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Compare Google Analytics 360 and Mixpanel 
At a Glance
Market Segments
Small-Business (50.2% of reviews)
Small-Business (53.6% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
Google Analytics 360
Star Rating
(592)4.4 out of 5
Market Segments
Small-Business (50.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Mixpanel
Star Rating
(1,150)4.6 out of 5
Market Segments
Small-Business (53.6% of reviews)
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking, scoring 9.1 compared to Google Analytics 360's 8.9. Reviewers mention that Mixpanel's ability to create tailored events allows for deeper insights into user behavior, making it a preferred choice for businesses focused on specific user interactions.
- Reviewers mention that Google Analytics 360 shines in User Demographics, with a score of 9.1 versus Mixpanel's 8.4. Users on G2 appreciate the detailed demographic insights provided by Google Analytics, which help in understanding the audience better for targeted marketing efforts.
- G2 users highlight that Mixpanel's Funnels feature is particularly strong, scoring 8.8, while Google Analytics 360 lags behind at 8.2. Users say that Mixpanel's funnel analysis provides a clearer view of user journeys, enabling businesses to optimize conversion paths effectively.
- Users report that Google Analytics 360 offers superior Attribution capabilities, scoring 8.9 compared to Mixpanel's 8.2. Reviewers mention that the attribution models in Google Analytics help in accurately assessing the impact of various marketing channels on conversions.
- Reviewers mention that Mixpanel's Real-Time Insights feature is highly rated at 8.7, while Google Analytics 360 scores slightly higher at 8.8. Users say that both tools provide valuable real-time data, but Mixpanel's interface is often seen as more intuitive for immediate decision-making.
- Users on G2 report that Mixpanel's User Activity History feature, scoring 9.0, is a standout, while Google Analytics 360's equivalent is rated at 8.8. Reviewers mention that the detailed tracking of user actions in Mixpanel allows for more granular analysis of user engagement over time.
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Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableMixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Google Analytics 360
No trial information availableMixpanel
Free Trial is available
Ratings
Meets Requirements
8.8
445
8.7
863
Ease of Use
8.1
448
8.5
868
Ease of Setup
8.0
193
8.0
344
Ease of Admin
8.4
186
8.5
330
Quality of Support
8.0
405
8.4
674
Has the product been a good partner in doing business?
8.4
182
8.8
297
Product Direction (% positive)
8.4
429
8.5
781
Features by Category
Metrics
8.7
322
8.8
244
8.5
330
8.8
313
8.5
320
8.2
270
8.6
302
8.9
328
8.4
296
8.9
323
8.4
302
8.5
290
8.2
301
8.4
262
8.4
308
8.8
291
8.2
284
8.9
315
Reporting
Feature Not Available
8.8
286
8.6
308
8.6
270
8.4
277
8.4
189
8.5
294
8.7
306
8.4
288
8.3
217
8.2
266
8.2
222
8.7
309
8.6
310
Other
8.5
298
8.8
306
8.4
303
8.2
161
8.3
288
8.0
153
8.6
300
8.3
213
8.5
265
8.2
159
8.2
246
7.9
156
8.3
264
8.0
164
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
241
8.5
258
8.2
241
8.2
227
8.6
291
8.7
321
8.6
291
8.7
266
User Identification
9.1
111
8.4
221
9.0
108
8.8
242
9.0
103
8.4
230
Tracking & Reporting
8.9
99
9.1
267
8.8
109
8.7
256
8.9
102
8.2
209
9.0
108
8.9
270
8.8
103
8.6
215
8.8
101
9.0
258
Metrics
9.0
33
9.0
218
8.6
32
8.4
175
8.6
33
8.7
209
8.5
33
8.7
179
8.6
33
9.1
202
Product Analytics
Not enough data
8.7
327
Not enough data
9.0
411
Not enough data
8.7
364
Not enough data
8.8
397
Not enough data
7.7
249
Not enough data
8.5
290
Not enough data
7.9
223
Not enough data
8.1
279
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.2
104
Not enough data
8.9
106
Not enough data
9.0
95
Not enough data
8.7
87
Not enough data
8.7
92
Not enough data
Feature Not Available
Administration
Not enough data
8.7
80
Not enough data
8.3
81
Not enough data
8.6
84
Generative AI
Not enough data
7.0
10
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
33
9.0
218
8.6
32
8.4
175
8.6
33
8.7
209
8.5
33
8.7
179
8.6
33
9.1
202
Categories
Categories
Shared Categories
Google Analytics 360 and Mixpanel are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Google Analytics 360 has no unique categories
Mixpanel is categorized as E-Commerce Analytics and Product Analytics
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.9%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.7%
Computer Software
25.0%
Information Technology and Services
11.7%
Financial Services
9.7%
Internet
7.0%
Health, Wellness and Fitness
5.1%
Other
41.5%
Most Helpful Reviews
Google Analytics 360
Most Helpful Favorable Review
Alley L.
Verified User in Marketing and Advertising
The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...
Most Helpful Critical Review
Verified User in Marketing and Advertising
The segmentation could be easier to use.
Mixpanel
Most Helpful Favorable Review
Nick D.
Verified User in Marketing and Advertising
Interface is overall very easy to use and get started with. It does a very good job of supporting some advanced analysis without making the interface overly complex. Cohort analysis is very good. Very easy to integrate with.
Most Helpful Critical Review
Dominic B.
Verified User in Information Technology and Services
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
Alley L.
Verified User in Marketing and Advertising
The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...
Nick D.
Verified User in Marketing and Advertising
Interface is overall very easy to use and get started with. It does a very good job of supporting some advanced analysis without making the interface overly complex. Cohort analysis is very good. Very easy to integrate with.
Verified User in Marketing and Advertising
The segmentation could be easier to use.
Dominic B.
Verified User in Information Technology and Services
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
Discussions
What is next to do best.
2 comments
CC
Using the social network for advertisingRead more
C
1 comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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