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- Acquia Customer Data Platform-vs-Optimizely Web Experimentation
Compare Acquia Customer Data Platform and Optimizely Web Experimentation 
At a Glance
Market Segments
Small-Business (49.4% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
Contact Vendor
Acquia Customer Data Platform
Star Rating
(86)3.9 out of 5
Market Segments
Small-Business (49.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Acquia Customer Data PlatformOptimizely Web Experimentation
Star Rating
(407)4.2 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in A/B Testing with a score of 8.8, while Acquia Customer Data Platform struggles significantly in this area, scoring only 4.8. Reviewers mention that Optimizely's robust testing capabilities allow for more effective experimentation and optimization of user experiences.
- Reviewers mention that Optimizely's ease of use is rated at 8.2, making it more user-friendly compared to Acquia's score of 7.2. Users on G2 appreciate the intuitive interface of Optimizely, which simplifies the process of setting up experiments and analyzing results.
- G2 users highlight that Optimizely's visitor behavior monitoring is rated at 8.4, indicating strong capabilities in tracking user interactions, whereas Acquia's performance in this area is less impressive. Reviewers say that this feature in Optimizely provides valuable insights for optimizing marketing strategies.
- Users report that Acquia shines in Data Enrichment with a score of 9.3, surpassing Optimizely's score of 8.0. Reviewers mention that Acquia's ability to enhance customer profiles with additional data points is a significant advantage for personalized marketing efforts.
- Reviewers mention that Optimizely's campaign management features, particularly in program management, are rated at 8.1, while Acquia's capabilities in this area are less robust. Users on G2 appreciate the streamlined process for managing multiple campaigns within Optimizely.
- Users say that Acquia's strength lies in its integration capabilities, with a score of 8.4 for integrations, compared to Optimizely's 8.2. Reviewers mention that Acquia's breadth of partner applications facilitates smoother connections with other marketing tools, enhancing overall functionality.
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Pricing
Entry-Level Pricing
Acquia Customer Data Platform
No pricing availableOptimizely Web Experimentation
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Acquia Customer Data Platform
No trial information availableOptimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.2
65
8.4
295
Ease of Use
7.2
65
8.1
308
Ease of Setup
6.6
44
8.0
154
Ease of Admin
7.5
44
8.2
124
Quality of Support
7.0
59
8.0
251
Has the product been a good partner in doing business?
7.5
38
7.9
119
Product Direction (% positive)
8.3
61
7.8
270
Features by Category
Email Marketing
8.0
39
Not enough data
8.6
39
Not enough data
8.3
36
Not enough data
8.2
33
Not enough data
Online Marketing
8.4
35
Not enough data
7.5
29
Not enough data
7.0
24
Not enough data
7.9
28
Not enough data
7.8
23
Not enough data
Lead Management
8.2
35
Not enough data
8.0
31
Not enough data
8.6
38
Not enough data
7.9
34
Not enough data
7.8
34
Not enough data
8.2
34
Not enough data
8.1
30
Not enough data
7.6
33
Not enough data
Campaign Management
8.1
29
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
6.9
20
Not enough data
7.0
17
Not enough data
7.7
18
Not enough data
7.7
19
Not enough data
6.9
18
Not enough data
Reporting & Analytics
7.7
39
Not enough data
7.6
32
Not enough data
6.7
23
Not enough data
6.6
20
Not enough data
6.3
21
Not enough data
Platform
8.0
27
Not enough data
8.1
26
Not enough data
8.3
27
Not enough data
8.1
17
Not enough data
6.7
20
Not enough data
7.3
30
Not enough data
7.5
10
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
28
Not enough data
8.2
27
Not enough data
7.5
21
Not enough data
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design & Development
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Templates
Not enough data
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Personalization
Not enough data
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Multichannel
Not enough data
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Administration
Not enough data
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
4.8
8
8.8
21
7.8
9
8.1
14
Targeting
8.0
9
7.6
21
7.9
8
7.8
20
Triggered Content
8.3
7
7.8
16
Not enough data
Feature Not Available
7.7
5
7.4
13
Personalized Content
5.0
5
8.0
15
Not enough data
8.1
16
7.8
6
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.7
5
|
Verified
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
8.7
5
|
Verified
Not enough data
8.3
5
|
Verified
Not enough data
8.3
5
|
Verified
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Computing
Not enough data
7.9
66
Not enough data
6.4
60
Not enough data
6.9
71
Experimental Design
Not enough data
8.4
69
Not enough data
8.7
68
Not enough data
8.7
68
Analytics
Not enough data
8.2
67
Not enough data
5.7
61
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Acquia Customer Data Platform and Optimizely Web Experimentation are categorized as Personalization Engines and Customer Data Platform (CDP)
Unique Categories
Acquia Customer Data Platform is categorized as Customer Journey Mapping, Digital Experience Platforms (DXP), Customer Journey Analytics, Digital Asset Management, and Marketing Automation
Optimizely Web Experimentation is categorized as Feature Management, E-Commerce Personalization, A/B Testing, Configuration Management, and Personalization
Reviews
Reviewers' Company Size
Acquia Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.9%
Computer Software
13.3%
Marketing and Advertising
12.0%
Retail
8.4%
Internet
8.4%
Other
41.0%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
7.8%
Other
54.5%
Most Helpful Reviews
Acquia Customer Data Platform
Most Helpful Favorable Review
Ronnie D.
Verified User in Internet
Mautic is one of the first completely free and open source Marketing Automation systems. The best part is that Mautic's capabilities are comparable to the other systems that cost thousands of dollars per month. As a pro user with other enterprise Marketing...
Most Helpful Critical Review
Verified User in Retail
Nothing worth mentioning, great capacities overall
Optimizely Web Experimentation
Most Helpful Favorable Review
Wissam Y.
Verified User in Marketing and Advertising
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
Most Helpful Critical Review
Vladimir B.
Verified User in Computer Software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
Ronnie D.
Verified User in Internet
Mautic is one of the first completely free and open source Marketing Automation systems. The best part is that Mautic's capabilities are comparable to the other systems that cost thousands of dollars per month. As a pro user with other enterprise Marketing...
Wissam Y.
Verified User in Marketing and Advertising
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
Verified User in Retail
Nothing worth mentioning, great capacities overall
Vladimir B.
Verified User in Computer Software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
Alternatives
Discussions
Acquia Customer Data Platform has no discussions with answers
How does A/B Testing work?
1 comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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