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Compare Google Analytics and StatCounter 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (58.9% of reviews)
Entry-Level Pricing
No pricing available
$0-$399 per month
Google Analytics
Star Rating
(6,473)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsStatCounter
Star Rating
(114)4.3 out of 5
Market Segments
Small-Business (58.9% of reviews)
Entry-Level Pricing
$0-$399 per month
Learn more about StatCounterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Custom Event Tracking feature, scoring 8.5, which allows for detailed tracking of user interactions, while StatCounter's score of 7.9 indicates it may not offer the same level of customization.
- Reviewers mention that Google Analytics provides superior Real-Time Reporting capabilities with a score of 8.8, enabling businesses to monitor user activity as it happens, compared to StatCounter's score of 8.4, which may not be as robust.
- G2 users highlight that StatCounter shines in Ease of Use with a score of 9.1, making it more accessible for small businesses or users without technical expertise, while Google Analytics has a lower score of 7.8, indicating a steeper learning curve.
- Users on G2 report that Google Analytics offers better Segmentation features with a score of 8.4, allowing for more targeted marketing efforts, whereas StatCounter's score of 7.6 suggests limitations in this area.
- Reviewers mention that both platforms have similar scores in Performance and Reliability at 8.9, indicating that users can expect consistent uptime and functionality from both tools.
- Users say that StatCounter's Visitor Information features, particularly in User Identification, score 8.6, which is slightly better than Google Analytics' score of 8.5, suggesting it may provide more detailed insights into user demographics.
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Pricing
Entry-Level Pricing
Google Analytics
No pricing availableStatCounter
From $5/month
$0-$399
per month
Monthly Log Size 0-100,000,000 &
Monthly Pageload Limit 250,000-100,000,000
- Full range of stats pages, same as free account
- Downgrade back to free service at any time
- 14-day full refund guarantee
Free Trial
Google Analytics
No trial information availableStatCounter
No trial information availableRatings
Meets Requirements
9.0
5,383
8.7
106
Ease of Use
7.8
5,410
9.1
107
Ease of Setup
7.9
2,616
8.8
33
Ease of Admin
8.2
2,545
9.0
33
Quality of Support
7.5
4,475
8.2
81
Has the product been a good partner in doing business?
8.3
2,333
9.1
31
Product Direction (% positive)
8.5
5,264
8.5
102
Features by Category
Metrics
9.0
3906
9.0
83
8.7
3891
8.3
80
8.7
3830
9.1
84
8.6
3514
8.4
73
8.4
3284
7.9
68
8.4
3492
8.2
71
8.5
3542
8.1
72
8.6
3605
7.8
63
8.2
3199
7.5
57
Reporting
Feature Not Available
8.4
81
8.5
3443
8.2
71
8.2
3160
8.4
66
8.4
3399
7.6
60
8.5
3340
8.1
70
8.3
3019
7.9
63
8.5
3558
8.3
74
Other
8.5
3588
8.6
77
8.5
3406
8.1
75
8.3
3196
7.7
54
8.7
3331
7.7
60
8.5
2609
7.7
51
8.0
2339
7.5
40
8.2
2713
8.4
64
Agentic AI - Digital Analytics
6.1
6
Not enough data
7.5
6
Not enough data
6.4
6
Not enough data
6.4
6
Not enough data
Administration
8.5
2534
7.7
52
8.2
2246
8.1
52
8.9
3368
8.9
73
8.9
3476
8.8
70
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1151
Not enough data
8.8
1111
Not enough data
9.1
1123
Not enough data
Tracking & Reporting
8.6
995
Not enough data
8.9
1138
Not enough data
8.5
1045
Not enough data
8.9
1153
Not enough data
8.7
1097
Not enough data
8.6
1073
Not enough data
Metrics
8.8
209
Not enough data
8.6
205
Not enough data
8.7
199
Not enough data
8.5
208
Not enough data
8.8
212
Not enough data
User Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Information
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Session Replay
Not enough data
Not enough data
Exchange Functions
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1084
Not enough data
8.9
1451
Not enough data
8.4
1215
Not enough data
Metrics
8.9
1423
Not enough data
8.9
1458
Not enough data
8.9
1460
Not enough data
8.7
1377
Not enough data
8.7
1392
Not enough data
8.4
1328
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
209
Not enough data
8.6
205
Not enough data
8.7
199
Not enough data
8.5
208
Not enough data
8.8
212
Not enough data
Categories
Categories
Shared Categories
Google Analytics and StatCounter are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
StatCounter is categorized as Session Replay
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StatCounter
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.5%
Retail
2.9%
Other
56.7%
Marketing and Advertising
18.4%
Information Technology and Services
7.9%
Internet
7.0%
Writing and Editing
4.4%
Retail
4.4%
Other
57.9%
Most Helpful Reviews
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Jon F.
Verified User in Entertainment
My chief gripe with Google Analytics is that, looking at the search terms site visitors use, Google Analytics knows only 1% of the term. 99% are "(not provided)."
StatCounter
Most Helpful Favorable Review
Verified User in Entertainment
We can keep track of our customers and where they come from. We like thats we can keep track of our customers and where we could improve on.
Most Helpful Critical Review
Verified User in Retail
Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Verified User in Entertainment
We can keep track of our customers and where they come from. We like thats we can keep track of our customers and where we could improve on.
Jon F.
Verified User in Entertainment
My chief gripe with Google Analytics is that, looking at the search terms site visitors use, Google Analytics knows only 1% of the term. 99% are "(not provided)."
Verified User in Retail
Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...
Discussions
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Sessions by page or path in Google Analytics
4 comments
LM
You can find the total sessions just by modifying the date range in the upper right corner.Read more
How do I find the way through which students who are not part of the university finds the Portal?
1 comment
IB
The text appears to be a URL, specifically a web address for a website called StatCounter. StatCounter is a web analytics service that provides statistics on...Read more
StatCounter has no more discussions with answers
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