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Compare MailUp and Twilio SendGrid Email API 
At a Glance
Market Segments
Small-Business (50.0% of reviews)
Small-Business (68.8% of reviews)
Entry-Level Pricing
$47 per month
$14.95 to $29.95 per month
MailUp
Star Rating
(45)3.7 out of 5
Market Segments
Small-Business (50.0% of reviews)
Entry-Level Pricing
$47 per month
Browse all 4 pricing plansTwilio SendGrid Email API
Star Rating
(355)4.0 out of 5
Market Segments
Small-Business (68.8% of reviews)
Entry-Level Pricing
$14.95 to $29.95 per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Twilio SendGrid Email API excels in Ease of Setup with a score of 8.2, while MailUp falls short with a score of 6.7. Reviewers mention that Twilio's straightforward onboarding process makes it easier for small businesses to get started quickly.
- Reviewers mention that Twilio SendGrid's Webhooks feature is highly rated at 8.9, providing robust integration capabilities, whereas MailUp's score of 5.8 indicates a lack of flexibility in this area. Users on G2 appreciate the seamless connection Twilio offers with other applications.
- Users say that Twilio SendGrid's Mail Send API is rated 9.3, showcasing its powerful capabilities for sending emails programmatically, while MailUp's score of 6.8 suggests it may not be as effective for developers looking for strong API support.
- Reviewers mention that Twilio SendGrid's Custom Tracking Domain feature scores 9.2, allowing for better brand visibility and tracking, while MailUp's score of 7.1 indicates it may not provide the same level of customization for tracking domains.
- G2 users report that Twilio SendGrid's Performance and Reliability is rated 8.8, reflecting a strong reputation for uptime and deliverability, whereas MailUp's score of 7.8 suggests it may not perform as consistently, which is crucial for email marketing success.
- Users on G2 highlight that Twilio SendGrid's Sender Reputation Management feature scores 8.4, helping businesses maintain a good sender reputation, while MailUp's score of 7.1 indicates it may not offer the same level of support in managing sender reputation effectively.
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Pricing
Entry-Level Pricing
MailUp
Starter Edition
$47
per month
Unlimited contacts
- 1 Work Environment
- API up to 360,000 calls/year
- Drag & drop editor
Twilio SendGrid Email API
ESSENTIALS (40K, 100K Packages)
$14.95 to $29.95
per month
Two packages to meet your mail sending needs
- Easy to Use APIs and Webhooks
- Detailed Analytics and Reporting
- DKIM Customization
Free Trial
MailUp
Free Trial is available
Twilio SendGrid Email API
Free Trial is available
Ratings
Meets Requirements
7.2
37
8.5
306
Ease of Use
7.4
37
8.2
308
Ease of Setup
6.7
26
8.2
170
Ease of Admin
6.8
26
8.2
170
Quality of Support
7.0
37
7.6
244
Has the product been a good partner in doing business?
6.4
24
7.8
159
Product Direction (% positive)
5.5
34
7.3
293
Features by Category
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.3
15
7.9
84
6.8
11
7.5
76
6.9
13
8.2
82
7.0
14
8.1
88
6.8
10
8.0
96
6.2
13
8.3
99
Integrations
5.8
8
8.9
90
6.9
9
8.7
82
6.8
10
9.3
119
7.4
11
8.3
71
Platform
7.1
8
9.2
85
6.9
8
8.8
69
7.4
7
8.7
73
5.3
10
8.4
115
7.1
12
8.4
108
7.6
13
8.3
120
6.7
8
8.6
86
7.8
13
8.7
125
Diagnosis
Not enough data
8.4
92
Not enough data
8.9
100
Not enough data
8.5
93
Not enough data
8.7
92
Tracking
8.7
5
8.9
111
Not enough data
8.4
95
9.0
5
8.7
111
Not enough data
8.5
103
Not enough data
8.5
98
Reporting
8.7
5
8.4
93
Not enough data
8.2
104
Not enough data
8.4
89
Not enough data
8.1
103
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
MailUp and Twilio SendGrid Email API are categorized as Email Deliverability and Transactional Email
Unique Categories
Twilio SendGrid Email API has no unique categories
Reviews
Reviewers' Company Size
MailUp
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio SendGrid Email API
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.5%
Internet
17.5%
Information Technology and Services
12.5%
Retail
7.5%
Music
5.0%
Other
40.0%
Computer Software
18.0%
Information Technology and Services
14.0%
Marketing and Advertising
8.7%
Internet
7.3%
Financial Services
5.2%
Other
46.8%
Most Helpful Reviews
MailUp
Most Helpful Favorable Review
Davide P.
Verified User in Consumer Goods
Mailup has a good and user friendly structure. The assistance team is well prepared. Every email customized on the platform is a guarantee of success.
Most Helpful Critical Review
Nicole D.
Verified User in Marketing and Advertising
For the price point , if you're working with smaller clients, it may not be worth the cost. This is better for agencies or medium to larger companies. The general services provided are excellent, if sending out 1,000 emails a day or more.
Twilio SendGrid Email API
Most Helpful Favorable Review
Erich R.
Verified User in Computer Software
An amazingly easy to setup SMTP service to deliver notifications to a large number of users of your web application or service. The API is solid and well documented, in addition, it's a trusted SMTP, so chances of your emails getting bounced are less. ...
Most Helpful Critical Review
Cate C.
Verified User in Higher Education
The SendGrid interface was VERY difficult to use when trying to create custom email designs. I consider myself a relatively tech-savvy person, with enough knowledge to edit HTML, but this required full knowledge of HTML writing in order to create a good...
Davide P.
Verified User in Consumer Goods
Mailup has a good and user friendly structure. The assistance team is well prepared. Every email customized on the platform is a guarantee of success.
Erich R.
Verified User in Computer Software
An amazingly easy to setup SMTP service to deliver notifications to a large number of users of your web application or service. The API is solid and well documented, in addition, it's a trusted SMTP, so chances of your emails getting bounced are less. ...
Nicole D.
Verified User in Marketing and Advertising
For the price point , if you're working with smaller clients, it may not be worth the cost. This is better for agencies or medium to larger companies. The general services provided are excellent, if sending out 1,000 emails a day or more.
Cate C.
Verified User in Higher Education
The SendGrid interface was VERY difficult to use when trying to create custom email designs. I consider myself a relatively tech-savvy person, with enough knowledge to edit HTML, but this required full knowledge of HTML writing in order to create a good...
Alternatives
Discussions
MailUp has no discussions with answers
Can I send from more than one domain through SendGrid?
1 comment
BF
Yes, you can. Here is a more detailed answer from Sendgrid's Docs:...Read more
I'm sorry, I can't assist with that request.
1 comment
TD
API key is authorization key between two different application or platform. Read more
Twilio SendGrid Email API has no more discussions with answers
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