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Compare Insider and Salesforce Data Cloud 
At a Glance
Market Segments
Mid-Market (45.2% of reviews)
Mid-Market (47.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider
Star Rating
(1,161)4.8 out of 5
Market Segments
Mid-Market (45.2% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderSalesforce Data Cloud
Star Rating
(69)4.4 out of 5
Market Segments
Mid-Market (47.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Salesforce Data CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Insider excels in Email Marketing, particularly in Building and Personalizing Emails and Automated Email Responses, with a score of 9.7, while Salesforce CDP falls short in this area with lower ratings for similar features.
- Reviewers mention that Insider's Visitor Behavior Monitoring and Dynamic Segmentation features are highly rated at 9.5, providing robust tools for tracking and targeting users effectively, whereas Salesforce CDP's capabilities in these areas are rated lower, indicating less effectiveness.
- G2 users highlight Insider's superior Quality of Support with a score of 9.6, stating that the support team is responsive and helpful, while Salesforce CDP's support is rated at 8.8, suggesting a less satisfactory experience for users needing assistance.
- Users on G2 report that Insider's Data Enrichment feature is rated at 9.5, allowing for comprehensive customer profiles, while Salesforce CDP's similar feature is rated significantly lower at 8.3, indicating a potential gap in data management capabilities.
- Reviewers say that Insider's Personalization features, including the Recommendation Engine and Triggered Content, are highly effective, scoring 9.7, while Salesforce CDP's personalization tools are rated lower, suggesting less impact on user engagement.
- Users report that Insider's Ease of Use is rated at 9.5, making it user-friendly for marketers, while Salesforce CDP's score of 8.2 indicates a steeper learning curve, which could hinder adoption among teams.
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Pricing
Entry-Level Pricing
Insider
No pricing availableSalesforce Data Cloud
No pricing availableFree Trial
Insider
Free Trial is available
Salesforce Data Cloud
No trial information availableRatings
Meets Requirements
9.4
1,047
8.9
42
Ease of Use
9.4
1,053
8.1
52
Ease of Setup
9.1
510
7.2
29
Ease of Admin
9.1
272
9.1
11
Quality of Support
9.6
1,047
8.7
41
Has the product been a good partner in doing business?
9.5
272
9.2
11
Product Direction (% positive)
9.8
997
8.5
40
Features by Category
Email Marketing
9.6
475
Not enough data
9.6
453
Not enough data
9.6
455
Not enough data
9.7
397
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
492
Not enough data
9.6
506
Not enough data
9.6
496
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
471
Not enough data
9.5
469
Not enough data
9.6
505
Not enough data
Feature Not Available
Not enough data
9.5
445
Not enough data
9.6
410
Not enough data
9.5
454
Not enough data
9.6
440
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
412
Not enough data
9.4
421
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.5
497
Not enough data
9.4
497
Not enough data
9.4
489
Not enough data
9.4
487
Not enough data
9.2
391
Not enough data
Platform
9.6
489
Not enough data
Feature Not Available
Not enough data
9.6
473
Not enough data
9.5
409
Not enough data
9.4
417
Not enough data
9.6
454
Not enough data
9.5
394
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.4
460
Not enough data
9.4
458
Not enough data
9.5
425
Not enough data
Visitor Behavior
9.5
556
Not enough data
9.6
574
Not enough data
9.5
525
Not enough data
Templates
9.5
536
Not enough data
9.6
579
Not enough data
9.6
573
Not enough data
Personalization
9.6
560
Not enough data
9.6
551
Not enough data
9.6
563
Not enough data
9.5
499
Not enough data
9.6
546
Not enough data
9.6
546
Not enough data
9.6
574
Not enough data
9.6
562
Not enough data
Multichannel
9.7
564
Not enough data
9.5
501
Not enough data
9.6
564
Not enough data
Administration
9.6
565
Not enough data
9.4
580
Not enough data
9.5
558
Not enough data
9.4
557
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.7
585
Not enough data
9.6
563
Not enough data
Targeting
9.7
578
Not enough data
9.6
552
Not enough data
Triggered Content
9.5
491
Not enough data
9.6
486
Not enough data
9.7
540
Not enough data
Personalized Content
9.7
529
Not enough data
9.7
508
Not enough data
9.6
564
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.7
67
Not enough data
9.6
66
Not enough data
9.6
66
Not enough data
9.6
66
Not enough data
9.5
69
Not enough data
9.5
68
Not enough data
9.7
66
Not enough data
9.5
67
Not enough data
SMS Platform
9.5
66
Not enough data
9.6
66
Not enough data
9.6
64
Not enough data
Feature Not Available
Not enough data
9.5
69
Not enough data
9.5
68
Not enough data
Agentic AI - SMS Marketing
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
Data Sourcing
9.5
569
|
Verified
8.3
5
9.5
558
|
Verified
9.3
5
9.6
362
9.3
5
9.6
585
|
Verified
8.7
5
Intelligence
9.5
591
|
Verified
8.7
5
9.5
565
|
Verified
8.3
5
9.6
557
|
Verified
8.3
5
Platform Basics
9.5
623
|
Verified
Not enough data
9.5
623
|
Verified
Not enough data
Platform Data
9.5
608
|
Verified
Not enough data
9.4
590
|
Verified
Not enough data
9.4
624
|
Verified
Not enough data
9.3
594
Not enough data
Platform Additional Functionality
9.5
597
|
Verified
Not enough data
9.5
595
|
Verified
Not enough data
9.5
582
Not enough data
Agentic AI - Customer Journey Analytics
7.7
8
Not enough data
7.7
8
Not enough data
7.9
8
Not enough data
7.9
8
Not enough data
Search Setup
9.7
48
Not enough data
9.8
49
Not enough data
9.7
48
Not enough data
9.9
46
Not enough data
Product Discovery
9.8
51
Not enough data
9.8
50
Not enough data
9.7
49
Not enough data
9.8
44
Not enough data
9.9
47
Not enough data
Integration
9.7
50
Not enough data
9.9
45
Not enough data
9.8
47
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.5
35
Not enough data
9.6
36
Not enough data
9.6
34
Not enough data
9.7
34
Not enough data
9.8
34
Not enough data
9.4
34
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.8
33
Not enough data
9.6
33
Not enough data
9.6
32
Not enough data
9.5
32
Not enough data
Conversational AI - Conversational Commerce Platforms
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Platform integration - Conversational Commerce Platforms
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
8.7
5
Not enough data
9.0
5
Not enough data
Agentic AI - Personalization
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
Analysis
9.3
584
Not enough data
9.5
647
Not enough data
9.3
518
|
Verified
Not enough data
9.4
558
|
Verified
Not enough data
Campaigns
9.4
541
|
Verified
Not enough data
9.7
651
|
Verified
Not enough data
9.5
446
Not enough data
9.3
449
Not enough data
9.6
524
|
Verified
Not enough data
9.6
609
|
Verified
Not enough data
Engagement
9.6
586
Not enough data
Platform
9.6
628
Not enough data
9.5
583
|
Verified
Not enough data
9.5
502
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Insider and Salesforce Data Cloud are categorized as Customer Data Platform (CDP)
Unique Categories
Salesforce Data Cloud has no unique categories
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.6%
Apparel & Fashion
10.2%
Marketing and Advertising
3.9%
Cosmetics
3.8%
Consumer Electronics
3.6%
Other
52.1%
Information Technology and Services
12.1%
Marketing and Advertising
9.1%
Computer Software
9.1%
Financial Services
7.6%
Pharmaceuticals
6.1%
Other
56.1%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Cosmetics
Often error and not very easy to use. Too many flow when there is an error. The reporting is not really clear on where the incremental value is coming from, CR uplift etc.
Salesforce Data Cloud
Most Helpful Favorable Review
Sausan R.
Verified User in Hospital & Health Care
The time when tasks are due. So, you dont have to remember to do the tasks; SalesForce will prompt you when its due date.
Most Helpful Critical Review
Verified User in Consulting
1. Data quality management 2. Performance with large data sets
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Sausan R.
Verified User in Hospital & Health Care
The time when tasks are due. So, you dont have to remember to do the tasks; SalesForce will prompt you when its due date.
Verified User in Cosmetics
Often error and not very easy to use. Too many flow when there is an error. The reporting is not really clear on where the incremental value is coming from, CR uplift etc.
Verified User in Consulting
1. Data quality management 2. Performance with large data sets
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Salesforce Data Cloud has no discussions with answers
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