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Compare Microsoft Clarity and VWO Insights - Web 
At a Glance
Market Segments
Small-Business (63.4% of reviews)
Mid-Market (55.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $139.00 Per Month
Microsoft Clarity
Star Rating
(42)4.5 out of 5
Market Segments
Small-Business (63.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Microsoft ClarityVWO Insights - Web
Star Rating
(62)4.3 out of 5
Market Segments
Mid-Market (55.0% of reviews)
Entry-Level Pricing
Starting at $139.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Insights - Web excels in Quality of Support with a score of 9.0, while Microsoft Clarity has a lower score of 7.9. Reviewers mention that VWO's support team is responsive and helpful, making it easier for users to resolve issues quickly.
- Reviewers mention that Microsoft Clarity shines in Session Replays, scoring 9.2 compared to VWO's 6.9. Users on G2 appreciate the clarity and detail of the session replays, which help them understand user behavior more effectively.
- Users say that VWO Insights - Web offers superior Heat Maps functionality with a score of 7.1, while Microsoft Clarity stands out with a score of 9.0. Reviewers mention that Clarity's heat maps provide clear visual insights into user interactions, making it easier to identify areas for improvement.
- G2 users report that VWO's Ease of Setup is rated at 8.8, while Microsoft Clarity scores higher at 9.2. Users say that Clarity's straightforward setup process allows them to get started quickly without extensive technical knowledge.
- Reviewers mention that VWO Insights - Web has a strong focus on Custom Event Tracking, which allows for tailored analytics, while Microsoft Clarity's offerings in this area are less robust. Users appreciate the flexibility VWO provides in tracking specific user actions.
- Users on G2 report that Microsoft Clarity's Frustration Tracking feature, scoring 7.1, is particularly useful for identifying pain points in the user experience, whereas VWO's score of 6.4 indicates room for improvement in this area. Reviewers say that Clarity's ability to highlight user frustrations helps teams address issues proactively.
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Pricing
Entry-Level Pricing
Microsoft Clarity
No pricing availableVWO Insights - Web
GROWTH
Starting at $139.00
Per Month
For small businesses looking to expand their user behavior analysis.
- Unlimited Recordings
- A/B Test Variation Heatmaps
- Heatmap Comparison
Free Trial
Microsoft Clarity
No trial information availableVWO Insights - Web
Free Trial is available
Ratings
Meets Requirements
8.8
33
8.2
55
Ease of Use
9.0
34
8.3
55
Ease of Setup
9.4
18
8.8
36
Ease of Admin
9.3
12
9.0
35
Quality of Support
8.1
22
9.0
53
Has the product been a good partner in doing business?
9.4
11
8.7
34
Product Direction (% positive)
10.0
28
8.5
53
Features by Category
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.3
17
Not enough data
7.0
11
Not enough data
7.9
35
Not enough data
8.2
39
User Response Methods
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Participant Selection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
User Behavior
9.0
15
7.8
9
|
Verified
8.0
15
6.9
8
|
Verified
7.3
13
6.2
7
|
Verified
A/B Testing
6.9
15
Not enough data
Feature Not Available
9.0
7
|
Verified
8.0
15
8.1
8
|
Verified
7.3
14
7.0
5
|
Verified
Visitor Information
7.6
15
4.7
5
|
Verified
6.7
12
5.0
5
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Personalized Content
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
System Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
15
7.6
16
7.7
14
7.7
14
8.2
15
7.4
15
7.6
14
7.5
18
8.2
15
8.3
15
Reporting
9.0
15
7.2
23
9.2
14
7.0
17
8.4
15
7.6
14
7.9
15
7.4
18
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Microsoft Clarity and VWO Insights - Web are categorized as Heatmap Tools and Session Replay
Unique Categories
Microsoft Clarity has no unique categories
VWO Insights - Web is categorized as Product Analytics, User Research, Enterprise Feedback Management, Digital Analytics, Survey, Digital Experience Monitoring (DEM), Marketing Analytics, E-Commerce Analytics, and Personalization Engines
Reviews
Reviewers' Company Size
Microsoft Clarity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Insights - Web
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
23.8%
Computer Software
16.7%
Marketing and Advertising
14.3%
Non-Profit Organization Management
4.8%
Wholesale
2.4%
Other
38.1%
Marketing and Advertising
19.7%
Internet
8.2%
Retail
6.6%
Information Technology and Services
6.6%
Financial Services
4.9%
Other
54.1%
Most Helpful Reviews
Microsoft Clarity
Most Helpful Favorable Review
Leandro R.
Verified User in Consumer Services
It helps me see the user's level of frustration in addition to heat maps and recordings.
Most Helpful Critical Review
Verified User in Hospital & Health Care
I find the dashboard confusing and contains too many variables to be useful. It would be easier if Clarity started with the "industry best practice" KPI's and let us customize from there. Similarly, drilling down into each area, there are way too many...
VWO Insights - Web
Most Helpful Favorable Review
Jeremy R.
Verified User in Human Resources
Visual Website Optimizer allows you to easily test multiple changes on web pages. It's the best multivariate page testing tool on the web. It's easy to setup different variations of pages and see how conversions occur with different changes.
Most Helpful Critical Review
Verified User in Retail
Continuously had issues creating multi-variant tests. Our traffic was too much, so we needed to sample, which did not provide very effective analysis. Somewhat clunky in the previewing tools
Leandro R.
Verified User in Consumer Services
It helps me see the user's level of frustration in addition to heat maps and recordings.
Jeremy R.
Verified User in Human Resources
Visual Website Optimizer allows you to easily test multiple changes on web pages. It's the best multivariate page testing tool on the web. It's easy to setup different variations of pages and see how conversions occur with different changes.
Verified User in Hospital & Health Care
I find the dashboard confusing and contains too many variables to be useful. It would be easier if Clarity started with the "industry best practice" KPI's and let us customize from there. Similarly, drilling down into each area, there are way too many...
Verified User in Retail
Continuously had issues creating multi-variant tests. Our traffic was too much, so we needed to sample, which did not provide very effective analysis. Somewhat clunky in the previewing tools
Discussions
How can I customize the dashboard to what I would like at a very simplified high level overview?
1 comment
MC
Hi Andrea!
Thanks for the inquiry, we currently don't support this feature. We will take this feedback into consideration for our future roadmap. Read more
What is Microsoft Clarity used for?
1 comment
RM
To monitor the user behaviour of the website and tracking the heatmap of the entire website.Read more
Microsoft Clarity has no more discussions with answers
VWO Insights - Web has no discussions with answers
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