Introducing G2.ai, the future of software buying.Try now
- Home
- ...
- Marketing Automation Software
- Oracle Eloqua
- Salesforce Marketing Cloud Account Engagement
- Oracle Eloqua-vs-Salesforce Marketing Cloud Account Engagement
Compare Oracle Eloqua and Salesforce Marketing Cloud Account Engagement 
At a Glance
Market Segments
Enterprise (54.8% of reviews)
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$2,000/month
$1,250.00 Per Month
Oracle Eloqua
Star Rating
(614)3.9 out of 5
Market Segments
Enterprise (54.8% of reviews)
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansSalesforce Marketing Cloud Account Engagement
Star Rating
(2,394)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Eloqua excels in its Lead Scoring and Grading feature, with a score of 8.0, which allows for effective prioritization of leads based on their engagement and behavior. In contrast, Salesforce Marketing Cloud Account Engagement also scores 8.0 but lacks the same depth in predictive analytics, which some users feel limits their lead management capabilities.
- Reviewers mention that Oracle Eloqua's Automated Email Responses feature is highly rated at 8.5, providing robust automation for follow-ups. Users on G2 note that Salesforce Marketing Cloud's similar feature scores slightly lower at 8.2, indicating that Eloqua may offer a more seamless experience in this area.
- G2 users highlight that Salesforce Marketing Cloud Account Engagement shines in CRM Integration, scoring an impressive 9.0, which facilitates better alignment between marketing and sales teams. Conversely, Oracle Eloqua's integration capabilities, while strong, score lower at 9.0, suggesting that Salesforce may provide a more comprehensive solution for users heavily reliant on CRM data.
- Users say that Oracle Eloqua's Dynamic Content feature, scoring 7.8, allows for personalized marketing experiences, but reviewers mention that Salesforce Marketing Cloud's similar feature also scores 7.4, indicating that Eloqua may have a slight edge in delivering tailored content to users.
- Reviewers mention that Salesforce Marketing Cloud Account Engagement's Multi-User Access and Collaboration feature scores 8.8, which is higher than Oracle Eloqua's score of 8.1. This suggests that Salesforce may provide a more effective environment for teams working collaboratively on marketing campaigns.
- Users report that Oracle Eloqua's Data Import & Export Tools score of 7.8 is competitive, but Salesforce Marketing Cloud's score of 8.0 indicates a more user-friendly experience for managing data, which is crucial for marketers looking to analyze and leverage their data effectively.
Featured Products
Sponsored
involve.me
(96)
Marketing Automation
Visit Website
Sponsored
momencio
(9)
Marketing Automation
Visit Website
Sponsored
Lebesgue
(8)
Marketing Automation
Visit Website
Pricing
Entry-Level Pricing
Salesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
up to 10,000 contacts billed annually
- Lead Generation, Qualification, and Management
- Email Marketing and Personalization
Free Trial
Oracle Eloqua
No trial information availableSalesforce Marketing Cloud Account Engagement
No trial information availableRatings
Meets Requirements
8.1
501
8.0
1,720
Ease of Use
7.2
502
7.6
1,759
Ease of Setup
6.5
220
7.3
1,060
Ease of Admin
7.3
228
7.9
1,050
Quality of Support
7.0
461
7.4
1,616
Has the product been a good partner in doing business?
7.5
223
7.9
1,026
Product Direction (% positive)
6.7
485
7.3
1,671
Features by Category
Email Marketing
8.2
383
|
Verified
7.9
1215
|
Verified
8.7
383
|
Verified
8.4
1211
|
Verified
8.2
372
|
Verified
8.1
1199
|
Verified
8.5
350
|
Verified
8.2
1111
|
Verified
Online Marketing
8.1
221
|
Verified
7.4
1107
|
Verified
7.8
331
|
Verified
7.4
931
|
Verified
7.4
317
|
Verified
7.5
884
|
Verified
7.3
330
|
Verified
7.3
959
|
Verified
7.3
287
|
Verified
7.3
896
|
Verified
Lead Management
8.2
209
|
Verified
8.0
1077
|
Verified
7.7
327
|
Verified
7.6
1041
|
Verified
8.2
347
|
Verified
8.0
1082
|
Verified
8.0
303
|
Verified
8.0
1071
|
Verified
8.2
324
|
Verified
8.1
1068
|
Verified
7.9
306
|
Verified
7.8
1000
|
Verified
7.9
295
|
Verified
7.9
968
|
Verified
7.9
311
|
Verified
8.3
1072
|
Verified
Campaign Management
8.1
319
|
Verified
7.6
914
|
Verified
8.0
277
7.7
807
|
Verified
7.1
227
|
Verified
7.1
702
|
Verified
6.7
191
6.8
206
Social
6.9
158
6.4
398
7.1
165
|
Verified
6.6
593
|
Verified
7.2
177
|
Verified
7.0
222
|
Verified
7.1
168
7.1
212
|
Verified
7.1
148
7.0
184
Reporting & Analytics
7.7
357
|
Verified
7.4
1111
|
Verified
7.2
296
|
Verified
6.9
934
|
Verified
7.1
247
|
Verified
6.6
806
|
Verified
7.2
228
|
Verified
6.5
752
|
Verified
6.9
203
6.5
738
|
Verified
Platform
7.7
153
|
Verified
6.9
649
|
Verified
8.0
147
|
Verified
7.8
189
8.0
157
|
Verified
8.0
698
|
Verified
7.6
102
|
Verified
7.5
171
|
Verified
7.2
115
|
Verified
7.5
130
7.7
153
|
Verified
8.0
690
|
Verified
7.4
104
|
Verified
7.9
142
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
160
|
Verified
8.0
688
|
Verified
7.5
141
|
Verified
7.7
550
|
Verified
7.7
133
|
Verified
7.4
513
|
Verified
Lead Intelligence
Not enough data
8.2
54
Not enough data
8.1
54
Not enough data
8.5
54
Lead Management
Not enough data
8.3
55
Not enough data
8.1
55
Not enough data
8.5
55
Marketing Campaigns
Not enough data
8.4
54
Not enough data
8.2
52
Not enough data
8.2
53
Not enough data
8.4
55
Not enough data
8.5
55
Campaign Execution
Not enough data
8.4
51
Not enough data
8.5
52
Not enough data
8.5
52
Not enough data
8.9
52
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
7.5
38
Not enough data
6.8
38
Not enough data
7.2
38
Not enough data
7.3
38
Edit
Not enough data
7.1
37
Not enough data
7.5
37
Not enough data
7.8
36
Logistics
Not enough data
8.1
36
Not enough data
6.8
35
Not enough data
7.5
36
Not enough data
7.4
37
Generative AI
Not enough data
7.0
23
Not enough data
7.2
23
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
50
Not enough data
8.2
51
Not enough data
8.1
47
Not enough data
Feature Not Available
Not enough data
8.5
30
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
8.5
8
Not enough data
9.0
8
Not enough data
8.3
8
Platform Data
Not enough data
8.5
8
Not enough data
8.8
8
Platform Additional Functionality
Not enough data
8.5
8
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
50
Not enough data
8.3
52
Platform Data
Not enough data
8.0
55
Not enough data
7.9
52
Not enough data
8.2
55
Not enough data
8.2
51
Platform Additional Functionality
Not enough data
8.8
53
Not enough data
8.5
47
Not enough data
8.9
50
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
7.8
52
Not enough data
8.1
53
Not enough data
8.0
52
Not enough data
8.2
48
Page Optimization
Not enough data
8.2
48
Not enough data
7.9
45
Not enough data
8.1
50
Not enough data
7.6
39
Integrations
Not enough data
8.0
38
Not enough data
8.2
52
Not enough data
8.2
43
Generative AI
Not enough data
7.9
12
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.3
50
Not enough data
8.2
50
Not enough data
8.1
49
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.8
48
Not enough data
8.1
50
Not enough data
7.4
46
Not enough data
7.7
50
Analytics
Not enough data
8.0
49
Not enough data
7.8
51
Customization
Not enough data
8.0
52
Not enough data
8.2
51
Not enough data
8.1
49
Not enough data
8.3
48
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.4
41
Not enough data
8.5
42
Not enough data
8.0
38
Discovery
Not enough data
8.4
41
Not enough data
8.5
42
Not enough data
8.4
39
Management
Not enough data
7.9
40
Not enough data
8.5
40
Platform
Not enough data
8.5
42
Not enough data
8.3
40
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
7.7
31
Not enough data
8.2
30
Not enough data
8.3
30
Lead Management
Not enough data
7.8
30
Not enough data
8.0
30
Not enough data
8.0
30
Marketing Campaigns
Not enough data
7.9
30
Not enough data
7.6
30
Not enough data
8.0
30
Not enough data
8.1
30
Not enough data
8.2
30
Not enough data
7.7
30
Marketing Operations
Not enough data
7.8
71
Not enough data
8.2
76
Not enough data
8.0
70
Not enough data
8.6
74
Not enough data
7.5
67
Not enough data
7.9
59
Campaign Activity
Not enough data
8.5
71
Not enough data
8.3
79
Not enough data
8.2
67
Not enough data
8.2
71
Not enough data
8.0
69
Not enough data
8.0
66
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Oracle Eloqua and Salesforce Marketing Cloud Account Engagement are categorized as Marketing Automation
Unique Categories
Oracle Eloqua has no unique categories
Salesforce Marketing Cloud Account Engagement is categorized as Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Lead Scoring, Lead Capture, Email Template Builder, Account Data Management, Account-Based Analytics, Account-Based Orchestration Platforms, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.5%
Financial Services
5.2%
Telecommunications
3.5%
Other
50.9%
Computer Software
19.3%
Information Technology and Services
13.1%
Marketing and Advertising
10.6%
Financial Services
4.1%
Internet
4.1%
Other
48.8%
Most Helpful Reviews
Oracle Eloqua
Most Helpful Favorable Review
Mark H.
Verified User in Computer Software
As someone who creates hundreds of campaigns each year, I like a system that doesn't limit me and provides a smooth workflow across all key elements (email, landing pages, campaign logic, filtering, and reporting). Eloqua saves me time, makes me more...
Most Helpful Critical Review
Robert P.
Verified User in Marketing and Advertising
* Lost functionality in E10 (newest version) -- some of the more complicated tasks in E9 have been dumbed down in the service of making the interface more user-friendly. Several out-of-the-box reports are no longer available. * Technical Support can be...
Salesforce Marketing Cloud Account Engagement
Most Helpful Favorable Review
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Most Helpful Critical Review
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Mark H.
Verified User in Computer Software
As someone who creates hundreds of campaigns each year, I like a system that doesn't limit me and provides a smooth workflow across all key elements (email, landing pages, campaign logic, filtering, and reporting). Eloqua saves me time, makes me more...
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Robert P.
Verified User in Marketing and Advertising
* Lost functionality in E10 (newest version) -- some of the more complicated tasks in E9 have been dumbed down in the service of making the interface more user-friendly. Several out-of-the-box reports are no longer available. * Technical Support can be...
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Alternatives
Discussions
How do you use the Eloqua system if you are a non-profit?
1 comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
How do we capture web leads to Pardot in Wordpress. All attempts have failed.
3 comments
AC
Create a Pardot form (Marketing > Forms > Forms > Add Form)
Once complete, on the top right select the dropdown arrow next to "View Report". Click "View...Read more
What is Salesforce ad studio?
2 comments
YA
For digital marketing campaigns, Salesforce Advertising Studio is a CRM targeting and campaign management tool. It is ideal for customer-centric marketing...Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
