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Compare Census and Twilio Segment 
At a Glance
Market Segments
Mid-Market (62.7% of reviews)
Mid-Market (47.4% of reviews)
Entry-Level Pricing
Free 1 Destination
$120 Per month
Census
Star Rating
(339)4.5 out of 5
Market Segments
Mid-Market (62.7% of reviews)
Entry-Level Pricing
Free 1 Destination
Free Trial is available
Browse all 3 pricing plansTwilio Segment
Star Rating
(557)4.5 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in "Real-Time Integration" with a score of 9.5, making it a preferred choice for businesses needing immediate data updates, while Census, with a score of 8.7, is noted for being slightly slower in this area.
- Reviewers mention that Census offers superior "Quality of Support" with a score of 9.2 compared to Segment's 8.6, indicating that users find Census more responsive and helpful when issues arise.
- G2 users highlight Segment's "Pre-Built Connectors" scoring 9.2, which allows for easier integration with various platforms, whereas Census's score of 8.9 suggests it has fewer options available for quick setup.
- Users on G2 say that Census shines in "Ease of Setup" with a score of 9.1, making it more user-friendly for new users, while Segment's score of 8.5 indicates a more complex initial setup process.
- Reviewers mention that Segment's "Data Unification" feature scores 9.3, which is crucial for businesses looking to consolidate data from multiple sources, while Census, with a score of 9.1, is slightly less effective in this area.
- Users report that Segment's "Data Mapping - automated" feature scores 8.7, which is essential for efficient data handling, while Census's score of 9.0 indicates it has a slight edge in automating this process, making it more appealing for users focused on automation.
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Pricing
Entry-Level Pricing
Census
Free
Free
1 Destination
No credit card required to get started. $0, free forever.
- Unlimited free destinations: Slack, Google Sheets, Airtable, and more
- Unlimited 30-day trials of additional destinations
- Up to 2 active syncs per billable destination
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Census
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
8.8
257
8.9
422
Ease of Use
9.0
260
8.7
424
Ease of Setup
9.0
118
8.5
240
Ease of Admin
8.9
118
8.9
235
Quality of Support
9.2
228
8.6
363
Has the product been a good partner in doing business?
9.4
116
8.8
223
Product Direction (% positive)
9.1
241
8.3
382
Features by Category
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
6.9
6
Not enough data
7.5
6
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
54
Not enough data
7.8
55
Not enough data
Functionality
Feature Not Available
Not enough data
8.7
62
Not enough data
9.0
74
Not enough data
9.2
74
Not enough data
8.7
72
Not enough data
Data Sourcing
8.9
39
8.5
139
|
Verified
9.0
40
8.7
143
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
8.7
135
|
Verified
Intelligence
Feature Not Available
8.0
120
|
Verified
7.7
24
6.9
83
|
Verified
Feature Not Available
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
20
Not enough data
8.6
20
Not enough data
9.1
23
Not enough data
8.3
20
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
8.6
19
Not enough data
8.2
14
Not enough data
8.6
17
Development
8.7
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
Management
8.9
6
Not enough data
7.2
6
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
9.0
5
Not enough data
Security
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
Integration Options
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Deployment
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
9.3
41
Not enough data
9.0
35
Not enough data
9.1
41
Not enough data
9.2
39
Not enough data
Agentic AI - DataOps Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.1
34
Not enough data
Feature Not Available
Not enough data
Monitoring and Management
8.4
35
Not enough data
8.6
36
Not enough data
Cloud Deployment
8.5
31
Not enough data
8.3
29
Not enough data
Generative AI
6.1
6
Not enough data
6.4
6
Not enough data
Data Management
7.9
69
7.3
5
7.4
59
7.7
5
8.4
67
6.3
5
8.7
84
Not enough data
7.7
65
Not enough data
Functionality
7.6
64
7.7
5
8.6
68
7.7
5
7.9
77
Not enough data
8.5
72
Not enough data
8.9
72
Not enough data
9.0
83
Not enough data
8.1
53
6.3
5
Security
8.4
62
Not enough data
8.3
53
Not enough data
Generative AI
5.6
9
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Census and Twilio Segment are categorized as Reverse ETL and Customer Data Platform (CDP)
Unique Categories
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, and E-Commerce Data Integration
Reviews
Reviewers' Company Size
Census
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
31.6%
Information Technology and Services
22.4%
Financial Services
8.1%
Retail
4.5%
Internet
2.7%
Other
30.7%
Computer Software
21.6%
Information Technology and Services
12.8%
Financial Services
9.0%
Internet
7.3%
Marketing and Advertising
5.3%
Other
44.0%
Most Helpful Reviews
Census
Most Helpful Favorable Review
Suela I.
Verified User in Information Technology and Services
It is really good with both: developing fast solutions (for example, sending a batch of data to a destination) and also with building robust, long-lasting models. They have a dbt integration, API inspector for traceability, sync logs to check what went...
Most Helpful Critical Review
Verified User in Health, Wellness and Fitness
14x Price increase, and it says it updates our salesforce real time, but it's really once a day.
Twilio Segment
Most Helpful Favorable Review
Alejandro M.
Verified User in Maritime
Twilio Segment It is a pretty straightforward software, that can help a business avoid complications when dealing with large teams handling customers along a complex logistical, operational, service, and aftercare route. It is very simple to work with, once...
Most Helpful Critical Review
Jacob S.
Verified User in Computer Software
When a sync breaks the error messages are very difficult to decifer. You must write into support for technical help rather than ability to peel back more technical connections on own. Support has not been the most useful.
Suela I.
Verified User in Information Technology and Services
It is really good with both: developing fast solutions (for example, sending a batch of data to a destination) and also with building robust, long-lasting models. They have a dbt integration, API inspector for traceability, sync logs to check what went...
Alejandro M.
Verified User in Maritime
Twilio Segment It is a pretty straightforward software, that can help a business avoid complications when dealing with large teams handling customers along a complex logistical, operational, service, and aftercare route. It is very simple to work with, once...
Verified User in Health, Wellness and Fitness
14x Price increase, and it says it updates our salesforce real time, but it's really once a day.
Jacob S.
Verified User in Computer Software
When a sync breaks the error messages are very difficult to decifer. You must write into support for technical help rather than ability to peel back more technical connections on own. Support has not been the most useful.
Alternatives
Discussions
Is there a way to reduce the premium fee?
1 comment
Official Response from Census
Hey Alaran, thanks for reaching out. You're currently on the free plan so you get one destination or 10 destination fields at no cost. Great to hear you'd...Read more
How to sync data from Snowflake to Salesforce.
1 comment
Official Response from Census
Hey Shannel,
Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.
Here is a video showing the end to end...Read more
How else are you using Census?
1 comment
Official Response from Census
Hey Nikolas,
Would love other Census users to chime in, but there are lots of use cases our customers use us for :)
In fact, we recently revamped our...Read more
What is the best way to do QA of tracking implementation?
1 comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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