Introducing G2.ai, the future of software buying.Try now
Compare CleverTap and MoEngage 
At a Glance
Market Segments
Mid-Market (52.5% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free Upto 10,000 Monthly Tracked Users (MTUs)
CleverTap
Star Rating
(619)4.6 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansMoEngage
Star Rating
(507)4.5 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CleverTap excels in Email Segmentation with a score of 9.6, allowing for highly targeted campaigns, while MoEngage follows closely with a score of 9.1. Reviewers mention that this feature significantly enhances the effectiveness of their email marketing efforts.
- Reviewers mention that CleverTap's Automated Email Responses feature scores 8.8, providing a seamless experience for users, whereas MoEngage's score of 8.7 indicates a slightly less robust offering in this area. Users say that CleverTap's automation capabilities save them time and improve engagement rates.
- G2 users highlight CleverTap's superior Dynamic Content capabilities with a score of 8.8, which allows for personalized user experiences, compared to MoEngage's score of 8.5. Users report that this feature has led to increased user satisfaction and retention.
- Users on G2 note that CleverTap's Triggered Notifications feature scores 9.4, which is higher than MoEngage's 9.2. Reviewers mention that this functionality helps them engage users at critical moments, enhancing overall campaign effectiveness.
- Reviewers mention that CleverTap's Campaign Analysis feature scores 8.9, providing in-depth insights into campaign performance, while MoEngage matches this with an 8.9 score but lacks some of the advanced analytics features that CleverTap offers. Users say that the detailed reporting helps them make data-driven decisions.
- Users report that CleverTap's API Integrations score of 8.8 is slightly lower than MoEngage's 8.9, but they appreciate the ease of use and flexibility that CleverTap provides. Reviewers mention that the integration capabilities are crucial for their marketing stack, and CleverTap's API documentation is particularly user-friendly.
Featured Products
Sponsored
AiSDR
(52)
Proactive Notification
Visit Website
Sponsored
Reaktion
(5)
Proactive Notification
Visit Website
Sponsored
Optimal UX
(4)
Proactive Notification
Visit Website
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
CleverTap
Free Trial is available
MoEngage
Free Trial is available
Ratings
Meets Requirements
8.8
519
8.8
397
Ease of Use
8.9
521
9.0
428
Ease of Setup
8.5
303
8.9
224
Ease of Admin
9.0
237
8.8
150
Quality of Support
9.0
511
9.0
398
Has the product been a good partner in doing business?
9.3
236
9.2
150
Product Direction (% positive)
9.6
503
9.6
394
Features by Category
Email Marketing
9.0
160
8.8
155
|
Verified
8.9
153
8.9
152
|
Verified
8.9
152
8.7
156
|
Verified
8.8
140
8.7
128
|
Verified
Online Marketing
8.2
120
8.5
95
8.8
147
8.5
134
|
Verified
9.1
154
8.8
155
|
Verified
9.1
146
8.7
137
|
Verified
8.3
123
Feature Not Available
Lead Management
8.9
131
8.7
104
8.7
130
8.6
121
9.2
161
9.1
158
8.4
114
Feature Not Available
8.6
128
8.3
100
8.6
139
8.6
126
8.7
131
8.6
114
8.8
128
8.4
101
Campaign Management
8.8
140
8.5
127
8.1
129
Feature Not Available
8.1
123
8.5
113
7.8
116
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.9
122
Feature Not Available
7.9
127
8.2
104
7.7
120
7.9
97
|
Verified
8.1
127
8.2
95
|
Verified
Reporting & Analytics
9.0
155
8.7
176
|
Verified
8.4
143
8.5
150
|
Verified
8.4
140
8.4
136
|
Verified
8.5
134
8.4
135
|
Verified
7.4
115
Feature Not Available
Platform
8.7
146
8.6
127
|
Verified
8.7
128
8.5
114
|
Verified
9.2
144
8.9
129
|
Verified
8.3
114
8.3
85
|
Verified
8.6
120
8.5
104
8.8
134
8.9
121
|
Verified
8.6
113
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
149
8.7
140
|
Verified
8.6
141
8.7
127
|
Verified
8.3
128
8.1
96
|
Verified
Administration
Not enough data
9.0
38
Not enough data
9.1
37
Not enough data
8.4
39
Not enough data
9.5
37
Not enough data
8.3
37
Not enough data
9.1
38
Integrations
Not enough data
9.0
34
Not enough data
8.8
36
Not enough data
9.0
35
Not enough data
8.5
34
Platform
Not enough data
8.9
35
Not enough data
8.5
36
Not enough data
8.5
36
Not enough data
8.7
35
Not enough data
8.9
36
Not enough data
9.1
36
Not enough data
9.1
36
Not enough data
9.2
36
User Identification
8.6
194
8.9
85
9.2
209
9.2
99
8.7
181
8.9
74
Tracking & Reporting
9.2
201
9.0
94
9.0
197
8.9
97
8.7
177
8.8
97
8.8
206
9.0
98
8.8
183
8.6
94
9.1
188
8.9
95
Metrics
9.2
161
9.2
86
9.1
91
8.9
70
9.0
153
9.1
84
9.1
138
8.8
76
9.2
158
9.0
84
Visitor Behavior
Not enough data
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Templates
Not enough data
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Personalization
Not enough data
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Multichannel
Not enough data
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Administration
Not enough data
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.0
237
8.9
210
9.4
250
9.2
222
9.0
238
8.9
208
9.2
254
9.1
228
9.3
238
9.2
220
Analytics
8.9
247
8.7
219
8.9
234
8.7
217
Optimization
9.0
235
8.8
208
9.1
243
8.8
216
9.0
232
8.6
204
8.8
214
8.6
186
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.5
70
9.3
25
9.6
67
9.3
29
Targeting
9.6
67
9.3
27
9.5
66
8.9
26
Triggered Content
9.4
59
8.6
22
9.5
65
9.2
28
9.5
66
9.4
26
Personalized Content
9.3
59
8.7
24
8.7
59
8.8
19
9.2
57
8.9
19
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.9
28
Not enough data
Feature Not Available
Not enough data
8.9
29
Not enough data
Feature Not Available
Not enough data
8.2
27
Not enough data
7.0
25
Not enough data
9.0
26
Not enough data
8.9
26
SMS Platform
Not enough data
8.7
27
Not enough data
8.9
28
Not enough data
8.5
26
Not enough data
8.0
24
Not enough data
8.3
23
Not enough data
8.8
23
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.7
159
8.9
113
8.6
153
8.9
117
9.0
148
8.8
105
8.8
136
Feature Not Available
8.8
133
9.0
45
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
168
|
Verified
Not enough data
8.9
170
|
Verified
Platform Data
Not enough data
8.8
168
|
Verified
Not enough data
8.7
162
|
Verified
Not enough data
8.9
180
|
Verified
Not enough data
8.8
165
|
Verified
Platform Additional Functionality
Not enough data
8.9
172
|
Verified
Not enough data
8.7
165
|
Verified
Not enough data
8.7
160
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.6
82
Not enough data
8.4
97
Not enough data
8.8
98
Experimental Design
Not enough data
8.6
79
Not enough data
8.5
77
Not enough data
8.6
93
Analytics
Not enough data
8.9
109
Not enough data
8.4
73
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
15
Not enough data
9.0
15
Not enough data
9.3
15
Customization - Notification Infrastructure
Not enough data
9.1
16
Not enough data
9.3
17
Not enough data
9.2
16
WhatsApp Messaging - WhatsApp Marketing
8.6
23
9.4
11
8.7
25
9.2
11
8.3
24
8.9
11
8.8
25
8.9
11
8.3
25
9.2
11
8.6
25
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
8.4
23
9.4
11
8.7
24
9.4
11
8.5
22
9.4
11
8.7
24
9.5
11
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
186
8.8
109
8.9
222
|
Verified
8.9
130
|
Verified
8.8
171
8.2
116
8.9
170
8.7
120
Campaigns
8.5
183
|
Verified
8.4
88
|
Verified
9.3
230
|
Verified
9.3
134
|
Verified
8.8
181
8.6
78
|
Verified
8.3
145
7.9
60
9.2
171
8.9
115
9.3
185
9.2
133
Engagement
8.7
159
8.4
89
Platform
8.8
194
8.8
116
8.9
190
|
Verified
8.8
108
|
Verified
8.7
167
8.6
75
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.5
210
|
Verified
8.7
110
|
Verified
8.8
239
|
Verified
8.9
130
|
Verified
8.8
245
|
Verified
8.8
137
|
Verified
9.1
230
|
Verified
9.0
127
|
Verified
8.2
93
8.3
94
Feature Not Available
Feature Not Available
Campaign Activity
8.9
252
|
Verified
9.0
159
|
Verified
8.7
255
|
Verified
9.0
160
|
Verified
8.7
231
|
Verified
8.8
139
|
Verified
8.8
224
|
Verified
8.8
134
|
Verified
8.6
215
|
Verified
8.6
123
|
Verified
8.6
168
|
Verified
8.6
119
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
161
9.2
86
9.1
91
8.9
70
9.0
153
9.1
84
9.1
138
8.8
76
9.2
158
9.0
84
Variation Testing
9.2
123
Not enough data
8.5
101
Not enough data
9.0
103
Not enough data
9.0
117
Not enough data
9.0
33
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.1
123
Not enough data
9.2
121
Not enough data
9.3
105
Not enough data
Administration
8.8
131
Not enough data
8.8
46
Not enough data
8.9
137
Not enough data
9.2
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and MoEngage are categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile Marketing, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Unique Categories
CleverTap is categorized as Mobile App Optimization
MoEngage is categorized as Notification Infrastructure, SMS Marketing, Personalization, E-Commerce Personalization, Customer Journey Analytics, A/B Testing, Transactional Email, and Proactive Notification
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.6%
Information Technology and Services
6.2%
Internet
5.5%
Entertainment
5.5%
Marketing and Advertising
5.4%
Other
60.7%
Financial Services
12.8%
Online Media
7.5%
Education Management
7.5%
Retail
5.9%
Marketing and Advertising
5.5%
Other
60.7%
Most Helpful Reviews
CleverTap
Most Helpful Favorable Review
Sai Ganesh R.
Verified User in Marketing and Advertising
Clevertap offers detailed analytics about our user's journey on the app, its AI helps us boost our recommendation engine by recommending related content based on user's past interactions or choices. We majorly use Clevertap for sending out push...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Nothing As Such but Delivery Rates of Push Notifications is Daubtfull
MoEngage
Most Helpful Favorable Review
Aman B.
Verified User in Electrical/Electronic Manufacturing
What I like about moengage is the user property and user affinity they provide to make customer targeting soo easy, and the RFM Segmentations that will help us target users on the correct time and creatine different user Funnels
Most Helpful Critical Review
Lily D.
Verified User in Information Technology and Services
I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer...
Sai Ganesh R.
Verified User in Marketing and Advertising
Clevertap offers detailed analytics about our user's journey on the app, its AI helps us boost our recommendation engine by recommending related content based on user's past interactions or choices. We majorly use Clevertap for sending out push...
Aman B.
Verified User in Electrical/Electronic Manufacturing
What I like about moengage is the user property and user affinity they provide to make customer targeting soo easy, and the RFM Segmentations that will help us target users on the correct time and creatine different user Funnels
Verified User in Marketing and Advertising
Nothing As Such but Delivery Rates of Push Notifications is Daubtfull
Lily D.
Verified User in Information Technology and Services
I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer...
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
4 comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
CleverTap supports a variety of messaging channels including push notifications, in-app messages, SMS, email, and web push notifications.
1 comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
