The ease of use. Their supported connectors are a cinch to set up and it's nearly effortless to maintain

Fivetran excels at doing one thing incredibly well: reliably syncing data from multiple SaaS tools into a central data warehouse like BigQuery. The setup is remarkably fast—most connectors are essentially plug-and-play, with minimal configuration. I especially appreciate the wide connector library, automatic schema management, and robust alerting system. For a small team without a full-time data engineer, it’s a game-changer. It eliminates a ton of manual work and lets us focus on deriving insights rather than wrangling APIs.

The trial component and working out how to scale, start moving some sources over and growing. Option of terraform and APIs is great.