Adobe Commerce (formerly Magento Commerce) Features
What are the features of Adobe Commerce (formerly Magento Commerce)?
Merchandising/Marketing
- Recommendations / Personalization
- Promotions and Discounts
- SEO
Product Catalog
- Content Management
- Product Configuration
- Product Search and Filtering
Order Process
- Checkout Process
- Shipping Options
- Tax Display and Processing
- Payment Processing
- Order Management
Platform
- Customization
- User Management
- Security
- Performance and Reliability
Technology Glossary Features
View definitions of the features and discover new technology terms.
Adobe Commerce (formerly Magento Commerce) Categories on G2
Filter for Features
Merchandising/Marketing
Storefront Design Tools | As reported in 219 Adobe Commerce (formerly Magento Commerce) reviews. Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience | 74% (Based on 219 reviews) | |
Product Visualization | Ability to display and manage photos, 3D views, videos etc for each product This feature was mentioned in 251 Adobe Commerce (formerly Magento Commerce) reviews. | 80% (Based on 251 reviews) | |
Recommendations / Personalization | Based on 310 Adobe Commerce (formerly Magento Commerce) reviews. Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc | 78% (Based on 310 reviews) | |
Promotions and Discounts | Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes. 323 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature. | 78% (Based on 323 reviews) | |
Shopping Cart Abandonment | Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart. This feature was mentioned in 290 Adobe Commerce (formerly Magento Commerce) reviews. | 72% (Based on 290 reviews) | |
Product Reviews | Based on 292 Adobe Commerce (formerly Magento Commerce) reviews. Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products | 75% (Based on 292 reviews) | |
SEO | Provides tools to drive traffic to pages via organic search This feature was mentioned in 304 Adobe Commerce (formerly Magento Commerce) reviews. | 78% (Based on 304 reviews) |
Product Catalog
Content Management | Based on 331 Adobe Commerce (formerly Magento Commerce) reviews. Ability to add/update products, product pricing, product information and other content included on eCommerce site. | 81% (Based on 331 reviews) | |
Product Configuration | Ability to all users select options to configure the product or select product options. For example, color, size, etc. 323 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature. | 82% (Based on 323 reviews) | |
Product Search and Filtering | As reported in 324 Adobe Commerce (formerly Magento Commerce) reviews. Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting | 75% (Based on 324 reviews) | |
Intangible Products | See feature definition | Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc. This feature was mentioned in 242 Adobe Commerce (formerly Magento Commerce) reviews. | 79% (Based on 242 reviews) |
Order Process
Checkout Process | See feature definition | As reported in 325 Adobe Commerce (formerly Magento Commerce) reviews. Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts. | 80% (Based on 325 reviews) |
Shipping Options | Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies. 320 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature. | 80% (Based on 320 reviews) | |
Tax Display and Processing | Based on 308 Adobe Commerce (formerly Magento Commerce) reviews. Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions. | 81% (Based on 308 reviews) | |
Payment Processing | Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality. This feature was mentioned in 311 Adobe Commerce (formerly Magento Commerce) reviews. | 83% (Based on 311 reviews) | |
Order Management | Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time. 320 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature. | 81% (Based on 320 reviews) | |
Returns / Refunds | As reported in 289 Adobe Commerce (formerly Magento Commerce) reviews. Functionality to allow users to process returns/refunds either via self service or contacting customer service. | 75% (Based on 289 reviews) | |
Inventory Management | Displays inventory levels of products in real time. Displays inventory by location if required. This feature was mentioned in 290 Adobe Commerce (formerly Magento Commerce) reviews. | 79% (Based on 290 reviews) | |
Multi-Channel Fulfillment | Based on 167 Adobe Commerce (formerly Magento Commerce) reviews. Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up. | 79% (Based on 167 reviews) |
Multi-Channel Support
Omnichannel | As reported in 267 Adobe Commerce (formerly Magento Commerce) reviews. Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. | 77% (Based on 267 reviews) | |
Mobile | Features that enable customers to easily to shop for products using a mobile device. 285 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature. | 75% (Based on 285 reviews) | |
Social Commerce | Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform. This feature was mentioned in 240 Adobe Commerce (formerly Magento Commerce) reviews. | 71% (Based on 240 reviews) | |
Customer Service | As reported in 268 Adobe Commerce (formerly Magento Commerce) reviews. Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support. | 73% (Based on 268 reviews) | |
Store Locator | As reported in 217 Adobe Commerce (formerly Magento Commerce) reviews. Enable customers to locate and navigate to physical locations by zip code, city or GPS | 72% (Based on 217 reviews) | |
3rd-Party Store Integration | Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels This feature was mentioned in 173 Adobe Commerce (formerly Magento Commerce) reviews. | 75% (Based on 173 reviews) | |
B2B | As reported in 211 Adobe Commerce (formerly Magento Commerce) reviews. Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc. | 75% (Based on 211 reviews) |
Platform
APIs | Based on 273 Adobe Commerce (formerly Magento Commerce) reviews. System provides well documented API's that can be used to integrate to any 3rd Party or internal system. | 80% (Based on 273 reviews) | |
Customization | Product provides tools to customize web store front, business process, etc. to meet unique business needs. 311 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature. | 83% (Based on 311 reviews) | |
Integrations to Add-on Tools | Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software. 297 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature. | 81% (Based on 297 reviews) | |
User Management | Based on 313 Adobe Commerce (formerly Magento Commerce) reviews. Enables customers to update their own user information, settings and preferences. | 81% (Based on 313 reviews) | |
Reporting / Analytics | Based on 231 Adobe Commerce (formerly Magento Commerce) reviews. Provides standard and ad-hoc reporting ability to meet business requirements | 70% (Based on 231 reviews) | |
Security | Software provides appropriate tools and certifications to protect against fraud and malicious attacks 307 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature. | 78% (Based on 307 reviews) | |
Multi-Site Management | Based on 253 Adobe Commerce (formerly Magento Commerce) reviews. Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software. | 81% (Based on 253 reviews) | |
Admin Access Rights | Provides ability to control editing rights by product category, geography etc. 303 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature. | 84% (Based on 303 reviews) | |
Test-to-Product Migration | Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site This feature was mentioned in 261 Adobe Commerce (formerly Magento Commerce) reviews. | 76% (Based on 261 reviews) | |
Internationalization | Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation 250 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature. | 80% (Based on 250 reviews) | |
Cross Browser Support | As reported in 288 Adobe Commerce (formerly Magento Commerce) reviews. Enables store or site to provide the same user experience in all browsers and browser versions. | 82% (Based on 288 reviews) | |
Performance and Reliability | Software performs well and runs with minimal unscheduled downtime This feature was mentioned in 315 Adobe Commerce (formerly Magento Commerce) reviews. | 78% (Based on 315 reviews) |
Visitor Behavior
Monitoring | Monitor the behavior of website and online store visitors | Not enough data | |
Targeting | Ability to target website visitors based on behavioral patterns | Not enough data | |
Guided Selling | Adapt the selling process to each visitor, including content and pricing | Not enough data |
Templates
Library | Provide a library of templates for various purposes such as website engagement or e-commerce | Not enough data | |
Customization | Allows users to customize templates and use them on multiple channels easily | Not enough data | |
Optimization | Track the performance of different versions of templates and suggest optimizations | Not enough data |
Personalization
Recommendation | Recommend products based on order history and online behavior | Not enough data | |
Content | Provide custom content to website visitors based on their online behavior | Not enough data | |
Cart Abandonment | Deliver messages targeted at buyers who are about to leave an online store | Not enough data | |
Search | Optimize search based on the role of the user or inventory availability | Not enough data | |
Personalization Engine | Machine learning or artificial intelligence that powers the personalization features of the platform. | Not enough data | |
Product Recommendations | Tools to automatically recommend products to a customer based on their viewing or purchasing history. | Not enough data | |
A/B Testing | The ability to test various configurations and recommendations to determine which are most successful with customers. | Not enough data | |
Personalized Messaging | Tools to create personalized messaging based on customer data collected from purchases or viewing history. | Not enough data |
Multichannel
Web | Integrate personalized content and recommendations on websites | Not enough data | |
Define customized email templates which are sent automatically | Not enough data | ||
Mobile | Include personalization features that are mobile-friendly and responsive | Not enough data |
Administration
Marketing Campaigns | The ability to create and customize marketing campaigns based on user data. | Not enough data | |
Reports & Analytics | Easily digestible visual representations of data collected by the platform. | Not enough data | |
User Data | Data collected from customers to be analyzed by analytics tools or other e-commerce software. | Not enough data | |
Integrations | The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | Not enough data |
Analytics
Reports & Analytics | Based on 17 Adobe Commerce (formerly Magento Commerce) reviews. The ability to analyze and visually represent relevant data collected from an e-commerce store and e-merchandising tool. | 78% (Based on 17 reviews) | |
Customer Data | As reported in 18 Adobe Commerce (formerly Magento Commerce) reviews. Data collected from customers that can be used to better refine merchandising efforts to entice similar customers. | 81% (Based on 18 reviews) |
Merchandising
Product Recommendations | Products recommended to customers based on their purchasing or viewing history. This feature was mentioned in 15 Adobe Commerce (formerly Magento Commerce) reviews. | 82% (Based on 15 reviews) | |
Product Search | Based on 17 Adobe Commerce (formerly Magento Commerce) reviews. A search function to help customers easily find products in an online store. | 79% (Based on 17 reviews) | |
Product Display | Based on 17 Adobe Commerce (formerly Magento Commerce) reviews. Tools to optimize how product images are represented on the site. | 82% (Based on 17 reviews) | |
Media File Storage | Tools to store and organize product images, videos, and 3D renderings. 16 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature. | 79% (Based on 16 reviews) | |
Web Content Management | Tools to optimize and organize product descriptions and other content published to an online store. 17 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature. | 76% (Based on 17 reviews) |
Administration
Integrations | As reported in 18 Adobe Commerce (formerly Magento Commerce) reviews. The ability to integrate with a variety of e-commerce software in order to share data and functionality. | 79% (Based on 18 reviews) | |
Dashboard | A means to display relevant reports and other data in one, easily accessible place. This feature was mentioned in 18 Adobe Commerce (formerly Magento Commerce) reviews. | 81% (Based on 18 reviews) | |
Reporting | Creating reports and presenting sales, inventory, and customer information provided by data collected by the software. | Not enough data | |
Cart Management | The ability for customers to add and remove multiple products before purchase. | Not enough data | |
Shipping Information Collection | The ability to collect shipping information in order to fascilitate order fulfillment. This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews. | 83% (Based on 10 reviews) |
Integrations
Payment Gateway Integration | As reported in 10 Adobe Commerce (formerly Magento Commerce) reviews. Integration with a payment gateway in order to fascilitate collecting payment. | 87% (Based on 10 reviews) | |
E-commerce Platform Integration | Integration with e-commerce platforms in order to create a seamless shopping experience. This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews. | 90% (Based on 10 reviews) | |
Email Integration | Integration with email tools in order to easily send confirmation emails and other communication pertaining to a customer's order. This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews. | 90% (Based on 10 reviews) |
Cart Management
Multi Cart | Ability to create multiple shopping carts on the same platform | Not enough data | |
Products | Allows users to add and remove products and details such as price or item description | Not enough data | |
Templates | Provide online store templates that can be customized by users | Not enough data | |
Embed | Shopping cards can be easily added to any type of website | Not enough data |
Headless Commerce
Decoupling | Ability to disconnect the front office from the back office of an e-commerce platform This feature was mentioned in 23 Adobe Commerce (formerly Magento Commerce) reviews. | 80% (Based on 23 reviews) | |
REST APIs | Provide APIs that allow for interaction with RESTful web services This feature was mentioned in 24 Adobe Commerce (formerly Magento Commerce) reviews. | 83% (Based on 24 reviews) | |
Data Orchestration | Capture and manage data from multiple sources and syncronize it with the front end and back end 22 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature. | 79% (Based on 22 reviews) | |
Customization | Allows developers to customize the platform using multiple programming languages 27 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature. | 86% (Based on 27 reviews) | |
Extensibility | Include prebuilt integrations with multiple systems such as ERP and CRM 26 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature. | 88% (Based on 26 reviews) |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data | |
AI Text Summarization | Condenses long documents or text into a brief summary. | Not enough data |
Agentic AI - AWS Marketplace
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data |
Agentic AI - E-Commerce Platforms
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - E-Commerce Personalization
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
