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Compare Google Ads and Google Workspace 
At a Glance
Market Segments
Small-Business (61.1% of reviews)
Small-Business (46.3% of reviews)
Entry-Level Pricing
No pricing available
$6.00 Per Month
Google Ads
Star Rating
(1,965)4.3 out of 5
Market Segments
Small-Business (61.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AdsGoogle Workspace
Star Rating
(43,404)4.6 out of 5
Market Segments
Small-Business (46.3% of reviews)
Entry-Level Pricing
$6.00 Per Month
Free Trial is available
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Google Ads vs Google Workspace
When assessing the two solutions, reviewers found Google Workspace easier to use, set up, and administer. Reviewers also preferred doing business with Google Workspace overall.
- Reviewers felt that Google Workspace meets the needs of their business better than Google Ads.
- When comparing quality of ongoing product support, reviewers felt that Google Workspace is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Workspace over Google Ads.
Pricing
Entry-Level Pricing
Google Ads
No pricing availableGoogle Workspace
Business Starter
$6.00
Per Month
- Custom and secure business email
- 100 participant video meetings
- 30 GB storage per user
Free Trial
Google Ads
No trial information availableGoogle Workspace
Free Trial is available
Ratings
Meets Requirements
8.7
1,669
9.1
34,592
Ease of Use
7.5
1,672
9.2
34,747
Ease of Setup
7.3
868
9.2
8,216
Ease of Admin
7.8
843
9.0
7,632
Quality of Support
7.4
1,557
8.6
27,287
Has the product been a good partner in doing business?
8.1
824
9.0
6,964
Product Direction (% positive)
7.7
1,648
8.7
33,317
Features by Category
File Management
Not enough data
9.2
7847
Not enough data
9.1
7904
Not enough data
9.0
7996
Not enough data
8.9
8034
Not enough data
9.0
7632
Agentic AI - Cloud Content Collaboration
Not enough data
7.9
28
Not enough data
8.2
28
Not enough data
8.4
28
Collaboration
Not enough data
9.0
7427
Not enough data
9.4
8199
Not enough data
9.2
7722
Not enough data
8.8
6712
Administration
Not enough data
9.1
5889
Not enough data
9.1
5668
Not enough data
8.9
5717
Not enough data
9.1
5679
Not enough data
8.4
6157
Not enough data
8.7
5170
Not enough data
9.1
6278
Platform
Not enough data
9.1
1571
Not enough data
9.3
1976
Not enough data
8.8
1588
Not enough data
8.8
1518
Not enough data
8.9
1362
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Productivity Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management & Optimization
8.5
1364
Not enough data
7.8
1299
Not enough data
8.2
1347
Not enough data
8.1
1129
Not enough data
7.3
979
Not enough data
7.7
1101
Not enough data
8.2
1321
Not enough data
7.0
853
Not enough data
8.1
1100
Not enough data
8.0
978
Not enough data
8.0
1319
Not enough data
Analytics & Administration
8.4
1355
Not enough data
7.9
1220
Not enough data
8.3
1334
Not enough data
Platform
7.9
860
Not enough data
7.9
1211
Not enough data
7.8
1213
Not enough data
8.4
1246
Not enough data
8.6
1326
Not enough data
8.5
1086
Not enough data
8.2
1061
Not enough data
8.4
945
Not enough data
Business Instant Messaging
Not enough data
8.7
1954
Not enough data
8.8
2091
Not enough data
8.6
1908
Business Instant Messaging
Not enough data
9.0
2051
Not enough data
8.9
2086
Business Instant Messaging
Not enough data
9.0
2133
Not enough data
9.1
2199
Not enough data
8.7
1753
Generative AI - Business Instant Messaging
Not enough data
8.3
148
AI - Business Instant Messaging
Not enough data
8.2
145
Not enough data
8.3
145
Not enough data
8.2
142
Not enough data
8.4
143
Agentic AI - Business Instant Messaging
Not enough data
8.4
35
Not enough data
8.4
35
Presenter Tools
Not enough data
8.9
2567
Not enough data
8.4
2181
Not enough data
8.2
2061
Not enough data
8.7
2474
Conferencing Options
Not enough data
9.0
2821
Not enough data
9.0
2880
Not enough data
9.1
2967
Application Tools
Not enough data
8.7
2236
Not enough data
8.5
2308
Not enough data
9.1
2609
Agentic AI - Screen Sharing
Not enough data
8.7
5
Platform Basics
Not enough data
8.7
1545
Not enough data
8.8
1546
Not enough data
9.5
1568
Platform Content
Not enough data
8.6
1444
Not enough data
8.1
1454
Not enough data
8.3
1388
Not enough data
9.4
1538
Platform Additional Functionality
Not enough data
8.7
1348
Not enough data
9.1
1453
Not enough data
9.4
1473
Generative AI
Not enough data
8.4
329
Not enough data
8.2
323
Not enough data
7.9
320
Not enough data
8.4
324
Not enough data
7.5
318
Not enough data
8.1
320
Not enough data
8.0
320
Calculating
Not enough data
9.0
1534
Not enough data
8.9
1437
Insights
Not enough data
8.7
1406
Not enough data
8.9
1472
Editing
Not enough data
8.5
1410
Not enough data
9.4
1547
Not enough data
8.9
1473
Functionality
Not enough data
8.8
1278
Not enough data
9.2
1471
Not enough data
9.1
1492
Not enough data
9.6
1572
Applications
Not enough data
9.3
845
Not enough data
9.3
837
Not enough data
8.4
804
Collaboration
Not enough data
9.4
839
Not enough data
8.9
777
Not enough data
9.3
838
Management
Not enough data
9.2
830
Not enough data
9.1
817
Not enough data
9.5
841
Agentic AI - Office Suites
Not enough data
7.9
14
Not enough data
8.1
14
Collaboration Tools
Not enough data
9.0
3590
Not enough data
9.0
1860
Not enough data
8.2
1510
Not enough data
9.0
1935
Not enough data
8.6
1692
Meeting Coordination
Not enough data
9.0
3506
Not enough data
8.5
2954
Not enough data
8.7
3237
Not enough data
9.1
1904
Software Type
Not enough data
9.0
3491
Not enough data
9.2
1965
Not enough data
8.7
1647
Agentic AI - Video Conferencing
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
6.8
10
Survey Management
Not enough data
9.0
925
Not enough data
9.0
948
Not enough data
8.4
905
Not enough data
9.0
922
Survey Customization
Not enough data
8.5
781
Not enough data
8.4
828
Not enough data
8.5
826
Not enough data
8.4
674
Survey Insights
Not enough data
8.8
908
Not enough data
8.4
679
Not enough data
9.0
884
Not enough data
9.0
885
Agentic AI - Survey
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
6.9
6
Calendar View
Not enough data
9.2
1096
Not enough data
9.1
1070
Shared Calendar
Not enough data
9.3
1108
Not enough data
9.1
1079
Accessibility
Not enough data
8.8
924
Not enough data
8.6
972
Integration
Not enough data
9.0
1028
Not enough data
8.9
1014
Not enough data
8.9
1017
Notifications
Not enough data
9.1
1053
Not enough data
8.7
924
Generative AI
Not enough data
7.9
450
Not enough data
8.1
458
Not enough data
7.9
456
Agentic AI - Calendar
Not enough data
7.9
18
Design
Not enough data
8.7
1082
Not enough data
8.5
1094
Not enough data
8.4
1086
Collaboration
Not enough data
9.4
1162
Not enough data
9.3
1153
File Types
Not enough data
9.2
1170
Not enough data
9.0
1141
Not enough data
8.7
920
Edit & Revise
Not enough data
9.1
1150
Not enough data
8.9
1112
Not enough data
9.2
1177
Integrate & Embed
Not enough data
9.3
1112
Not enough data
8.9
982
Not enough data
9.1
1052
Operating System
Not enough data
9.1
1029
Not enough data
9.0
1013
Not enough data
8.3
784
Generative AI
Not enough data
8.3
448
Not enough data
8.4
444
Not enough data
7.9
437
Not enough data
8.1
440
Not enough data
8.0
435
Agentic AI - Document Creation
Not enough data
8.5
16
Data
Not enough data
9.2
45
Not enough data
9.1
45
Interaction
Not enough data
8.6
44
Not enough data
8.4
44
Not enough data
8.5
44
Not enough data
8.8
44
Not enough data
8.5
44
Learning
Not enough data
8.6
45
Not enough data
8.3
44
Content Generation
Not enough data
8.4
45
Not enough data
8.3
45
System
Not enough data
8.1
45
Not enough data
8.4
45
Not enough data
8.5
42
Not enough data
8.7
44
Agentic AI - AI Chatbots
Not enough data
8.5
8
Not enough data
7.5
8
Not enough data
8.1
7
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
9.3
7
Not enough data
7.9
8
Generative AI
Not enough data
8.3
515
Not enough data
8.2
516
Not enough data
8.1
512
Not enough data
7.2
18
Not enough data
8.2
20
Not enough data
7.9
20
Agentic AI - Note-Taking Software
Not enough data
8.7
5
Customizations
Not enough data
8.4
404
Not enough data
8.8
406
Not enough data
8.4
373
Not enough data
8.5
382
Growth
Not enough data
8.4
315
Not enough data
8.5
341
Not enough data
8.4
318
Not enough data
8.0
302
Not enough data
8.6
324
Content
Not enough data
8.8
368
Not enough data
8.8
382
Not enough data
8.7
377
Not enough data
8.5
124
Support
Not enough data
8.5
132
Categories
Categories
Shared Categories
Google Ads and Google Workspace share no categories
Unique Categories
Google Ads is categorized as Paid Search Advertising
Google Workspace is categorized as Business Instant Messaging, Screen Sharing, Note-Taking Software, Spreadsheets, Website Builder, Presentation, Document Creation, Cloud Content Collaboration, Office Suites, Calendar, Email, Survey, Video Conferencing, and AI Chatbots
Reviews
Reviewers' Company Size
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Workspace
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.8%
Internet
4.0%
Retail
3.0%
Other
51.4%
Education Management
8.6%
Information Technology and Services
8.5%
Computer Software
7.4%
Marketing and Advertising
6.5%
Higher Education
5.2%
Other
63.7%
Most Helpful Reviews
Google Ads
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
I've only used adwords for my personal small business projects, not for my full-time employer. That said, I've had a pretty easy time setting it up, managing my campaigns, and analyzing the data. Plus, it obviously dovetails perfectly with Google Analytics,...
Most Helpful Critical Review
Verified User in Computer Software
Many keywords are highly competitive, making them too expensive to bid on if you're a small company with limited marketing budget. In addition, trying to figure out Google's algorithm for ad score and relevancy can be maddening. You can create ads with...
Google Workspace
Most Helpful Favorable Review
Dariana C.
Verified User
In general term, I consider Google Docs to be a great place to have my documents organized, First of all, I got to say I love that this sites connects directly with my documents stored in my Drive account because I keep everything there and then I can read...
Most Helpful Critical Review
Verified User in Online Media
Connectivity continues to be an issue with poor video quality and intermittent dead spots. We know it's not our internet because we use Zoom and never have issues.
Kristin H.
Verified User in Higher Education
I've only used adwords for my personal small business projects, not for my full-time employer. That said, I've had a pretty easy time setting it up, managing my campaigns, and analyzing the data. Plus, it obviously dovetails perfectly with Google Analytics,...
Dariana C.
Verified User
In general term, I consider Google Docs to be a great place to have my documents organized, First of all, I got to say I love that this sites connects directly with my documents stored in my Drive account because I keep everything there and then I can read...
Verified User in Computer Software
Many keywords are highly competitive, making them too expensive to bid on if you're a small company with limited marketing budget. In addition, trying to figure out Google's algorithm for ad score and relevancy can be maddening. You can create ads with...
Verified User in Online Media
Connectivity continues to be an issue with poor video quality and intermittent dead spots. We know it's not our internet because we use Zoom and never have issues.
Alternatives
Discussions
What is the best we use Google ad more efficiently
3 comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
This question is asking about the number of Google Ads that can be displayed on a single webpage.
3 comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What does Google ads include?
3 comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
Is there a way to see everyone all at once on the screen?
21 comments
JB
Yes. On the bottom right, you'll see "Present your screen" and next to it "..." Those 3 dots give you access to screen settings. You can change to tile mode,...Read more
Is that possible to see the files from multiple Google accounts simultaneously?
17 comments
JD
Yes. When a Google Drive document is shared to your Gmail, you can save it to your Drive. When you open the document, it will open in a separate tab. You...Read more
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