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Compare HighLevel and Zoho CRM 
At a Glance
Market Segments
Small-Business (96.6% of reviews)
Small-Business (61.9% of reviews)
Entry-Level Pricing
$297.00 Per Month
Free
HighLevel
Star Rating
(499)4.6 out of 5
Market Segments
Small-Business (96.6% of reviews)
Entry-Level Pricing
$297.00 Per Month
Free Trial is available
Learn more about HighLevelZoho CRM
Star Rating
(2,796)4.1 out of 5
Market Segments
Small-Business (61.9% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HighLevel excels in Opportunity & Pipeline Management with a score of 9.0, while Zoho CRM trails behind at 8.1. Reviewers mention that HighLevel's intuitive pipeline visualization and tracking features significantly enhance their sales processes.
- Reviewers mention that HighLevel's Email Marketing capabilities are superior, scoring 8.8 compared to Zoho CRM's 8.0. Users appreciate HighLevel's automation features and customizable templates, which streamline their email campaigns effectively.
- Users on G2 highlight that HighLevel offers better Campaign Management tools, scoring 8.9 versus Zoho CRM's 7.9. Reviewers say that HighLevel's ability to integrate various marketing channels into a single campaign dashboard is a game-changer for their marketing strategies.
- G2 users report that Zoho CRM shines in Contact & Account Management with a score of 8.5, slightly lower than HighLevel's 8.7. However, users mention that Zoho's detailed contact profiles and segmentation options provide a more comprehensive view of customer interactions.
- Reviewers mention that HighLevel's Workflow Capability is impressive, scoring 8.9 compared to Zoho CRM's 8.1. Users appreciate the ease of creating automated workflows that save time and improve efficiency in their daily operations.
- Users say that both platforms perform well in Customization, with HighLevel scoring 8.4 and Zoho CRM at 8.1. However, reviewers mention that Zoho's extensive customization options allow for more tailored solutions, making it a better fit for businesses with unique needs.
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Pricing
Entry-Level Pricing
HighLevel
Agency Unlimited
$297.00
Per Month
Unlimited Users, Contacts, and Sub-Accounts with the ability to whitelabel your account with your own branding and login domain. Start with a free 14-day trial!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Zoho CRM
Free Edition
Free
With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities
Free Trial
HighLevel
Free Trial is available
Zoho CRM
Free Trial is available
Ratings
Meets Requirements
8.7
150
8.4
2,378
Ease of Use
7.8
458
8.3
2,389
Ease of Setup
7.4
277
7.8
1,117
Ease of Admin
8.1
108
8.0
996
Quality of Support
8.1
147
7.6
2,178
Has the product been a good partner in doing business?
8.6
104
8.0
973
Product Direction (% positive)
8.9
147
8.0
2,313
Features by Category
Sales Force Automation
8.6
81
8.5
1540
|
Verified
Feature Not Available
8.2
800
|
Verified
8.9
84
8.2
1464
|
Verified
8.0
81
8.1
1548
|
Verified
7.3
61
7.8
1115
|
Verified
8.6
72
8.3
597
|
Verified
8.3
62
7.9
1145
|
Verified
7.6
58
7.9
1131
|
Verified
8.0
64
8.2
1245
|
Verified
Marketing Automation
8.7
79
8.0
1267
|
Verified
8.8
77
7.9
1230
|
Verified
8.8
80
8.3
1442
|
Verified
8.0
73
7.9
1059
|
Verified
Customer Support
7.7
67
8.0
1129
|
Verified
Feature Not Available
7.8
1132
|
Verified
Feature Not Available
7.9
1167
|
Verified
8.1
72
7.7
1003
|
Verified
8.1
67
8.0
1045
|
Verified
Reporting & Analytics
8.1
72
8.1
1425
|
Verified
8.0
77
8.2
1482
|
Verified
Feature Not Available
8.0
983
|
Verified
Mobile & Social
7.7
63
8.0
1014
|
Verified
8.0
76
8.0
1026
|
Verified
7.5
66
8.0
1130
|
Verified
Platform
8.3
79
8.1
778
|
Verified
8.8
80
8.1
754
|
Verified
8.4
74
8.4
783
|
Verified
7.8
63
8.0
576
|
Verified
Feature Not Available
7.7
478
|
Verified
7.9
58
8.0
650
|
Verified
8.3
76
8.3
769
|
Verified
7.5
62
8.0
597
|
Verified
Integration
8.3
65
8.3
590
|
Verified
8.1
69
8.0
572
|
Verified
8.0
59
7.9
541
|
Verified
Generative AI
8.5
38
8.2
118
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.8
77
Not enough data
8.5
73
Not enough data
8.1
70
Not enough data
8.6
75
Not enough data
Online Marketing
8.6
77
Not enough data
8.5
66
Not enough data
8.4
65
Not enough data
8.1
73
Not enough data
Feature Not Available
Not enough data
Lead Management
8.8
64
Not enough data
8.5
57
Not enough data
8.7
64
Not enough data
8.4
61
Not enough data
8.7
70
Not enough data
8.1
62
Not enough data
8.7
65
Not enough data
9.1
69
Not enough data
Campaign Management
Feature Not Available
Not enough data
8.3
64
Not enough data
8.7
75
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
64
Not enough data
Feature Not Available
Not enough data
8.4
66
Not enough data
Reporting & Analytics
8.7
74
Not enough data
8.4
68
Not enough data
8.4
67
Not enough data
8.4
65
Not enough data
Feature Not Available
Not enough data
Platform
8.6
68
Not enough data
8.8
68
Not enough data
8.7
70
Not enough data
8.2
52
Not enough data
Feature Not Available
Not enough data
8.4
61
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.4
62
Not enough data
8.1
62
Not enough data
8.3
59
Not enough data
Configuration - cpq
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
50
Not enough data
8.3
46
Not enough data
8.4
51
Pricing
Not enough data
8.1
52
Not enough data
7.7
47
Not enough data
8.1
46
Not enough data
8.3
49
Not enough data
8.6
49
Not enough data
8.5
47
Quoting
Not enough data
8.3
49
Not enough data
8.2
43
Not enough data
8.1
44
Not enough data
8.1
46
Not enough data
8.4
43
Admin
Not enough data
8.2
74
Not enough data
7.5
69
Not enough data
8.1
72
Not enough data
8.2
69
Channels
Not enough data
8.1
48
Not enough data
7.7
44
Not enough data
8.1
41
Platform
Not enough data
8.3
74
Not enough data
8.0
70
Not enough data
7.8
64
Not enough data
8.4
75
Not enough data
8.3
77
Not enough data
8.3
6
Generative AI - cpq
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.9
6
Competition
Not enough data
8.7
57
|
Verified
Not enough data
8.7
56
|
Verified
Not enough data
8.7
56
|
Verified
Not enough data
8.5
52
|
Verified
Not enough data
8.5
54
|
Verified
Not enough data
7.9
17
Agentic AI - Sales Gamification
Not enough data
Not enough data
Integrations
Not enough data
8.9
60
|
Verified
Not enough data
8.7
58
Not enough data
8.7
44
Platform
Not enough data
8.8
64
|
Verified
Not enough data
8.9
63
|
Verified
Not enough data
8.8
57
|
Verified
Not enough data
8.8
62
|
Verified
Not enough data
8.8
62
|
Verified
Employee Features
Not enough data
8.9
65
|
Verified
Not enough data
8.8
67
|
Verified
Not enough data
8.9
67
|
Verified
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
69
Not enough data
8.8
70
Not enough data
8.8
70
Not enough data
8.9
70
Organization
Not enough data
8.6
71
Not enough data
8.4
70
Not enough data
8.6
70
Performance Analysis
Not enough data
Feature Not Available
Not enough data
8.6
72
Sales Analysis
Not enough data
8.4
66
Not enough data
8.5
70
Generative AI
Not enough data
8.3
24
Not enough data
8.1
24
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.7
135
Not enough data
8.8
132
Not enough data
8.2
122
Not enough data
8.1
117
Not enough data
8.8
130
Not enough data
8.8
130
Not enough data
8.4
124
Repeatability and Reportability
Not enough data
8.4
122
Not enough data
8.5
126
Not enough data
8.5
119
Not enough data
8.1
115
Not enough data
7.9
98
AI and Automation
Not enough data
8.3
123
Not enough data
8.5
122
Not enough data
8.2
117
Not enough data
8.1
110
Not enough data
7.8
104
Generative AI
Not enough data
7.7
46
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Requirements
Not enough data
8.3
42
Not enough data
8.3
41
Not enough data
8.3
43
Contracts
Not enough data
8.3
41
Not enough data
8.2
38
Not enough data
8.3
41
Revenue
Not enough data
8.5
42
Not enough data
8.5
41
Not enough data
8.5
38
Text Messaging
9.2
50
Not enough data
9.4
51
Not enough data
9.3
48
Not enough data
9.2
51
Not enough data
Feature Not Available
Not enough data
9.0
44
Not enough data
8.8
48
Not enough data
8.6
50
Not enough data
SMS Platform
8.7
49
Not enough data
9.2
53
Not enough data
9.2
53
Not enough data
6.9
39
Not enough data
8.2
39
Not enough data
8.6
46
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.4
88
Not enough data
8.5
83
Not enough data
8.5
87
Not enough data
8.4
79
Not enough data
8.7
46
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Content
Not enough data
8.9
69
Not enough data
8.6
66
Not enough data
8.5
66
Not enough data
8.6
67
Not enough data
8.6
65
Collaboration
Not enough data
8.7
66
Not enough data
8.5
68
Not enough data
9.0
70
Not enough data
8.9
73
Not enough data
8.6
67
Not enough data
8.6
65
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
9.0
14
Not enough data
8.9
14
Not enough data
8.7
14
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.8
14
Not enough data
9.2
14
Not enough data
8.6
14
Not enough data
8.9
14
Analytics
Not enough data
9.5
14
Not enough data
9.2
14
Customization
Not enough data
9.3
14
Not enough data
9.0
14
Not enough data
8.8
14
Not enough data
8.9
14
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.8
10
Not enough data
9.0
10
Not enough data
8.3
10
Discovery
Not enough data
9.0
10
Not enough data
8.7
10
Not enough data
8.7
10
Management
Not enough data
8.7
10
Not enough data
8.7
10
Platform
Not enough data
8.5
10
Not enough data
8.8
10
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
8.2
132
|
Verified
Not enough data
8.4
139
|
Verified
Not enough data
8.0
131
|
Verified
Not enough data
8.4
140
|
Verified
Personalization
Not enough data
8.5
156
|
Verified
Not enough data
8.6
157
|
Verified
Not enough data
8.6
163
|
Verified
Not enough data
8.4
150
|
Verified
Administrative
Not enough data
8.4
149
|
Verified
Not enough data
8.5
152
|
Verified
Not enough data
8.3
140
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.3
112
Not enough data
8.4
118
Not enough data
8.4
119
Customizations
Not enough data
8.7
124
Not enough data
8.7
121
Not enough data
8.7
121
Not enough data
8.7
117
Not enough data
8.5
122
Generative AI
Not enough data
8.0
34
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.2
114
Not enough data
8.3
118
Not enough data
8.2
112
Not enough data
8.5
123
Not enough data
8.4
115
Predictive Analytics
Not enough data
8.5
115
Not enough data
8.3
108
Not enough data
7.9
95
Not enough data
8.1
101
Sales Management
Not enough data
8.4
121
Not enough data
8.2
100
Not enough data
8.4
114
Not enough data
8.7
121
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Presentation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.5
34
Not enough data
7.6
34
Not enough data
8.5
39
Not enough data
Media Monitoring
Feature Not Available
Not enough data
8.5
42
Not enough data
Feature Not Available
Not enough data
In-House Management
8.1
35
Not enough data
8.5
36
Not enough data
Generative AI
9.0
27
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
8.9
42
Not enough data
9.3
44
Not enough data
9.1
35
Not enough data
9.2
38
Not enough data
Growth
Feature Not Available
Not enough data
8.5
40
Not enough data
9.5
38
Not enough data
7.8
39
Not enough data
8.4
38
Not enough data
Content
9.1
41
Not enough data
8.8
38
Not enough data
8.9
37
Not enough data
8.7
32
Not enough data
Support
8.3
37
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HighLevel and Zoho CRM are categorized as CRM
Unique Categories
Zoho CRM is categorized as Client Portal, Customer Journey Mapping, Quote-to-Cash, Sales Engagement, AI Sales Assistant, Sales Analytics, Quote Management, Email Tracking, Sales Gamification, Sales Performance Management, CPQ, Lead Capture, Lead Scoring, and Sales Enablement
Reviews
Reviewers' Company Size
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
46.2%
Consulting
9.3%
Real Estate
4.7%
Professional Training & Coaching
4.7%
Health, Wellness and Fitness
3.5%
Other
31.5%
Information Technology and Services
16.6%
Computer Software
9.9%
Marketing and Advertising
9.0%
Real Estate
3.5%
Financial Services
3.5%
Other
57.4%
Most Helpful Reviews
HighLevel
Most Helpful Favorable Review
Sebastian P.
Verified User in Real Estate
It has all the tools and features a business needs for marketing and sales operations. It even has a native integration to Facebook Forms, when other CRM solutions usually require a 3rd party middle man like Zapier to integrate. Reports from Google Ads and...
Most Helpful Critical Review
Jamie C.
Verified User in Marketing and Advertising
Worst experience dealing with a marketing automation/crm system in my life and I've worked with 15+ systems. Support was great when you could get a human but after almost 3 weeks of them trying to solve just 1 of our 25 issues I finally canceled because...
Zoho CRM
Most Helpful Favorable Review
Danealle M.
Verified User in Insurance
1. Ease of importing contacts from Outlook. 2. Leaving a client appointment and typing in my notes and follow up tasks while I'm in my car. Ideas and meeting takeaways are freshest in my mind immediately after appointment. 3. MS Outlook plugin. Since...
Most Helpful Critical Review
Verified User in Real Estate
Where do I begin? There were so many features that were so buggy, I simply could not use them. Macros, Zoho Docs, Custom Field Mapping are just a few of the features that were so buggy, I had to report them to support. And their support is their...
Sebastian P.
Verified User in Real Estate
It has all the tools and features a business needs for marketing and sales operations. It even has a native integration to Facebook Forms, when other CRM solutions usually require a 3rd party middle man like Zapier to integrate. Reports from Google Ads and...
Danealle M.
Verified User in Insurance
1. Ease of importing contacts from Outlook. 2. Leaving a client appointment and typing in my notes and follow up tasks while I'm in my car. Ideas and meeting takeaways are freshest in my mind immediately after appointment. 3. MS Outlook plugin. Since...
Jamie C.
Verified User in Marketing and Advertising
Worst experience dealing with a marketing automation/crm system in my life and I've worked with 15+ systems. Support was great when you could get a human but after almost 3 weeks of them trying to solve just 1 of our 25 issues I finally canceled because...
Verified User in Real Estate
Where do I begin? There were so many features that were so buggy, I simply could not use them. Macros, Zoho Docs, Custom Field Mapping are just a few of the features that were so buggy, I had to report them to support. And their support is their...
Alternatives
Discussions
What is high level app?
1 comment
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
What have you found better than ZOHO
5 comments
PC
Zoho One, with over 45 business applications, all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus...Read more
Is Zoho CRM really free?
4 comments
AP
Zoho CRM offers a free version, but it also provides various paid plans with additional features and capabilities. The free version typically has...Read more
can we create segmentation in this
3 comments
Official Response from Zoho CRM
Yes Lavanya,
Zoho CRM supports segmentation. Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/up-sell...Read more
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