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Compare SOCi and Sprout Social 
At a Glance
Market Segments
Small-Business (53.4% of reviews)
Small-Business (45.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 1 user/per month (billed annually)
SOCi
Star Rating
(2,944)4.5 out of 5
Market Segments
Small-Business (53.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about SOCiSprout Social
Star Rating
(4,184)4.4 out of 5
Market Segments
Small-Business (45.4% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sprout Social excels in its Content Calendar feature, scoring a solid 9.0, which allows for seamless scheduling and planning of posts. In contrast, SOCi's Content Calendar, while still strong at 8.9, does not offer the same level of user satisfaction.
- Reviewers mention that SOCi has a slight edge in Sentiment Analysis, scoring 8.2 compared to Sprout Social's 7.3. Users appreciate SOCi's ability to provide deeper insights into audience sentiment, which is crucial for brand management.
- G2 users highlight that Sprout Social's Quality of Support is rated at 8.7, slightly lower than SOCi's 8.8. Reviewers often commend SOCi for its responsive customer service and helpful resources, making it a preferred choice for businesses needing reliable support.
- Users on G2 indicate that both platforms are equally rated for Social Publishing at 8.9, but Sprout Social's user interface is often described as more intuitive, enhancing the overall user experience when creating and scheduling posts.
- Reviewers mention that SOCi outperforms Sprout Social in Paid Campaign Tracking, with a score of 7.9 versus 7.4. Users appreciate SOCi's detailed tracking capabilities, which help in optimizing ad spend and measuring campaign effectiveness.
- Users say that while both platforms offer robust features, Sprout Social shines in its Approval Workflows with a score of 8.1, compared to SOCi's 8.3. However, users note that SOCi's workflows are more customizable, allowing for better alignment with team processes.
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Pricing
Entry-Level Pricing
SOCi
No pricing availableSprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
SOCi
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
8.9
2,502
8.5
3,755
Ease of Use
8.7
2,646
8.8
3,795
Ease of Setup
8.7
1,521
8.7
2,337
Ease of Admin
8.9
1,063
8.8
1,707
Quality of Support
8.8
2,078
8.7
3,351
Has the product been a good partner in doing business?
9.0
1,051
8.8
1,670
Product Direction (% positive)
8.8
2,514
8.9
3,691
Features by Category
Social Analytics
7.7
550
7.9(won by 0.2)
1955
8.2(won by 0.3)
585
7.9
2135
8.5
601
8.8(won by 0.3)
2296
7.9(won by 0.5)
514
7.4
1616
Feature Not Available
7.3(won by default)
1634
7.8(won by 0.2)
517
7.6
1387
8.1(won by 0.8)
518
7.3
1327
Reports & Dashboards
8.2(won by 0.1)
566
8.1
2163
8.3
569
8.6(won by 0.3)
2232
8.4
561
8.5(won by 0.1)
2073
Feature Not Available
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Business Tools
8.0
101
Not enough data
Feature Not Available
Not enough data
7.4
93
Not enough data
7.7
105
Not enough data
7.9
107
Not enough data
Customer Tools
8.6
115
Not enough data
8.3
107
Not enough data
8.0
107
Not enough data
8.1
105
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.3
525
Not enough data
8.3
518
Not enough data
8.2
513
Not enough data
8.4
533
Not enough data
Performance
8.5
550
Not enough data
8.5
560
Not enough data
Local Search Optimization
8.3
323
Not enough data
8.5
335
Not enough data
8.5
341
Not enough data
8.7
334
Not enough data
8.8
341
Not enough data
8.6
347
Not enough data
Content & Collaboration
8.9
1167
9.0
1981
8.4
1137
7.9
1793
8.2
1016
8.2
1837
8.3
1034
8.1
1756
8.6
1084
8.4
1860
8.4
1077
Feature Not Available
Social Management
8.6
1225
8.6
2974
8.9
1255
8.9
2965
8.3
1157
8.2
2623
8.6
1217
8.5
2928
8.1
1069
Feature Not Available
8.4
1060
8.0
1706
Feature Not Available
7.6
1300
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.9
954
Not enough data
Campaign Management
8.7
898
Not enough data
8.5
401
Not enough data
8.6
906
Not enough data
8.4
862
Not enough data
8.5
864
Not enough data
Feature Not Available
Not enough data
8.5
827
Not enough data
Feature Not Available
Not enough data
8.3
803
Not enough data
8.5
847
Not enough data
8.4
815
Not enough data
8.1
789
Not enough data
8.3
798
Not enough data
Targeting
8.5
899
Not enough data
Feature Not Available
Not enough data
8.3
830
Not enough data
8.3
843
Not enough data
Platform
8.3
826
Not enough data
8.4
859
Not enough data
8.7
904
Not enough data
8.8
918
Not enough data
8.6
843
Not enough data
8.5
889
Not enough data
8.7
875
Not enough data
Feature Not Available
Not enough data
8.3
427
Not enough data
Responses
8.2
59
Not enough data
Feature Not Available
Not enough data
8.1
50
Not enough data
8.6
53
Not enough data
Feature Not Available
Not enough data
Platform
7.8
47
Not enough data
8.3
51
Not enough data
8.2
51
Not enough data
8.3
52
Not enough data
Feature Not Available
Not enough data
8.3
45
Not enough data
8.2
56
Not enough data
Generative AI
8.1
34
Not enough data
7.8
34
Not enough data
Survey Management
8.5
126
Not enough data
8.5
128
Not enough data
8.6
125
Not enough data
8.4
124
Not enough data
Survey Customization
8.5
120
Not enough data
8.7
119
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.9
122
Not enough data
8.5
121
Not enough data
8.7
122
Not enough data
8.7
123
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
Not enough data
8.6
1475
Not enough data
7.1
1017
Not enough data
8.3
777
Not enough data
8.0
761
Not enough data
7.9
739
Not enough data
8.0
766
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
7.5
783
Not enough data
8.7
1540
Not enough data
8.2
806
Not enough data
7.9
715
Generative AI
Not enough data
7.4
542
Not enough data
7.3
534
Process
Not enough data
8.6
1111
Not enough data
8.1
908
Not enough data
7.8
672
Channels
Not enough data
Feature Not Available
Not enough data
9.0
1165
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.5
798
Not enough data
8.6
1091
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Consumer Intelligence
8.6
762
|
Verified
Not enough data
8.3
735
|
Verified
Not enough data
8.5
760
|
Verified
Not enough data
Reporting
Feature Not Available
Not enough data
8.3
717
|
Verified
Not enough data
8.8
810
|
Verified
Not enough data
Media Monitoring
8.9
801
|
Verified
Not enough data
8.9
815
Not enough data
8.6
744
|
Verified
Not enough data
In-House Management
8.0
358
Not enough data
8.3
707
|
Verified
Not enough data
Generative AI
8.1
558
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SOCi and Sprout Social are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
SOCi is categorized as Multi-Location Marketing Platforms, Store Locator, Local Listing Management, Chatbots, Local SEO, Social Media Advertising, Online Reputation Management, and Survey
Sprout Social is categorized as Social Customer Service and Social Media Listening Tools
Reviews
Reviewers' Company Size
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Real Estate
23.7%
Marketing and Advertising
7.1%
Health, Wellness and Fitness
6.5%
Retail
5.7%
Leisure, Travel & Tourism
5.0%
Other
51.9%
Marketing and Advertising
21.0%
Non-Profit Organization Management
6.2%
Higher Education
4.9%
Information Technology and Services
3.8%
Computer Software
3.4%
Other
60.7%
Most Helpful Reviews
SOCi
Most Helpful Favorable Review
Verified User in Hospital & Health Care
I highly recommend using soci for any needs you may have. So far it has helpful for me and I appreciate having it available
Most Helpful Critical Review
Laura M.
Verified User in Retail
SOCi is not an intuitive site to use. Things are difficult to find if you are not familiar with the site. I also don't like that the process of posting to facebook and instagram are very different. I will typically post from my native instagram account...
Sprout Social
Most Helpful Favorable Review
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Most Helpful Critical Review
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Verified User in Hospital & Health Care
I highly recommend using soci for any needs you may have. So far it has helpful for me and I appreciate having it available
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Laura M.
Verified User in Retail
SOCi is not an intuitive site to use. Things are difficult to find if you are not familiar with the site. I also don't like that the process of posting to facebook and instagram are very different. I will typically post from my native instagram account...
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Discussions
I need step by step quidance
3 comments
CD
Within the SOCi dashboard is SOCi University. They have a plethora of knowledge-based articles and videos to guide you through all dashboard functions.Read more
What type of integrations are available with SOCi?
1 comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
Is there a place of education for users?
6 comments
EC
I'm sorry, but the text you provided is a URL, which does not contain any content in an unknown language for translation. If you have a specific text in an...Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Is Sprout Social legit?
3 comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
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