | |
AI Text Generation | Allows users to generate text based on a text prompt. 16 reviewers of Constant Contact Advanced Automation have provided feedback on this feature. | 80% (Based on 16 reviews) |
Agentic AI - Landing Page Builders
Cross-system Integration | Works across multiple software systems or databases | Not enough data |
Agentic AI - Customer Journey Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Marketing Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Visitor Identification
Cross-system Integration | Works across multiple software systems or databases | Not enough data |
Agentic AI - Attribution
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - CRM
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Sales Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Marketing Automation
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Social Media Management
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Email Template Builder
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data |
