Introducing G2.ai, the future of software buying.Try now
- Home
- ...
- Email Marketing Software
- Intuit Mailchimp Email Marketing
- Klaviyo
- Intuit Mailchimp Email Marketing-vs-Klaviyo
Compare Intuit Mailchimp Email Marketing and Klaviyo 
At a Glance
Market Segments
Small-Business (71.7% of reviews)
Small-Business (81.9% of reviews)
Entry-Level Pricing
$0.00
No pricing available
Intuit Mailchimp Email Marketing
Star Rating
(12,744)4.3 out of 5
Market Segments
Small-Business (71.7% of reviews)
Entry-Level Pricing
$0.00
Browse all 4 pricing plansKlaviyo
Star Rating
(1,080)4.6 out of 5
Market Segments
Small-Business (81.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Intuit Mailchimp Email Marketing has a strong entry-level price point at $0.00, making it accessible for small businesses, while Klaviyo's pricing structure is not specified, which may deter budget-conscious users.
- Reviewers mention that Klaviyo excels in meeting requirements with a score of 9.1, highlighting its advanced segmentation and automation features, while Intuit Mailchimp Email Marketing scores slightly lower at 8.7, indicating it may lack some of the more sophisticated tools that Klaviyo offers.
- Users on G2 say that both platforms have an ease of use score of 8.7, but Klaviyo's user interface is often praised for its intuitive design, making it easier for users to navigate complex campaigns compared to Mailchimp.
- Reviewers mention that Klaviyo has a higher quality of support score at 8.4, with many users appreciating the responsive customer service and extensive documentation, while Intuit Mailchimp Email Marketing's support is rated lower at 8.0, suggesting some users may experience delays in assistance.
- G2 users report that Klaviyo has a better product direction score of 9.0, indicating a strong commitment to innovation and user feedback, whereas Intuit Mailchimp Email Marketing's score of 7.8 suggests it may not be evolving as rapidly to meet user needs.
- Users say that both platforms have the same ease of setup score of 8.6, but Klaviyo's onboarding process is often highlighted as more streamlined, allowing users to get campaigns up and running faster than with Intuit Mailchimp Email Marketing.
Featured Products
Sponsored
Reaktion
(5)
Marketing Automation
Visit Website
Sponsored
Klaviyo
(1036)
Marketing Automation
Visit Website
Sponsored
Glia
(55)
Marketing Automation
Visit Website
Pricing
Entry-Level Pricing
Intuit Mailchimp Email Marketing
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Klaviyo
No pricing availableFree Trial
Intuit Mailchimp Email Marketing
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.7
10,971
9.1
816
Ease of Use
8.7
11,038
8.7
820
Ease of Setup
8.6
5,130
8.6
476
Ease of Admin
8.7
5,075
8.9
454
Quality of Support
8.0
8,341
8.4
778
Has the product been a good partner in doing business?
8.6
4,601
9.0
456
Product Direction (% positive)
7.8
10,718
9.0
765
Features by Category
Email Marketing
8.9
8600
|
Verified
Not enough data
8.3
8730
|
Verified
Not enough data
8.7
7817
|
Verified
Not enough data
8.7
8777
|
Verified
Not enough data
9.0
8651
|
Verified
Not enough data
8.6
8281
|
Verified
Not enough data
8.4
6355
|
Verified
Not enough data
8.4
1291
|
Verified
Not enough data
8.0
1061
|
Verified
Not enough data
Reporting & Analytics
8.2
4776
|
Verified
Not enough data
8.6
7627
|
Verified
Not enough data
Generative AI
7.3
113
Not enough data
7.3
112
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.5
3379
|
Verified
Not enough data
8.3
2313
|
Verified
Not enough data
8.3
2122
|
Verified
Not enough data
8.2
516
|
Verified
Not enough data
8.3
635
|
Verified
Not enough data
8.3
490
|
Verified
Not enough data
Email Marketing
Not enough data
9.0
471
|
Verified
Not enough data
9.2
464
|
Verified
Not enough data
8.9
452
|
Verified
Not enough data
9.0
413
|
Verified
Online Marketing
Not enough data
7.8
332
|
Verified
Not enough data
8.3
360
|
Verified
Not enough data
8.7
385
|
Verified
Not enough data
8.7
401
Not enough data
8.2
212
Lead Management
Not enough data
8.5
304
Not enough data
8.4
234
Not enough data
9.0
422
|
Verified
Not enough data
7.8
183
Not enough data
8.5
314
|
Verified
Not enough data
8.5
359
|
Verified
Not enough data
8.5
297
|
Verified
Not enough data
8.3
245
|
Verified
Campaign Management
Not enough data
8.8
311
|
Verified
Not enough data
8.1
164
Not enough data
8.2
254
|
Verified
Not enough data
7.6
164
Social
Not enough data
Feature Not Available
Not enough data
7.8
160
Not enough data
7.8
155
Not enough data
7.5
150
Not enough data
7.9
226
|
Verified
Reporting & Analytics
Not enough data
8.6
428
|
Verified
Not enough data
8.3
379
|
Verified
Not enough data
8.4
390
|
Verified
Not enough data
8.5
401
|
Verified
Not enough data
7.6
166
Platform
Not enough data
8.6
282
|
Verified
Not enough data
8.8
263
|
Verified
Not enough data
8.9
272
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
7.9
158
|
Verified
Not enough data
8.9
276
|
Verified
Not enough data
8.1
124
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.5
275
|
Verified
Not enough data
8.6
268
|
Verified
Not enough data
8.5
220
|
Verified
Administration
8.1
65
Not enough data
7.6
54
Not enough data
8.0
56
Not enough data
8.3
55
Not enough data
8.1
57
Not enough data
7.8
57
Not enough data
Integrations
8.2
51
Not enough data
8.6
51
Not enough data
9.0
66
Not enough data
7.8
45
Not enough data
Platform
8.4
49
Not enough data
8.5
45
Not enough data
8.3
39
Not enough data
8.3
65
Not enough data
8.6
58
Not enough data
8.5
75
Not enough data
7.9
54
Not enough data
8.8
75
Not enough data
Messenger
Not enough data
8.8
8
Not enough data
7.7
8
Not enough data
6.7
8
Not enough data
7.1
8
Channels
Not enough data
7.7
8
Not enough data
8.5
9
Not enough data
6.9
9
Not enough data
7.7
8
Not enough data
8.5
8
Customers
Not enough data
8.8
8
Not enough data
8.5
9
Not enough data
8.1
8
Not enough data
8.3
8
Not enough data
8.1
8
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.3
451
9.2
10
8.5
495
9.0
10
8.4
156
8.5
11
8.6
536
8.6
11
Tracking
8.8
655
8.5
10
8.5
576
8.2
11
8.6
690
9.1
11
8.6
647
9.2
11
8.5
599
8.8
10
Reporting
8.8
707
9.1
11
8.6
554
8.6
11
8.7
576
8.8
11
8.5
530
8.5
10
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.5
14
Not enough data
9.0
14
Not enough data
8.6
14
Not enough data
Formatting
8.6
14
Not enough data
9.0
14
Not enough data
8.7
14
Not enough data
Content
9.0
14
Not enough data
8.7
14
Not enough data
8.6
14
Not enough data
Product Type
8.9
14
Not enough data
8.9
14
Not enough data
Generative AI
9.1
13
Not enough data
8.5
13
Not enough data
Templates
Not enough data
8.6
401
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
323
|
Verified
Not enough data
8.8
233
Edit
Not enough data
8.4
329
|
Verified
Not enough data
8.8
393
|
Verified
Not enough data
8.3
310
|
Verified
Logistics
Not enough data
8.7
398
|
Verified
Not enough data
7.9
319
|
Verified
Not enough data
8.8
375
|
Verified
Not enough data
8.4
176
Generative AI
Not enough data
7.6
46
Not enough data
7.6
32
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.7
124
Not enough data
8.0
89
Not enough data
8.8
121
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.7
114
|
Verified
Not enough data
8.5
96
Not enough data
8.8
118
|
Verified
Not enough data
8.6
42
SMS Platform
Not enough data
8.6
123
|
Verified
Not enough data
8.9
122
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
50
Not enough data
8.8
100
|
Verified
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.9
16
Not enough data
7.6
18
Not enough data
8.7
17
Not enough data
8.7
20
Not enough data
8.1
18
Not enough data
Platform Data
8.7
19
Not enough data
8.7
18
Not enough data
8.7
17
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.4
73
Not enough data
8.3
64
Not enough data
8.5
93
Not enough data
8.5
88
Intelligence
Not enough data
8.6
101
Not enough data
8.2
70
Not enough data
8.1
65
Design and Customization
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
9.4
8
Not enough data
9.0
8
Campaigns
Not enough data
8.7
9
Not enough data
9.4
8
Not enough data
8.7
9
Not enough data
9.3
9
Integrations
Not enough data
9.6
8
Not enough data
8.8
7
Not enough data
9.0
8
Not enough data
8.3
8
Generative AI
Not enough data
7.3
8
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
10.0
8
Not enough data
9.2
8
Platform Data
Not enough data
9.0
8
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.0
8
Platform Additional Functionality
Not enough data
9.0
8
Not enough data
9.5
7
Not enough data
8.5
8
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
7
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
8.6
6
Not enough data
7.8
6
Not enough data
8.3
6
Campaign Activity
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.3
7
Not enough data
8.3
6
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Intuit Mailchimp Email Marketing and Klaviyo are categorized as Email Deliverability
Unique Categories
Intuit Mailchimp Email Marketing is categorized as AI Writing Assistant, Email Marketing, Transactional Email, and Email Testing
Reviews
Reviewers' Company Size
Intuit Mailchimp Email Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Non-Profit Organization Management
5.8%
Information Technology and Services
4.8%
Computer Software
4.5%
Education Management
3.3%
Other
66.4%
Retail
19.1%
Apparel & Fashion
12.9%
Marketing and Advertising
12.4%
Consumer Goods
12.0%
Health, Wellness and Fitness
7.5%
Other
36.0%
Most Helpful Reviews
Intuit Mailchimp Email Marketing
Most Helpful Favorable Review
Shivani S.
Verified User in Consumer Electronics
I like the way that I can prepare promotional mails on mailchimp using already integrated mail templates within the mailchimp. It provides excellent service in terms of mail distribution and data entry during the process of mail preparing. I can automate my...
Most Helpful Critical Review
Christian K.
Verified User in Leisure, Travel & Tourism
Customer service does not know their own terms and conditions but seem to make stuff up on the fly. Even after I sent the T&Cs back to them they still answered with something else.
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Shivani S.
Verified User in Consumer Electronics
I like the way that I can prepare promotional mails on mailchimp using already integrated mail templates within the mailchimp. It provides excellent service in terms of mail distribution and data entry during the process of mail preparing. I can automate my...
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Christian K.
Verified User in Leisure, Travel & Tourism
Customer service does not know their own terms and conditions but seem to make stuff up on the fly. Even after I sent the T&Cs back to them they still answered with something else.
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Alternatives
Discussions
What is the best alternative to Mailchimp?
9 comments
SA
I would say Brevo is a good alternativeRead more
What kind of platform is Mailchimp?
6 comments
TT
Mailchimp is an email marketing and automation platform.Read more
What is the best way to implement Mailchimp with Wordpress to get maximum email subscribers?
4 comments
RS
If you're using an organic way to collect emails, you can use any of the pop software's available in the marketplace such as optinmonk or poptin. If you have...Read more
how can i know the language for my clients
3 comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
