Recursos de Plataformas de Datos de Clientes (CDP)
Haz clic en Artículos, Términos del Glosario, Discusiones, Temas, y Informes para ampliar tus conocimientos sobre Plataformas de Datos de Clientes (CDP)
Las páginas de recursos están diseñadas para brindarle una visión general de la información que tenemos sobre categorías específicas. Encontrará artículos de nuestros expertos, definiciones de funciones, discusiones de usuarios como usted, temas para contrastar puntos de vista, y informes de datos de la industria.
Imagina que quieres comprar un coche nuevo. Mientras miras sitio tras sitio, comparando precios e investigando qué marca es la mejor, es probable que te expongas a muchos anuncios personalizados y contenido relevante. Dado que la experiencia fue tan personalizada, incluso podrías pensar que has tomado la mejor decisión de compra. La razón detrás de tales experiencias puede deberse a que una empresa está utilizando una plataforma de datos de clientes (CDP).
Esta publicación es parte de la serie de tendencias digitales 2022 de G2. Lee más sobre la perspectiva de G2 sobre las tendencias de transformación digital en una introducción de Tom Pringle, VP de investigación de mercado, y cobertura adicional sobre las tendencias identificadas por los analistas de G2.
Esta publicación es parte de la serie de tendencias digitales 2021 de G2. Lee más sobre la perspectiva de G2 sobre las tendencias de transformación digital en una introducción de Michael Fauscette, director de investigación de G2, y Tom Pringle, vicepresidente de investigación de mercado, y cobertura adicional sobre las tendencias identificadas por los analistas de G2.
Todos los días, los consumidores están inundados con anuncios genéricos en vallas publicitarias, anuncios en el metro y comerciales de televisión y radio.
¿Alguna vez has pensado "Vaya, me entienden" al interactuar con una marca? Podría ser tan simple como que Netflix te recomiende el programa perfecto para ver de un tirón, o que Amazon sugiera un producto que complemente lo que ya tienes en tu carrito. Ahora esperamos estas experiencias personalizadas de las marcas. Sin embargo, con más contenido, marcas y canales de compra disponibles, se vuelve difícil personalizar a gran escala. Aquí es donde entra la plataforma de datos de clientes (CDP).
El marketing saliente es un método de marketing tradicional en el que las empresas se comunican proactivamente con los clientes potenciales. Aprende sobre sus beneficios y mejores prácticas.
Las plataformas de datos de clientes (CDP) son sistemas que recopilan datos de clientes de múltiples fuentes en una única herramienta de software. Aprende los tipos y beneficios.
por Holly Landis
Discusiones de Plataformas de Datos de Clientes (CDP)
Somos una startup tecnológica pequeña pero en crecimiento que intenta gestionar mejor nuestros datos de clientes en marketing, producto y ventas. Ahora mismo, todo está disperso en herramientas y hojas de cálculo.
Estamos explorando Plataformas de Datos de Clientes (CDPs) que puedan ayudarnos a unificar datos, mejorar la personalización y llevar a cabo campañas más inteligentes sin necesidad de un gran equipo de datos para gestionarlo.
Esperamos encontrar una solución que:
- Se conecte fácilmente con nuestras herramientas existentes (correo electrónico, CRM, analíticas, etc.)
- Proporcione insights accionables y segmentos de audiencia que realmente podamos usar
- Sea asequible y lo suficientemente ligera para una startup ágil
- Pueda escalar a medida que crecemos, sin obligarnos a un plan empresarial costoso
Aquí están algunos de los principales actores que he estado mirando en G2:
1. Insider — Fuerte combinación de automatización de marketing + CDP, pero ¿es manejable para un equipo pequeño?
2. Bloomreach — Conocido por la personalización, pero ¿es demasiado orientado a empresas para startups?
3. WebEngage — Parece prometedor para la retención y el compromiso — ¿alguna historia de startups pequeñas?
4. Fullstory — Más analíticas de producto + CDP — ¿funciona bien si estás en una etapa temprana?
5. Dotdigital — Parece centrado en el correo electrónico; ¿qué tan bien funciona su capa CDP para startups?
Si estás en una pequeña startup tecnológica y has probado alguno de estos (u otros), me encantaría saber:
- ¿Por qué elegiste esa plataforma?
- ¿Cómo fue la configuración y la curva de aprendizaje?
- ¿Qué éxitos o desafíos has enfrentado hasta ahora?
- ¿Alguna característica destacada o grandes carencias?
El consejo del mundo real de personas en el campo es mucho más valioso que solo leer sitios de proveedores. ¡Gracias de antemano por compartir!
Insider es una opción fuerte, especialmente para startups que buscan combinar datos de clientes con herramientas de compromiso personalizadas. Es lo suficientemente ligero para equipos más pequeños, pero aún ofrece capacidades de segmentación y en tiempo real potentes. Tengo curiosidad por saber si alguien más lo ha utilizado en un entorno de startup tecnológica.
Hola, hay muchas grandes empresas muy satisfechas con la contribución de Exponea en la reducción del tiempo de gasto para extraer informes, un panel de control completo con datos y otros valiosos servicios de marketing.
Respondido: Laura Ioan el April 13, 2022
Lo estamos usando todos los días, sector de ocio. Actualmente trabajando en la implementación de Web Layers y en general ordenándolo todo en el backend :)
Respondido: Matt Purser el April 13, 2022
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Respondido: William Alexander el June 24, 2021
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Respondido: William Alexander el June 24, 2021
Hola Irena, Exponea (adquirida por Bloomreach en enero de 2021) es la plataforma de datos de clientes y solución de automatización de marketing más querida en el mercado. Servimos a marcas globales como Hoff, Rozetka, OZON, O2 CZ, Missguided, Desigual, empoderándolas para ofrecer viajes de cliente tan personalizados que parecen magia.
También tenemos un consejo asesor de clientes y una comunidad activa en Slack que ofrece a los clientes la oportunidad de compartir consejos y comentarios, conocer nuevas características del producto y dar forma al futuro de Bloomreach.
Este año, Bloomreach fue nombrado un proveedor orientado al cliente para plataformas de datos de clientes. Estamos profundamente orgullosos de ser parte de este programa. Aprende más sobre nuestro compromiso con el programa y consulta las reseñas de los profesionales que utilizan nuestros productos y servicios líderes en el mercado. https://exponea.com/blog/gartner-customer-first-customer-data-platform/
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Informe de G2: Grid® Report
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Informe de G2: Grid® Report
Grid® Report for Customer Data Platform (CDP)
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Informe de G2: Grid® Report
Momentum Grid® Report for Customer Data Platform (CDP)
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