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Compare Fathom Analytics and PostHog 
At a Glance
Market Segments
Small-Business (71.4% of reviews)
Small-Business (79.8% of reviews)
Entry-Level Pricing
$14.00 Per Month
Starting at $0.00 Per Month
Fathom Analytics
Star Rating
(15)4.6 out of 5
Market Segments
Small-Business (71.4% of reviews)
Entry-Level Pricing
$14.00 Per Month
Browse all 3 pricing plansPostHog
Star Rating
(813)4.5 out of 5
Market Segments
Small-Business (79.8% of reviews)
Entry-Level Pricing
Starting at $0.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Fathom Analytics excels in ease of use with a score of 9.6, making it a preferred choice for small businesses looking for straightforward digital analytics. In contrast, PostHog, while still user-friendly, has a lower score of 8.4, which some reviewers mention can lead to a steeper learning curve.
- Reviewers mention that Fathom Analytics offers superior quality of support, scoring 9.6, which users appreciate for its responsiveness and helpfulness. PostHog, with a score of 8.4, has received feedback indicating that while support is adequate, it may not always meet the expectations of users needing immediate assistance.
- G2 users highlight Fathom Analytics' strong performance in real-time reporting, scoring 8.6, which allows businesses to make timely decisions based on current data. PostHog, while offering real-time insights, has a slightly lower score of 8.5, with some users noting that its reporting features could be more intuitive.
- Users on G2 report that Fathom Analytics shines in custom event tracking with a score of 8.9, enabling businesses to tailor their analytics to specific needs. PostHog also performs well in this area but has a score of 8.2, with some reviewers mentioning that its custom tracking setup can be more complex.
- Reviewers mention that Fathom Analytics provides a more streamlined experience for mobile reporting, scoring 7.9, which is crucial for businesses that operate on-the-go. In comparison, PostHog's mobile reporting score of 7.5 has led some users to express a desire for improved mobile functionality.
- Users say that Fathom Analytics' focus on user identification and segmentation, with scores of 8.5 and 7.7 respectively, allows for better-targeted marketing efforts. PostHog, while offering similar features, has lower scores in these areas (8.0 for user identification and 7.6 for segmentation), leading some users to feel that it lacks depth in user analytics.
Featured Products
Sponsored
Croct
(32)
Digital Analytics
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Pricing
Entry-Level Pricing
Fathom Analytics
Up to 100,000 monthly pageviews
$14.00
Per Month
- 7-day free trial
PostHog
Product Analytics & Data Stack
Starting at $0.00
Per Month
Trends, funnels, path analysis + more, with event autocapture, pipelines, data warehouse, APIs all as standard.
- First 1 million events/mo free
- Funnel Analysis
- Graph Analysis
Free Trial
Fathom Analytics
Free Trial is available
PostHog
Free Trial is available
Ratings
Meets Requirements
9.3
9
8.9
735
Ease of Use
9.6
9
8.4
746
Ease of Setup
Not enough data
8.9
519
Ease of Admin
Not enough data
8.6
373
Quality of Support
9.6
9
8.4
376
Has the product been a good partner in doing business?
Not enough data
8.9
280
Product Direction (% positive)
10.0
10
9.0
716
Features by Category
Metrics
Not enough data
8.9
329
Not enough data
8.6
322
Not enough data
8.5
319
Not enough data
8.9
325
Not enough data
8.7
317
Not enough data
8.3
306
Feature Not Available
8.3
292
Not enough data
8.4
293
Feature Not Available
8.3
303
Reporting
Not enough data
8.5
326
Feature Not Available
8.3
301
Not enough data
8.1
293
Not enough data
8.2
297
Not enough data
7.9
262
Not enough data
8.1
260
Not enough data
8.5
299
Other
Feature Not Available
8.6
299
Feature Not Available
7.9
253
Feature Not Available
7.9
252
Not enough data
7.8
241
Not enough data
7.4
216
Feature Not Available
7.3
209
Feature Not Available
7.6
214
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Feature Not Available
8.5
262
Feature Not Available
8.0
230
Not enough data
8.6
281
Feature Not Available
8.4
272
User Identification
Not enough data
7.8
87
Not enough data
7.7
86
Not enough data
8.0
85
Tracking & Reporting
Not enough data
8.8
89
Not enough data
8.5
83
Not enough data
8.0
73
Not enough data
8.5
90
Not enough data
8.6
83
Not enough data
8.5
84
Metrics
Not enough data
8.7
85
Not enough data
7.9
79
Not enough data
8.4
86
Not enough data
8.0
79
Not enough data
8.3
81
User Behavior
Not enough data
9.0
310
Not enough data
8.7
295
Not enough data
8.1
253
A/B Testing
Not enough data
Feature Not Available
Not enough data
7.4
225
Not enough data
8.3
270
Not enough data
Feature Not Available
Visitor Information
Not enough data
8.5
307
Not enough data
8.0
273
Agentic AI - Session Replay
Not enough data
6.7
6
Product Analytics
Not enough data
8.4
321
Not enough data
8.5
356
Not enough data
8.1
322
Not enough data
8.1
334
Not enough data
7.6
284
Not enough data
7.9
273
Not enough data
7.8
273
Not enough data
8.1
302
Agentic AI - Product Analytics
Not enough data
5.6
8
Not enough data
5.6
8
Not enough data
6.0
8
Not enough data
6.3
8
Management
Not enough data
8.6
157
Not enough data
8.0
132
Not enough data
8.4
139
Functionality
Not enough data
7.6
124
Not enough data
8.8
151
Not enough data
8.3
142
Computing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
100
Experimental Design
Not enough data
8.2
87
Not enough data
8.0
86
Not enough data
7.5
83
Analytics
Not enough data
8.6
101
Not enough data
8.0
97
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.7
85
Not enough data
7.9
79
Not enough data
8.4
86
Not enough data
8.0
79
Not enough data
8.3
81
Categories
Categories
Shared Categories
Fathom Analytics and PostHog are categorized as Digital Analytics
Unique Categories
Fathom Analytics has no unique categories
PostHog is categorized as Session Replay, Mobile App Analytics, Feature Management, Product Analytics, and A/B Testing
Reviews
Reviewers' Company Size
Fathom Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PostHog
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.4%
Marketing and Advertising
14.3%
Writing and Editing
7.1%
Program Development
7.1%
Music
7.1%
Other
42.9%
Computer Software
32.6%
Information Technology and Services
15.8%
Financial Services
4.8%
Marketing and Advertising
3.0%
Health, Wellness and Fitness
2.6%
Other
41.2%
Most Helpful Reviews
Fathom Analytics
Most Helpful Favorable Review
Umang M.
Verified User in Marketing and Advertising
Privacy comes hand to hand when data increases, as the number of data increases the risk increases with it, so to protect it from any hindrance we need to have a top level privacy
Most Helpful Critical Review
PostHog
Most Helpful Favorable Review
John M.
Verified User in Financial Services
Absolutely best-in-class documentation and out-of-the-box support. It was a breeze to get an initial configuration "spike" completed to demonstrate value to stakeholders and evaluate any potential pitfalls. Further development has been a pleasure with the...
Most Helpful Critical Review
Verified User in Computer Software
We were enthusiastic early adopters of the product over one year ago, and I can now safely say it has been one of the worst business decisions we have ever made. I utterly regret trusting such an unfinished product with our valuable data. We started when...
Umang M.
Verified User in Marketing and Advertising
Privacy comes hand to hand when data increases, as the number of data increases the risk increases with it, so to protect it from any hindrance we need to have a top level privacy
John M.
Verified User in Financial Services
Absolutely best-in-class documentation and out-of-the-box support. It was a breeze to get an initial configuration "spike" completed to demonstrate value to stakeholders and evaluate any potential pitfalls. Further development has been a pleasure with the...
Verified User in Computer Software
We were enthusiastic early adopters of the product over one year ago, and I can now safely say it has been one of the worst business decisions we have ever made. I utterly regret trusting such an unfinished product with our valuable data. We started when...
Discussions
Fathom Analytics has no discussions with answers
What is PostHog used for?
1 comment
SC
Posthog is an analytics tool to track your product metrics like DAU, MAU, and custom events you can send from your system, and then you can analyze them on...Read more
PostHog has no more discussions with answers
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