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Compare Insider and MoEngage 
At a Glance
Market Segments
Mid-Market (45.3% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
No pricing available
Free Upto 10,000 Monthly Tracked Users (MTUs)
Insider
Star Rating
(1,162)4.8 out of 5
Market Segments
Mid-Market (45.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderMoEngage
Star Rating
(507)4.5 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Insider excels in email marketing capabilities, particularly in "Building and Personalizing Emails" with a score of 9.7, while MoEngage falls behind with a score of 8.8. Reviewers mention that Insider's templates and customization options are more intuitive and user-friendly.
- Reviewers mention that Insider's "Quality of Support" is rated at 9.6, significantly higher than MoEngage's 9.0. Users on G2 appreciate the responsiveness and helpfulness of Insider's support team, which they feel enhances their overall experience.
- G2 users highlight that Insider's "Automated Email Responses" feature scores 9.7, showcasing its effectiveness in engaging users automatically, whereas MoEngage's score of 8.7 indicates room for improvement in this area.
- Users say that Insider's "Dynamic Content" feature, rated at 9.6, allows for more personalized marketing strategies compared to MoEngage's score of 8.5. Reviewers mention that this capability helps in tailoring messages to specific audience segments effectively.
- Reviewers mention that Insider's "Campaign Analysis" feature scores 9.5, indicating robust analytics capabilities that help users track performance effectively, while MoEngage's score of 8.9 suggests it may not provide as comprehensive insights.
- Users report that Insider's "Segmentation" capabilities, rated at 9.6, are superior to MoEngage's 9.1, allowing for more precise targeting of campaigns. Reviewers appreciate the ease of creating detailed segments based on user behavior and demographics.
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Pricing
Entry-Level Pricing
Insider
No pricing availableMoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Insider
Free Trial is available
MoEngage
Free Trial is available
Ratings
Meets Requirements
9.4
1,048
8.8
397
Ease of Use
9.4
1,054
9.0
428
Ease of Setup
9.1
511
8.9
224
Ease of Admin
9.1
273
8.8
150
Quality of Support
9.6
1,048
9.0
398
Has the product been a good partner in doing business?
9.5
273
9.2
150
Product Direction (% positive)
9.8
998
9.6
394
Features by Category
Email Marketing
9.6
476
8.8
155
|
Verified
9.6
454
8.9
152
|
Verified
9.6
456
8.7
156
|
Verified
9.7
398
8.7
128
|
Verified
Online Marketing
Feature Not Available
8.5
95
9.6
493
8.5
134
|
Verified
9.6
507
8.8
155
|
Verified
9.6
497
8.7
137
|
Verified
Feature Not Available
Feature Not Available
Lead Management
9.5
472
8.7
104
9.5
470
8.6
121
9.6
506
9.1
158
Feature Not Available
Feature Not Available
9.5
446
8.3
100
9.6
411
8.6
126
9.5
455
8.6
114
9.6
441
8.4
101
Campaign Management
Feature Not Available
8.5
127
Feature Not Available
Feature Not Available
Feature Not Available
8.5
113
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
9.4
413
Feature Not Available
9.4
422
8.2
104
Feature Not Available
7.9
97
|
Verified
Feature Not Available
8.2
95
|
Verified
Reporting & Analytics
9.5
498
8.7
176
|
Verified
9.4
498
8.5
150
|
Verified
9.4
490
8.4
136
|
Verified
9.4
488
8.4
135
|
Verified
9.2
392
Feature Not Available
Platform
9.6
490
8.6
127
|
Verified
Feature Not Available
8.5
114
|
Verified
9.6
474
8.9
129
|
Verified
9.5
410
8.3
85
|
Verified
9.4
418
8.5
104
9.6
455
8.9
121
|
Verified
9.4
395
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.4
461
8.7
140
|
Verified
9.4
459
8.7
127
|
Verified
9.5
426
8.1
96
|
Verified
Administration
Not enough data
9.0
38
Not enough data
9.1
37
Not enough data
8.4
39
Not enough data
9.5
37
Not enough data
8.3
37
Not enough data
9.1
38
Integrations
Not enough data
9.0
34
Not enough data
8.8
36
Not enough data
9.0
35
Not enough data
8.5
34
Platform
Not enough data
8.9
35
Not enough data
8.5
36
Not enough data
8.5
36
Not enough data
8.7
35
Not enough data
8.9
36
Not enough data
9.1
36
Not enough data
9.1
36
Not enough data
9.2
36
User Identification
Not enough data
8.9
85
Not enough data
9.2
99
Not enough data
8.9
74
Tracking & Reporting
Not enough data
9.0
94
Not enough data
8.9
97
Not enough data
8.8
97
Not enough data
9.0
98
Not enough data
8.6
94
Not enough data
8.9
95
Metrics
Not enough data
9.2
86
Not enough data
8.9
70
Not enough data
9.1
84
Not enough data
8.8
76
Not enough data
9.0
84
Visitor Behavior
9.5
556
9.2
52
9.6
574
9.1
57
|
Verified
9.5
525
8.8
42
Templates
9.5
536
9.1
41
|
Verified
9.6
579
9.1
55
|
Verified
9.6
573
9.1
53
|
Verified
Personalization
9.6
560
8.9
51
|
Verified
9.6
551
9.0
46
|
Verified
9.6
563
8.9
50
|
Verified
9.5
499
9.0
43
9.6
546
8.9
46
|
Verified
9.6
546
9.0
46
|
Verified
9.6
574
9.1
55
|
Verified
9.6
562
8.9
55
|
Verified
Multichannel
9.7
564
8.9
50
|
Verified
9.5
501
9.2
56
|
Verified
9.6
564
9.4
52
|
Verified
Administration
9.6
565
9.2
58
|
Verified
9.4
580
9.1
58
|
Verified
9.5
558
9.0
56
|
Verified
9.4
557
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.9
210
Not enough data
9.2
222
Not enough data
8.9
208
Not enough data
9.1
228
Not enough data
9.2
220
Analytics
Not enough data
8.7
219
Not enough data
8.7
217
Optimization
Not enough data
8.8
208
Not enough data
8.8
216
Not enough data
8.6
204
Not enough data
8.6
186
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.7
585
9.3
25
9.6
563
9.3
29
Targeting
9.7
578
9.3
27
9.6
552
8.9
26
Triggered Content
9.5
491
8.6
22
9.6
486
9.2
28
9.7
540
9.4
26
Personalized Content
9.7
529
8.7
24
9.7
508
8.8
19
9.6
564
8.9
19
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.7
67
8.9
28
9.6
66
Feature Not Available
9.6
66
8.9
29
9.6
66
Feature Not Available
9.5
69
8.2
27
9.5
68
7.0
25
9.7
66
9.0
26
9.5
67
8.9
26
SMS Platform
9.5
66
8.7
27
9.6
66
8.9
28
9.6
64
8.5
26
Feature Not Available
8.0
24
9.5
69
8.3
23
9.5
68
8.8
23
Agentic AI - SMS Marketing
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
Data Sourcing
9.5
569
|
Verified
Not enough data
9.5
558
|
Verified
Not enough data
9.6
362
Not enough data
9.6
585
|
Verified
Not enough data
Intelligence
9.5
591
|
Verified
Not enough data
9.5
565
|
Verified
Not enough data
9.6
557
|
Verified
Not enough data
Platform Basics
Not enough data
8.9
113
Not enough data
8.9
117
Not enough data
8.8
105
Not enough data
Feature Not Available
Not enough data
9.0
45
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.5
624
|
Verified
9.1
168
|
Verified
9.5
624
|
Verified
8.9
170
|
Verified
Platform Data
9.5
609
|
Verified
8.8
168
|
Verified
9.4
591
|
Verified
8.7
162
|
Verified
9.3
625
|
Verified
8.9
180
|
Verified
9.3
595
8.8
165
|
Verified
Platform Additional Functionality
9.5
598
|
Verified
8.9
172
|
Verified
9.5
596
|
Verified
8.7
165
|
Verified
9.5
583
8.7
160
|
Verified
Agentic AI - Customer Journey Analytics
7.7
8
Not enough data
7.7
8
Not enough data
7.9
8
Not enough data
7.9
8
Not enough data
Search Setup
9.7
48
Not enough data
9.8
49
Not enough data
9.7
48
Not enough data
9.9
46
Not enough data
Product Discovery
9.8
51
Not enough data
9.8
50
Not enough data
9.7
49
Not enough data
9.8
44
Not enough data
9.9
47
Not enough data
Integration
9.7
50
Not enough data
9.9
45
Not enough data
9.8
47
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.6
82
Not enough data
8.4
97
Not enough data
8.8
98
Experimental Design
Not enough data
8.6
79
Not enough data
8.5
77
Not enough data
8.6
93
Analytics
Not enough data
8.9
109
Not enough data
8.4
73
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
15
Not enough data
9.0
15
Not enough data
9.3
15
Customization - Notification Infrastructure
Not enough data
9.1
16
Not enough data
9.3
17
Not enough data
9.2
16
WhatsApp Messaging - WhatsApp Marketing
9.5
35
9.4
11
9.6
36
9.2
11
9.6
34
8.9
11
9.7
34
8.9
11
9.8
34
9.2
11
9.4
34
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
9.8
33
9.4
11
9.6
33
9.4
11
9.6
32
9.4
11
9.5
32
9.5
11
Conversational AI - Conversational Commerce Platforms
8.3
6
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
Platform integration - Conversational Commerce Platforms
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
8.7
5
Not enough data
9.0
5
Not enough data
Agentic AI - Personalization
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
Analysis
9.3
584
8.8
109
9.5
647
8.9
130
|
Verified
9.3
518
|
Verified
8.2
116
9.4
558
|
Verified
8.7
120
Campaigns
9.4
541
|
Verified
8.4
88
|
Verified
9.7
651
|
Verified
9.3
134
|
Verified
9.5
446
8.6
78
|
Verified
9.3
449
7.9
60
9.6
524
|
Verified
8.9
115
9.6
609
|
Verified
9.2
133
Engagement
9.6
586
8.4
89
Platform
9.6
628
8.8
116
9.5
583
|
Verified
8.8
108
|
Verified
9.5
502
8.6
75
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.7
110
|
Verified
Not enough data
8.9
130
|
Verified
Not enough data
8.8
137
|
Verified
Not enough data
9.0
127
|
Verified
Not enough data
8.3
94
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.0
159
|
Verified
Not enough data
9.0
160
|
Verified
Not enough data
8.8
139
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.6
123
|
Verified
Not enough data
8.6
119
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
86
Not enough data
8.9
70
Not enough data
9.1
84
Not enough data
8.8
76
Not enough data
9.0
84
Categories
Categories
Shared Categories
Insider and MoEngage are categorized as Personalization, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Insider is categorized as E-Commerce Search, Customer Data Platform (CDP), and Conversational Commerce Platforms
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, Push Notification, A/B Testing, Marketing Analytics, Mobile App Analytics, Transactional Email, and Proactive Notification
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.5%
Apparel & Fashion
10.2%
Marketing and Advertising
3.9%
Cosmetics
3.8%
Consumer Electronics
3.6%
Other
52.1%
Financial Services
12.8%
Online Media
7.5%
Education Management
7.5%
Retail
5.9%
Marketing and Advertising
5.5%
Other
60.7%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Arda K.
Verified User in Apparel & Fashion
We find the reporting a little complicated, and often need to turn to Insider’s support team to help us understand the performance metrics. We would like to be able to do this ourselves.
MoEngage
Most Helpful Favorable Review
Hafsal M.
Verified User in E-Learning
MoEngage brings us better analytics than it's competitors with data-oriented features, user-centric components, multiple design features and campaign customisation. The support team at MoEngage really did help us navigate through the challenges and...
Most Helpful Critical Review
Lily D.
Verified User in Information Technology and Services
I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer...
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Hafsal M.
Verified User in E-Learning
MoEngage brings us better analytics than it's competitors with data-oriented features, user-centric components, multiple design features and campaign customisation. The support team at MoEngage really did help us navigate through the challenges and...
Arda K.
Verified User in Apparel & Fashion
We find the reporting a little complicated, and often need to turn to Insider’s support team to help us understand the performance metrics. We would like to be able to do this ourselves.
Lily D.
Verified User in Information Technology and Services
I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer...
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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