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Compare Workato and Zapier 
At a Glance
Market Segments
Mid-Market (43.4% of reviews)
Small-Business (67.5% of reviews)
Entry-Level Pricing
No pricing available
Free
Workato
Star Rating
(560)4.7 out of 5
Market Segments
Mid-Market (43.4% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WorkatoZapier
Star Rating
(1,359)4.5 out of 5
Market Segments
Small-Business (67.5% of reviews)
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zapier excels in its extensive library of Pre-Built Connectors, scoring 9.2, which allows for quick integrations with numerous applications. In contrast, Workato's Pre-Built Connectors score 8.7, indicating a smaller selection, which some users find limiting.
- Reviewers mention that Workato shines in Quality of Support, with a score of 9.3 compared to Zapier's 8.2. Many users appreciate Workato's responsive customer service and detailed documentation, which they find helpful for troubleshooting.
- G2 users highlight that Zapier is easier to use, scoring 8.6, while Workato scores 9.1. Users often note that Workato's interface is more intuitive for complex workflows, making it a preferred choice for mid-market businesses.
- Users on G2 report that both platforms perform well in Real-Time Integration, with Zapier scoring 8.9 and Workato slightly higher at 9.1. However, reviewers mention that Workato's ability to handle more complex integrations gives it an edge in this area.
- Reviewers say that Zapier's Flow Designer, scoring 9.1, is particularly user-friendly, allowing for easy setup of automated workflows. In comparison, Workato's Flow Designer scores 9.0, which some users feel lacks the same level of simplicity.
- Users report that Zapier's Data Mapping capabilities score 9.0, making it a strong choice for users needing to manipulate data between applications. Workato, with a score of 8.8, is still effective but may require more manual configuration, according to some reviewers.
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Pricing
Entry-Level Pricing
Workato
No pricing availableZapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Workato
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
9.1
457
9.0
1,101
Ease of Use
9.1
463
8.6
1,122
Ease of Setup
9.0
345
8.5
608
Ease of Admin
9.0
301
8.8
545
Quality of Support
9.3
454
8.2
910
Has the product been a good partner in doing business?
9.4
298
8.7
502
Product Direction (% positive)
9.4
440
8.7
1,066
Features by Category
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
7.9
104
Not enough data
8.3
110
Not enough data
Functionality
8.8
119
Not enough data
8.6
120
Not enough data
8.9
120
Not enough data
9.1
125
Not enough data
9.0
118
Not enough data
Management
8.1
12
Not enough data
8.3
11
Not enough data
8.9
12
Not enough data
8.3
12
Not enough data
Solution Provision
7.9
12
Not enough data
6.8
12
Not enough data
7.8
12
Not enough data
Development
9.2
12
Not enough data
9.1
11
Not enough data
9.8
11
Not enough data
8.9
11
Not enough data
Collaboration
8.8
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
Functionality
9.1
16
Not enough data
9.2
16
Not enough data
Management
9.3
15
Not enough data
9.1
16
Not enough data
9.3
15
Not enough data
Integrations
9.1
16
Not enough data
8.4
15
Not enough data
Security
9.0
15
Not enough data
8.8
15
Not enough data
Support
8.9
16
Not enough data
Development
9.1
234
8.9
353
8.4
145
|
Verified
8.8
76
|
Verified
9.0
155
|
Verified
9.1
78
|
Verified
8.8
164
|
Verified
9.2
79
|
Verified
8.5
160
|
Verified
9.0
78
|
Verified
9.0
154
8.9
64
8.4
131
8.6
61
Management
8.6
157
|
Verified
8.8
82
|
Verified
8.7
146
|
Verified
8.6
78
|
Verified
8.8
158
|
Verified
8.9
79
|
Verified
8.7
157
|
Verified
8.9
79
|
Verified
8.7
134
8.4
65
Security
8.8
138
|
Verified
9.0
76
|
Verified
8.9
144
|
Verified
9.0
78
|
Verified
8.9
141
|
Verified
8.8
75
|
Verified
Integration Options
8.6
131
|
Verified
9.0
73
|
Verified
8.5
134
|
Verified
8.5
73
|
Verified
8.0
127
|
Verified
8.6
70
|
Verified
7.8
116
|
Verified
8.4
65
|
Verified
Deployment
8.7
130
8.5
59
9.0
138
8.7
58
Management
9.0
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
Functionality
8.8
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
9.3
7
Not enough data
Security
8.8
7
Not enough data
9.0
7
Not enough data
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data
9.1
96
Not enough data
Development
9.1
100
Not enough data
8.8
97
Not enough data
Security
9.0
98
Not enough data
8.8
96
Not enough data
Management
8.9
93
Not enough data
8.5
85
Not enough data
9.2
92
Not enough data
9.0
81
Not enough data
8.7
83
Not enough data
8.8
82
Not enough data
Application Integration
8.9
76
Not enough data
9.1
80
Not enough data
9.5
79
Not enough data
9.2
79
Not enough data
Data Management
8.9
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
6.7
5
Not enough data
Functionality
8.7
5
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
8.9
6
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Security
8.3
5
Not enough data
9.0
5
Not enough data
Generative AI
7.3
5
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Process Orchestration
8.1
28
Not enough data
8.8
28
Not enough data
9.1
29
Not enough data
9.3
29
Not enough data
8.8
27
Not enough data
Integration & Adaptability - Process Orchestration
9.2
26
Not enough data
9.1
27
Not enough data
8.8
28
Not enough data
8.7
28
Not enough data
8.6
27
Not enough data
8.3
28
Not enough data
8.6
26
Not enough data
8.8
27
Not enough data
Agentic AI - Productivity Bots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
8.8
164
Not enough data
8.9
162
Not enough data
8.8
157
Not enough data
9.0
169
Not enough data
API Management
8.6
148
Not enough data
8.4
163
Not enough data
8.6
165
Not enough data
Feature Not Available
Not enough data
8.4
148
Not enough data
Data Integration
9.2
173
Not enough data
8.7
169
Not enough data
8.4
150
Not enough data
Categories
Categories
Shared Categories
Workato and Zapier are categorized as iPaaS and Productivity Bots
Unique Categories
Workato is categorized as Process Orchestration, API Generation, Reverse ETL, Embedded Integration Platforms, API Development, Data Replication, Conversational Marketing, Big Data Integration Platforms, ETL Tools, API Management, Master Data Management (MDM), Electronic Data Interchange (EDI), and Conversational Support
Zapier is categorized as API Marketplace
Reviews
Reviewers' Company Size
Workato
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
20.9%
Information Technology and Services
19.4%
Financial Services
5.8%
Retail
4.3%
Marketing and Advertising
2.8%
Other
46.7%
Marketing and Advertising
17.6%
Information Technology and Services
11.2%
Computer Software
9.7%
Internet
4.9%
Financial Services
3.2%
Other
53.3%
Most Helpful Reviews
Workato
Most Helpful Favorable Review
Monica W.
Verified User in Computer Software
I love the fact that in a few minutes I can get an integration built which is robust and fault tolerant. I like all the tools they provide to help you debug and develop additional functionality like the custom sdks. I like that they have a lot of the key...
Most Helpful Critical Review
Luke B.
Verified User in Computer Software
Very steep learngin curve. Takes a lot of trial and error until things are built correctly. I wish there was a mopre simple way to test automations in a step by step capacity.
Zapier
Most Helpful Favorable Review
Matthew W.
Verified User in Computer Software
I wasn't really sure what Zapier was for until I started digging around in the web application. Eventually I was able to come up with ideas to problems I didn't even know I had. There's a great interface for adding two types of software a company might use...
Most Helpful Critical Review
Andrew L.
Verified User in Legal Services
I've been a user for nearly 10 years. Twice in those 10 years we've been in a situation in which our usage has exceeded our monthly allowance. Both situations were anomilies. The first time, we were given a pass. The second time, I was told that...
Monica W.
Verified User in Computer Software
I love the fact that in a few minutes I can get an integration built which is robust and fault tolerant. I like all the tools they provide to help you debug and develop additional functionality like the custom sdks. I like that they have a lot of the key...
Matthew W.
Verified User in Computer Software
I wasn't really sure what Zapier was for until I started digging around in the web application. Eventually I was able to come up with ideas to problems I didn't even know I had. There's a great interface for adding two types of software a company might use...
Luke B.
Verified User in Computer Software
Very steep learngin curve. Takes a lot of trial and error until things are built correctly. I wish there was a mopre simple way to test automations in a step by step capacity.
Andrew L.
Verified User in Legal Services
I've been a user for nearly 10 years. Twice in those 10 years we've been in a situation in which our usage has exceeded our monthly allowance. Both situations were anomilies. The first time, we were given a pass. The second time, I was told that...
Alternatives
Discussions
What is a Workato recipe?
3 comments
GM
The recipe is Workato's main asset which houses the step-by-step integration process. In it you can build the flows and connect multiple applications.Read more
Are on-premise applications and databases supported?
2 comments
Official Response from Workato
Yes, we support on-premise applications, databases and even your own custom application that can be connected with REST, SOAP. To connect to on-premise...Read more
What is the best way to implement this system in a small business?
3 comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
Is Zapier an app?
3 comments
DL
Certainly! Please provide the text in the Unknown Language that you would like me to translate into English.Read more
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