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At a Glance
Gupshup
Gupshup
Star Rating
(57)4.4 out of 5
Market Segments
Mid-Market (43.9% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Gupshup
MSG91
MSG91
Star Rating
(50)4.0 out of 5
Market Segments
Small-Business (78.3% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about MSG91
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Gupshup excels in its Proactive Engagement feature, scoring a remarkable 9.0, which allows businesses to initiate conversations with customers effectively. In contrast, MSG91 does not have a comparable feature that stands out in this area.
  • Reviewers mention that Gupshup's API Call Speed is rated at 8.0, which is decent, but MSG91 outperforms it with a score of 8.9, indicating faster response times for API calls, a critical factor for developers integrating messaging solutions.
  • G2 users highlight that Gupshup offers a wider variety of communication options, scoring 8.3 in Communication Varieties, while MSG91 falls short with a score of 6.7, limiting the flexibility for businesses looking to engage customers through multiple channels.
  • Users on G2 report that Gupshup's Ease of Integration is rated at 8.5, making it user-friendly for businesses looking to implement the software quickly. MSG91, however, has a lower score of 8.1, which may indicate a more complex integration process.
  • Reviewers mention that Gupshup's Customization Interface is rated at 7.4, allowing for some level of personalization, but MSG91's interface is perceived as more user-friendly, scoring 8.5 in Ease of Admin, which can enhance the overall user experience.
  • Users say that Gupshup's Quality of Support is rated at 8.4, reflecting a strong commitment to customer service, while MSG91's support is rated at 8.0, suggesting that Gupshup may provide a more reliable support experience for users facing issues.
Featured Products
Pricing
Entry-Level Pricing
Gupshup
No pricing available
MSG91
No pricing available
Free Trial
Gupshup
No trial information available
MSG91
No trial information available
Ratings
Meets Requirements
8.7
50
8.0
37
Ease of Use
8.7
51
8.1
36
Ease of Setup
8.6
33
8.7
25
Ease of Admin
8.0
20
8.5
24
Quality of Support
8.6
50
8.0
37
Has the product been a good partner in doing business?
8.8
20
8.7
23
Product Direction (% positive)
8.6
50
7.9
28
Features by Category
Conversational MarketingHide 21 FeaturesShow 21 Features
7.2
19
Not enough data
Messenger
8.4
18
Not enough data
7.3
17
Not enough data
7.2
17
Not enough data
7.7
17
Not enough data
Channels
7.5
16
Not enough data
7.2
18
Not enough data
8.3
17
Not enough data
6.8
15
Not enough data
7.3
14
Not enough data
Customers
7.9
15
Not enough data
7.5
16
Not enough data
7.5
17
Not enough data
7.2
15
Not enough data
7.1
15
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Platform as a Service (CPaaS)Hide 6 FeaturesShow 6 Features
Not enough data
7.7
16
Functionality
Not enough data
8.1
13
|
Verified
Not enough data
8.8
13
|
Verified
Not enough data
6.8
15
|
Verified
Support
Not enough data
7.3
14
|
Verified
Not enough data
7.6
14
Not enough data
7.8
15
|
Verified
Conversational SupportHide 10 FeaturesShow 10 Features
7.9
12
Not enough data
Conversational Platform
8.5
11
Not enough data
8.5
9
Not enough data
8.5
10
Not enough data
9.0
10
Not enough data
Support Automation
8.5
10
Not enough data
8.6
11
Not enough data
8.0
9
Not enough data
8.3
10
Not enough data
Generative AI
6.7
7
Not enough data
6.9
7
Not enough data
Not enough data
Not enough data
Generative AI
7.5
6
Not enough data
7.8
6
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.6
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.3
7
Not enough data
9.3
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
Categories
Categories
Shared Categories
Gupshup
Gupshup
MSG91
MSG91
Gupshup and MSG91 share no categories
Reviews
Reviewers' Company Size
Gupshup
Gupshup
Small-Business(50 or fewer emp.)
24.6%
Mid-Market(51-1000 emp.)
43.9%
Enterprise(> 1000 emp.)
31.6%
MSG91
MSG91
Small-Business(50 or fewer emp.)
78.3%
Mid-Market(51-1000 emp.)
21.7%
Enterprise(> 1000 emp.)
0%
Reviewers' Industry
Gupshup
Gupshup
Computer Software
8.8%
Marketing and Advertising
7.0%
Insurance
7.0%
Automotive
7.0%
Information Technology and Services
5.3%
Other
64.9%
MSG91
MSG91
Computer Software
21.3%
Education Management
10.6%
Retail
6.4%
Marketing and Advertising
6.4%
Information Technology and Services
6.4%
Other
48.9%
Most Helpful Reviews
Gupshup
Gupshup
Most Helpful Favorable Review
Antara N.
AN
Antara N.
Verified User in Insurance

The Gupshup team portals are very user-friendly which provide real-time solutions. The gupshup team proactively works on all the requests raised. The SPOCs from Gupshup are helpful, receptive, and solution-oriented. Very happy with overall services.

Most Helpful Critical Review
Verified User
G
Verified User in Hospital & Health Care

However, we faced issues in the following - 1. WhatsApp - Hassle in getting WhatsApp account created; TAT is high; the WhatsApp bot-development team is not experienced and reluctant to meet any new requirement that comes; we had to take production back...

MSG91
MSG91
Most Helpful Favorable Review
Meenakshi S.
MS
Meenakshi S.
Verified User in Education Management

Support from Mr. Hardik is really great! They helped us with basics. And now we're using their API for OTPs. The dashboard is easy to use. Love the simplicity.

Most Helpful Critical Review
Shivam M.
SM
Shivam M.
Verified User in Marketing and Advertising

Tech Support sucks. They will give you false deadlines to resolve the issue and All the time same excuse."We are working with our backend team regarding the issue". I don't understand how many years they will resolve the issue. Worst You can't contact them...

Alternatives
Gupshup
Gupshup Alternatives
Wati
Wati
Add Wati
FreshChat
FreshChat
Add FreshChat
Plivo
Plivo
Add Plivo
Twilio
Twilio
Add Twilio
MSG91
MSG91 Alternatives
Twilio
Twilio
Add Twilio
Plivo
Plivo
Add Plivo
Vonage Communications APIs
Vonage Communications APIs
Add Vonage Communications APIs
Telnyx CPaaS
Telnyx CPaaS
Add Telnyx CPaaS
Discussions
Gupshup
Gupshup Discussions
Is Gupshup good?
1 comment
Saroj S.
SS
yes,Overall experience is satisfactoryRead more
Monty the Mongoose crying
Gupshup has no more discussions with answers
MSG91
MSG91 Discussions
Monty the Mongoose crying
MSG91 has no discussions with answers