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What’s the best event management software for small businesses?

Hey G2! I want to start a discussion with this community to identify the best event management software for small businesses. See my entire list below and let me know your thoughts.

I’m especially looking for tools that help small teams plan, promote, and run both virtual and in-person events without needing a large marketing or IT department.

Here are some of the top-rated platforms from G2’s Event Management Platforms category:

  • Cvent Event Marketing & Management: End-to-end solution for planning, promoting, and analyzing events. Best for teams that need detailed registration, reporting, and engagement tools.
  • Webex Events & Webinars: Flexible platform for virtual events, webinars, and hybrid experiences. Offers strong branding and audience engagement features.
  • Eventbrite: Easy-to-use platform for ticketing and promotion. Works well for small teams managing public or recurring events.
  • Whova: All-in-one event app for attendee engagement, agendas, and live updates. Often used for conferences and community gatherings.
  • vFairs: Virtual and hybrid event platform with 3D environments and robust networking tools. Ideal for small businesses hosting job fairs, expos, or global meetups.

Which of these event tools have helped you deliver successful events? Any standouts, surprises, or limitations other small businesses should know before picking a platform?

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Hayata N.
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BBCOR Tester
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I’ve heard Cvent Event Marketing & Management is a strong option for small businesses handling events. Has anyone used it to simplify registrations or improve event engagement? You can explore more event management tools here: https://www.g2.com/categories/event-management.

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