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What’s the leading event management solution with CRM integration?

Hey G2! I want to start a discussion with this community to identify the leading event management solutions that integrate well with CRMs. See my list below and let me know your experience.

I’m especially interested in platforms that sync attendee data, track engagement, and help align event insights with sales and marketing pipelines.

Here are some top-rated tools from G2’s Event Management Platforms category:

  • Cvent Event Marketing & Management: Known for strong integrations with Salesforce, HubSpot, and Marketo. Great for syncing attendee behavior and campaign attribution across large teams.
  • Webex Events & Webinars: Offers CRM and marketing automation integrations to help tie webinar and event activity back to leads and accounts.
  • Eventbrite: Pairs with tools like Salesforce and Mailchimp. Useful for collecting registration data and nurturing event-driven leads in simpler pipelines.
  • Whova: Supports integrations via Zapier and native API to connect attendee activity with popular CRM platforms. Ideal for conferences and educational events.
  • vFairs: Includes integration capabilities for syncing lead capture and booth engagement data into CRMs, useful for expos and trade shows.

Which of these platforms has helped your team align event activity with CRM workflows? Any wins, issues, or must-have features others should know about?

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Hayata N.
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Cvent Event Marketing & Management is often considered a leading event management solution with strong CRM integration capabilities. It’s known for syncing well with platforms like Salesforce to streamline attendee data and engagement. Has anyone used it to connect event insights directly to their CRM? You can explore more event management tools here: https://www.g2.com/categories/event-management.

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