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Acquia Customer Data Platform Features
What are the features of Acquia Customer Data Platform?
Platform
- Performance and Reliability
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
Lead Management
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
- CRM Lead Integration
Reporting & Analytics
- Basic Reporting
- Web Analytics
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Acquia Customer Data Platform Categories on G2
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Integration
Data Import & Export Tools | Ability to input, modify and extract data from the application in bulk through a structured file. This feature was mentioned in 28 Acquia Customer Data Platform reviews. | 82% (Based on 28 reviews) | |
Integration APIs | As reported in 27 Acquia Customer Data Platform reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 82% (Based on 27 reviews) | |
Breadth of Partner Applications | Based on 21 Acquia Customer Data Platform reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 75% (Based on 21 reviews) |
Platform
Customization | As reported in 27 Acquia Customer Data Platform reviews. System provides sufficient customization to meet business requirements | 80% (Based on 27 reviews) | |
Workflow Capability | As reported in 26 Acquia Customer Data Platform reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 81% (Based on 26 reviews) | |
User, Role, and Access Management | Based on 27 Acquia Customer Data Platform reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 83% (Based on 27 reviews) | |
Internationalization | Enables users to view and transact business with the same content in multiple languages and currencies. 17 reviewers of Acquia Customer Data Platform have provided feedback on this feature. | 81% (Based on 17 reviews) | |
Sandbox / Test Environments | Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. 20 reviewers of Acquia Customer Data Platform have provided feedback on this feature. | 67% (Based on 20 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 30 reviewers of Acquia Customer Data Platform have provided feedback on this feature. | 73% (Based on 30 reviews) | |
Output Document Generation | Based on 10 Acquia Customer Data Platform reviews. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 75% (Based on 10 reviews) |
Email Marketing
Building and Personalizing Emails | Based on 39 Acquia Customer Data Platform reviews. Create and design emails with an editor; manage templates; personalize dynamically | 80% (Based on 39 reviews) | |
Sending Outbound Emails | As reported in 39 Acquia Customer Data Platform reviews. Create targeted lists, schedule and manage bulk email sending. | 86% (Based on 39 reviews) | |
Manage Email Deliverability | Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. 36 reviewers of Acquia Customer Data Platform have provided feedback on this feature. | 83% (Based on 36 reviews) | |
Automated Email Responses | Set up automated nurturing emails based on events, online activities, and lead scores 33 reviewers of Acquia Customer Data Platform have provided feedback on this feature. | 82% (Based on 33 reviews) |
Online Marketing
Landing Pages and Forms | Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. 35 reviewers of Acquia Customer Data Platform have provided feedback on this feature. | 84% (Based on 35 reviews) | |
Dynamic Content | Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. 29 reviewers of Acquia Customer Data Platform have provided feedback on this feature. | 75% (Based on 29 reviews) | |
A/B Testing | Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. This feature was mentioned in 24 Acquia Customer Data Platform reviews. | 70% (Based on 24 reviews) | |
Mobile Optimized | As reported in 28 Acquia Customer Data Platform reviews. Support mobile-optimized emails, online forms, and landing pages. | 79% (Based on 28 reviews) | |
Search Tracking and Optimization | As reported in 23 Acquia Customer Data Platform reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | 78% (Based on 23 reviews) |
Lead Management
Marketing Lead Database | A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. 35 reviewers of Acquia Customer Data Platform have provided feedback on this feature. | 82% (Based on 35 reviews) | |
Data Quality Management | Data quality consists of deduplication, cleansing, and appending your marketing database. This feature was mentioned in 31 Acquia Customer Data Platform reviews. | 80% (Based on 31 reviews) | |
Segmentation | As reported in 38 Acquia Customer Data Platform reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 86% (Based on 38 reviews) | |
Lead Scoring and Grading | Based on 34 Acquia Customer Data Platform reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 79% (Based on 34 reviews) | |
Lead Nurturing | Based on 34 Acquia Customer Data Platform reviews. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 78% (Based on 34 reviews) | |
Online Behavior Tracking | Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. This feature was mentioned in 34 Acquia Customer Data Platform reviews. | 82% (Based on 34 reviews) | |
Automated Alerts and Tasks | Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. This feature was mentioned in 30 Acquia Customer Data Platform reviews. | 81% (Based on 30 reviews) | |
CRM Lead Integration | Based on 33 Acquia Customer Data Platform reviews. Sync lead, contact, account, and opportunity information with your CRM system. | 76% (Based on 33 reviews) |
Campaign Management
Program Management | See feature definition | Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. 29 reviewers of Acquia Customer Data Platform have provided feedback on this feature. | 81% (Based on 29 reviews) |
Social
Social Listening | Based on 20 Acquia Customer Data Platform reviews. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. | 69% (Based on 20 reviews) | |
Social Sharing | Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. 17 reviewers of Acquia Customer Data Platform have provided feedback on this feature. | 70% (Based on 17 reviews) | |
Social Campaigns | Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. 18 reviewers of Acquia Customer Data Platform have provided feedback on this feature. | 77% (Based on 18 reviews) | |
Social Media Engagement | Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. This feature was mentioned in 19 Acquia Customer Data Platform reviews. | 77% (Based on 19 reviews) | |
Social Media Advertising | Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time 18 reviewers of Acquia Customer Data Platform have provided feedback on this feature. | 69% (Based on 18 reviews) |
Reporting & Analytics
Basic Reporting | Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. 39 reviewers of Acquia Customer Data Platform have provided feedback on this feature. | 77% (Based on 39 reviews) | |
Web Analytics | Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. This feature was mentioned in 32 Acquia Customer Data Platform reviews. | 76% (Based on 32 reviews) | |
ROI Analytics | Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. 23 reviewers of Acquia Customer Data Platform have provided feedback on this feature. | 67% (Based on 23 reviews) | |
Revenue Analytics | Based on 20 Acquia Customer Data Platform reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 66% (Based on 20 reviews) | |
SEO / Keyword Analytics | Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. 21 reviewers of Acquia Customer Data Platform have provided feedback on this feature. | 63% (Based on 21 reviews) |
Interface and Performance
Import/Export | Import and export large media files or folders into or from the database quickly and efficiently. | Not enough data | |
Organizational Interface | Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display. | Not enough data | |
Search | Able to search and filter assets by keywords and metadata. | Not enough data | |
Analytics | Provides insights into the performance of digital content across its entire lifecycle. | Not enough data |
Asset Management
File Types | Software supports a wide range of file types. | Not enough data | |
Metadata | Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary. | Not enough data | |
File Transformation | Automatically or manually convert files into different sizes or file types within the DAM system. | Not enough data | |
Versioning | Keep track of incrementally changing versions of the same asset. | Not enough data | |
Expiration | Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle. | Not enough data | |
Watermark | Apply visual watermarks to images and video. | Not enough data | |
Digital Rights Management | See feature definition | Manage the licensing and copyright information for assets within the DAM system. | Not enough data |
Brand Guidelines | Houses an organization's brand guidelines in a centralized location within the digital asset management platform | Not enough data |
Media Types
Video | The software is optimized to load, preview, search and edit video media files. | Not enough data | |
Audio | The software is optimized to load, preview, search and edit audio media files. | Not enough data | |
Images | The software is optimized to load, preview, search and edit image media files. | Not enough data |
Administration
Workflow Management | Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Brand Portal | Publish media or media collections to your website or share externally via temporary hyperlink. | Not enough data | |
Integration with Creative Software | Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software. | Not enough data | |
Integration with Marketing Software | Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software. | Not enough data |
Analytics
Web Analytics | Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. | Not enough data | |
Campaign Tracking | Analyze inbound marketing traffic to identify which campaigns are working best. | Not enough data | |
Audience Insights | Helps users understand audience demographics and evaluate visitor behavior. | Not enough data | |
Reports & Dashboards | Create reports and dashboards to analyze results of campaigns. | Not enough data | |
Personalization | Streamlines personalization by integrating customer data repositories into systems that deliver content. | Not enough data | |
Marketing Automation | Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels. | Not enough data |
Content Management
Customizable Templated Workflows | Suggested workflows that can be adopted as is or adapted to fit business needs. | Not enough data | |
Asset Management | System allows the storage and management of rich media files. | Not enough data | |
Portals and Sites | Able to create user portals and sites. | Not enough data |
Design & Development
No-Code App Development | Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes. | Not enough data | |
Low-Code App Development | Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding. | Not enough data |
Segmentation
A/B Testing | Provides native A/B testing for content and campaigns. | Not enough data | |
Customer Profiles | Allows users to build and analyze customer profiles. | Not enough data |
Targeting
Behavioral Targeting | Presents messaging depending on customer behavior. | Not enough data | |
Contextual Targeting | Presents messaging depending on customer context. | Not enough data |
Triggered Content
Geofencing | Content triggered by customer's given geolocation. | Not enough data | |
Triggered Emails | Emails triggered by customer activity or behavior. | Not enough data | |
Triggered Messages | Messages triggered by customer activity or behavior. | Not enough data |
Personalized Content
Recommendation Engine | Provides recommendations based on customer metrics. | Not enough data | |
Personalized Discounts | Calculates and presents customized discounts. | Not enough data | |
Website Personalization | Personalizes web experiences and presented content based on customer metrics. | Not enough data |
Data Sourcing
Data Enrichment | Uses external data sources to improve customer profiles. | Not enough data | |
Expandability | Can be updated to accept new sources and types of data. | Not enough data | |
Content Marketing | Can act as a content marketing platform. | Not enough data | |
Multiple Devices | Can engage with customers across any device with a consistent message. | Not enough data |
Intelligence
Marketing Metrics | Provides analysis of marketing program ROI and efficiency. | Not enough data | |
Predictive Modeling | Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | Not enough data | |
Recommendation Engine | Uses artificial intelligence to provide suggestions based on desired outcomes. | Not enough data |
Platform Basics
Templates | Provide templates for customer journey mapping to jumpstart the process. | Not enough data | |
Exporting | Ability to export customer journey maps in a variety of formats to present and analyze. | Not enough data | |
Multi-user Access and Collaboration | Allow team members to invite others to collaborate on journey maps and make direct changes. | Not enough data | |
Multiple Personas | Provide the ability to compare the experiences of multiple personas in one journey map. | Not enough data | |
Data Analytics | Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. | Not enough data | |
Dynamic Segmentation | Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). | Not enough data | |
Journey Optimization | Automates the testing and optimization of customer-facing messaging and campaigns. | Not enough data |
Platform Data
Journey Reporting | Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | Not enough data | |
Trends Reporting | Ability to measure product usage by feature, campaign performance by source, and other trending metrics. | Not enough data | |
Dashboards | Provides dashboards to combine and visualize quantitative and qualitive customer journey data. | Not enough data | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. | Not enough data |
Platform Additional Functionality
Journey Mapping | Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. | Not enough data | |
Integrations | Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | Not enough data | |
Automated Alerts | Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. | Not enough data |
Agentic AI - Customer Journey Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Personalization Engines
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Customer Journey Mapping
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data |
Agentic AI - Digital Asset Management
Cross-system Integration | Works across multiple software systems or databases | Not enough data |
Agentic AI - Digital Experience Platforms
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Marketing Automation
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
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