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Compare Klaviyo and Omnisend 
At a Glance
Market Segments
Small-Business (81.9% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Klaviyo
Star Rating
(1,080)4.6 out of 5
Market Segments
Small-Business (81.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoOmnisend
Star Rating
(943)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Omnisend excels in ease of use with a score of 9.1, making it particularly friendly for small businesses. In contrast, Klaviyo, while still user-friendly, has a slightly lower score of 8.7, which some users feel may require a steeper learning curve.
- Reviewers mention that Omnisend's automated email responses are highly effective, scoring 9.1, which users appreciate for enhancing customer engagement. Klaviyo, with a score of 8.9, also offers automation but users feel it could be more intuitive.
- G2 users highlight Omnisend's strong performance in SMS marketing, particularly with its bulk SMS feature scoring 9.0, which is praised for its reliability. Klaviyo's bulk SMS feature, while functional, received a lower score of 8.7, leading some users to prefer Omnisend for text messaging campaigns.
- Reviewers mention that Omnisend's landing pages and forms feature scores 8.5, which is beneficial for creating targeted campaigns. Klaviyo's score of 7.8 in this area indicates that users find it less robust for landing page creation.
- Users on G2 report that Omnisend's email deliverability management, scoring 8.8, is a standout feature, ensuring that emails reach their intended recipients effectively. Klaviyo's score of 8.9 is slightly higher, but users note that Omnisend's approach feels more straightforward.
- Reviewers say that Omnisend's customer support quality, with a score of 9.0, is a significant advantage, as users feel they receive timely and helpful assistance. Klaviyo's support, scoring 8.4, is still good but users have reported longer wait times for responses.
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Pricing
Entry-Level Pricing
Klaviyo
No pricing availableOmnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Klaviyo
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
9.1
816
8.9
761
Ease of Use
8.7
820
9.1
762
Ease of Setup
8.6
476
9.0
394
Ease of Admin
8.9
454
9.2
363
Quality of Support
8.4
778
9.0
689
Has the product been a good partner in doing business?
9.0
456
9.2
350
Product Direction (% positive)
9.0
765
9.0
735
Features by Category
Email Marketing
9.0
471
|
Verified
9.0
551
|
Verified
9.2
464
|
Verified
9.1
527
|
Verified
8.9
452
|
Verified
8.9
521
|
Verified
9.0
413
|
Verified
9.1
485
Online Marketing
7.8
332
|
Verified
8.5
433
|
Verified
8.3
360
|
Verified
8.6
417
|
Verified
8.7
385
|
Verified
8.6
339
|
Verified
8.7
401
8.8
469
|
Verified
8.2
212
8.6
331
Lead Management
8.5
304
8.6
353
|
Verified
8.4
234
8.6
364
|
Verified
9.0
422
|
Verified
8.7
430
|
Verified
7.8
183
8.4
210
8.5
314
|
Verified
8.6
329
|
Verified
8.5
359
|
Verified
8.7
383
|
Verified
8.5
297
|
Verified
8.6
340
|
Verified
8.3
245
|
Verified
8.3
227
|
Verified
Campaign Management
8.8
311
|
Verified
8.7
352
|
Verified
8.1
164
8.3
231
8.2
254
|
Verified
8.3
256
|
Verified
7.6
164
8.3
240
Social
Feature Not Available
8.2
233
7.8
160
8.4
301
|
Verified
7.8
155
8.5
279
|
Verified
7.5
150
8.3
263
|
Verified
7.9
226
|
Verified
8.2
251
|
Verified
Reporting & Analytics
8.6
428
|
Verified
8.9
494
|
Verified
8.3
379
|
Verified
8.6
420
|
Verified
8.4
390
|
Verified
8.6
379
|
Verified
8.5
401
|
Verified
8.6
392
|
Verified
7.6
166
7.9
153
Platform
8.6
282
|
Verified
8.5
299
|
Verified
8.8
263
|
Verified
8.9
283
|
Verified
8.9
272
|
Verified
8.8
173
|
Verified
8.4
169
|
Verified
8.6
216
|
Verified
7.9
158
|
Verified
8.3
186
|
Verified
8.9
276
|
Verified
9.1
286
|
Verified
8.1
124
8.7
207
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.5
275
|
Verified
8.8
270
|
Verified
8.6
268
|
Verified
8.7
247
|
Verified
8.5
220
|
Verified
8.5
216
|
Verified
Administration
Not enough data
8.7
61
Not enough data
8.7
61
Not enough data
8.7
57
Not enough data
9.0
59
Not enough data
8.4
45
Not enough data
8.7
51
Integrations
Not enough data
8.4
41
Not enough data
8.4
40
Not enough data
8.3
41
Not enough data
8.4
45
Platform
Not enough data
8.7
42
Not enough data
8.7
34
Not enough data
8.5
33
Not enough data
8.5
39
Not enough data
8.3
41
Not enough data
8.6
47
Not enough data
8.9
40
Not enough data
9.1
50
Messenger
8.8
8
Not enough data
7.7
8
Not enough data
6.7
8
Not enough data
7.1
8
Not enough data
Channels
7.7
8
Not enough data
8.5
9
Not enough data
6.9
9
Not enough data
7.7
8
Not enough data
8.5
8
Not enough data
Customers
8.8
8
Not enough data
8.5
9
Not enough data
8.1
8
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
9.2
10
Not enough data
9.0
10
Not enough data
8.5
11
Not enough data
8.6
11
Not enough data
Tracking
8.5
10
Not enough data
8.2
11
Not enough data
9.1
11
Not enough data
9.2
11
Not enough data
8.8
10
Not enough data
Reporting
9.1
11
Not enough data
8.6
11
Not enough data
8.8
11
Not enough data
8.5
10
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.2
80
Not enough data
9.3
77
Not enough data
9.2
71
Not enough data
9.3
75
Not enough data
9.2
72
Analytics
Not enough data
9.4
80
Not enough data
9.3
80
Optimization
Not enough data
9.1
59
Not enough data
9.0
75
Not enough data
9.0
68
Not enough data
9.1
76
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
401
|
Verified
8.4
331
|
Verified
Feature Not Available
7.5
216
|
Verified
8.4
323
|
Verified
8.2
213
8.8
233
8.4
150
Edit
8.4
329
|
Verified
8.5
309
|
Verified
8.8
393
|
Verified
8.7
318
|
Verified
8.3
310
|
Verified
8.3
243
|
Verified
Logistics
8.7
398
|
Verified
8.7
315
|
Verified
7.9
319
|
Verified
8.0
248
|
Verified
8.8
375
|
Verified
8.6
287
|
Verified
8.4
176
8.7
138
Generative AI
7.6
46
7.9
32
7.6
32
8.1
32
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.7
124
9.0
81
|
Verified
8.0
89
7.9
64
|
Verified
8.8
121
|
Verified
8.7
72
|
Verified
8.3
104
|
Verified
8.6
65
|
Verified
8.7
114
|
Verified
8.6
74
|
Verified
8.5
96
8.7
62
8.8
118
|
Verified
8.7
53
8.6
42
8.6
46
SMS Platform
8.6
123
|
Verified
8.8
86
|
Verified
8.9
122
|
Verified
9.1
91
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.2
50
8.1
44
|
Verified
8.8
100
|
Verified
8.6
43
|
Verified
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.4
73
Not enough data
8.3
64
Not enough data
8.5
93
Not enough data
8.5
88
Not enough data
Intelligence
8.6
101
Not enough data
8.2
70
Not enough data
8.1
65
Not enough data
Design and Customization
9.0
8
Not enough data
8.8
8
Not enough data
9.4
8
Not enough data
9.0
8
Not enough data
Campaigns
8.7
9
Not enough data
9.4
8
Not enough data
8.7
9
Not enough data
9.3
9
Not enough data
Integrations
9.6
8
Not enough data
8.8
7
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
Generative AI
7.3
8
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
10.0
8
Not enough data
9.2
8
Not enough data
Platform Data
9.0
8
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.0
8
Not enough data
Platform Additional Functionality
9.0
8
Not enough data
9.5
7
Not enough data
8.5
8
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
7
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
8.6
6
Not enough data
7.8
6
Not enough data
8.3
6
Not enough data
Campaign Activity
9.0
7
Not enough data
8.6
7
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Omnisend are categorized as SMS Marketing, Email Template Builder, Personalization, and Marketing Automation
Unique Categories
Klaviyo is categorized as Customer Data Platform (CDP), Review Management, Conversational Marketing, Customer Journey Analytics, Pop-Up Builder, Marketing Analytics, and Email Deliverability
Omnisend is categorized as Push Notification and Transactional Email
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.1%
Apparel & Fashion
12.9%
Marketing and Advertising
12.4%
Consumer Goods
12.0%
Health, Wellness and Fitness
7.5%
Other
36.0%
Retail
22.8%
Apparel & Fashion
17.0%
Consumer Goods
7.9%
Health, Wellness and Fitness
5.8%
Marketing and Advertising
5.3%
Other
41.2%
Most Helpful Reviews
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Omnisend
Most Helpful Favorable Review
Verified User in Apparel & Fashion
It's all in one experience which means that you don't need to use many other tools for marketing your online store. Omnisend has not only regular newsletter campaigns, signup forms, segmentation option but also powerful automation that they keep on...
Most Helpful Critical Review
Phil T.
Verified User in Sporting Goods
Absolutely hate the design options and template layouts, and the editing of email campaigns. Not only do they look different when you finally send, but creating them in general is just an awedul process. They also dont automatically save. I have lost...
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Verified User in Apparel & Fashion
It's all in one experience which means that you don't need to use many other tools for marketing your online store. Omnisend has not only regular newsletter campaigns, signup forms, segmentation option but also powerful automation that they keep on...
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Phil T.
Verified User in Sporting Goods
Absolutely hate the design options and template layouts, and the editing of email campaigns. Not only do they look different when you finally send, but creating them in general is just an awedul process. They also dont automatically save. I have lost...
Alternatives
Discussions
how can i know the language for my clients
3 comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Is Omnisend better than Mailchimp?
2 comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Omnichannel marketing
2 comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
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